Consumer Loyalty - Articles - Scientific Research Publishing

The Influence of Nationalism on Consumers Loyalty: Taking Multinational Corporations’ Sustainable Development in China as an Example (Articles)

Bo Wu, Hamrila Binti Abdul Latif, Xiaoran Li

iBusiness Vol.15 No.4, December 27, 2023

DOI: 10.4236/ib.2023.154017 444 Downloads 3,068 Views Citations
Environmental Forces underneath the Innovativeness of Manufacturing Firms (Articles)

Jeffrey Yi-Lin Forrest, Canchu Lin, Sunita Mondal, Reginald Tucker

Theoretical Economics Letters Vol.9 No.5, June 14, 2019

DOI: 10.4236/tel.2019.95088 1,131 Downloads 2,785 Views Citations
Consumer Behavior of Firestone Liberia (Articles)

Yealu G. Kogar, Jihong Shao

Open Access Library Journal Vol.12 No.3, March 20, 2025

DOI: 10.4236/oalib.1113011 126 Downloads 859 Views Citations
Self-Esteem’s Moderation of Self-Congruity Effects on Brand Loyalty (Articles)

Jane Brannen, Cynthia M. Frisby

Theoretical Economics Letters Vol.7 No.6, October 31, 2017

DOI: 10.4236/tel.2017.76126 2,223 Downloads 6,404 Views Citations
Exploring the Impact of Brand Authenticity on Generation Z Consumer Loyalty in Ghana’s Emerging Market (Articles)

Ibrahim Ofosu-Boateng, Leyroy Muandumba Jose

Open Journal of Social Sciences Vol.13 No.9, September 22, 2025

DOI: 10.4236/jss.2025.139015 351 Downloads 3,705 Views Citations
The Impact of Digital Marketing on Consumer Loyalty in Small Businesses (Articles)

Vladyslav Gargun

American Journal of Industrial and Business Management Vol.15 No.9, September 22, 2025

DOI: 10.4236/ajibm.2025.159065 286 Downloads 2,055 Views Citations
National Pride vs. Global Brands: How Consumer Ethnocentrism, Digital Engagement, and Sustainability Shape Brand Loyalty in C?te d’Ivoire (Articles)

Tahi Zionte Herman Steven, Gan Jun

Open Access Library Journal Vol.13 No.5, May 25, 2026

DOI: 10.4236/oalib.1115244 0 Downloads 121 Views Citations
Determinants of the Satisfaction of Students Studying in Private Universities—Application of Kano Model (Articles)

P. Venkateswarlu, Sanjeev Malaviya, Muddu Vinay

Theoretical Economics Letters Vol.10 No.1, January 17, 2020

DOI: 10.4236/tel.2020.101001 2,340 Downloads 7,768 Views Citations
Brand Humanization and Women’s Loyalty in Clothing Stores, Chimbote 2025 (Articles)

Rafael Callacnà Alba, Luis Junior Príncipe Montenegro, Elizabeth Cieza Querevalù, Melissa Lisbeth Castro Cruz, Giancarlos Gilbert Quiñones Ardiles, Nicole Taily Castro Cruz

Open Journal of Social Sciences Vol.13 No.8, August 15, 2025

DOI: 10.4236/jss.2025.138022 92 Downloads 448 Views Citations
Moderation Effect of Perceived Benefits of Loyalty Programs on the Link between Store Attributes and Customer Loyalty (Articles)

Santosh Kumar Alreddy, Dwarakanath Siriguppi, Mohandas J. Menon

Theoretical Economics Letters Vol.9 No.6, August 29, 2019

DOI: 10.4236/tel.2019.96133 1,519 Downloads 4,273 Views Citations
Specificities, Obstacles and Limits to Building Customer Loyalty in Mountain Resort Luxury Hotels (Articles)

Maud Tixier

Modern Economy Vol.2 No.5, November 25, 2011

DOI: 10.4236/me.2011.25096 6,205 Downloads 10,807 Views Citations
Consumers Reaction and Response to Covid-19 (Articles)

Nsiah Abigail, Jianghui Zheng

Open Access Library Journal Vol.8 No.5, May 31, 2021

DOI: 10.4236/oalib.1106960 243 Downloads 1,727 Views Citations
Does Advertising Help Improve Consumer Purchasing Behavior toward Insurance Products? (Articles)

Francis Osei, Francis Nii Adjabeng, Samuel Owusu-Mensah, Alfred Atakora

Open Journal of Social Sciences Vol.10 No.12, November 2, 2022

DOI: 10.4236/jss.2022.1012004 586 Downloads 5,490 Views Citations
Determinants of Online Banking Adoption among Ghanaian University Students (Articles)

Benjamin B. Angenu, Fedelis Quansah, Abednego F. Okoe

Journal of Service Science and Management Vol.8 No.2, April 1, 2015

DOI: 10.4236/jssm.2015.82020 4,297 Downloads 6,802 Views Citations
Study on the Influence Path of Brand Virtual Community Interaction on Customer Loyalty (Articles)

Shupan Wang, Jinhua Tong, Danting Zhou

Open Journal of Business and Management Vol.4 No.1, January 25, 2016

DOI: 10.4236/ojbm.2016.41016 4,951 Downloads 7,595 Views Citations
Validating Customer Loyalty Model Using Structural Equation Modelling in a Kenyan Hospital (Articles)

Mahuro G. Mbuthia, Egondi Thaddaeus

Open Access Library Journal Vol.2 No.4, April 1, 2015

DOI: 10.4236/oalib.1101213 1,678 Downloads 4,859 Views Citations
Will Consumers’ Learning Motivation Affect Their Brand Loyalty? Research on Moderating Role of Brand Cognition (Articles)

Wen Li, Tian’e Fu, Ziying Huang

American Journal of Industrial and Business Management Vol.6 No.11, November 24, 2016

DOI: 10.4236/ajibm.2016.611101 3,618 Downloads 11,250 Views Citations
Research on the Influence Factors of Brand Experience on Consumers’ Brand Loyalty (Articles)

Xi Zhang

Open Journal of Business and Management Vol.7 No.2, March 28, 2019

DOI: 10.4236/ojbm.2019.72038 2,086 Downloads 6,899 Views Citations
The Consumer-Private Labels Bond and the Store Loyalty: The Role of Satisfaction (Articles)

Maryem Trabelsi

Open Journal of Business and Management Vol.8 No.2, January 21, 2020

DOI: 10.4236/ojbm.2020.82027 1,461 Downloads 5,311 Views Citations
This article belongs to the Special Issue on Consumer Behavior, Business and Marketing
Banking Strategies and Customer Loyalty Case of Tunisian Banks (Articles)

Chiraz Rouissi

Open Journal of Business and Management Vol.9 No.2, March 31, 2021

DOI: 10.4236/ojbm.2021.92047 791 Downloads 2,705 Views Citations

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