Marketing - Articles - Scientific Research Publishing

Listing-Oriented Logistics Service Strategy: A New Choice for Large Transactional Online Shopping Websites (Articles)

Dongli Miao, Jianjun Lu, Guangying Xie

Journal of Service Science and Management Vol.10 No.1, February 9, 2017

DOI: 10.4236/jssm.2017.101001 1,755 Downloads 3,025 Views Citations
Safety and Diagnostic Image Quality of Ultravist^® in an Unselected Sub-Set of Chinese Patients: Data Analyses from a Previous Post Marketing Surveillance (Articles)

Shuixing Zhang, Changhong Liang, Ziping Li, Jary Wang

Open Journal of Radiology Vol.7 No.1, March 31, 2017

DOI: 10.4236/ojrad.2017.71008 1,407 Downloads 2,888 Views Citations
Agricultural Traceable and Marketing System Based on iOS-Platform and Wireless Sensor Network (Articles)

Haiyuan Sun, Jianping Zhang, Guiling Sun, Yangyang Li

Journal of Computer and Communications Vol.5 No.6, April 24, 2017

DOI: 10.4236/jcc.2017.56003 1,655 Downloads 3,163 Views Citations
Do Customer Loyalty Programs Really Work in Airlines Business?—A Study on Air Berlin (Articles)

Muhammed Zakir Hossain, Habiba Kibria, Saraj Farhana

Journal of Service Science and Management Vol.10 No.4, July 25, 2017

DOI: 10.4236/jssm.2017.104029 4,590 Downloads 13,483 Views Citations
Does Environmental Innovation Produce License: A Customer-Based Brand Equity Perspective? (Articles)

Qiong Yao, Heng Fang

American Journal of Industrial and Business Management Vol.8 No.1, January 19, 2018

DOI: 10.4236/ajibm.2018.81007 1,156 Downloads 2,476 Views Citations
Study on Marketing Strategy System of SMEs under Internet Background (Articles)

Yongyue Jin

American Journal of Industrial and Business Management Vol.8 No.3, March 23, 2018

DOI: 10.4236/ajibm.2018.83042 2,201 Downloads 6,285 Views Citations
Study on Parameters of Consumer Preferences for Alternative Wheat Products (Gluten-Free Foods) in USA and India (Articles)

Jolly Masih

Agricultural Sciences Vol.9 No.4, March 28, 2018

DOI: 10.4236/as.2018.94027 2,201 Downloads 6,103 Views Citations
Research on the Marketing Strategy of New Energy Vehicles in SL Company (Articles)

Jihua Zhang, Rong Wang

American Journal of Industrial and Business Management Vol.9 No.2, February 21, 2019

DOI: 10.4236/ajibm.2019.92020 3,707 Downloads 13,675 Views Citations
Exploration of National Tourism Development, Innovation and Marketing Policies: A Case Study of Nepal Tourism Constraints (Articles)

Lochan Kumar Batala, Kalpana Regmi, GiriRaj Sharma, Azmat Ullah

American Journal of Industrial and Business Management Vol.9 No.2, February 28, 2019

DOI: 10.4236/ajibm.2019.92027 2,080 Downloads 9,377 Views Citations
Cause Related Marketing and Customer Skepticism: A Study of Situational and Psychological Skepticism (Articles)

Vibhas Amawate, Madhurima Deb

Theoretical Economics Letters Vol.9 No.4, April 12, 2019

DOI: 10.4236/tel.2019.94055 1,285 Downloads 3,392 Views Citations
The Implicit Association Test on Place-of-Origin Stereotyping for Mobile Phone Brands Based on User Preferences Data Processing (Articles)

Ying Ge, Jibo He, Huishan Pang, Yuanyan Hu, Yangcan Gong

American Journal of Industrial and Business Management Vol.9 No.8, August 23, 2019

DOI: 10.4236/ajibm.2019.98111 782 Downloads 2,275 Views Citations
A Study on Consumer Perception Regarding Buying Fresh Produce in Organized Retail Stores in Bangalore, India: Do Demographics Matter? (Articles)

N. Meena Rani, K. Ramachandra

Theoretical Economics Letters Vol.9 No.8, December 11, 2019

DOI: 10.4236/tel.2019.98179 1,171 Downloads 4,286 Views Citations
This article belongs to the Special Issue on Consumer Behavior Research
A Case Study of the Marketing Tools Coffee Shop Owners Use to Sustain Businesses (Articles)

Abi Adeleke

Open Journal of Business and Management Vol.8 No.2, March 18, 2020

DOI: 10.4236/ojbm.2020.82044 7,869 Downloads 59,059 Views Citations
Research on the Relationship between Novelty-Centered Business Model Innovation and Competitive Advantages of Sports Tourism—Based on the Empirical Analysis of Guizhou Province, China (Articles)

Xinghua Xu, Chunyu Yang, Juan Ren

Journal of Service Science and Management Vol.13 No.2, April 22, 2020

DOI: 10.4236/jssm.2020.132020 1,330 Downloads 2,720 Views Citations
E-Commerce Enterprise Marketing Management: Realistic Dilemma, Main Incentives and Resolution Strategies (Articles)

Chenjie Li

Open Journal of Social Sciences Vol.8 No.7, July 23, 2020

DOI: 10.4236/jss.2020.87020 1,138 Downloads 2,814 Views Citations
Business Development Services Access as a Strategic Response to Market Disruption among Small and Medium Enterprises (Articles)

Mary Njoroge, Veronicah Kaluyu

American Journal of Industrial and Business Management Vol.10 No.8, August 13, 2020

DOI: 10.4236/ajibm.2020.108089 1,058 Downloads 4,701 Views Citations
Findings Seminal Papers Using Data Mining Techniques (Articles)

Alexander Báez Hernández, Debrayan Bravo Hidalgo

Open Journal of Social Sciences Vol.8 No.9, September 25, 2020

DOI: 10.4236/jss.2020.89023 696 Downloads 2,514 Views Citations
Museum Public Services from the Cultural Tourism Perspective: A Comparative Study on Shanghai Museum and Hamburg Museum of History (Articles)

Wenjie Shi, Yuhan Zhou, Xiaofei Rao

Open Access Library Journal Vol.7 No.10, October 20, 2020

DOI: 10.4236/oalib.1106801 548 Downloads 2,001 Views Citations
Use of Social Media as an Effective Marketing Tool for Fashion Startups in Saudi Arabia (Articles)

Noran Trad, Maha Abdullah Al Dabbagh

Open Journal of Social Sciences Vol.8 No.11, November 27, 2020

DOI: 10.4236/jss.2020.811029 2,524 Downloads 11,836 Views Citations
Evaluating the Impact of Storytelling Ads on Consumer Purchase Intention (Articles)

Sujata Joshi, Menachem Domb, Barshekee Chanda, Amit Bais

Journal of Service Science and Management Vol.15 No.1, January 30, 2022

DOI: 10.4236/jssm.2022.151002 2,044 Downloads 10,492 Views Citations

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