Cultural Tourism Marketing - Articles - Scientific Research Publishing

A Systematic Review of the Application of Immersive Technologies in Cultural Tourism Marketing (Articles)

Ziting Chen, Hui Xu

Open Journal of Business and Management Vol.13 No.6, October 16, 2025

DOI: 10.4236/ojbm.2025.136203 148 Downloads 1,341 Views Citations
Museum Public Services from the Cultural Tourism Perspective: A Comparative Study on Shanghai Museum and Hamburg Museum of History (Articles)

Wenjie Shi, Yuhan Zhou, Xiaofei Rao

Open Access Library Journal Vol.7 No.10, October 20, 2020

DOI: 10.4236/oalib.1106801 562 Downloads 2,054 Views Citations
A Study on the Mechanisms and Pathways through Which New Media Empowers the Development of the Cultural and Tourism Industry: A Case Study of the “Yunnan Treasure Shops” Influencer Program (Articles)

Han Yang, Yushi Yin

Open Journal of Business and Management Vol.14 No.3, May 14, 2026

DOI: 10.4236/ojbm.2026.143081 42 Downloads 339 Views Citations
Exploration and Innovation: Cultural Marketing for Jewelry Brands Research on Model Innovation (Articles)

Xueli Zhang, Yarou Li, Yixin Zhong, Shuai Wang

Advances in Journalism and Communication Vol.12 No.2, June 28, 2024

DOI: 10.4236/ajc.2024.122019 378 Downloads 3,022 Views Citations
The Study of Temple Tourism Brand Marketing—Taking Guangxiao Temple as an Example (Articles)

Mingzhu Liang, Mingsen Wang, Songjun Xu

Chinese Studies Vol.5 No.3, August 10, 2016

DOI: 10.4236/chnstd.2016.53010 2,730 Downloads 5,968 Views Citations
Factors Influencing the Adoption of E-Marketing in the Tourism Industry by SMEs in Developing Countries Based on UTAUT Model (Articles)

Mark Chicha, Jackson Phiri

Open Journal of Business and Management Vol.12 No.1, January 30, 2024

DOI: 10.4236/ojbm.2024.121032 573 Downloads 2,883 Views Citations
Sustainable Marketing Visions in Food and Wine Tourism: Stakeholder Profiles and Strategic Positioning (Articles)

Paola Perchinunno, Samuela L’Abbate, Pierluigi Passaro

Applied Mathematics Vol.17 No.4, April 2, 2026

DOI: 10.4236/am.2026.174014 83 Downloads 355 Views Citations
Construction and Implementation Pathways of an Integrated Curriculum System for Tourism Management in Secondary-Higher Vocational Education amidst Digital-Cultural Tourism Convergence (Articles)

Xiuyu Xu

Open Journal of Social Sciences Vol.13 No.8, August 22, 2025

DOI: 10.4236/jss.2025.138032 74 Downloads 541 Views Citations
A Comparison of Marketing Strategies between the U.S. and China Influenced by Individualism-Collectivism under Cross-Cultural Perspective: Taking MDLZ International, Ltd. as an Example (Articles)

Liuhan Jin

Open Access Library Journal Vol.9 No.4, April 12, 2022

DOI: 10.4236/oalib.1108593 410 Downloads 3,455 Views Citations
Research on Connotation Mining and System Construction of Jewelry Brand Cultural Marketing (Articles)

Guo Ning, Chenggang Li

Advances in Journalism and Communication Vol.12 No.1, March 27, 2024

DOI: 10.4236/ajc.2024.121009 334 Downloads 1,196 Views Citations
Archaeology and Heritage Resource Management in Siuyu, Singida Region (Tanzania) (Articles)

Makarius Peter Itambu, Nazarius Michael Hongoa

Journal of Geoscience and Environment Protection Vol.4 No.6, June 13, 2016

DOI: 10.4236/gep.2016.46003 3,159 Downloads 6,344 Views Citations
Analysis on the Present Situation and Countermeasures of “Zang Jia Le” Rural Tourism in Ruoergai County (Articles)

Fengyan Shao

Open Access Library Journal Vol.7 No.11, November 9, 2020

DOI: 10.4236/oalib.1106936 389 Downloads 1,341 Views Citations
Conception and Implementation of Geographical Database for Cultural Heritage Management—Case of Historical Jeddah, KSA (Articles)

Atef Belhaj Ali, Abdulmohseen Al Shareef, Oussamma Jastania

Journal of Geographic Information System Vol.13 No.6, December 23, 2021

DOI: 10.4236/jgis.2021.136038 555 Downloads 2,068 Views Citations
Analysis and Countermeasure Research on the Development Status of Guangdong Culture Tourism Industry (Articles)

Guang Yang

Open Journal of Social Sciences Vol.11 No.2, February 10, 2023

DOI: 10.4236/jss.2023.112006 338 Downloads 1,444 Views Citations
Cultural Tourism as a Tourist Development Strategy of City of Split (Articles)

Lucija Farac

Open Access Library Journal Vol.11 No.1, January 22, 2024

DOI: 10.4236/oalib.1111163 156 Downloads 1,297 Views Citations
A Documentation of Mah Meri Indigenous Ceremonial Attire and Ancestral Day Event Stages (Articles)

Norol Hamiza Zamzuri, Abdul Kadir Othman, Tengku Intan Suzila Tengku Sharif, Mohd Hafiz Mohamad Hanafiah, Nor Azzura Nordin

Advances in Applied Sociology Vol.14 No.3, March 13, 2024

DOI: 10.4236/aasoci.2024.143008 359 Downloads 1,982 Views Citations
Revitalizing Intangible Heritage: Sustainable Tourism Strategies for Safeguarding Changsha’s Cultural Memories (Articles)

Jingwen Song, Keman Ding, Ruijie Cheng, Xuan Luo, Yang Liu, Yuanhao Tian, Zhihan Duan

Open Journal of Business and Management Vol.13 No.4, July 3, 2025

DOI: 10.4236/ojbm.2025.134128 180 Downloads 1,448 Views Citations
Tourism-Oriented Cultural Product Design: A Case Study of Yami Culture in Lanyu (Articles)

Hung-Cheng Tsai, Yuhsiu Liu, Chung-Ming Tsai

Open Journal of Applied Sciences Vol.14 No.9, September 18, 2024

DOI: 10.4236/ojapps.2024.149165 166 Downloads 878 Views Citations
Comparative Study of Functions Affecting the Behavioral Patterns of Tourists in Iran and America’s Tourism Marketing Plan Utilizing SWOT Model (Articles)

Issa Ebrahimzadeh, Monir Yari

Journal of Service Science and Management Vol.6 No.1, March 21, 2013

DOI: 10.4236/jssm.2013.61003 6,157 Downloads 9,908 Views Citations
Research on the Development Path of Integrated Innovation between Tourism and Cultural Creative Industry—Taking Changzhou Eco-Cultural Tourism Area as an Example (Articles)

Min Zhang

American Journal of Industrial and Business Management Vol.9 No.1, January 11, 2019

DOI: 10.4236/ajibm.2019.91006 1,444 Downloads 3,191 Views Citations

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