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Abstract
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DOI
Author
Journal
Affiliation
ISSN
Subject
On the Advertising of an Event: A Mathematical Approach
(Articles)
Rosa Ferrentino
,
Carmine Boniello
Applied Mathematics
Vol.8 No.11
, November 28, 2017
DOI:
10.4236/am.2017.811119
1,312
Downloads
2,833
Views
Citations
An Exploratory Study on the Electronic Word of Mouth Communication in Promoting Brands in the Online Platforms
(Articles)
B. N. Malar Selvi
,
J. Edwin Thomson
Intelligent Information Management
Vol.8 No.5
, September 30, 2016
DOI:
10.4236/iim.2016.85010
3,767
Downloads
13,392
Views
Citations
Exploring the Utility of Word of Mouth Advertisement in Improving Product Sales: The Case of Selected Companies in the Kumasi Metropolis of Ghana
(Articles)
Maud Schall
,
Patrick Lebene Adonoo
,
Seth Christopher Yaw Appiah
Advances in Applied Sociology
Vol.9 No.6
, June 27, 2019
DOI:
10.4236/aasoci.2019.96018
1,089
Downloads
3,689
Views
Citations
Development of Word-of-Mouth Elasticity Measures for Tourism Product Categories
(Articles)
Yimiao Chen
,
Fangyi Liu
,
Li-Ming Ho
,
Tom M. Y. Lin
Psychology
Vol.3 No.9
, September 25, 2012
DOI:
10.4236/psych.2012.39109
5,160
Downloads
9,102
Views
Citations
Exploring the Identification and Effects of “Opinion Leader” under Different Information Release Strategies
(Articles)
Si Yang
Social Networking
Vol.7 No.3
, July 23, 2018
DOI:
10.4236/sn.2018.73013
1,010
Downloads
2,334
Views
Citations
Effect of Service Quality and Brand Image on Repurchase Intention through Word of Mouth at Budget Hotels Airy Rooms
(Articles)
Heri Prabowo
,
Widji Astuti
,
Harianto Respati
Open Journal of Business and Management
Vol.8 No.1
, December 23, 2019
DOI:
10.4236/ojbm.2020.81012
4,873
Downloads
10,188
Views
Citations
This article belongs to the Special Issue on
Consumer Behavior, Business and Marketing
Provide Consumers with What They Want on Word of Mouth Forums
(Articles)
Yan Liu
,
Dahai Dong
,
Robert E. Burnkant
iBusiness
Vol.5 No.1A
, March 29, 2013
DOI:
10.4236/ib.2013.51A007
6,182
Downloads
9,653
Views
Citations
This article belongs to the Special Issue on
E-Commerce
Procedural Justice and Customer Post-Complaint Behaviour in Fast Food Firms in Port Harcourt, Nigeria
(Articles)
Gibson Chituru Ogonu
,
N. Gladson Nwokah
,
Beatrice Chinyere Acee-Eke
American Journal of Industrial and Business Management
Vol.9 No.2
, February 28, 2019
DOI:
10.4236/ajibm.2019.92026
1,008
Downloads
3,935
Views
Citations
Distributive Justice and Customer Post-Complaint Behaviour of Fast Food Industry in Rivers State, Nigeria
(Articles)
Gibson Chituru Ogonu
,
N. Gladson Nwokah
,
Beatrice Chinyere Acee-Eke
Journal of Service Science and Management
Vol.12 No.3
, March 20, 2019
DOI:
10.4236/jssm.2019.123019
1,503
Downloads
3,765
Views
Citations
The Influence of Relationship Quality on Electronic Word of Mouth for Mobile Review Site Users in Saudi Arabia Market
(Articles)
Fathia Mohammed Issa
iBusiness
Vol.13 No.4
, November 4, 2021
DOI:
10.4236/ib.2021.134010
614
Downloads
3,186
Views
Citations
Effects of Social Media Marketing on Brand Awareness Based on the Stimulus Organism Response Model in Developing Countries
(Articles)
Inonge Lilembalemba
,
Jackson Phiri
Open Journal of Business and Management
Vol.12 No.1
, January 31, 2024
DOI:
10.4236/ojbm.2024.121035
1,076
Downloads
6,599
Views
Citations
Social Networking Platforms and Electronic Word-of-Mouth: The Mediating Role of Trust in Vietnamese Consumers’ Smartphone Purchasing Decisions
(Articles)
Heidi H. Chang
,
Thai Thuy Linh
Social Networking
Vol.15 No.3
, July 27, 2026
DOI:
10.4236/sn.2026.153003
6
Downloads
51
Views
Citations
Antecedents of Plasma Blood Donor Repeat Intention: An Expansion of the Theory of Planned Behavior
(Articles)
Oei I. Kristanto Aswandi
,
Asep Hermawan
,
Hermanto Yaputra
Open Journal of Applied Sciences
Vol.16 No.5
, May 7, 2026
DOI:
10.4236/ojapps.2026.165086
19
Downloads
172
Views
Citations
Oral Surgery Activities at the Odontostomatology Department of the Idrissa Pouye General Hospital (HOGIP)
(Articles)
Khadim Seck
,
Mamadou Diatta
,
Bintou Cathérine Gassama
,
Mouhammad Kane
,
Abdou Ba
,
Yvonne Odette Mbaye
,
Alpha Kounta
,
Ndeye Fatou Kebe
,
Babacar Tamba
,
Soukèye Dia Tine
Open Journal of Stomatology
Vol.15 No.4
, March 31, 2025
DOI:
10.4236/ojst.2025.154004
112
Downloads
570
Views
Citations
Oral spindle cell lipomas
(Articles)
Patrícia C. Caldeira
,
Vanessa F. Bernardes
,
Alessandra C. Miranda
,
Déborah C. Telles
,
Rodrigo M. R. Batista
,
Carlos A. Ribeiro
,
Tarcília A. Silva
Open Journal of Stomatology
Vol.1 No.4
, December 7, 2011
DOI:
10.4236/ojst.2011.14031
6,394
Downloads
9,936
Views
Citations
Salivary levels of cortisol and chromogranin A in patients with burning mouth syndrome: A case-control study
(Articles)
Chieko Shigeyama-Haruna
,
Inho Soh
,
Akihiro Yoshida
,
Shuji Awano
,
Hisashi Anan
,
Toshihiro Ansai
Open Journal of Stomatology
Vol.3 No.1
, March 21, 2013
DOI:
10.4236/ojst.2013.31008
4,592
Downloads
7,349
Views
Citations
Typical Aspects of the Granular Cell Tumor of the Oral Cavity
(Articles)
Paula Prieto-Oliveira
,
Sérgio Vitorino Cardoso
,
Florence Zumbaio Mistro
,
Sérgio Kignel
,
Suzana Cantanhede Orsini Machado de Sousa
,
Marco Túllio Brazão-Silva
International Journal of Otolaryngology and Head & Neck Surgery
Vol.3 No.6
, October 16, 2014
DOI:
10.4236/ijohns.2014.36057
5,066
Downloads
7,148
Views
Citations
Targeting the Endocannabinoid System in Burning Mouth Syndrome: A Case Report on CBD-Dominant Cannabis Oil
(Articles)
Luca Gentili
,
Paolo Scimia
,
Fabio Nania
,
Chiara Angeletti
Open Access Library Journal
Vol.12 No.5
, May 31, 2025
DOI:
10.4236/oalib.1113432
68
Downloads
901
Views
Citations
Language and Mathematics: Bridging between Natural Language and Mathematical Language in Solving Problems in Mathematics
(Articles)
Bat-Sheva Ilany
,
Bruria Margolin
Creative Education
Vol.1 No.3
, December 27, 2010
DOI:
10.4236/ce.2010.13022
13,869
Downloads
23,860
Views
Citations
Automatic Event Trigger Word Extraction in Chinese Event
(Articles)
Long Tian
,
Wen Ma
,
Wen Zhou
Journal of Software Engineering and Applications
Vol.5 No.12B
, January 25, 2013
DOI:
10.4236/jsea.2012.512B040
5,321
Downloads
7,708
Views
Citations
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