Experience Marketing - Articles - Scientific Research Publishing

Stimulating Curiosity and Consumer Experience in a Retailer (Articles)

Silvia Cachero-Martínez, Rodolfo Vázquez-Casielles

American Journal of Industrial and Business Management Vol.7 No.4, April 28, 2017

DOI: 10.4236/ajibm.2017.74034 4,196 Downloads 11,439 Views Citations
This article belongs to the Special Issue on Customer Experience Management
New Technologies Applied to the Fashion Visual Merchandising (Articles)

Juliana Paradinha Sampaio, Welton Fernando Zonatti, Francisco Javier Sebastian Mendizabal-Alvarez, George Bedinelli Rossi, Julia Baruque-Ramos

Modern Economy Vol.8 No.3, March 21, 2017

DOI: 10.4236/me.2017.83031 2,827 Downloads 10,097 Views Citations
This article belongs to the Special Issue on Consumption and Economics
Research on Influencing Factors of Purchase Promotion Intention Based on Skincare Industry (Articles)

Zhichao Liu, Jiahui Ling

Modern Economy Vol.10 No.3, March 28, 2019

DOI: 10.4236/me.2019.103069 1,922 Downloads 7,108 Views Citations
Exploring Experience Marketing Strategies: A Case Study of Disneyland (Articles)

Fre Tekeste Gebremedhin, Jihong Shao, Yiqing Xia, Mi Zhou

Open Access Library Journal Vol.12 No.6, June 27, 2025

DOI: 10.4236/oalib.1113673 244 Downloads 2,901 Views Citations
From Prediction to Personalisation: How Artificial Intelligence Is Transforming Marketing Strategies (Articles)

Benetta S. Blessed Daye, Fenfen Zhao

Open Access Library Journal Vol.13 No.4, April 27, 2026

DOI: 10.4236/oalib.1115231 32 Downloads 360 Views Citations
Winning Consumers through Experience: Competition between Domestic and International Businesses (Articles)

Yan Liu, Dahai Dong

American Journal of Industrial and Business Management Vol.3 No.3, July 5, 2013

DOI: 10.4236/ajibm.2013.33040 5,389 Downloads 8,597 Views Citations
A Systematic Review of the Application of Immersive Technologies in Cultural Tourism Marketing (Articles)

Ziting Chen, Hui Xu

Open Journal of Business and Management Vol.13 No.6, October 16, 2025

DOI: 10.4236/ojbm.2025.136203 149 Downloads 1,364 Views Citations
Algorithmic Fairness and Internet of Things (IoT)-Based Personalization in Artificial Intelligence-Driven Healthcare Marketing: Implications for Patient Experience and Choice (Articles)

Turgut Coşkun, Anıl Çetin, Murat Başal

Open Journal of Applied Sciences Vol.16 No.4, April 22, 2026

DOI: 10.4236/ojapps.2026.164068 41 Downloads 359 Views Citations
The Impact of Digital Marketing on Consumer Loyalty in Small Businesses (Articles)

Vladyslav Gargun

American Journal of Industrial and Business Management Vol.15 No.9, September 22, 2025

DOI: 10.4236/ajibm.2025.159065 286 Downloads 2,056 Views Citations
Is E-Marketing the Future of Marketing Field (Articles)

Paulus H. A. Andreki, Rashad Yazdanifard

American Journal of Industrial and Business Management Vol.4 No.7, July 9, 2014

DOI: 10.4236/ajibm.2014.47040 10,932 Downloads 19,922 Views Citations
The Effect of Phenomenon in Social Media Marketing Activities (Articles)

Dilek Kiraz, Murat Basal

Open Journal of Business and Management Vol.12 No.2, March 21, 2024

DOI: 10.4236/ojbm.2024.122051 877 Downloads 4,073 Views Citations
Exploration and Innovation: Cultural Marketing for Jewelry Brands Research on Model Innovation (Articles)

Xueli Zhang, Yarou Li, Yixin Zhong, Shuai Wang

Advances in Journalism and Communication Vol.12 No.2, June 28, 2024

DOI: 10.4236/ajc.2024.122019 380 Downloads 3,038 Views Citations
Guerrilla Marketing—Innovative or Parasitic Marketing? (Articles)

Gerd Nufer

Modern Economy Vol.4 No.9A, August 15, 2013

DOI: 10.4236/me.2013.49A001 14,409 Downloads 27,337 Views Citations
This article belongs to the Special Issue on Marketing Management
A Study on the Performance of SMEs through Entrepreneurial Marketing Dimensions (Articles)

Iftekhar Mahfuz, Md. Mamun Habib, Shahedul Islam, Aidah Rasanat Islam, Irin Nahar Maghnolia Shara

Journal of Service Science and Management Vol.18 No.2, March 27, 2025

DOI: 10.4236/jssm.2025.182007 253 Downloads 2,206 Views Citations
Sovereign Marketing: A New Strategy of Marketing (Articles)

Gouher Ahmed

Theoretical Economics Letters Vol.7 No.5, August 18, 2017

DOI: 10.4236/tel.2017.75100 3,013 Downloads 10,232 Views Citations
This article belongs to the Special Issue on Economics and Management Strategies
Education Marketing Research (Articles)

Xiaogang Yang

Theoretical Economics Letters Vol.6 No.5, October 21, 2016

DOI: 10.4236/tel.2016.65111 4,756 Downloads 13,819 Views Citations
E-Marketing and Its Strategies: Digital Opportunities and Challenges (Articles)

Allam Jaas

Open Journal of Business and Management Vol.10 No.2, March 22, 2022

DOI: 10.4236/ojbm.2022.102046 3,434 Downloads 31,638 Views Citations
Studying the Status of Marketing Mix (7Ps) in Consumer Cooperatives at Ilam Province from Members’ Perspectives (Articles)

Purashraf Yasanallah, Vahid Bidram

American Journal of Industrial and Business Management Vol.2 No.4, October 31, 2012

DOI: 10.4236/ajibm.2012.24025 22,210 Downloads 36,753 Views Citations
Characteristics and Promotion Research on Fashion Clothing E-marketing (Articles)

Pingping Meng

Creative Education Vol.3 No.7B, January 9, 2013

DOI: 10.4236/ce.2012.37B008 10,929 Downloads 17,266 Views Citations
How Google’s New Algorithm, Hummingbird, Promotes Content and Inbound Marketing (Articles)

Chauntelle Ong Yi Lin, Rashad Yazdanifard

American Journal of Industrial and Business Management Vol.4 No.1, January 26, 2014

DOI: 10.4236/ajibm.2014.41009 8,380 Downloads 13,263 Views Citations

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