Integrated Marketing Communications - Articles - Scientific Research Publishing

A Study on Luckin Coffee’s Brand Communication Strategy from the Perspective of Integrated Marketing Communications Theory (Articles)

Panyan Fang, Fang Jin

Open Access Library Journal Vol.12 No.7, July 30, 2025

DOI: 10.4236/oalib.1113715 129 Downloads 1,799 Views Citations
Guerrilla Marketing—Innovative or Parasitic Marketing? (Articles)

Gerd Nufer

Modern Economy Vol.4 No.9A, August 15, 2013

DOI: 10.4236/me.2013.49A001 14,409 Downloads 27,337 Views Citations
This article belongs to the Special Issue on Marketing Management
An Exploratory Study on the Electronic Word of Mouth Communication in Promoting Brands in the Online Platforms (Articles)

B. N. Malar Selvi, J. Edwin Thomson

Intelligent Information Management Vol.8 No.5, September 30, 2016

DOI: 10.4236/iim.2016.85010 3,767 Downloads 13,392 Views Citations
E-Integrated Marketing Communication and Its Impact on Customers’ Attitudes (Articles)

Suleiman A. Al Khattab, As’ad H. Abu-Rumman, Ghadeer Methqal Zaidan

American Journal of Industrial and Business Management Vol.5 No.8, August 12, 2015

DOI: 10.4236/ajibm.2015.58053 8,595 Downloads 15,091 Views Citations
The Metallogenic Setting of Terminal Orogenic Gold Deposits (Short Communications)

Norman A. Duke

Natural Resources Vol.12 No.10, October 27, 2021

DOI: 10.4236/nr.2021.1210024 469 Downloads 2,272 Views Citations
Beyond Algorithms: A Comprehensive Analysis of AI-Driven Personalization in Strategic Communications (Articles)

Natalie Nkembuh

Journal of Computer and Communications Vol.12 No.10, October 24, 2024

DOI: 10.4236/jcc.2024.1210009 423 Downloads 4,129 Views Citations
This article belongs to the Special Issue on Machine Learning and its Applications
A Strategic Evaluation on Competency of Karnataka Destinations through Destination Management Organizations (Articles)

Bindi Varghese

American Journal of Industrial and Business Management Vol.6 No.2, February 22, 2016

DOI: 10.4236/ajibm.2016.62010 3,814 Downloads 6,017 Views Citations
MATLAB Simulink Simulation Platform for Photonic Transmission Systems (Articles)

Le Nguyen BINH

International Journal of Communications, Network and System Sciences Vol.2 No.2, May 14, 2009

DOI: 10.4236/ijcns.2009.22012 39,385 Downloads 88,824 Views Citations
Is E-Marketing the Future of Marketing Field (Articles)

Paulus H. A. Andreki, Rashad Yazdanifard

American Journal of Industrial and Business Management Vol.4 No.7, July 9, 2014

DOI: 10.4236/ajibm.2014.47040 10,932 Downloads 19,922 Views Citations
The Effect of Phenomenon in Social Media Marketing Activities (Articles)

Dilek Kiraz, Murat Basal

Open Journal of Business and Management Vol.12 No.2, March 21, 2024

DOI: 10.4236/ojbm.2024.122051 877 Downloads 4,073 Views Citations
Exploration and Innovation: Cultural Marketing for Jewelry Brands Research on Model Innovation (Articles)

Xueli Zhang, Yarou Li, Yixin Zhong, Shuai Wang

Advances in Journalism and Communication Vol.12 No.2, June 28, 2024

DOI: 10.4236/ajc.2024.122019 380 Downloads 3,038 Views Citations
Diversity of Emergency Codes in Hospitals (Articles)

Nilsa Padilla-Elías, Marisol Peña-Orellana, Ralph Rivera-Gutiérrez, Juan A. Gónzalez-Sánchez, Heriberto A. Marín Centeno, Héctor Alonso-Serra, Liza Millán-Pérez, Patricia Monserrrate-Vázquez

International Journal of Clinical Medicine Vol.4 No.11, November 15, 2013

DOI: 10.4236/ijcm.2013.411088 8,509 Downloads 12,223 Views Citations
Electromagnetic Analysis of Graphene Nanoparticles Operating in the TeraHertz Band (Articles)

Renato Iovine, Richard Tarparelli, Lucio Vegni

Advances in Nanoparticles Vol.3 No.3, August 18, 2014

DOI: 10.4236/anp.2014.33010 4,104 Downloads 5,478 Views Citations
Link Quality Prediction for 802.11 MANETs in Urban Microcells (Articles)

Gregor Gaertner, Eamonn O. Nuallain

Journal of Computer and Communications Vol.4 No.13, October 26, 2016

DOI: 10.4236/jcc.2016.413005 1,490 Downloads 2,507 Views Citations
Application Analysis of the Emergency Communication System in Weather Radar (Articles)

Zhixing Zheng, Ying Chen, Hai Cao

Journal of Geoscience and Environment Protection Vol.6 No.8, August 29, 2018

DOI: 10.4236/gep.2018.68012 1,013 Downloads 2,340 Views Citations
Knowledge of Health Communications Management and Treatment Seeking-Behavior Regarding Malaria in Uganda (Articles)

Frank B. Ahimbisibwe, Leon Matagi, Mohamed Senkumba, Privah Atuhaire

Open Journal of Epidemiology Vol.10 No.3, June 24, 2020

DOI: 10.4236/ojepi.2020.103019 621 Downloads 1,816 Views Citations
Tweet, Play, Love: Evaluating Social Media Communication Strategies on Gamer and Non-Gamer Audiences (Articles)

Eleonora Fallabrino

Sociology Mind Vol.13 No.1, January 20, 2023

DOI: 10.4236/sm.2023.131002 389 Downloads 1,577 Views Citations
The Digital Immigrant Guidance Counselors in the Face of the New Normal (Articles)

Christian Victor B. Obrero, Eric James J. Pascua

Open Journal of Social Sciences Vol.13 No.4, April 30, 2025

DOI: 10.4236/jss.2025.134031 123 Downloads 940 Views Citations
A Study on the Performance of SMEs through Entrepreneurial Marketing Dimensions (Articles)

Iftekhar Mahfuz, Md. Mamun Habib, Shahedul Islam, Aidah Rasanat Islam, Irin Nahar Maghnolia Shara

Journal of Service Science and Management Vol.18 No.2, March 27, 2025

DOI: 10.4236/jssm.2025.182007 253 Downloads 2,206 Views Citations
Sovereign Marketing: A New Strategy of Marketing (Articles)

Gouher Ahmed

Theoretical Economics Letters Vol.7 No.5, August 18, 2017

DOI: 10.4236/tel.2017.75100 3,013 Downloads 10,231 Views Citations
This article belongs to the Special Issue on Economics and Management Strategies

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