Marketing Capability - Articles - Scientific Research Publishing

The Effect of R & D Investment and Knowledge Search on Innovation Performance: The New Evidence from High-Tech Enterprises in Guangxi (Articles)

Lingfeng Liao, Renliang Li

Journal of Human Resource and Sustainability Studies Vol.11 No.3, September 4, 2023

DOI: 10.4236/jhrss.2023.113033 332 Downloads 1,492 Views Citations
A Study of the Impact of Entrepreneurship on Organizational Resilience of Science and Technology-Based Small and Medium-Sized Enterprises (Articles)

Quan Zhou, Jialiang He, Yaxi Yang, Ye Yan

Open Journal of Business and Management Vol.12 No.4, July 12, 2024

DOI: 10.4236/ojbm.2024.124120 228 Downloads 907 Views Citations
A Study on the Building of the Organizational Capability of Primary-Level Party Organizations of the Communist Party of China (Articles)

Ting Zhang

Chinese Studies Vol.13 No.3, August 20, 2024

DOI: 10.4236/chnstd.2024.133014 177 Downloads 1,042 Views Citations
Organizational Support Strategy and Software Process Maturity: CMMI and IT-Offshoring in the UAE (Articles)

Mohamed Ashmel Mohamed Hashim, Issam Tlemsani, Robin Matthews, Osama El-Temtamy

Theoretical Economics Letters Vol.14 No.4, August 29, 2024

DOI: 10.4236/tel.2024.144083 131 Downloads 884 Views Citations
Impact of Transformative Technologies on Indian Global Capability Centers: A Leadership Perspective (Articles)

Aniket Thukral

Open Journal of Business and Management Vol.13 No.1, January 3, 2025

DOI: 10.4236/ojbm.2025.131015 181 Downloads 1,454 Views Citations
The Impact of Alternative Financing on SMEs: The Mediating Role of Green Innovation and the Moderating Role of Managerial Capability (Articles)

Dominic Achari, Yusheng Kong, Seth Boahen, Richard K. Kuffour, Martin Kwesi Appah

American Journal of Industrial and Business Management Vol.16 No.4, April 16, 2026

DOI: 10.4236/ajibm.2026.164018 30 Downloads 208 Views Citations
This article belongs to the Special Issue on Advances in Industrial Economics and Sustainable Growth
A Strategic Thinking on Multi-Level Business Development in Wellness Foods (Articles)

Rich C. Lee

American Journal of Industrial and Business Management Vol.2 No.3, June 15, 2012

DOI: 10.4236/ajibm.2012.23013 7,956 Downloads 13,383 Views Citations
Cassava sector development in Cameroon: Production and marketing factors affecting price (Articles)

Elise Stephanie Meyo Mvodo, Dapeng Liang

Agricultural Sciences Vol.3 No.5, September 24, 2012

DOI: 10.4236/as.2012.35078 8,126 Downloads 15,586 Views Citations
Marketing Process Reengineering within a Romanian Software Company Focused on the Implementation of a Freelancing Strategy (Articles)

Adrian Micu, Alexandru Capatina, Angela Eliza Micu

iBusiness Vol.4 No.4, December 31, 2012

DOI: 10.4236/ib.2012.44043 5,537 Downloads 9,136 Views Citations
The Managerial Role of Pharmacist at Community Pharmacy Setting in Saudi Arabia (Articles)

Mohamed N. Al-Arifi

Pharmacology & Pharmacy Vol.4 No.1, January 23, 2013

DOI: 10.4236/pp.2013.41009 13,349 Downloads 20,733 Views Citations
Comparative Study of Functions Affecting the Behavioral Patterns of Tourists in Iran and America’s Tourism Marketing Plan Utilizing SWOT Model (Articles)

Issa Ebrahimzadeh, Monir Yari

Journal of Service Science and Management Vol.6 No.1, March 21, 2013

DOI: 10.4236/jssm.2013.61003 6,112 Downloads 9,823 Views Citations
Approach the Good, Withdraw from the Bad—A Review on Frontal Alpha Asymmetry Measures in Applied Psychological Research (Articles)

Benny B. Briesemeister, Sascha Tamm, Angela Heine, Arthur M. Jacobs

Psychology Vol.4 No.3A, March 28, 2013

DOI: 10.4236/psych.2013.43A039 9,612 Downloads 15,495 Views Citations
This article belongs to the Special Issue on Applied Psychology
More than Just a Game: The Power of Social Media on Super Bowl XLVI (Articles)

Fernanda Bruno dos Santos, Jonice Oliveira

Social Networking Vol.3 No.2, April 4, 2014

DOI: 10.4236/sn.2014.32018 9,373 Downloads 12,945 Views Citations
Structure and Performance of the Retail Outlets of Honey in the Kingdom of Saudi Arabia (Articles)

Ahmed A. Al-Ghamdi, Abdu Zulail, Nuru Adgaba

Food and Nutrition Sciences Vol.5 No.13, July 9, 2014

DOI: 10.4236/fns.2014.513127 4,907 Downloads 7,116 Views Citations
Factors That Affect Consumption Patterns and Market Demands for Honey in the Kingdom of Saudi Arabia (Articles)

Sobhy Ismaiel, Safar Al Kahtani, Nuru Adgaba, Ahmed A. Al-Ghamdi, Abdu Zulail

Food and Nutrition Sciences Vol.5 No.17, September 17, 2014

DOI: 10.4236/fns.2014.517186 8,352 Downloads 12,523 Views Citations
Efficacy of Facebook Fans: Can They Influence Perception of the Brand? (Articles)

Mike Behan

Open Journal of Business and Management Vol.2 No.4, September 18, 2014

DOI: 10.4236/ojbm.2014.24033 5,370 Downloads 8,262 Views Citations
A Study on the Work Well-Being of Personnel in Telecommunication Marketing as Well as Its Influencing Factors in China —Based on the Researches in the Guangzhou Branch of China Telecom (Articles)

Yuanqing Shen, Long Li

Technology and Investment Vol.6 No.1, February 5, 2015

DOI: 10.4236/ti.2015.61004 5,785 Downloads 6,819 Views Citations
Improving Competitive Advantage of Chinese Sports Brand through Brand Management (Articles)

Chuming Hu

Modern Economy Vol.6 No.4, April 17, 2015

DOI: 10.4236/me.2015.64045 6,932 Downloads 10,222 Views Citations
The Impact of the Green Supply Chain Management on Environmental-Based Marketing Performance (Articles)

Suleiman A. Al Khattab, As’ad H. Abu-Rumman, Ma’n Mustafa Massad

Journal of Service Science and Management Vol.8 No.4, August 14, 2015

DOI: 10.4236/jssm.2015.84059 7,177 Downloads 11,553 Views Citations
Analysis on Development Pattern and Marketing Strategy of Flower E-Commerce of Personalized Customization—A Case Study of the Beast (Articles)

Yimei Li, Ming Lei

Open Journal of Business and Management Vol.4 No.1, January 14, 2016

DOI: 10.4236/ojbm.2016.41007 6,513 Downloads 10,296 Views Citations

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