Lean Marketing - Articles - Scientific Research Publishing

Research on Lean Marketing Management of Mobile Games (Articles)

Yaxi Zhou

Modern Economy Vol.10 No.1, January 11, 2019

DOI: 10.4236/me.2019.101006 2,440 Downloads 5,774 Views Citations
Leveraging Lean in the Office: Lean Office Needs a Novel and Differentiated Approach (Articles)

Bruno G. Rüttimann, Urs P. Fischer, Martin T. Stöckli

Journal of Service Science and Management Vol.7 No.5, October 23, 2014

DOI: 10.4236/jssm.2014.75032 5,541 Downloads 8,208 Views Citations
Integration of Lean Approaches to Manage a Manual Assembly System (Articles)

Qian Wang, Nick Bennett

Open Journal of Social Sciences Vol.2 No.9, August 27, 2014

DOI: 10.4236/jss.2014.29038 4,798 Downloads 6,268 Views Citations
Quantifying the Carbon Footprint of Lean Waste (Articles)

Kristen D. Balinski, Katie Grantham

Engineering Vol.5 No.1, January 24, 2013

DOI: 10.4236/eng.2013.51013 6,102 Downloads 8,906 Views Citations
Lean Practice Case for Improving Service Operations of Donuts Company (Articles)

Song-Kyoo Kim

Journal of Service Science and Management Vol.6 No.3, August 6, 2013

DOI: 10.4236/jssm.2013.63026 8,108 Downloads 12,913 Views Citations
Lean Management in Obstetrics and Gynecology: Application in the Ambulatory Clinic Pre- and Post-Kaizen (Articles)

Michele Follen, Leo Fradkin, Joseph Crane, Chuck Noon

Open Journal of Obstetrics and Gynecology Vol.8 No.14, December 29, 2018

DOI: 10.4236/ojog.2018.814161 1,118 Downloads 3,331 Views Citations
Is E-Marketing the Future of Marketing Field (Articles)

Paulus H. A. Andreki, Rashad Yazdanifard

American Journal of Industrial and Business Management Vol.4 No.7, July 9, 2014

DOI: 10.4236/ajibm.2014.47040 10,932 Downloads 19,921 Views Citations
The Effect of Phenomenon in Social Media Marketing Activities (Articles)

Dilek Kiraz, Murat Basal

Open Journal of Business and Management Vol.12 No.2, March 21, 2024

DOI: 10.4236/ojbm.2024.122051 877 Downloads 4,073 Views Citations
Exploration and Innovation: Cultural Marketing for Jewelry Brands Research on Model Innovation (Articles)

Xueli Zhang, Yarou Li, Yixin Zhong, Shuai Wang

Advances in Journalism and Communication Vol.12 No.2, June 28, 2024

DOI: 10.4236/ajc.2024.122019 380 Downloads 3,038 Views Citations
Value Stream Management for Lean Office—A Case Study (Articles)

Joseph C. Chen, Ronald A. Cox

American Journal of Industrial and Business Management Vol.2 No.2, April 26, 2012

DOI: 10.4236/ajibm.2012.22004 33,388 Downloads 62,348 Views Citations
Why Continuous Improvement Programs Fail in the Egyptian Manufacturing Organizations? A Research Study of the Evidence (Articles)

Mohammed Hamed Ahmed Soliman

American Journal of Industrial and Business Management Vol.7 No.3, March 29, 2017

DOI: 10.4236/ajibm.2017.73016 2,140 Downloads 4,563 Views Citations
Application of Lean Manufacturing in a Sewing Line for Improving Overall Equipment Effectiveness (OEE) (Articles)

Shawkat Imam Shakil, Mahmud Parvez

American Journal of Industrial and Business Management Vol.8 No.9, September 27, 2018

DOI: 10.4236/ajibm.2018.89131 2,234 Downloads 8,315 Views Citations
Ranking of Leagility Factors Based on Job Satisfaction through a Combinatory Model of Fuzzy TOPSIS and AHP (Case Study: M.R.I Hospital, Shiraz, Iran) (Articles)

Hasan Dehghan Denavi, Mohammad Mirabi, Afarin Rezaei

Open Journal of Business and Management Vol.6 No.1, December 11, 2017

DOI: 10.4236/ojbm.2018.61002 1,134 Downloads 2,518 Views Citations
LEAN Management Tools Implementation for the Impact Study in the European Foundation for Quality Management Model Score (Articles)

Fernando Acabado Romana, Carlos Guillen Gestoso

Open Journal of Business and Management Vol.10 No.1, December 17, 2021

DOI: 10.4236/ojbm.2022.101003 641 Downloads 2,421 Views Citations
Awareness and Willingness to Adopt Lean Technology among Micro Small Medium Enterprises in Nigeria (Articles)

Okwenna Elochukwu John

American Journal of Industrial and Business Management Vol.14 No.3, March 25, 2024

DOI: 10.4236/ajibm.2024.143014 288 Downloads 1,071 Views Citations
Guerrilla Marketing—Innovative or Parasitic Marketing? (Articles)

Gerd Nufer

Modern Economy Vol.4 No.9A, August 15, 2013

DOI: 10.4236/me.2013.49A001 14,409 Downloads 27,337 Views Citations
This article belongs to the Special Issue on Marketing Management
A Study on the Performance of SMEs through Entrepreneurial Marketing Dimensions (Articles)

Iftekhar Mahfuz, Md. Mamun Habib, Shahedul Islam, Aidah Rasanat Islam, Irin Nahar Maghnolia Shara

Journal of Service Science and Management Vol.18 No.2, March 27, 2025

DOI: 10.4236/jssm.2025.182007 253 Downloads 2,206 Views Citations
Sovereign Marketing: A New Strategy of Marketing (Articles)

Gouher Ahmed

Theoretical Economics Letters Vol.7 No.5, August 18, 2017

DOI: 10.4236/tel.2017.75100 3,013 Downloads 10,231 Views Citations
This article belongs to the Special Issue on Economics and Management Strategies
Service Value Stream Management (SVSM): Developing Lean Thinking in the Service Industry (Articles)

Andrea Bonaccorsi, Gionata Carmignani, Francesco Zammori

Journal of Service Science and Management Vol.4 No.4, December 7, 2011

DOI: 10.4236/jssm.2011.44048 18,932 Downloads 37,810 Views Citations
Laboratory Driven, Lean-to-Adaptive Prototyping in Parallel for Web Software Project Identification and Application Development in Health Science Research (Articles)

Zachary Dwight, Alexa Barnes

Journal of Software Engineering and Applications Vol.5 No.2, February 27, 2012

DOI: 10.4236/jsea.2012.52010 5,771 Downloads 10,156 Views Citations

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