Advertising Marketing - Articles - Scientific Research Publishing

Assessment of Challenges in Export Marketing: The Case of Ethiopian Vegetable and Fruit Commercial Growers (Articles)

Mohammed Alebachew Sisay

iBusiness Vol.10 No.1, March 6, 2018

DOI: 10.4236/ib.2018.101001 3,197 Downloads 7,904 Views Citations
Effects of Fairness and Relationship Quality on Relational Behavior (Articles)

Zafer Kamil Berkman

American Journal of Industrial and Business Management Vol.10 No.7, July 15, 2020

DOI: 10.4236/ajibm.2020.107079 694 Downloads 2,156 Views Citations
Towards Hospital Marketing at the Brazzaville University Hospital Center (Articles)

Moyo Nzololo

Open Journal of Business and Management Vol.8 No.6, November 10, 2020

DOI: 10.4236/ojbm.2020.86149 763 Downloads 1,906 Views Citations
The Impacts of Industry 4.0 on Marketing Activities and Strategies of Iron and Steel Industry in Developing Countries: Case for Uganda (Articles)

Alfred Ocheng Komakech, Jiaguo Liu, Alfred Omo, Emmanuel Afanga Archelaus Basua

Open Journal of Social Sciences Vol.9 No.5, May 26, 2021

DOI: 10.4236/jss.2021.95034 980 Downloads 8,468 Views Citations
Influencer Marketing: Statistics and Skepticism (Articles)

Chelsea Peng

Open Journal of Business and Management Vol.11 No.2, March 30, 2023

DOI: 10.4236/ojbm.2023.112040 1,041 Downloads 6,835 Views Citations
Factors Affecting E-Marketing in Developing Countries: A Systematic Review (Articles)

Mihretu Shanko, Shimelis Zewdie

Open Journal of Business and Management Vol.11 No.5, September 19, 2023

DOI: 10.4236/ojbm.2023.115129 610 Downloads 3,563 Views Citations
Online Marketing: Social Media Influencer’s Impact on Shopping Tactics in the United States (Articles)

Raiyan, Mustakim Bin Aziz, Saddam Hosain, Sweety Rani Dhar, Mohammad Hossain, Syeda Kamari Noor

American Journal of Industrial and Business Management Vol.14 No.11, November 29, 2024

DOI: 10.4236/ajibm.2024.1411078 636 Downloads 3,392 Views Citations
Influence of Social Media on Consumer Behavior: Investigating How Social Media Platforms Shape Consumer Purchasing Decisions and Loyalty (Articles)

Simon Suwanzy Dzreke, Semefa Dzreke

Open Journal of Business and Management Vol.13 No.2, March 17, 2025

DOI: 10.4236/ojbm.2025.132061 2,848 Downloads 43,229 Views Citations
The Impact of Social Media Marketing Strategies on Consumer Purchase Intention in the Brewery Industry in Liberia (Articles)

Benetta S. Blessed Daye, Fenfen Zhao

Open Access Library Journal Vol.12 No.10, October 10, 2025

DOI: 10.4236/oalib.1114122 117 Downloads 1,198 Views Citations
Research on Optimization of Marketing Strategy of Pierre Cardin Cosmetic Company in Angola (Articles)

Fernandes Antonio Joao Nolatu

Open Access Library Journal Vol.12 No.11, November 24, 2025

DOI: 10.4236/oalib.1113911 59 Downloads 469 Views Citations
From Prediction to Personalisation: How Artificial Intelligence Is Transforming Marketing Strategies (Articles)

Benetta S. Blessed Daye, Fenfen Zhao

Open Access Library Journal Vol.13 No.4, April 27, 2026

DOI: 10.4236/oalib.1115231 24 Downloads 263 Views Citations
A Strategic Thinking on Multi-Level Business Development in Wellness Foods (Articles)

Rich C. Lee

American Journal of Industrial and Business Management Vol.2 No.3, June 15, 2012

DOI: 10.4236/ajibm.2012.23013 7,956 Downloads 13,384 Views Citations
Cassava sector development in Cameroon: Production and marketing factors affecting price (Articles)

Elise Stephanie Meyo Mvodo, Dapeng Liang

Agricultural Sciences Vol.3 No.5, September 24, 2012

DOI: 10.4236/as.2012.35078 8,127 Downloads 15,588 Views Citations
Marketing Process Reengineering within a Romanian Software Company Focused on the Implementation of a Freelancing Strategy (Articles)

Adrian Micu, Alexandru Capatina, Angela Eliza Micu

iBusiness Vol.4 No.4, December 31, 2012

DOI: 10.4236/ib.2012.44043 5,537 Downloads 9,136 Views Citations
The Managerial Role of Pharmacist at Community Pharmacy Setting in Saudi Arabia (Articles)

Mohamed N. Al-Arifi

Pharmacology & Pharmacy Vol.4 No.1, January 23, 2013

DOI: 10.4236/pp.2013.41009 13,351 Downloads 20,737 Views Citations
Comparative Study of Functions Affecting the Behavioral Patterns of Tourists in Iran and America’s Tourism Marketing Plan Utilizing SWOT Model (Articles)

Issa Ebrahimzadeh, Monir Yari

Journal of Service Science and Management Vol.6 No.1, March 21, 2013

DOI: 10.4236/jssm.2013.61003 6,112 Downloads 9,824 Views Citations
Approach the Good, Withdraw from the Bad—A Review on Frontal Alpha Asymmetry Measures in Applied Psychological Research (Articles)

Benny B. Briesemeister, Sascha Tamm, Angela Heine, Arthur M. Jacobs

Psychology Vol.4 No.3A, March 28, 2013

DOI: 10.4236/psych.2013.43A039 9,614 Downloads 15,499 Views Citations
This article belongs to the Special Issue on Applied Psychology
More than Just a Game: The Power of Social Media on Super Bowl XLVI (Articles)

Fernanda Bruno dos Santos, Jonice Oliveira

Social Networking Vol.3 No.2, April 4, 2014

DOI: 10.4236/sn.2014.32018 9,373 Downloads 12,945 Views Citations
Structure and Performance of the Retail Outlets of Honey in the Kingdom of Saudi Arabia (Articles)

Ahmed A. Al-Ghamdi, Abdu Zulail, Nuru Adgaba

Food and Nutrition Sciences Vol.5 No.13, July 9, 2014

DOI: 10.4236/fns.2014.513127 4,907 Downloads 7,117 Views Citations
Factors That Affect Consumption Patterns and Market Demands for Honey in the Kingdom of Saudi Arabia (Articles)

Sobhy Ismaiel, Safar Al Kahtani, Nuru Adgaba, Ahmed A. Al-Ghamdi, Abdu Zulail

Food and Nutrition Sciences Vol.5 No.17, September 17, 2014

DOI: 10.4236/fns.2014.517186 8,353 Downloads 12,528 Views Citations

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