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DOI
Author
Journal
Affiliation
ISSN
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Analysis on Development Pattern and Marketing Strategy of Flower E-Commerce of Personalized Customization—A Case Study of the Beast
(Articles)
Yimei Li
,
Ming Lei
Open Journal of Business and Management
Vol.4 No.1
, January 14, 2016
DOI:
10.4236/ojbm.2016.41007
6,537
Downloads
10,402
Views
Citations
Customization-Massing—New Angle of View to Implement C2B Development in China
(Articles)
Xin Song
,
Lei Tang
American Journal of Industrial and Business Management
Vol.7 No.6
, June 12, 2017
DOI:
10.4236/ajibm.2017.76052
1,569
Downloads
2,987
Views
Citations
Innovation Research on the Marketing Model of Light Luxury Jewelry
(Articles)
Yajing Gao
,
Yi Yin
,
Jiayi Li
,
Chenggang Li
Journal of Service Science and Management
Vol.17 No.3
, June 27, 2024
DOI:
10.4236/jssm.2024.173014
361
Downloads
2,136
Views
Citations
Research on the Application Effects of Artificial Intelligence in Personalized Marketing
(Articles)
Binyang Feng
Journal of Computer and Communications
Vol.12 No.11
, November 26, 2024
DOI:
10.4236/jcc.2024.1211009
469
Downloads
2,889
Views
Citations
Application Research of Multi-Dimensional Customer Behavior Analysis Model in Precision Marketing
(Articles)
Shuotong Dong
Open Journal of Applied Sciences
Vol.14 No.12
, December 19, 2024
DOI:
10.4236/ojapps.2024.1412235
201
Downloads
1,196
Views
Citations
The Impact of Personalized AI-Generated Video Ads on Consumer Click-Through Rates
(Articles)
Nada Querch
,
Pingli Zhu
Open Access Library Journal
Vol.12 No.6
, June 30, 2025
DOI:
10.4236/oalib.1113607
288
Downloads
3,387
Views
Citations
The Influence of AI-Personalized Video Advertising on Consumer Purchase Behavior in Social Media Campaigns
(Articles)
Nada Querch
Open Access Library Journal
Vol.13 No.6
, June 29, 2026
DOI:
10.4236/oalib.1115387
26
Downloads
162
Views
Citations
Is E-Marketing the Future of Marketing Field
(Articles)
Paulus H. A. Andreki
,
Rashad Yazdanifard
American Journal of Industrial and Business Management
Vol.4 No.7
, July 9, 2014
DOI:
10.4236/ajibm.2014.47040
10,930
Downloads
19,903
Views
Citations
The Effect of Phenomenon in Social Media Marketing Activities
(Articles)
Dilek Kiraz
,
Murat Basal
Open Journal of Business and Management
Vol.12 No.2
, March 21, 2024
DOI:
10.4236/ojbm.2024.122051
875
Downloads
4,054
Views
Citations
Exploration and Innovation: Cultural Marketing for Jewelry Brands Research on Model Innovation
(Articles)
Xueli Zhang
,
Yarou Li
,
Yixin Zhong
,
Shuai Wang
Advances in Journalism and Communication
Vol.12 No.2
, June 28, 2024
DOI:
10.4236/ajc.2024.122019
378
Downloads
3,022
Views
Citations
Guerrilla Marketing—Innovative or Parasitic Marketing?
(Articles)
Gerd Nufer
Modern Economy
Vol.4 No.9A
, August 15, 2013
DOI:
10.4236/me.2013.49A001
14,406
Downloads
27,325
Views
Citations
This article belongs to the Special Issue on
Marketing Management
A Study on the Performance of SMEs through Entrepreneurial Marketing Dimensions
(Articles)
Iftekhar Mahfuz
,
Md. Mamun Habib
,
Shahedul Islam
,
Aidah Rasanat Islam
,
Irin Nahar Maghnolia Shara
Journal of Service Science and Management
Vol.18 No.2
, March 27, 2025
DOI:
10.4236/jssm.2025.182007
252
Downloads
2,193
Views
Citations
Generation of Personalized Knowledge Graphs Based on GCN
(Articles)
Yuan Sun
,
Jiaya Liang
,
Pengchao Niu
Journal of Computer and Communications
Vol.9 No.9
, September 30, 2021
DOI:
10.4236/jcc.2021.99008
389
Downloads
1,861
Views
Citations
Governmental Leadership without a Political Party
(Articles)
Raffaele De Mucci
Open Journal of Political Science
Vol.8 No.3
, July 25, 2018
DOI:
10.4236/ojps.2018.83020
1,243
Downloads
3,696
Views
Citations
Sovereign Marketing: A New Strategy of Marketing
(Articles)
Gouher Ahmed
Theoretical Economics Letters
Vol.7 No.5
, August 18, 2017
DOI:
10.4236/tel.2017.75100
3,013
Downloads
10,221
Views
Citations
This article belongs to the Special Issue on
Economics and Management Strategies
Education Marketing Research
(Articles)
Xiaogang Yang
Theoretical Economics Letters
Vol.6 No.5
, October 21, 2016
DOI:
10.4236/tel.2016.65111
4,753
Downloads
13,808
Views
Citations
E-Marketing and Its Strategies: Digital Opportunities and Challenges
(Articles)
Allam Jaas
Open Journal of Business and Management
Vol.10 No.2
, March 22, 2022
DOI:
10.4236/ojbm.2022.102046
3,424
Downloads
31,558
Views
Citations
Studying the Status of Marketing Mix (7Ps) in Consumer Cooperatives at Ilam Province from Members’ Perspectives
(Articles)
Purashraf Yasanallah
,
Vahid Bidram
American Journal of Industrial and Business Management
Vol.2 No.4
, October 31, 2012
DOI:
10.4236/ajibm.2012.24025
22,198
Downloads
36,732
Views
Citations
Characteristics and Promotion Research on Fashion Clothing E-marketing
(Articles)
Pingping Meng
Creative Education
Vol.3 No.7B
, January 9, 2013
DOI:
10.4236/ce.2012.37B008
10,926
Downloads
17,254
Views
Citations
How Google’s New Algorithm, Hummingbird, Promotes Content and Inbound Marketing
(Articles)
Chauntelle Ong Yi Lin
,
Rashad Yazdanifard
American Journal of Industrial and Business Management
Vol.4 No.1
, January 26, 2014
DOI:
10.4236/ajibm.2014.41009
8,375
Downloads
13,245
Views
Citations
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