Brand Internationalization - Articles - Scientific Research Publishing

Research on the Brand Internationalization Strategy of BYD’s New Energy Vehicle (Articles)

Chacha Rodgers Wilson, Mingwu Li

Open Access Library Journal Vol.12 No.9, September 29, 2025

DOI: 10.4236/oalib.1113505 315 Downloads 3,860 Views Citations
Analysis of Factors Influencing the Strategic Choice of Brand Architecture (Articles)

Cancan Lu

Open Journal of Social Sciences Vol.2 No.9, August 26, 2014

DOI: 10.4236/jss.2014.29005 7,311 Downloads 9,780 Views Citations
Re-Internationalization v/s Initial Internationalization: Comparison of Modes of Operations (Articles)

Salman Ali

Theoretical Economics Letters Vol.9 No.1, February 15, 2019

DOI: 10.4236/tel.2019.91017 1,474 Downloads 3,605 Views Citations
Analysis of the Value of Brand Equity from the Perspective of Consumer Psychology (Articles)

Lintong Jiao

Open Journal of Social Sciences Vol.6 No.12, December 17, 2018

DOI: 10.4236/jss.2018.612007 1,846 Downloads 4,544 Views Citations
Connecting Perceived Brand Quality to Loyalty: The Satisfaction Acts as Mediator of Smartphone Brand (Articles)

Sothea Hill, Sothan Yoeung

Open Journal of Business and Management Vol.12 No.6, November 7, 2024

DOI: 10.4236/ojbm.2024.126202 457 Downloads 3,030 Views Citations
The Impact of RMB International on Pricing Power of China’s Bulk Stock (Articles)

Ting Wang

Journal of Financial Risk Management Vol.7 No.1, March 30, 2018

DOI: 10.4236/jfrm.2018.71009 1,190 Downloads 3,555 Views Citations
Research on the Internationalization Process of Chinese Hotel Management Groups
—Taking Jinjiang Hotel Group as an Example (Articles)

Jingwen Song, Keman Ding, Ruijie Cheng, Xuan Luo, Yang Liu, Yuanhao Tian, Zhihan Duan

Open Journal of Business and Management Vol.13 No.1, December 17, 2024

DOI: 10.4236/ojbm.2025.131003 146 Downloads 1,284 Views Citations
Consumers’ Perceived Brand Aspiration and Its Impact on Intention to Pay Price Premium: Moderating Role of Brand Jealousy (Articles)

S. Sreejesh

Theoretical Economics Letters Vol.5 No.2, April 20, 2015

DOI: 10.4236/tel.2015.52033 8,431 Downloads 12,630 Views Citations
Research on the Influence of Conflicting Brand Crisis Information on Consumers’ Brand Attitude (Articles)

Jiuqun He

American Journal of Industrial and Business Management Vol.6 No.5, May 19, 2016

DOI: 10.4236/ajibm.2016.65056 2,623 Downloads 4,793 Views Citations
RETRACTED:The Influence Factors of Brand Loyalty: Mobile Phone Industry (Articles)

Zyeinyelkhaan Khundyz

American Journal of Industrial and Business Management Vol.8 No.6, June 27, 2018

DOI: 10.4236/ajibm.2018.86108 2,098 Downloads 7,185 Views Citations
The Effect of Drama Types and Brand Familiarity on Brand Attitude in Brand Placement (Articles)

Ziying Liu, Ding Pan, Ya Xu

American Journal of Industrial and Business Management Vol.9 No.3, March 14, 2019

DOI: 10.4236/ajibm.2019.93033 1,559 Downloads 3,196 Views Citations
Analysis of the Problems, Causes and Countermeasures in the Brand Construction of the Postgraduate Entrance Examination Institutions (Articles)

Yuanle Cheng, Hai Hu

Open Journal of Business and Management Vol.8 No.2, January 16, 2020

DOI: 10.4236/ojbm.2020.82025 1,498 Downloads 3,149 Views Citations
Effect of Packaging on Perceived Quality and Brand Loyalty: The Mediating Role of Brand Association in Over-the-Counter Market (Articles)

John Mensah, Peter Kwasi Oppong, Matilda Addae

Open Journal of Business and Management Vol.10 No.1, January 18, 2022

DOI: 10.4236/ojbm.2022.101018 5,975 Downloads 44,012 Views Citations
Path Selection of Renminbi (RMB) Internationalization under “The Belt and Road” (B & R) Initiative (Articles)

Siqi Xia

American Journal of Industrial and Business Management Vol.8 No.3, March 27, 2018

DOI: 10.4236/ajibm.2018.83045 3,196 Downloads 7,917 Views Citations
Financial Internationalization and Financial Security Issues (Articles)

Ruyu Han

Open Access Library Journal Vol.5 No.9, September 13, 2018

DOI: 10.4236/oalib.1104874 853 Downloads 4,682 Views Citations
Role of Technology Transfer, Innovation Strategy and Network: A Conceptual Model of Innovation Network to Facilitate the Internationalization Process of SMEs (Articles)

Serena Mancini, José Luis Calvo González

Technology and Investment Vol.12 No.2, May 11, 2021

DOI: 10.4236/ti.2021.122006 2,116 Downloads 6,953 Views Citations
Research on the Necessity, Challenge and Focus of Internationalization of Higher Education (Articles)

Lin Jiang

Open Journal of Social Sciences Vol.10 No.2, February 18, 2022

DOI: 10.4236/jss.2022.102012 492 Downloads 2,322 Views Citations
Analysis of the Internationalization Strategy of Cross-Border E-Commerce Enterprises: The Case of Alibaba Group (Articles)

Weijian Li, Chenggang Li

iBusiness Vol.14 No.4, December 8, 2022

DOI: 10.4236/ib.2022.144020 1,274 Downloads 14,197 Views Citations
A Study of the Effect of Innovation and Technology on Saudi Arabian Small and Medium-Sized Enterprises Internationalization (Articles)

Fahd Alqahtani, Abdullah Alshehri, John Mulyata, Desireé Cranfield

American Journal of Industrial and Business Management Vol.14 No.9, September 20, 2024

DOI: 10.4236/ajibm.2024.149060 179 Downloads 1,401 Views Citations
Students’ Perceptions and Expectations of Higher Education in Burundi: The Case of the University of Burundi (Articles)

Barthélemy Cimpaye, Judith Ndayizeye, Isaac Nizigama, Ildephonse Sindayigaya, Bienvenu Solo, Innocent Ntwari, Rénovate Irambona, Simon Ngendakumana

Open Access Library Journal Vol.13 No.1, January 22, 2026

DOI: 10.4236/oalib.1114725 37 Downloads 312 Views Citations

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