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Product Endorsements on Instagram: Consumer Perceptions of Influencer Authenticity
(Articles)
Barry Ardley
,
Calista Craig
,
Abi Hunt
,
Claire May
Open Journal of Business and Management
Vol.10 No.3
, May 12, 2022
DOI:
10.4236/ojbm.2022.103065
2,168
Downloads
11,494
Views
Citations
Understanding Persuasive Communication Strategies of Online Social Influencers through the Lens of Sociology and Decision Neuroscience
(Articles)
Chenzhan Hu
,
Yixuan Sun
Advances in Applied Sociology
Vol.15 No.12
, December 25, 2025
DOI:
10.4236/aasoci.2025.1512077
108
Downloads
991
Views
Citations
Trending the TikTok World of Advertising: Content Analysis of TikTok Ads of Four Popular Beauty Brands
(Articles)
Kavita Karan
,
Ebru Bodur
,
Wellars Bakina
Advances in Journalism and Communication
Vol.14 No.1
, March 5, 2026
DOI:
10.4236/ajc.2026.141001
95
Downloads
769
Views
Citations
Use of Social Media as an Effective Marketing Tool for Fashion Startups in Saudi Arabia
(Articles)
Noran Trad
,
Maha Abdullah Al Dabbagh
Open Journal of Social Sciences
Vol.8 No.11
, November 27, 2020
DOI:
10.4236/jss.2020.811029
2,524
Downloads
11,836
Views
Citations
An Analysis of Influencers of Energy Security for SMEs in the Greater Accra Region of Ghana
(Articles)
Jones Lewis Arthur
,
George Locher
Journal of Power and Energy Engineering
Vol.10 No.2
, February 22, 2022
DOI:
10.4236/jpee.2022.102002
327
Downloads
1,617
Views
Citations
Beyond the Screen: The Influence of Media Sources on Egyptian Tweens’ Purchase Intentions with the Intervening Role of Para-Social Relationships
(Articles)
Mirna Serag El Din
,
Sahar Raafat Abu Gharara
,
Ayman Hassan Metwally
Open Access Library Journal
Vol.12 No.5
, May 14, 2025
DOI:
10.4236/oalib.1113214
102
Downloads
783
Views
Citations
From Advice to Influence: A Reflexive Thematic Analysis of Kevin Samuels’ Relationship Commentary
(Articles)
Damien Kelly
,
Chakema Carmack
Open Journal of Social Sciences
Vol.13 No.12
, December 30, 2025
DOI:
10.4236/jss.2025.1312039
94
Downloads
737
Views
Citations
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