Brand Building - Articles - Scientific Research Publishing

Research on the Digital Countermeasures of External Propaganda of Ganzhou Red Tourist Attractions (Articles)

Xiaojun Huang

Open Access Library Journal Vol.12 No.2, February 13, 2025

DOI: 10.4236/oalib.1112889 72 Downloads 694 Views Citations
An Established Knowledge-Based Economy: The Key Strategy to Facilitating Economic Recovery and Growth Post Covid-19 in Botswana (Articles)

Kelebogile Kenalemang, Kellello Stephens

Modern Economy Vol.16 No.3, March 24, 2025

DOI: 10.4236/me.2025.163015 122 Downloads 599 Views Citations
Role of Transforming Informal Settlements into Green Buildings in Developing Countries (Articles)

Eric Nkurikiye, Xuan Ma

Current Urban Studies Vol.13 No.2, May 21, 2025

DOI: 10.4236/cus.2025.132004 189 Downloads 1,456 Views Citations
Mastering Organizational Structure for Building Followership: A Strategy for Transitioning Managers into Leaders (Articles)

A. Olu Oyinlade

Open Journal of Business and Management Vol.13 No.6, November 20, 2025

DOI: 10.4236/ojbm.2025.136225 80 Downloads 420 Views Citations
Convergence of Automatic Operations to Controlled Operations via Internal Capacity Building (Articles)

Gila E. Fruchter

Modern Economy Vol.16 No.12, December 1, 2025

DOI: 10.4236/me.2025.1612087 88 Downloads 496 Views Citations
Application of SRI Advanced Evaluation on Auto-DAN Case Study (Articles)

Paolo Finocchi, Diego Rattazzi, Celina Solari, Clemente Fuggini, Fabrizio Tavaroli

Open Journal of Energy Efficiency Vol.14 No.4, December 24, 2025

DOI: 10.4236/ojee.2025.144006 77 Downloads 391 Views Citations
GenAI Supports the Research on the Key Factors and Intervention Strategies of Mental Health Resilience Construction of Normal School Students (Articles)

Wendong Chen

Open Access Library Journal Vol.13 No.1, January 16, 2026

DOI: 10.4236/oalib.1114721 61 Downloads 334 Views Citations
Research on the Whole-Chain Governance System of Green Building (Articles)

Xiang Li, Leiting Sun, Pandong Li

Modern Economy Vol.17 No.2, February 6, 2026

DOI: 10.4236/me.2026.172013 95 Downloads 406 Views Citations
The Legal Framework and Institutional Mechanisms of Space Data Sharing under APSCO (Articles)

Sabghat Ullah

Beijing Law Review Vol.17 No.2, June 18, 2026

DOI: 10.4236/blr.2026.172030 17 Downloads 131 Views Citations
Assessment of Minimizing the Environmental Functions Conflict in Buildings (Articles)

Amal Kamal Mohamed Shamseldin

Journal of Building Construction and Planning Research Vol.4 No.2, June 2, 2016

DOI: 10.4236/jbcpr.2016.42008 2,789 Downloads 4,590 Views Citations
Integrating Virtual Reality and Energy Analysis with BIM to Optimize Window-to-Wall Ratio and Building’s Orientation for Age-in-Place Design at the Conceptual Stage (Articles)

Vafa Rostamiasl, Ahmad Jrade

Open Journal of Civil Engineering Vol.14 No.3, July 29, 2024

DOI: 10.4236/ojce.2024.143016 300 Downloads 1,233 Views Citations
An Empirical Investigation on Leadership Styles Applied for Global Brand Management of Multinational Organizations in the United States (Articles)

Tilokie Depoo, Gehan Dhameeth Shanmuganathan

Open Journal of Business and Management Vol.1 No.2, July 2, 2013

DOI: 10.4236/ojbm.2013.12003 7,389 Downloads 14,340 Views Citations
Brand Franchise Supply Chain Partnership Based on Online and Offline Integrating Strategy (Articles)

Rong Wang

American Journal of Industrial and Business Management Vol.3 No.4, July 26, 2013

DOI: 10.4236/ajibm.2013.34050 5,606 Downloads 8,931 Views Citations
A Survey of the Effect of Social Media Marketing on Online Shopping of Customers by Mediating Variables (Articles)

Alireza Mohammadpour, Taher Roshandel Arbatani, Tahmoures Hassan Gholipour, Fereshteh Farzianpour, Shadi Hosseini

Journal of Service Science and Management Vol.7 No.5, October 31, 2014

DOI: 10.4236/jssm.2014.75034 21,298 Downloads 29,825 Views Citations
The Impacts of Website Characteristics and Customer Participation on Citizenship Behaviors: The Mediating Role of Co-Creation Experience in Virtual Brand Communities (Articles)

Yong Zhang, Lu Chen

Advances in Applied Sociology Vol.7 No.4, April 18, 2017

DOI: 10.4236/aasoci.2017.74009 2,274 Downloads 5,585 Views Citations
Study on the Spillover Effects of Overseas Brand Crises (Articles)

Qing Li, Zheng Jiang

Journal of Service Science and Management Vol.10 No.4, August 16, 2017

DOI: 10.4236/jssm.2017.104031 1,207 Downloads 2,431 Views Citations
Effect of Adjacent Product Price on Customer’s Willingness to Pay of Focal Brand: A Bayesian Approach (Articles)

Atanu Adhikari

Theoretical Economics Letters Vol.7 No.7, November 27, 2017

DOI: 10.4236/tel.2017.77131 1,192 Downloads 3,503 Views Citations
This article belongs to the Special Issue on Consumer Behavior Research
Does Environmental Innovation Produce License: A Customer-Based Brand Equity Perspective? (Articles)

Qiong Yao, Heng Fang

American Journal of Industrial and Business Management Vol.8 No.1, January 19, 2018

DOI: 10.4236/ajibm.2018.81007 1,199 Downloads 2,549 Views Citations
Impact of Celebrity Endorsement on Brand Conscious Consumers: A Case Study in Pakistan (Articles)

Mahwish Rabia, Fatima Babar, Saliha Akram, Zunaira Arif, Rida Tanveer

Open Journal of Social Sciences Vol.7 No.4, April 16, 2019

DOI: 10.4236/jss.2019.74016 1,979 Downloads 8,759 Views Citations
Visible and Near-Infrared Spectroscopic Discriminant Analysis Applied to Brand Identification of Wine (Articles)

Sixia Liao, Jiemei Chen, Tao Pan

American Journal of Analytical Chemistry Vol.11 No.2, February 24, 2020

DOI: 10.4236/ajac.2020.112008 549 Downloads 1,793 Views Citations

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