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The Impact of IMC Messages on Gen Z’s Luxury Hotel Booking Intentions: A Case Study of Marriott’s “The Luxury Collection”
(Articles)
Gavin Rui Jin
,
Xiaoli Ma
Open Journal of Business and Management
Vol.14 No.4
, June 30, 2026
DOI:
10.4236/ojbm.2026.144097
9
Downloads
96
Views
Citations
Building Business Growth Capabilities in Emerging Markets: Insights from Integrated Packaging Systems
(Articles)
Nozimjon Gaybulloev
American Journal of Industrial and Business Management
Vol.16 No.7
, July 10, 2026
DOI:
10.4236/ajibm.2026.167035
21
Downloads
163
Views
Citations
Application of Hybrid Genetic Algorithm for CLSC Network Design Problem in Fashion Footwear Industry—A Case Study Approach
(Articles)
Muthusamy Aravendan
,
Ramasamy Panneerselvam
Journal of Service Science and Management
Vol.9 No.3
, June 7, 2016
DOI:
10.4236/jssm.2016.93024
2,491
Downloads
4,092
Views
Citations
This article belongs to the Special Issue on
Supply Chain Management
Implementation of Hybrid Genetic Algorithm for CLSC Network Design Problem—A Case Study on Fashion Leather Goods Industry
(Articles)
Muthusamy Aravendan
,
Ramasamy Panneerselvam
American Journal of Operations Research
Vol.6 No.4
, July 13, 2016
DOI:
10.4236/ajor.2016.64029
2,327
Downloads
3,773
Views
Citations
Client Consummation and Commitment on JIO Mobile Network in Vellore District: An Economic Analysis
(Articles)
Yoganandham Govindharaj
,
Elanchezhian Govindasamy
,
Govindaraj Arumugam
Journal of Human Resource and Sustainability Studies
Vol.9 No.1
, March 19, 2021
DOI:
10.4236/jhrss.2021.91009
615
Downloads
2,729
Views
Citations
Factors Influencing Social Media in Managing Corporate Reputation for a Christian Organisation in Developing Countries Based on the VT4 Model
(Articles)
Dexter Adamson Njuka
,
Jackson Phiri
Technology and Investment
Vol.12 No.2
, May 11, 2021
DOI:
10.4236/ti.2021.122005
787
Downloads
3,751
Views
Citations
Project Management in Higher Education Marketing: A Study on Leveraging Mentorship Programs to Enhance Brand Visibility and Student Recruitment at United African University of Tanzania
(Articles)
Nelsen A. Rahul
American Journal of Industrial and Business Management
Vol.14 No.5
, May 29, 2024
DOI:
10.4236/ajibm.2024.145038
438
Downloads
1,508
Views
Citations
Emotionally Resonant Branding: The Role of AI in Synthesising Dynamic Brand Images for Artists in the Music Industry
(Articles)
Kaveen Prabodhya Thivanka Liyanage Weliweriya Liyanage
,
Himendra Balalle
Open Journal of Applied Sciences
Vol.14 No.9
, September 27, 2024
DOI:
10.4236/ojapps.2024.149175
272
Downloads
2,378
Views
Citations
Research on the Brand Internationalization Strategy of BYD’s New Energy Vehicle
(Articles)
Chacha Rodgers Wilson
,
Mingwu Li
Open Access Library Journal
Vol.12 No.9
, September 29, 2025
DOI:
10.4236/oalib.1113505
316
Downloads
3,865
Views
Citations
The Impact of Digital Marketing on Consumer Loyalty in Small Businesses
(Articles)
Vladyslav Gargun
American Journal of Industrial and Business Management
Vol.15 No.9
, September 22, 2025
DOI:
10.4236/ajibm.2025.159065
286
Downloads
2,056
Views
Citations
Should Consumer Goods Companies Engage in Social Good Programs? Evidence from Latin America
(Articles)
Pablo Alocén
Modern Economy
Vol.16 No.12
, December 22, 2025
DOI:
10.4236/me.2025.1612090
46
Downloads
401
Views
Citations
Significance of Live Streaming in Shaping Business: A Critical Review and Analytical Study
(Articles)
Nasir Uddin
Social Networking
Vol.13 No.3
, July 31, 2024
DOI:
10.4236/sn.2024.133003
315
Downloads
2,213
Views
Citations
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