Consumer Purchase Behavior - Articles - Scientific Research Publishing

Relationship between Consumer Insights and Purchase Patterns across Different Generations: A Quantitative Approach (Articles)

Max Boada, Daniel Burneo, Francisco Morocho, Janeth Gutiérrez

Open Access Library Journal Vol.10 No.11, November 30, 2023

DOI: 10.4236/oalib.1110867 176 Downloads 1,800 Views Citations
Effect of Online Reviews on Consumer Purchase Behavior (Articles)

Zan Mo, Yan-Fei Li, Peng Fan

Journal of Service Science and Management Vol.8 No.3, June 29, 2015

DOI: 10.4236/jssm.2015.83043 38,020 Downloads 55,360 Views Citations
Consumer’s Purchase Intention towards Luxury Retailer’s Social Media Advertisements —A Case Study of a Shoe Retail—UAE-Dubai Mall (Articles)

Eman Reda Sabri

Social Networking Vol.8 No.1, December 26, 2018

DOI: 10.4236/sn.2019.81003 4,532 Downloads 8,997 Views Citations
Investigating Gen Z Consumers’ Feministic Identities and Gender-Stereotypical Norms on their Attitude Formation towards Femvertising Campaigns, Impacting Purchase Intention (Articles)

Menatallah M. Kassem, Eiman Negm, Sahar R. Abu Gharara

Open Access Library Journal Vol.11 No.6, June 28, 2024

DOI: 10.4236/oalib.1111244 369 Downloads 2,795 Views Citations
Perceived Risk versus Perceived Value for Money: Assessing Online Retail Shopping Behavior among Ghanaians (Articles)

Gideon Buernartey Boyetey, Samuel Antwi

iBusiness Vol.13 No.3, August 9, 2021

DOI: 10.4236/ib.2021.133008 1,001 Downloads 4,641 Views Citations
Social Media Influence on Millennials Purchase Behaviour of Coca-Cola and Pepsi Carbonated Soft Drink (Articles)

Tolulope Ajibade, Donia Waseem

Open Journal of Business and Management Vol.12 No.4, June 12, 2024

DOI: 10.4236/ojbm.2024.124110 729 Downloads 4,652 Views Citations
A Review on Returnless Refunds in E-Commerce Retailing: Sales through Leniency (Articles)

Guilherme Rodrigues dos Santos, Ekaterina Koromyslova

iBusiness Vol.12 No.2, June 29, 2020

DOI: 10.4236/ib.2020.122005 1,033 Downloads 4,009 Views Citations
Perception and Preferences of Consumers in the Retail Sector: A Case Study in the City of Loja-Ecuador (Articles)

Max Boada, Maria Boada, Francisco Morocho

Open Journal of Business and Management Vol.11 No.3, May 31, 2023

DOI: 10.4236/ojbm.2023.113074 566 Downloads 4,179 Views Citations
The Impact of Social Media Marketing Strategies on Consumer Purchase Intention in the Brewery Industry in Liberia (Articles)

Benetta S. Blessed Daye, Fenfen Zhao

Open Access Library Journal Vol.12 No.10, October 10, 2025

DOI: 10.4236/oalib.1114122 129 Downloads 1,307 Views Citations
The Influence of AI-Personalized Video Advertising on Consumer Purchase Behavior in Social Media Campaigns (Articles)

Nada Querch

Open Access Library Journal Vol.13 No.6, June 29, 2026

DOI: 10.4236/oalib.1115387 22 Downloads 142 Views Citations
Research on the Willingness of Overseas Consumers to Purchase Chinese E-Commerce Products Based on Consumer Ethnocentrism, Product Quality Perception and Consumer Animosity (Articles)

Jiayao Jin, Yiting Zhuo, Zhen Wei, Yuqing Wan

Open Access Library Journal Vol.10 No.6, June 21, 2023

DOI: 10.4236/oalib.1110260 276 Downloads 1,911 Views Citations
Consumers Reaction and Response to Covid-19 (Articles)

Nsiah Abigail, Jianghui Zheng

Open Access Library Journal Vol.8 No.5, May 31, 2021

DOI: 10.4236/oalib.1106960 243 Downloads 1,720 Views Citations
Consumer Behavior in Low Involvement Product Purchase: A Stochastic Model (Articles)

Atanu Adhikari

Theoretical Economics Letters Vol.9 No.2, February 27, 2019

DOI: 10.4236/tel.2019.92030 3,011 Downloads 12,628 Views Citations
This article belongs to the Special Issue on Consumer Behavior Research
Consumers’ Purchase Intentions toward Traceable Beef—Evidence from Beijing, China (Articles)

Huan Song, Ruimei Wang, Yu Hu

American Journal of Industrial and Business Management Vol.7 No.10, October 16, 2017

DOI: 10.4236/ajibm.2017.710081 1,554 Downloads 3,891 Views Citations
Factors Affecting Green Purchase Behaviour and Future Marketing Strategy (Articles)

Guochuang Liang

American Journal of Industrial and Business Management Vol.14 No.2, February 27, 2024

DOI: 10.4236/ajibm.2024.142010 573 Downloads 2,712 Views Citations
Does Advertising Help Improve Consumer Purchasing Behavior toward Insurance Products? (Articles)

Francis Osei, Francis Nii Adjabeng, Samuel Owusu-Mensah, Alfred Atakora

Open Journal of Social Sciences Vol.10 No.12, November 2, 2022

DOI: 10.4236/jss.2022.1012004 583 Downloads 5,453 Views Citations
The Impact of New Energy Vehicle Product Functions on Consumer Purchase Intention in the Backdrop of Sustainable Development Goals (Articles)

Yingyan Mo, Qiliang Mai

Open Access Library Journal Vol.11 No.11, November 26, 2024

DOI: 10.4236/oalib.1112490 76 Downloads 687 Views Citations
The Impact of Heuristic Cues on User Purchase Decisions in Sharing-Based Short-Term Rental Platforms (Articles)

Menghan Huo, Li Li, Yixuan Yao

Open Journal of Social Sciences Vol.13 No.9, September 30, 2025

DOI: 10.4236/jss.2025.139041 49 Downloads 372 Views Citations
The Impact of Social Media Usage on Consumers’ Purchase Intentions. Using Perceived Value as the Mediator (Articles)

Matilda Kumi, Sebastian Nana Kumi, Newlove Sulun Senkpeni, Francisca Arboh, Edwin Akwandoh, Tejan Andrew Rollings Kamara

Open Access Library Journal Vol.13 No.2, February 4, 2026

DOI: 10.4236/oalib.1114852 118 Downloads 989 Views Citations
The Influence of Tunable LED Lighting Systems on Consumer Food Label Perceptions (Articles)

Greg Clare, Nahide Hancer

Food and Nutrition Sciences Vol.7 No.7, June 17, 2016

DOI: 10.4236/fns.2016.77058 2,519 Downloads 4,975 Views Citations
This article belongs to the Special Issue on Food Processing & Technology

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