Marketing Effectiveness - Articles - Scientific Research Publishing

The Impacts of Industry 4.0 on Marketing Activities and Strategies of Iron and Steel Industry in Developing Countries: Case for Uganda (Articles)

Alfred Ocheng Komakech, Jiaguo Liu, Alfred Omo, Emmanuel Afanga Archelaus Basua

Open Journal of Social Sciences Vol.9 No.5, May 26, 2021

DOI: 10.4236/jss.2021.95034 980 Downloads 8,468 Views Citations
Influencer Marketing: Statistics and Skepticism (Articles)

Chelsea Peng

Open Journal of Business and Management Vol.11 No.2, March 30, 2023

DOI: 10.4236/ojbm.2023.112040 1,041 Downloads 6,835 Views Citations
Factors Affecting E-Marketing in Developing Countries: A Systematic Review (Articles)

Mihretu Shanko, Shimelis Zewdie

Open Journal of Business and Management Vol.11 No.5, September 19, 2023

DOI: 10.4236/ojbm.2023.115129 610 Downloads 3,562 Views Citations
Online Marketing: Social Media Influencer’s Impact on Shopping Tactics in the United States (Articles)

Raiyan, Mustakim Bin Aziz, Saddam Hosain, Sweety Rani Dhar, Mohammad Hossain, Syeda Kamari Noor

American Journal of Industrial and Business Management Vol.14 No.11, November 29, 2024

DOI: 10.4236/ajibm.2024.1411078 634 Downloads 3,384 Views Citations
Influence of Social Media on Consumer Behavior: Investigating How Social Media Platforms Shape Consumer Purchasing Decisions and Loyalty (Articles)

Simon Suwanzy Dzreke, Semefa Dzreke

Open Journal of Business and Management Vol.13 No.2, March 17, 2025

DOI: 10.4236/ojbm.2025.132061 2,846 Downloads 43,207 Views Citations
The Impact of Social Media Marketing Strategies on Consumer Purchase Intention in the Brewery Industry in Liberia (Articles)

Benetta S. Blessed Daye, Fenfen Zhao

Open Access Library Journal Vol.12 No.10, October 10, 2025

DOI: 10.4236/oalib.1114122 117 Downloads 1,198 Views Citations
Research on Optimization of Marketing Strategy of Pierre Cardin Cosmetic Company in Angola (Articles)

Fernandes Antonio Joao Nolatu

Open Access Library Journal Vol.12 No.11, November 24, 2025

DOI: 10.4236/oalib.1113911 59 Downloads 469 Views Citations
From Prediction to Personalisation: How Artificial Intelligence Is Transforming Marketing Strategies (Articles)

Benetta S. Blessed Daye, Fenfen Zhao

Open Access Library Journal Vol.13 No.4, April 27, 2026

DOI: 10.4236/oalib.1115231 24 Downloads 263 Views Citations
Considering the cost-effectiveness of statins in family practice in Turkey from a payer perspective (Articles)

Güvenç Koçkaya, Albert Wertheimer, Pınar Daylan Koçkaya, Ahmet Esen

Health Vol.1 No.4, December 29, 2009

DOI: 10.4236/health.2009.14044 4,976 Downloads 9,658 Views Citations
A Study on Communication Media Selection: Comparing the Effectiveness of the Media Richness, Social Influence, and Media Fitness (Articles)

Rui Gu, Kunihiko Higa, Douglas R. Moodie

Journal of Service Science and Management Vol.4 No.3, September 29, 2011

DOI: 10.4236/jssm.2011.43035 9,398 Downloads 19,616 Views Citations
Evaluating Extra Care Housing for Older People in England: A Comparative Cost and Outcome Analysis with Residential Care (Articles)

Theresia Bäumker, Ann Netten, Robin Darton, Lisa Callaghan

Journal of Service Science and Management Vol.4 No.4, December 7, 2011

DOI: 10.4236/jssm.2011.44060 5,630 Downloads 9,893 Views Citations
Serum SCCA-IgM as a predictor of hepatocellular carcinoma in patients with liver cirrhosis (Articles)

Daniela Buccione, Gianluca Fatti, Andrea Gallotta, Elisabetta Loggi, Roberto Di Donato, Lilia Testa, Carlo Saitta, Valentina Santi, Antonio Di Micoli, Virginia Erroi, Marta Frigerio, Valentina Fazio, Antonino Picciotto, Alessandra Biasiolo, Francoise Degos, Patrizia Pontisso, Giovanni Raimondo, Franco Trevisani

Open Journal of Gastroenterology Vol.2 No.2, March 30, 2012

DOI: 10.4236/ojgas.2012.22012 4,700 Downloads 8,984 Views Citations
Performance Evaluation of Intelligent Adaptive Traffic Control Systems: A Case Study (Articles)

Saeed Samadi, Ali Pajoumand Rad, Farhad Mohammad Kazemi, Hamed Jafarian

Journal of Transportation Technologies Vol.2 No.3, July 23, 2012

DOI: 10.4236/jtts.2012.23027 8,554 Downloads 15,565 Views Citations
Investigation of a Counter Flow Microchannel Heat Exchanger Performance with Using Nanofluid as a Coolant (Articles)

Mushtaq I. Hasan, Abdul Muhsin A. Rageb Rageb, Mahmmod Yaghoubi

Journal of Electronics Cooling and Thermal Control Vol.2 No.3, September 17, 2012

DOI: 10.4236/jectc.2012.23004 8,368 Downloads 18,324 Views Citations
Measuring Effectiveness of Health Program Intervention in the Field (Articles)

Om Prakash Singh, Santosh Kumar

Intelligent Information Management Vol.4 No.5, September 27, 2012

DOI: 10.4236/iim.2012.45029 9,034 Downloads 12,249 Views Citations
Relevant Factors and Optimization in the Management of a PET/CT Facility (Articles)

Antonio Orlacchio, Anna Micaela Ciarrapico, Orazio Schillaci, Manlio Guazzaroni, Tommaso Volpi, Roberta Danieli, Giovanni Simonetti

Open Journal of Radiology Vol.2 No.4, December 13, 2012

DOI: 10.4236/ojrad.2012.24018 5,115 Downloads 8,016 Views Citations
Assisting Teaching Process and Management Based on the Informatization Platform (Articles)

Weiyue Liu, Jing Ya

Open Journal of Applied Sciences Vol.3 No.1, March 29, 2013

DOI: 10.4236/ojapps.2013.31014 4,708 Downloads 7,494 Views Citations
How a Proactive Interventionist Can Make Strikes More Effective: Evidence from the Korean Banking Sector (Articles)

ChungIL Choi

American Journal of Industrial and Business Management Vol.3 No.4, July 26, 2013

DOI: 10.4236/ajibm.2013.34051 4,470 Downloads 6,686 Views Citations
The Mediating Role of the Sense of Relatedness and Task Cohesion in the Relation between Psychological Power Distance and Efficicency of a Working Team (Articles)

Laurent Auzoult

Psychology Vol.4 No.10, October 12, 2013

DOI: 10.4236/psych.2013.410105 4,543 Downloads 7,932 Views Citations
Cost-effectiveness analysis comparing robotic sacrocolpopexy to a vaginal mesh hysteropexy for treatment of uterovaginal prolapse (Articles)

Patrick J. Culligan, Charbel Salamon, Christa Lewis, Troy D. Abell

Open Journal of Obstetrics and Gynecology Vol.3 No.8, October 18, 2013

DOI: 10.4236/ojog.2013.38110 4,710 Downloads 7,310 Views Citations

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