Brand Value - Articles - Scientific Research Publishing

A Review of Brand Valuation Method (Articles)

Jiangwen Huang

Journal of Service Science and Management Vol.8 No.1, February 4, 2015

DOI: 10.4236/jssm.2015.81008 11,053 Downloads 15,276 Views Citations
An Empirical Study on the Influence of Atypical Visitors’ Interactive Learning on Exhibition Brand Equity (Articles)

Wanyun Zhang, Xin Mai, Simin Huang, Peng Ju

iBusiness Vol.12 No.2, May 6, 2020

DOI: 10.4236/ib.2020.122003 890 Downloads 2,329 Views Citations
Research on the Influence of Customer Perceived Value on Brand Equity (Articles)

Bo Yan

American Journal of Industrial and Business Management Vol.9 No.3, March 22, 2019

DOI: 10.4236/ajibm.2019.93042 3,591 Downloads 12,995 Views Citations
A Comparative Study of Competitive Brand Based on Customer-Perceived Value—Evidences from IAT (Articles)

Yaozhong Liu, Qifeng Sun

Open Journal of Social Sciences Vol.3 No.7, July 24, 2015

DOI: 10.4236/jss.2015.37040 4,856 Downloads 8,736 Views Citations
The Impact of Value Perception on Luxury Brand Consumption (Articles)

Marwa Elgebali, Rawia Zaazou

Open Journal of Business and Management Vol.11 No.5, September 18, 2023

DOI: 10.4236/ojbm.2023.115126 924 Downloads 7,460 Views Citations
A Grounded Theory Approach to Brand Value Networks: The Prosumption Logic Standpoint (Articles)

Lei Shen, Cuijuan Qin, Chu Luo

American Journal of Industrial and Business Management Vol.10 No.4, April 30, 2020

DOI: 10.4236/ajibm.2020.104057 977 Downloads 2,680 Views Citations
Research on the Impact of Social Circles on Self-Brand Connection: Regulation of Self-Awareness and Brand Value (Articles)

Shenghong Ye, Jia Li, Zhaobin Zeng, Shuang Hao

Open Journal of Business and Management Vol.3 No.2, April 9, 2015

DOI: 10.4236/ojbm.2015.32015 3,945 Downloads 6,137 Views Citations
Evaluating the Impact of Storytelling Ads on Consumer Purchase Intention (Articles)

Sujata Joshi, Menachem Domb, Barshekee Chanda, Amit Bais

Journal of Service Science and Management Vol.15 No.1, January 30, 2022

DOI: 10.4236/jssm.2022.151002 2,045 Downloads 10,494 Views Citations
How Does Value Creation Manifest Itself in the Nexus of Sport and Business? A Systematic Literature Review (Articles)

Harri Jalonen, Sasu Tuominen, Arto Ryömä, Jaakko Haltia, Juho Nenonen, Anna Kuikka

Open Journal of Business and Management Vol.6 No.1, January 24, 2018

DOI: 10.4236/ojbm.2018.61008 1,687 Downloads 5,060 Views Citations
Service Branding: A Perspective of Value Co-Creation Orientation (Articles)

Tianze Li, Haiying Wei

Journal of Service Science and Management Vol.11 No.2, April 28, 2018

DOI: 10.4236/jssm.2018.112018 2,059 Downloads 16,974 Views Citations
The Accounting Analysis of the Intangible Cultural Heritage Enterprises’ Brand Value—Take the Chinese Medicine Industry as an Example (Articles)

Biyun Lin

American Journal of Industrial and Business Management Vol.8 No.7, July 24, 2018

DOI: 10.4236/ajibm.2018.87115 1,380 Downloads 3,135 Views Citations
Platform Brand Value: Construct and Measurement —An Empirical Research Based on the Data of Social Media (Articles)

Lei Shen, Xiujun Yang

Open Journal of Social Sciences Vol.7 No.11, November 20, 2019

DOI: 10.4236/jss.2019.711013 1,123 Downloads 3,136 Views Citations
A Grounded Theory Approach to Reconstruct Brand Value Based on Prosumption Logic in the Era of Sharing Economy Platform (Articles)

Lei Shen, Ye Chen, Chu Luo

Theoretical Economics Letters Vol.9 No.8, December 17, 2019

DOI: 10.4236/tel.2019.98184 920 Downloads 3,367 Views Citations
The Importance of Value, Image, Credibility and Trust to Repurchase Intentions in Over-the-Counter Herbal Market in Sub-Saharan Africa (Articles)

Peter Kwasi Oppong, John Mensah, Matilda Addae

Open Journal of Business and Management Vol.9 No.4, July 30, 2021

DOI: 10.4236/ojbm.2021.94110 1,192 Downloads 7,158 Views Citations
The Influence of Opinion Leaders’ Interaction Quality on Platform Brand Value Based on the Logic of Prosumption (Articles)

Lei Shen, Hai Hou, Yuhong Zhu, Ali Muhammad

iBusiness Vol.15 No.4, December 29, 2023

DOI: 10.4236/ib.2023.154019 284 Downloads 1,162 Views Citations
A Survey of the Effect of Social Media Marketing on Online Shopping of Customers by Mediating Variables (Articles)

Alireza Mohammadpour, Taher Roshandel Arbatani, Tahmoures Hassan Gholipour, Fereshteh Farzianpour, Shadi Hosseini

Journal of Service Science and Management Vol.7 No.5, October 31, 2014

DOI: 10.4236/jssm.2014.75034 21,252 Downloads 29,676 Views Citations
Analysis of Factors Influencing the Strategic Choice of Brand Architecture (Articles)

Cancan Lu

Open Journal of Social Sciences Vol.2 No.9, August 26, 2014

DOI: 10.4236/jss.2014.29005 7,258 Downloads 9,664 Views Citations
Analysis of the Value of Brand Equity from the Perspective of Consumer Psychology (Articles)

Lintong Jiao

Open Journal of Social Sciences Vol.6 No.12, December 17, 2018

DOI: 10.4236/jss.2018.612007 1,787 Downloads 4,449 Views Citations
Connecting Perceived Brand Quality to Loyalty: The Satisfaction Acts as Mediator of Smartphone Brand (Articles)

Sothea Hill, Sothan Yoeung

Open Journal of Business and Management Vol.12 No.6, November 7, 2024

DOI: 10.4236/ojbm.2024.126202 414 Downloads 2,896 Views Citations
Consumers’ Perceived Brand Aspiration and Its Impact on Intention to Pay Price Premium: Moderating Role of Brand Jealousy (Articles)

S. Sreejesh

Theoretical Economics Letters Vol.5 No.2, April 20, 2015

DOI: 10.4236/tel.2015.52033 8,365 Downloads 12,471 Views Citations

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