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Exploring the Evolution of Brand Loyalty in the Age of Social Media
(Articles)
Muhammed Zakir Hossain
,
Habiba Kibria
Journal of Service Science and Management
Vol.17 No.3
, June 5, 2024
DOI:
10.4236/jssm.2024.173011
1,075
Downloads
10,142
Views
Citations
Social Media Influence on Millennials Purchase Behaviour of Coca-Cola and Pepsi Carbonated Soft Drink
(Articles)
Tolulope Ajibade
,
Donia Waseem
Open Journal of Business and Management
Vol.12 No.4
, June 12, 2024
DOI:
10.4236/ojbm.2024.124110
663
Downloads
4,452
Views
Citations
Enhancing User Security on Instagram: A Multifaceted AI System for Filtering Abusive Comments
(Articles)
Ahlam Oudah Alhwiti
,
Mohammad A. Mezher
Social Networking
Vol.13 No.2
, April 30, 2024
DOI:
10.4236/sn.2024.132002
221
Downloads
1,240
Views
Citations
Harnessing the Power of Herding for Real (Estate); Factors Influencing Herd Mentality, Driven by Social Media in the Real Estate Market
(Articles)
Nethra Thakkar
Open Journal of Business and Management
Vol.12 No.5
, August 23, 2024
DOI:
10.4236/ojbm.2024.125153
179
Downloads
1,496
Views
Citations
Infodemic: Social Media and the Amplification of the COVID-19 Crisis in Canada
(Articles)
Serge Banyongen
Open Journal of Social Sciences
Vol.12 No.9
, September 20, 2024
DOI:
10.4236/jss.2024.129015
122
Downloads
1,056
Views
Citations
Assessing the Role of AI in Generating Content for Digital Brand Communications: The Case of a Midjourney Generated Campaign
(Articles)
Mona Arslan
,
Ahmed Ghazal
Open Access Library Journal
Vol.11 No.11
, November 11, 2024
DOI:
10.4236/oalib.1112426
271
Downloads
1,811
Views
Citations
Investigating the Influence of Social Media Marketing Campaigns on Libyan Consumer Behavior Pertaining to Private Universities: A Case Study of the Libyan International University
(Articles)
Abdilrahman Ebrahim
Open Access Library Journal
Vol.11 No.11
, November 30, 2024
DOI:
10.4236/oalib.1112470
97
Downloads
874
Views
Citations
Social Media Use and Mental Health Risk among Chinese Adolescents: Based on Qualitative Research on Second-Year Undergraduate in One University
(Articles)
Yuanxi Zhou
Advances in Applied Sociology
Vol.14 No.12
, December 31, 2024
DOI:
10.4236/aasoci.2024.1412054
345
Downloads
3,920
Views
Citations
An Analysis of Snow Sports Promotion in China through Different Social Media Platforms
(Articles)
Zhengqing Ding
Open Journal of Business and Management
Vol.13 No.1
, January 24, 2025
DOI:
10.4236/ojbm.2025.131027
185
Downloads
1,135
Views
Citations
An Examination of How Social Media Participation and Customer Satisfaction Affect the Likelihood that a Business Will Make Another Transaction in the Hospitality Sector
(Articles)
Tughlok Talukder
,
Seaam Bin Masud
,
Md. Rashel Miah
,
Ashrafuzzaman Hera
,
Md. Omar Faruque
Open Access Library Journal
Vol.12 No.1
, January 27, 2025
DOI:
10.4236/oalib.1112802
199
Downloads
1,829
Views
Citations
Control, Polarize, and Dehumanize the Human Being from the Hidden Power that Acts and Controls Contemporary Political Action
(Articles)
Alfonso Vázquez-Atochero
,
Carlos Junquera Rubio
Open Journal of Political Science
Vol.15 No.2
, April 10, 2025
DOI:
10.4236/ojps.2025.152023
4,893
Downloads
11,911
Views
Citations
Civil Liability of Social Media for User Statements and Moderation
(Articles)
André Felipe Santos de Souza
,
Flávia Moreira Guimarães Pessoa
,
Taiane Danusa Gusmão Barroso Sande
Beijing Law Review
Vol.16 No.2
, June 20, 2025
DOI:
10.4236/blr.2025.162050
138
Downloads
666
Views
Citations
Electoral Courts and the Regulation of Social Media in Brazil: An Analysis of the Anti-Democratic Disinformation Regulation during the 2022 Elections
(Articles)
Cibele Alexandre Uchoa
,
João Araújo Monteiro Neto
Beijing Law Review
Vol.16 No.2
, June 25, 2025
DOI:
10.4236/blr.2025.162054
93
Downloads
530
Views
Citations
Research on Apple’s Social Media Marketing Strategies: Focus on the Improvement of the iPhone 15 Launch
(Articles)
Gomes Naurio Alfredo Jeremias
,
Lei Zhang
Open Access Library Journal
Vol.12 No.6
, June 27, 2025
DOI:
10.4236/oalib.1113641
245
Downloads
4,468
Views
Citations
Social Media Use among Secondary School Students in Malaysia: Age and Gender Trends and Multi-Platform Engagement
(Articles)
Halim Ismail
,
Arifin Mamat
,
Hasniza Ibrahim
,
Nazatul Akmar Mokhtar
,
Muhammad Noor Aiman Zailan
Open Journal of Social Sciences
Vol.13 No.7
, July 15, 2025
DOI:
10.4236/jss.2025.137008
201
Downloads
2,220
Views
Citations
The Impact of Social Media Marketing Strategies on Consumer Purchase Intention in the Brewery Industry in Liberia
(Articles)
Benetta S. Blessed Daye
,
Fenfen Zhao
Open Access Library Journal
Vol.12 No.10
, October 10, 2025
DOI:
10.4236/oalib.1114122
117
Downloads
1,199
Views
Citations
Public Opinion on Exagamglogene Autotemcel (Casvegy) for Sickle Cell Disease: A Qualitative Thematic Analysis Using Social Media Data in Cameroon
(Articles)
Eposse Ekoube Charlotte
,
Mandeng Ma Linwa Edgar
,
Mbono Ritha Betoko
,
Hassanatou Iyawa
,
Michael Budzi Ngenge
,
Kedy Mangamba Koum Danielle Christiane
Open Journal of Blood Diseases
Vol.15 No.4
, November 7, 2025
DOI:
10.4236/ojbd.2025.154013
86
Downloads
438
Views
Citations
Navigating Health Information: An Analysis of Social Media’s Influence on University Students’ Health Literacy
(Articles)
Muhammad Jamal Hussain
,
Anila Ashraf
,
Muhammad Asif
,
Anfal Zulfiqar
,
Shujahat Hussain
,
Wajahat Hussain
Open Journal of Social Sciences
Vol.13 No.11
, November 7, 2025
DOI:
10.4236/jss.2025.1311009
106
Downloads
1,055
Views
Citations
An Empirical Study Based on Big Data Analysis to Analyze Social Media Group Sentiment and Its Impact on Consumer Psychology
(Articles)
Xueying Liu
Open Access Library Journal
Vol.13 No.2
, February 24, 2026
DOI:
10.4236/oalib.1114908
50
Downloads
438
Views
Citations
The Financial Digital Divide in the Social Media Era: A Cross-Language Comparative Study of FinBERT Based on Chinese and English Platforms
(Articles)
Xinyi Jin
Journal of Computer and Communications
Vol.14 No.2
, February 28, 2026
DOI:
10.4236/jcc.2026.142009
41
Downloads
279
Views
Citations
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