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The Role of Algorithmic Ad Personalization in Driving Impulse Buying Behavior: Mediating Effects of Perceived Value and Moderating Personality Traits
(Articles)
Abu Bakar
,
Huaqiang Wang
Open Access Library Journal
Vol.12 No.8
, August 6, 2025
DOI:
10.4236/oalib.1113822
216
Downloads
1,677
Views
Citations
Antecedents of Plasma Blood Donor Repeat Intention: An Expansion of the Theory of Planned Behavior
(Articles)
Oei I. Kristanto Aswandi
,
Asep Hermawan
,
Hermanto Yaputra
Open Journal of Applied Sciences
Vol.16 No.5
, May 7, 2026
DOI:
10.4236/ojapps.2026.165086
9
Downloads
127
Views
Citations
The Impact of Perceived Organizational Politics and Workplace Incivility on Emotional Exhaustion: A Study of Middle Level Employees in the Apparel Sector, Western Province, Sri Lanka
(Articles)
Weragama Arachchillage Nayani Madhumali Senarathna
,
Subasingha Mudiyanselage Dinethi Yasodara Jayarathna
Open Journal of Business and Management
Vol.9 No.5
, September 2, 2021
DOI:
10.4236/ojbm.2021.95117
507
Downloads
2,514
Views
Citations
Research on the Influence of Customer Perceived Value on Brand Equity
(Articles)
Bo Yan
American Journal of Industrial and Business Management
Vol.9 No.3
, March 22, 2019
DOI:
10.4236/ajibm.2019.93042
3,595
Downloads
13,007
Views
Citations
The Study of WeChat Payment Users Willingness Factor
(Articles)
Wei Xu
Journal of Service Science and Management
Vol.10 No.3
, June 12, 2017
DOI:
10.4236/jssm.2017.103021
2,770
Downloads
7,801
Views
Citations
Price as а Communication Signal: Theoretical Dependencies between Price and Perceived Quality
(Articles)
Marina Todorova
Open Journal of Business and Management
Vol.14 No.1
, January 22, 2026
DOI:
10.4236/ojbm.2026.141040
128
Downloads
1,009
Views
Citations
A Comparative Study of Competitive Brand Based on Customer-Perceived Value—Evidences from IAT
(Articles)
Yaozhong Liu
,
Qifeng Sun
Open Journal of Social Sciences
Vol.3 No.7
, July 24, 2015
DOI:
10.4236/jss.2015.37040
4,856
Downloads
8,736
Views
Citations
Empirical Research on Consumer Expertise and Perceived Value of Fund Investors
(Articles)
Bingxi Li
,
Ming Lei
,
Wen Li
American Journal of Industrial and Business Management
Vol.8 No.3
, March 27, 2018
DOI:
10.4236/ajibm.2018.83043
1,203
Downloads
2,669
Views
Citations
Domestic Travelers’ Perceived Value, Satisfaction and Loyalty Intentions
(Articles)
Ariunjargal Nergui
,
Odonchimeg Myagmarsuren
,
Khishigdalai Ulaankhuu
,
Erdenetuul Sereeter
Open Journal of Business and Management
Vol.11 No.3
, May 19, 2023
DOI:
10.4236/ojbm.2023.113058
416
Downloads
2,349
Views
Citations
The Impact of Value Perception on Luxury Brand Consumption
(Articles)
Marwa Elgebali
,
Rawia Zaazou
Open Journal of Business and Management
Vol.11 No.5
, September 18, 2023
DOI:
10.4236/ojbm.2023.115126
925
Downloads
7,464
Views
Citations
On the Development of Intangible Cultural Heritage Souvenir Based on the Perception of Tourists
(Articles)
Haiying Liu
,
Fuli Han
,
Jingyi Wang
Journal of Service Science and Management
Vol.13 No.2
, April 26, 2020
DOI:
10.4236/jssm.2020.132023
1,412
Downloads
3,193
Views
Citations
Perceived Risk versus Perceived Value for Money: Assessing Online Retail Shopping Behavior among Ghanaians
(Articles)
Gideon Buernartey Boyetey
,
Samuel Antwi
iBusiness
Vol.13 No.3
, August 9, 2021
DOI:
10.4236/ib.2021.133008
977
Downloads
4,546
Views
Citations
Factors Influencing Consumers’ Online Repurchasing Behavior: A Review and Research Agenda
(Articles)
Huaiqin Li
,
Jinhwan Hong
iBusiness
Vol.5 No.4
, December 20, 2013
DOI:
10.4236/ib.2013.54020
7,487
Downloads
12,266
Views
Citations
Does Perceived Value Mediate the Relationship between Service Traits and Client Satisfaction in the Software-as-a-Service (SaaS)?
(Articles)
J. W. Liu
,
Jamie Y. T. Chang
,
Jacob C. A. Tsai
Open Journal of Social Sciences
Vol.3 No.7
, July 14, 2015
DOI:
10.4236/jss.2015.37026
5,073
Downloads
7,008
Views
Citations
The Emotion of Awe and Perception of Destination to Influence Tourists’ Satisfaction
(Articles)
Dong Lu
,
Ye Tian
Open Journal of Business and Management
Vol.3 No.4
, October 16, 2015
DOI:
10.4236/ojbm.2015.34040
3,329
Downloads
6,614
Views
Citations
Study on Customer-Perceived Value of Online Clothing Brands
(Articles)
Yuling Bai
,
Cong Li
,
Jishun Niu
American Journal of Industrial and Business Management
Vol.6 No.8
, August 31, 2016
DOI:
10.4236/ajibm.2016.68088
4,952
Downloads
9,009
Views
Citations
Red or Blue? The Influence of Background Color on Promotion Value Perception
(Articles)
Yanxin Yu
,
Hong Zhou
American Journal of Industrial and Business Management
Vol.8 No.3
, March 23, 2018
DOI:
10.4236/ajibm.2018.83041
1,504
Downloads
5,324
Views
Citations
Value Co-Creation in Service Recovery: A Combination of Systematic Literature Review and Meta-Analytic Research
(Articles)
Mo Zhang
,
Shan Jin
Journal of Service Science and Management
Vol.13 No.2
, April 29, 2020
DOI:
10.4236/jssm.2020.132026
1,014
Downloads
3,245
Views
Citations
The Impact of Customer Perceived Value of Contemporary Art Jewelry on Purchase Behavior: A Case of Beijing, China
(Articles)
Hongyu Chen
,
Manoch Prompanyo
Modern Economy
Vol.12 No.6
, June 24, 2021
DOI:
10.4236/me.2021.126056
783
Downloads
2,921
Views
Citations
Research on the Influence of Traceability Information of Fresh Agricultural Products on Consumers’ Purchasing Behavior
(Articles)
Mengjun Yu
,
Xiuxia Yan
,
Jikai Wang
Open Journal of Business and Management
Vol.9 No.5
, September 16, 2021
DOI:
10.4236/ojbm.2021.95128
569
Downloads
2,578
Views
Citations
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