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DOI
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Affiliation
ISSN
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Study of Informative Advertising Competition Model in Duopolistic Market with Relative Profit Object
(Articles)
Jiao Lu
Journal of Service Science and Management
Vol.10 No.2
, April 13, 2017
DOI:
10.4236/jssm.2017.102009
1,534
Downloads
3,101
Views
Citations
The Influence of Product Market Externality on Dynamic Decisions of Monopoly
(Articles)
Yan Wang
,
Deqing Tan
Modern Economy
Vol.8 No.6
, June 13, 2017
DOI:
10.4236/me.2017.86056
1,549
Downloads
2,799
Views
Citations
Coordination of Supply Chain under the Revenue Sharing-Advertising Cost Sharing Contract
(Articles)
Meng Jia
Journal of Service Science and Management
Vol.10 No.3
, June 23, 2017
DOI:
10.4236/jssm.2017.103024
1,741
Downloads
4,535
Views
Citations
The Influence of Time Landmarks on Consumers’ Advertising Appeal Preferences
(Articles)
Chunxiu Ye
,
Hong Zhou
Psychology
Vol.10 No.4
, March 19, 2019
DOI:
10.4236/psych.2019.104036
1,218
Downloads
3,000
Views
Citations
When and Why Negative Emotional Appeals Work in Advertising: A Review of Research
(Articles)
Minxia Zheng
Open Journal of Social Sciences
Vol.8 No.3
, March 6, 2020
DOI:
10.4236/jss.2020.83002
9,904
Downloads
23,383
Views
Citations
The Economic Organization of Television in Cameroon: Challenges and Prospects
(Articles)
Olivier Bile
Theoretical Economics Letters
Vol.10 No.3
, June 30, 2020
DOI:
10.4236/tel.2020.103044
603
Downloads
1,959
Views
Citations
A Study on Infant Learning Thinking Based on the Integration of Truth and Reality
(Articles)
Yiran Zhang
,
Kailai Jiang
Open Access Library Journal
Vol.8 No.5
, May 24, 2021
DOI:
10.4236/oalib.1107437
167
Downloads
797
Views
Citations
Towards a Model of Public Relations for Public Organizations of Afghanistan
(Articles)
Farid Ahamd Monib
,
Jamaluddin Qanet
,
Redwanullah Abdi
Open Journal of Social Sciences
Vol.9 No.7
, July 20, 2021
DOI:
10.4236/jss.2021.97015
474
Downloads
3,269
Views
Citations
Advertising Professions and Territorial Attractiveness: Analysis of the Determinants of the Decisions of Agencies Location in Cameroonians Cities
(Articles)
Alain Assomo
Advances in Journalism and Communication
Vol.10 No.2
, May 31, 2022
DOI:
10.4236/ajc.2022.102011
223
Downloads
1,106
Views
Citations
A Systematic Review on the Extant of Outdoor Advertisements Literature in Developing Countries
(Articles)
Omary Swallehe
,
Kardo Mwilongo
Open Journal of Business and Management
Vol.10 No.4
, June 9, 2022
DOI:
10.4236/ojbm.2022.104086
475
Downloads
3,509
Views
Citations
Does Advertising Help Improve Consumer Purchasing Behavior toward Insurance Products?
(Articles)
Francis Osei
,
Francis Nii Adjabeng
,
Samuel Owusu-Mensah
,
Alfred Atakora
Open Journal of Social Sciences
Vol.10 No.12
, November 2, 2022
DOI:
10.4236/jss.2022.1012004
561
Downloads
5,401
Views
Citations
Advertising Ethics and Professionalism of ZNBC TV2 and Muvi TV in Zambia—A Content Analysis Study
(Articles)
Fidelis Muzyamba
,
Musonda Lemba
Advances in Journalism and Communication
Vol.11 No.4
, December 29, 2023
DOI:
10.4236/ajc.2023.114030
240
Downloads
1,106
Views
Citations
Ethnoadvertising and Imaginary Constructions: Theoretical Approach to an Emerging Concept
(Articles)
Messanga Obama
Advances in Journalism and Communication
Vol.12 No.4
, December 19, 2024
DOI:
10.4236/ajc.2024.124030
125
Downloads
484
Views
Citations
Transformational Leadership and Organizational Culture in Digital Marketing Teams: Impacts on E-Commerce and Ad Agencies in the Digital Age
(Articles)
Abu Bakar
,
Huaqiang Wang
Open Access Library Journal
Vol.12 No.10
, October 15, 2025
DOI:
10.4236/oalib.1114183
72
Downloads
575
Views
Citations
Influence of Manipulative Marketing Tactics
(Articles)
Gila Berlagosky
,
Taly Furer
,
Jackie Silbering
Open Journal of Business and Management
Vol.13 No.6
, November 14, 2025
DOI:
10.4236/ojbm.2025.136222
122
Downloads
923
Views
Citations
Petrochemical Industry: Assessment and Planning Using Multicriteria Decision Aid Methods
(Articles)
Carlos E. Escobar Toledo
,
Claudia Garcia Aranda
,
Bertrand Mareschal
Technology and Investment
Vol.1 No.2
, May 25, 2010
DOI:
10.4236/ti.2010.12015
8,937
Downloads
13,930
Views
Citations
Potential Vulnerability of Encrypted Messages: Decomposability of Discrete Logarithm Problems
(Articles)
Boris S. Verkhovsky
International Journal of Communications, Network and System Sciences
Vol.3 No.8
, August 31, 2010
DOI:
10.4236/ijcns.2010.38086
5,484
Downloads
9,175
Views
Citations
Key Factors Influencing Bancassurance Success--Mainland China Evidence
(Articles)
Chiang Ku Fan
,
Yu Hsuang Lee
Journal of Service Science and Management
Vol.3 No.4
, December 28, 2010
DOI:
10.4236/jssm.2010.34059
9,871
Downloads
18,065
Views
Citations
Box-Scheme Based Delivery System of Locally Produced Organic Food: Evaluation of Logistics Performance
(Articles)
T. Bosona
,
G. Gebresenbet
,
I. Nordmark
,
D. Ljungberg
Journal of Service Science and Management
Vol.4 No.3
, September 29, 2011
DOI:
10.4236/jssm.2011.43042
7,571
Downloads
12,987
Views
Citations
Evaluation of Stiffened End-Plate Moment Connection through Optimized Artificial Neural Network
(Articles)
Mehdi Ghassemieh
,
Mohsen Nasseri
Journal of Software Engineering and Applications
Vol.5 No.3
, March 29, 2012
DOI:
10.4236/jsea.2012.53023
11,092
Downloads
17,060
Views
Citations
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