Consumer Culture - Articles - Scientific Research Publishing

Foreign Brand Admiration, Product Perceived Quality and Consumer Behaviour in Nigeria (Articles)

Alfa Abubakar, Hadiza Saidu Abubakar, Cross Ogohi Daniel

Open Journal of Business and Management Vol.11 No.5, September 27, 2023

DOI: 10.4236/ojbm.2023.115141 372 Downloads 1,686 Views Citations
Perception and Concerns of Consumers on Food Safety and Factors Influencing Purchase of Vended Foods (Articles)

Rita Adasi Fenteng, Sharon A. Atakpa, Nana Ama Donkor-Boateng

Open Access Library Journal Vol.10 No.11, November 21, 2023

DOI: 10.4236/oalib.1110892 240 Downloads 3,942 Views Citations
The Effect of Consumer Attitude on the Effect of Social Media Marketing on Hospital Promotion Activities through Content Marketing (Articles)

Busra Yuceer, Omer Faruk Sarkbay, Murat Basal

Open Journal of Social Sciences Vol.12 No.2, February 27, 2024

DOI: 10.4236/jss.2024.122021 670 Downloads 2,735 Views Citations
Understanding Societal Influences on the Customer Journey: COVID-19 Pandemic Impact (Articles)

Daissy Moya Sanchez, Ramon Martin Guart, Andrea Ramírez Moya, Joaquim Majó Fernández

Open Journal of Social Sciences Vol.12 No.6, June 21, 2024

DOI: 10.4236/jss.2024.126014 199 Downloads 1,715 Views Citations
Investigating Gen Z Consumers’ Feministic Identities and Gender-Stereotypical Norms on their Attitude Formation towards Femvertising Campaigns, Impacting Purchase Intention (Articles)

Menatallah M. Kassem, Eiman Negm, Sahar R. Abu Gharara

Open Access Library Journal Vol.11 No.6, June 28, 2024

DOI: 10.4236/oalib.1111244 357 Downloads 2,656 Views Citations
How Retail Store Accommodations for the Visually Impaired Affects the Shopping Experience of the Non-Visually Impaired (Articles)

Sungjoon Choo

Open Journal of Business and Management Vol.12 No.5, August 23, 2024

DOI: 10.4236/ojbm.2024.125154 168 Downloads 1,316 Views Citations
Omnichannel Retail Strategy: How to Meet the Needs of Today’s Shoppers (Articles)

Muhammad Sarim Nadeem

Open Journal of Business and Management Vol.12 No.6, November 6, 2024

DOI: 10.4236/ojbm.2024.126200 278 Downloads 2,119 Views Citations
The Impact of New Energy Vehicle Product Functions on Consumer Purchase Intention in the Backdrop of Sustainable Development Goals (Articles)

Yingyan Mo, Qiliang Mai

Open Access Library Journal Vol.11 No.11, November 26, 2024

DOI: 10.4236/oalib.1112490 74 Downloads 654 Views Citations
Research on the Application Effects of Artificial Intelligence in Personalized Marketing (Articles)

Binyang Feng

Journal of Computer and Communications Vol.12 No.11, November 26, 2024

DOI: 10.4236/jcc.2024.1211009 439 Downloads 2,741 Views Citations
The Hypervulnerability of the Fan Following Brands of Products Linked to Football Clubs (Articles)

Cleber Augusto do Nascimento

Beijing Law Review Vol.15 No.4, November 29, 2024

DOI: 10.4236/blr.2024.154107 90 Downloads 478 Views Citations
Prediction of After-Sales Behavior in E-Commerce Using Machine Learning Models (Articles)

Yulin Cai, Fengqing Chen, Jingyang Zhang

Open Journal of Statistics Vol.14 No.6, December 24, 2024

DOI: 10.4236/ojs.2024.146035 221 Downloads 1,357 Views Citations
Trust as a Mediator in Nigerian E-Commerce: Impacts on Consumer Behavior, Product Quality, and Convenience (Articles)

Muruako Emmanuel Chimezie, Andrew Benyeogor, Anayo Nkamnebe, Yaolong Liu

Open Journal of Business and Management Vol.13 No.1, January 9, 2025

DOI: 10.4236/ojbm.2025.131016 259 Downloads 2,144 Views Citations
The Siege Effect: Exploring the Characteristics of Youth Consumption Behavior and Its Influencing Factors in the Chinese Short Drama Market (Articles)

Longlong Duan, Yongsha Ma, Hongshu He, Siying Li, Yuxin Song, Zhan Wu

Theoretical Economics Letters Vol.15 No.2, April 30, 2025

DOI: 10.4236/tel.2025.152030 249 Downloads 2,398 Views Citations
Decision-Making During the Process of Buying a House in Mongolia (Articles)

Nergui Ariunjargal, Gonchigjav Boldbaatar, Myagmarsuren Odonchimeg, Erdenebileg Odgerel

Open Journal of Business and Management Vol.13 No.4, July 11, 2025

DOI: 10.4236/ojbm.2025.134140 75 Downloads 386 Views Citations
Exploring Consumer Behavior towards Social Impact Apps for Food Waste Reduction (Articles)

Aidan Gershengoren, Nymisha Bandi

Open Journal of Business and Management Vol.13 No.4, July 21, 2025

DOI: 10.4236/ojbm.2025.134149 134 Downloads 1,230 Views Citations
The Impact of Heuristic Cues on User Purchase Decisions in Sharing-Based Short-Term Rental Platforms (Articles)

Menghan Huo, Li Li, Yixuan Yao

Open Journal of Social Sciences Vol.13 No.9, September 30, 2025

DOI: 10.4236/jss.2025.139041 44 Downloads 328 Views Citations
Research on the Business Model and Consumer Decision-Making of “Chagee” from a Behavioral Economics Perspective (Articles)

Wenhua Guo

American Journal of Industrial and Business Management Vol.15 No.10, October 22, 2025

DOI: 10.4236/ajibm.2025.1510078 122 Downloads 1,084 Views Citations
The Power of Cultural Identity in Consumer Behavior: Social Factors and Purchasing Preferences (Articles)

Max Boada, Yadira Patiño, Francisco Morocho, Karen Abad

Open Access Library Journal Vol.12 No.11, November 11, 2025

DOI: 10.4236/oalib.1114334 82 Downloads 932 Views Citations
Circular Economy in Education: Evidence from UK Second-Hand School Uniform Market (Articles)

Zhenyu Sheng

Modern Economy Vol.17 No.1, January 29, 2026

DOI: 10.4236/me.2026.171011 83 Downloads 564 Views Citations
The Impact of Social Media Usage on Consumers’ Purchase Intentions. Using Perceived Value as the Mediator (Articles)

Matilda Kumi, Sebastian Nana Kumi, Newlove Sulun Senkpeni, Francisca Arboh, Edwin Akwandoh, Tejan Andrew Rollings Kamara

Open Access Library Journal Vol.13 No.2, February 4, 2026

DOI: 10.4236/oalib.1114852 112 Downloads 910 Views Citations

First <...91011 ...>Last

	[email protected]
	+86 18163351462 (WhatsApp)
	1655362766
	SCIRP WeChat

All	Title	Abstract	Keywords
DOI	Author	Journal	Affiliation
ISSN	Subject

	[email protected]
	+86 18163351462(WhatsApp)
	1655362766

	Paper Publishing WeChat

Browse Subjects

Publish with us

Home

About SCIRP

Service

Policies