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ISSN
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The Impact of Heuristic Cues on User Purchase Decisions in Sharing-Based Short-Term Rental Platforms
(Articles)
Menghan Huo
,
Li Li
,
Yixuan Yao
Open Journal of Social Sciences
Vol.13 No.9
, September 30, 2025
DOI:
10.4236/jss.2025.139041
50
Downloads
382
Views
Citations
The Acute Consciousness of Clients Fathoming Level Encompassing Product Content Inscriptions Leading to Their Purchase Decisions: Empirical Evidence from Ho Town
(Articles)
Aphu Elvis Selase
,
Xinhai Lu
,
Akhayie Mamat Abdoulaye
,
Afenya Millicent Selase
,
Akunda Doreen
,
Muganga Emmanuel
,
Rhoda Obiokor Amoo
Psychology
Vol.9 No.15
, December 27, 2018
DOI:
10.4236/psych.2018.915175
889
Downloads
1,835
Views
Citations
Research on the Willingness of Overseas Consumers to Purchase Chinese E-Commerce Products Based on Consumer Ethnocentrism, Product Quality Perception and Consumer Animosity
(Articles)
Jiayao Jin
,
Yiting Zhuo
,
Zhen Wei
,
Yuqing Wan
Open Access Library Journal
Vol.10 No.6
, June 21, 2023
DOI:
10.4236/oalib.1110260
277
Downloads
1,922
Views
Citations
Relationship between Consumer Insights and Purchase Patterns across Different Generations: A Quantitative Approach
(Articles)
Max Boada
,
Daniel Burneo
,
Francisco Morocho
,
Janeth Gutiérrez
Open Access Library Journal
Vol.10 No.11
, November 30, 2023
DOI:
10.4236/oalib.1110867
178
Downloads
1,818
Views
Citations
Green Marketing and Its Incidence in the Decisions of Purchase of Peruvian University Students
(Articles)
Víctor Hugo Fernández-Bedoya
,
Ambrocio Teodoro Esteves-Pairazamán
,
Rosario Violeta Grijalva-Salazar
,
Walter Gregorio Ibarra-Fretell
,
Susana Edita Paredes-Díaz
,
Josefina Amanda Suyo-Vega
,
Mónica Elisa Meneses-La-Riva
,
Jorge Luís Aníbal Baldárrago-Baldárrago
,
Víctor Raúl Reátegui-Paredes
,
Robert Willie Chávez-Mayta
Modern Economy
Vol.11 No.1
, January 8, 2020
DOI:
10.4236/me.2020.111001
1,160
Downloads
3,819
Views
Citations
Effect of Online Reviews on Consumer Purchase Behavior
(Articles)
Zan Mo
,
Yan-Fei Li
,
Peng Fan
Journal of Service Science and Management
Vol.8 No.3
, June 29, 2015
DOI:
10.4236/jssm.2015.83043
38,026
Downloads
55,410
Views
Citations
Consumer’s Purchase Intention towards Luxury Retailer’s Social Media Advertisements —A Case Study of a Shoe Retail—UAE-Dubai Mall
(Articles)
Eman Reda Sabri
Social Networking
Vol.8 No.1
, December 26, 2018
DOI:
10.4236/sn.2019.81003
4,535
Downloads
9,015
Views
Citations
Investigating Gen Z Consumers’ Feministic Identities and Gender-Stereotypical Norms on their Attitude Formation towards Femvertising Campaigns, Impacting Purchase Intention
(Articles)
Menatallah M. Kassem
,
Eiman Negm
,
Sahar R. Abu Gharara
Open Access Library Journal
Vol.11 No.6
, June 28, 2024
DOI:
10.4236/oalib.1111244
371
Downloads
2,823
Views
Citations
The Impact of New Energy Vehicle Product Functions on Consumer Purchase Intention in the Backdrop of Sustainable Development Goals
(Articles)
Yingyan Mo
,
Qiliang Mai
Open Access Library Journal
Vol.11 No.11
, November 26, 2024
DOI:
10.4236/oalib.1112490
76
Downloads
692
Views
Citations
The Impact of Social Media Usage on Consumers’ Purchase Intentions. Using Perceived Value as the Mediator
(Articles)
Matilda Kumi
,
Sebastian Nana Kumi
,
Newlove Sulun Senkpeni
,
Francisca Arboh
,
Edwin Akwandoh
,
Tejan Andrew Rollings Kamara
Open Access Library Journal
Vol.13 No.2
, February 4, 2026
DOI:
10.4236/oalib.1114852
120
Downloads
1,016
Views
Citations
Perceived Risk versus Perceived Value for Money: Assessing Online Retail Shopping Behavior among Ghanaians
(Articles)
Gideon Buernartey Boyetey
,
Samuel Antwi
iBusiness
Vol.13 No.3
, August 9, 2021
DOI:
10.4236/ib.2021.133008
1,003
Downloads
4,655
Views
Citations
Influence of Social Media on Consumer Behavior: Investigating How Social Media Platforms Shape Consumer Purchasing Decisions and Loyalty
(Articles)
Simon Suwanzy Dzreke
,
Semefa Dzreke
Open Journal of Business and Management
Vol.13 No.2
, March 17, 2025
DOI:
10.4236/ojbm.2025.132061
2,978
Downloads
45,088
Views
Citations
A Review on Returnless Refunds in E-Commerce Retailing: Sales through Leniency
(Articles)
Guilherme Rodrigues dos Santos
,
Ekaterina Koromyslova
iBusiness
Vol.12 No.2
, June 29, 2020
DOI:
10.4236/ib.2020.122005
1,040
Downloads
4,027
Views
Citations
Evaluating the Impact of Storytelling Ads on Consumer Purchase Intention
(Articles)
Sujata Joshi
,
Menachem Domb
,
Barshekee Chanda
,
Amit Bais
Journal of Service Science and Management
Vol.15 No.1
, January 30, 2022
DOI:
10.4236/jssm.2022.151002
2,090
Downloads
10,735
Views
Citations
Perception and Preferences of Consumers in the Retail Sector: A Case Study in the City of Loja-Ecuador
(Articles)
Max Boada
,
Maria Boada
,
Francisco Morocho
Open Journal of Business and Management
Vol.11 No.3
, May 31, 2023
DOI:
10.4236/ojbm.2023.113074
567
Downloads
4,191
Views
Citations
Social Media Influence on Millennials Purchase Behaviour of Coca-Cola and Pepsi Carbonated Soft Drink
(Articles)
Tolulope Ajibade
,
Donia Waseem
Open Journal of Business and Management
Vol.12 No.4
, June 12, 2024
DOI:
10.4236/ojbm.2024.124110
730
Downloads
4,673
Views
Citations
The Impact of Social Media Marketing Strategies on Consumer Purchase Intention in the Brewery Industry in Liberia
(Articles)
Benetta S. Blessed Daye
,
Fenfen Zhao
Open Access Library Journal
Vol.12 No.10
, October 10, 2025
DOI:
10.4236/oalib.1114122
130
Downloads
1,329
Views
Citations
Contributions of Factors that Influence Consumer Purchase Intention in Online Food Delivery Apps: Bibliometric Study
(Articles)
Thiban Krishnamoorthi
,
Norhidayah Azman
Open Journal of Social Sciences
Vol.13 No.11
, November 12, 2025
DOI:
10.4236/jss.2025.1311013
149
Downloads
867
Views
Citations
Price Sensitivity and Value Perception under Inflationary Pressure: A Mixed-Methods Investigation
(Articles)
Shankar Subramanian Iyer
,
Rajesh Arora
,
Raman Subramanian
,
Brinitha Raji
Voice of the Publisher
Vol.12 No.3
, July 21, 2026
DOI:
10.4236/vp.2026.123024
5
Downloads
47
Views
Citations
Differential Effects of Single- and Multi-Business Model Car Companies on Consumer Purchase Intentions for Electric Vehicles
(Articles)
Hasna Jabah
,
Mozammal Haque
Open Journal of Business and Management
Vol.14 No.2
, March 12, 2026
DOI:
10.4236/ojbm.2026.142062
121
Downloads
471
Views
Citations
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