Brand Perception - Articles - Scientific Research Publishing

Predicting Brand Perception for Fast Food Market Entry (Articles)

Torsten Teichert, Tobias Effertz, Marina Tsoi, Vladislav Shchekoldin

Theoretical Economics Letters Vol.5 No.6, December 4, 2015

DOI: 10.4236/tel.2015.56081 6,106 Downloads 10,204 Views Citations
Efficacy of Facebook Fans: Can They Influence Perception of the Brand? (Articles)

Mike Behan

Open Journal of Business and Management Vol.2 No.4, September 18, 2014

DOI: 10.4236/ojbm.2014.24033 5,370 Downloads 8,257 Views Citations
Evaluation of the Knowledge and Perceptions of Patients towards Generic Medicines in UAE (Articles)

Suleiman I. Sharif, Raneem J. Chaar, Zahraa Z. Albadrani, Jameel S. Shahwan, Mohamed N. Badreddin, Mohamed A. K. Charbaji

Pharmacology & Pharmacy Vol.7 No.9, September 1, 2016

DOI: 10.4236/pp.2016.79045 2,731 Downloads 7,388 Views Citations
The Impact of Consumers Witness Front-Line Service Employee Complaints on Corporate Brand Attitudes (Articles)

Jihua Zhang, Ming Tan, Ningning Wang

Open Journal of Social Sciences Vol.7 No.3, March 26, 2019

DOI: 10.4236/jss.2019.73037 944 Downloads 2,069 Views Citations
Research on Brand Marketing Effectiveness from the Perspective of Consumer Perception: A Case Study of Pierre Cardin’s Marketing Strategy (Articles)

Yidan Kang, Siyue He, Shuyi Li, Zihan Wang, Chenggang Li

American Journal of Industrial and Business Management Vol.15 No.7, July 23, 2025

DOI: 10.4236/ajibm.2025.157047 333 Downloads 2,323 Views Citations
Emotionally Resonant Branding: The Role of AI in Synthesising Dynamic Brand Images for Artists in the Music Industry (Articles)

Kaveen Prabodhya Thivanka Liyanage Weliweriya Liyanage, Himendra Balalle

Open Journal of Applied Sciences Vol.14 No.9, September 27, 2024

DOI: 10.4236/ojapps.2024.149175 246 Downloads 2,244 Views Citations
Analysis of Factors Influencing the Strategic Choice of Brand Architecture (Articles)

Cancan Lu

Open Journal of Social Sciences Vol.2 No.9, August 26, 2014

DOI: 10.4236/jss.2014.29005 7,258 Downloads 9,661 Views Citations
Analysis of the Value of Brand Equity from the Perspective of Consumer Psychology (Articles)

Lintong Jiao

Open Journal of Social Sciences Vol.6 No.12, December 17, 2018

DOI: 10.4236/jss.2018.612007 1,785 Downloads 4,447 Views Citations
Connecting Perceived Brand Quality to Loyalty: The Satisfaction Acts as Mediator of Smartphone Brand (Articles)

Sothea Hill, Sothan Yoeung

Open Journal of Business and Management Vol.12 No.6, November 7, 2024

DOI: 10.4236/ojbm.2024.126202 411 Downloads 2,887 Views Citations
Consumers’ Perceived Brand Aspiration and Its Impact on Intention to Pay Price Premium: Moderating Role of Brand Jealousy (Articles)

S. Sreejesh

Theoretical Economics Letters Vol.5 No.2, April 20, 2015

DOI: 10.4236/tel.2015.52033 8,365 Downloads 12,466 Views Citations
Research on the Influence of Conflicting Brand Crisis Information on Consumers’ Brand Attitude (Articles)

Jiuqun He

American Journal of Industrial and Business Management Vol.6 No.5, May 19, 2016

DOI: 10.4236/ajibm.2016.65056 2,590 Downloads 4,712 Views Citations
RETRACTED:The Influence Factors of Brand Loyalty: Mobile Phone Industry (Articles)

Zyeinyelkhaan Khundyz

American Journal of Industrial and Business Management Vol.8 No.6, June 27, 2018

DOI: 10.4236/ajibm.2018.86108 2,061 Downloads 7,128 Views Citations
The Effect of Drama Types and Brand Familiarity on Brand Attitude in Brand Placement (Articles)

Ziying Liu, Ding Pan, Ya Xu

American Journal of Industrial and Business Management Vol.9 No.3, March 14, 2019

DOI: 10.4236/ajibm.2019.93033 1,519 Downloads 3,117 Views Citations
Analysis of the Problems, Causes and Countermeasures in the Brand Construction of the Postgraduate Entrance Examination Institutions (Articles)

Yuanle Cheng, Hai Hu

Open Journal of Business and Management Vol.8 No.2, January 16, 2020

DOI: 10.4236/ojbm.2020.82025 1,472 Downloads 3,087 Views Citations
Effect of Packaging on Perceived Quality and Brand Loyalty: The Mediating Role of Brand Association in Over-the-Counter Market (Articles)

John Mensah, Peter Kwasi Oppong, Matilda Addae

Open Journal of Business and Management Vol.10 No.1, January 18, 2022

DOI: 10.4236/ojbm.2022.101018 5,533 Downloads 41,082 Views Citations
Brand Relationships: A Personality-Based Approach (Articles)

Helena M. Nobre, Kip Becker, Carlos Brito

Journal of Service Science and Management Vol.3 No.2, June 29, 2010

DOI: 10.4236/jssm.2010.32026 11,244 Downloads 24,409 Views Citations
A Review of Brand Valuation Method (Articles)

Jiangwen Huang

Journal of Service Science and Management Vol.8 No.1, February 4, 2015

DOI: 10.4236/jssm.2015.81008 11,051 Downloads 15,269 Views Citations
The Effect of In-Game Advertising in SNS on Brand Equity (Articles)

Jianhua Yang, Meizhen Zhang, Zhiqin Zou

Journal of Service Science and Management Vol.8 No.1, February 16, 2015

DOI: 10.4236/jssm.2015.81013 4,958 Downloads 7,383 Views Citations
Will Consumers’ Learning Motivation Affect Their Brand Loyalty? Research on Moderating Role of Brand Cognition (Articles)

Wen Li, Tian’e Fu, Ziying Huang

American Journal of Industrial and Business Management Vol.6 No.11, November 24, 2016

DOI: 10.4236/ajibm.2016.611101 3,548 Downloads 10,982 Views Citations
The Negative Effect of Brand Attachment: How Attachment Styles Help Explain Anti-Brand Behavior (Articles)

Yuan Yuan, Ming Lei

Open Journal of Business and Management Vol.5 No.1, January 5, 2017

DOI: 10.4236/ojbm.2017.51013 2,704 Downloads 5,824 Views Citations

First <12 3 ...>Last

	[email protected]
	+86 18163351462 (WhatsApp)
	1655362766
	SCIRP WeChat

All	Title	Abstract	Keywords
DOI	Author	Journal	Affiliation
ISSN	Subject

	[email protected]
	+86 18163351462(WhatsApp)
	1655362766

	Paper Publishing WeChat

Browse Subjects

Publish with us

Home

About SCIRP

Service

Policies