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The Impact of Social Media Marketing on Consumer Behavior: A Study of the Fashion Retail Industry
(Articles)
Saddam Nasir Chowdhury
,
Md Omar Faruque
,
Sadia Sharmin
,
Tughlok Talukder
,
Md Abdullah Al Mahmud
,
Golam Dastagir
,
Surove Akter
Open Journal of Business and Management
Vol.12 No.3
, May 21, 2024
DOI:
10.4236/ojbm.2024.123090
4,216
Downloads
70,456
Views
Citations
Explainable Deep Fake Framework for Images Creation and Classification
(Articles)
Majed M. Alwateer
Journal of Computer and Communications
Vol.12 No.5
, May 22, 2024
DOI:
10.4236/jcc.2024.125006
332
Downloads
1,617
Views
Citations
Assessing Depth of Social Media Presence on Financial Performance of SMEs: Evidence from Syrian SMEs. A Panel Fixed Effect Analysis
(Articles)
Rasha Mohamad Daood
,
Jian Wang
,
Emmanuel Owusu Oppong
American Journal of Industrial and Business Management
Vol.14 No.5
, May 27, 2024
DOI:
10.4236/ajibm.2024.145037
1,373
Downloads
2,502
Views
Citations
Exploring the Evolution of Brand Loyalty in the Age of Social Media
(Articles)
Muhammed Zakir Hossain
,
Habiba Kibria
Journal of Service Science and Management
Vol.17 No.3
, June 5, 2024
DOI:
10.4236/jssm.2024.173011
1,077
Downloads
10,153
Views
Citations
Social Media Influence on Millennials Purchase Behaviour of Coca-Cola and Pepsi Carbonated Soft Drink
(Articles)
Tolulope Ajibade
,
Donia Waseem
Open Journal of Business and Management
Vol.12 No.4
, June 12, 2024
DOI:
10.4236/ojbm.2024.124110
666
Downloads
4,458
Views
Citations
Enhancing User Security on Instagram: A Multifaceted AI System for Filtering Abusive Comments
(Articles)
Ahlam Oudah Alhwiti
,
Mohammad A. Mezher
Social Networking
Vol.13 No.2
, April 30, 2024
DOI:
10.4236/sn.2024.132002
221
Downloads
1,240
Views
Citations
Harnessing the Power of Herding for Real (Estate); Factors Influencing Herd Mentality, Driven by Social Media in the Real Estate Market
(Articles)
Nethra Thakkar
Open Journal of Business and Management
Vol.12 No.5
, August 23, 2024
DOI:
10.4236/ojbm.2024.125153
179
Downloads
1,496
Views
Citations
Infodemic: Social Media and the Amplification of the COVID-19 Crisis in Canada
(Articles)
Serge Banyongen
Open Journal of Social Sciences
Vol.12 No.9
, September 20, 2024
DOI:
10.4236/jss.2024.129015
122
Downloads
1,056
Views
Citations
Assessing the Role of AI in Generating Content for Digital Brand Communications: The Case of a Midjourney Generated Campaign
(Articles)
Mona Arslan
,
Ahmed Ghazal
Open Access Library Journal
Vol.11 No.11
, November 11, 2024
DOI:
10.4236/oalib.1112426
271
Downloads
1,813
Views
Citations
Investigating the Influence of Social Media Marketing Campaigns on Libyan Consumer Behavior Pertaining to Private Universities: A Case Study of the Libyan International University
(Articles)
Abdilrahman Ebrahim
Open Access Library Journal
Vol.11 No.11
, November 30, 2024
DOI:
10.4236/oalib.1112470
97
Downloads
875
Views
Citations
Social Media Use and Mental Health Risk among Chinese Adolescents: Based on Qualitative Research on Second-Year Undergraduate in One University
(Articles)
Yuanxi Zhou
Advances in Applied Sociology
Vol.14 No.12
, December 31, 2024
DOI:
10.4236/aasoci.2024.1412054
345
Downloads
3,921
Views
Citations
An Analysis of Snow Sports Promotion in China through Different Social Media Platforms
(Articles)
Zhengqing Ding
Open Journal of Business and Management
Vol.13 No.1
, January 24, 2025
DOI:
10.4236/ojbm.2025.131027
185
Downloads
1,136
Views
Citations
An Examination of How Social Media Participation and Customer Satisfaction Affect the Likelihood that a Business Will Make Another Transaction in the Hospitality Sector
(Articles)
Tughlok Talukder
,
Seaam Bin Masud
,
Md. Rashel Miah
,
Ashrafuzzaman Hera
,
Md. Omar Faruque
Open Access Library Journal
Vol.12 No.1
, January 27, 2025
DOI:
10.4236/oalib.1112802
199
Downloads
1,832
Views
Citations
Control, Polarize, and Dehumanize the Human Being from the Hidden Power that Acts and Controls Contemporary Political Action
(Articles)
Alfonso Vázquez-Atochero
,
Carlos Junquera Rubio
Open Journal of Political Science
Vol.15 No.2
, April 10, 2025
DOI:
10.4236/ojps.2025.152023
4,893
Downloads
11,911
Views
Citations
Civil Liability of Social Media for User Statements and Moderation
(Articles)
André Felipe Santos de Souza
,
Flávia Moreira Guimarães Pessoa
,
Taiane Danusa Gusmão Barroso Sande
Beijing Law Review
Vol.16 No.2
, June 20, 2025
DOI:
10.4236/blr.2025.162050
138
Downloads
667
Views
Citations
Electoral Courts and the Regulation of Social Media in Brazil: An Analysis of the Anti-Democratic Disinformation Regulation during the 2022 Elections
(Articles)
Cibele Alexandre Uchoa
,
João Araújo Monteiro Neto
Beijing Law Review
Vol.16 No.2
, June 25, 2025
DOI:
10.4236/blr.2025.162054
93
Downloads
530
Views
Citations
Research on Apple’s Social Media Marketing Strategies: Focus on the Improvement of the iPhone 15 Launch
(Articles)
Gomes Naurio Alfredo Jeremias
,
Lei Zhang
Open Access Library Journal
Vol.12 No.6
, June 27, 2025
DOI:
10.4236/oalib.1113641
245
Downloads
4,478
Views
Citations
Social Media Use among Secondary School Students in Malaysia: Age and Gender Trends and Multi-Platform Engagement
(Articles)
Halim Ismail
,
Arifin Mamat
,
Hasniza Ibrahim
,
Nazatul Akmar Mokhtar
,
Muhammad Noor Aiman Zailan
Open Journal of Social Sciences
Vol.13 No.7
, July 15, 2025
DOI:
10.4236/jss.2025.137008
201
Downloads
2,224
Views
Citations
The Impact of Social Media Marketing Strategies on Consumer Purchase Intention in the Brewery Industry in Liberia
(Articles)
Benetta S. Blessed Daye
,
Fenfen Zhao
Open Access Library Journal
Vol.12 No.10
, October 10, 2025
DOI:
10.4236/oalib.1114122
118
Downloads
1,203
Views
Citations
Public Opinion on Exagamglogene Autotemcel (Casvegy) for Sickle Cell Disease: A Qualitative Thematic Analysis Using Social Media Data in Cameroon
(Articles)
Eposse Ekoube Charlotte
,
Mandeng Ma Linwa Edgar
,
Mbono Ritha Betoko
,
Hassanatou Iyawa
,
Michael Budzi Ngenge
,
Kedy Mangamba Koum Danielle Christiane
Open Journal of Blood Diseases
Vol.15 No.4
, November 7, 2025
DOI:
10.4236/ojbd.2025.154013
86
Downloads
439
Views
Citations
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