Brand Commitment - Articles - Scientific Research Publishing

Effects of Social Media Marketing on Brand Awareness Based on the Stimulus Organism Response Model in Developing Countries (Articles)

Inonge Lilembalemba, Jackson Phiri

Open Journal of Business and Management Vol.12 No.1, January 31, 2024

DOI: 10.4236/ojbm.2024.121035 1,076 Downloads 6,595 Views Citations
Exploring the Evolution of Brand Loyalty in the Age of Social Media (Articles)

Muhammed Zakir Hossain, Habiba Kibria

Journal of Service Science and Management Vol.17 No.3, June 5, 2024

DOI: 10.4236/jssm.2024.173011 1,150 Downloads 10,621 Views Citations
Social Media Influence on Millennials Purchase Behaviour of Coca-Cola and Pepsi Carbonated Soft Drink (Articles)

Tolulope Ajibade, Donia Waseem

Open Journal of Business and Management Vol.12 No.4, June 12, 2024

DOI: 10.4236/ojbm.2024.124110 730 Downloads 4,681 Views Citations
Consumer Behavior of Firestone Liberia (Articles)

Yealu G. Kogar, Jihong Shao

Open Access Library Journal Vol.12 No.3, March 20, 2025

DOI: 10.4236/oalib.1113011 126 Downloads 859 Views Citations
Research on Apple’s Social Media Marketing Strategies: Focus on the Improvement of the iPhone 15 Launch (Articles)

Gomes Naurio Alfredo Jeremias, Lei Zhang

Open Access Library Journal Vol.12 No.6, June 27, 2025

DOI: 10.4236/oalib.1113641 257 Downloads 4,756 Views Citations
Research on Brand Marketing Effectiveness from the Perspective of Consumer Perception: A Case Study of Pierre Cardin’s Marketing Strategy (Articles)

Yidan Kang, Siyue He, Shuyi Li, Zihan Wang, Chenggang Li

American Journal of Industrial and Business Management Vol.15 No.7, July 23, 2025

DOI: 10.4236/ajibm.2025.157047 370 Downloads 2,591 Views Citations
Reinventing Ultra-Fast Fashion: Strategic Growth Recommendations for SHEIN’s Sustainable Brand Development (Articles)

Monique Cheuk Nam Siu, Sunny Ubale

Open Journal of Business and Management Vol.13 No.4, July 29, 2025

DOI: 10.4236/ojbm.2025.134154 359 Downloads 3,340 Views Citations
Post-Sales Service Quality and Brand Image as Predictors of Customer Loyalty in Malaysia’s Automotive Sector (Articles)

Wan Afezah Wan Abdul Rahman, Zainil Hanim Saidin

Open Journal of Social Sciences Vol.13 No.8, August 14, 2025

DOI: 10.4236/jss.2025.138019 204 Downloads 947 Views Citations
Exploring the Impact of Brand Authenticity on Generation Z Consumer Loyalty in Ghana’s Emerging Market (Articles)

Ibrahim Ofosu-Boateng, Leyroy Muandumba Jose

Open Journal of Social Sciences Vol.13 No.9, September 22, 2025

DOI: 10.4236/jss.2025.139015 351 Downloads 3,705 Views Citations
The Role of Subscription Services in Building Long-Term Customer Loyalty (Articles)

Artur Tatevosian

American Journal of Industrial and Business Management Vol.15 No.11, October 31, 2025

DOI: 10.4236/ajibm.2025.1511084 117 Downloads 728 Views Citations
Balancing Tradition and Innovation: A Case Study on How Brand Equity and Service Quality Shape Revisit Intention in Luxury Hospitality (Articles)

Didem Sağındık, Cemal Yükselen

Open Journal of Business and Management Vol.14 No.1, January 6, 2026

DOI: 10.4236/ojbm.2026.141014 97 Downloads 750 Views Citations
Strategic Branding and Competitive Advantage in International School Marketing: A Case-Based Analysis in Asia (Articles)

James McLaughlin

Open Journal of Business and Management Vol.14 No.2, February 9, 2026

DOI: 10.4236/ojbm.2026.142049 197 Downloads 1,064 Views Citations
Increasing Customer Satisfaction, Financial Stability, Brand Loyalty and Efficiency by Making KPI Measurements with Technology Integration in Logistics (Articles)

Murat Başal

Open Journal of Social Sciences Vol.14 No.2, February 28, 2026

DOI: 10.4236/jss.2026.142028 88 Downloads 743 Views Citations
This article belongs to the Special Issue on Technology and Society
The Impact of IMC Messages on Gen Z’s Luxury Hotel Booking Intentions: A Case Study of Marriott’s “The Luxury Collection” (Articles)

Gavin Rui Jin, Xiaoli Ma

Open Journal of Business and Management Vol.14 No.4, June 30, 2026

DOI: 10.4236/ojbm.2026.144097 9 Downloads 94 Views Citations
Building Business Growth Capabilities in Emerging Markets: Insights from Integrated Packaging Systems (Articles)

Nozimjon Gaybulloev

American Journal of Industrial and Business Management Vol.16 No.7, July 10, 2026

DOI: 10.4236/ajibm.2026.167035 21 Downloads 162 Views Citations
When Commitment Is Not Enough: How Stress and Individual-Organization Interface Affect Activists’ Persistence (Articles)

Terri Mannarini, Cosimo Talo

Psychology Vol.2 No.5, August 31, 2011

DOI: 10.4236/psych.2011.25070 5,809 Downloads 11,404 Views Citations
Optimal Generator Portfolio in Day-Ahead Market under Uncertain Carbon Tax Policy (Articles)

Shengyuan Chen, Ming Zhao

American Journal of Operations Research Vol.1 No.4, December 5, 2011

DOI: 10.4236/ajor.2011.14031 4,677 Downloads 8,508 Views Citations
A Quick Method for Judging the Feasibility of Security-Constrained Unit Commitment Problems within Lagrangian Relaxation Framework (Articles)

Sangang Guo

Energy and Power Engineering Vol.4 No.6, November 29, 2012

DOI: 10.4236/epe.2012.46057 5,572 Downloads 8,335 Views Citations
Patient involvement in lung foundation research: A seven year longitudinal case study (Articles)

G. J. Teunissen, M. A. Visse, D. Laan, W. I. de Boer, M. Rutgers, T. A. Abma

Health Vol.5 No.2A, February 27, 2013

DOI: 10.4236/health.2013.52A043 4,253 Downloads 7,494 Views Citations
This article belongs to the Special Issue on Asthma Research
An Empirical Evaluation of the ISO 9001 Quality Management Systems for Certified Work Organizations in Kuwait as Benchmarked against Analogous Swedish Organizations (Articles)

Salah Alolayan, Saleem Hashmi, Bekir Yilbas, Hosny Hamdy

Journal of Service Science and Management Vol.6 No.1, March 25, 2013

DOI: 10.4236/jssm.2013.61009 8,236 Downloads 13,204 Views Citations

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