Brand Insecurity - Articles - Scientific Research Publishing

Insecurity and Patterns of Foreign Direct Investment in Nigeria (1999-2014) (Articles)

Adebukola Olubunmi Ayoola

Open Journal of Political Science Vol.12 No.1, January 11, 2022

DOI: 10.4236/ojps.2022.121003 424 Downloads 2,475 Views Citations
Role of Local and External Development Agencies in the Implementation of Development Projects within the Context of Conflict and Insecurity: Case of the Southwest Region of Cameroon (Articles)

Neneng Glein Megeneh

Advances in Applied Sociology Vol.14 No.7, July 24, 2024

DOI: 10.4236/aasoci.2024.147026 191 Downloads 847 Views Citations
Analysis of Factors Influencing the Strategic Choice of Brand Architecture (Articles)

Cancan Lu

Open Journal of Social Sciences Vol.2 No.9, August 26, 2014

DOI: 10.4236/jss.2014.29005 7,308 Downloads 9,777 Views Citations
Analysis of the Value of Brand Equity from the Perspective of Consumer Psychology (Articles)

Lintong Jiao

Open Journal of Social Sciences Vol.6 No.12, December 17, 2018

DOI: 10.4236/jss.2018.612007 1,846 Downloads 4,544 Views Citations
Connecting Perceived Brand Quality to Loyalty: The Satisfaction Acts as Mediator of Smartphone Brand (Articles)

Sothea Hill, Sothan Yoeung

Open Journal of Business and Management Vol.12 No.6, November 7, 2024

DOI: 10.4236/ojbm.2024.126202 457 Downloads 3,029 Views Citations
Diabetes and Hypertension Are Associated with Food Insecurity in a Cameroonian Population: A Case-Control Study (Articles)

Boris Ronald Tonou Tchuente, Pauline Vervaine Hagbe, Hippolyte Tene Mouafo, Janvier Aime Fotso Youovop, Ousmane Mfopou Mbiondi, Javeres Leonel Ntepe Mbah, Roussel Guy Nguemto Takuissu, Raissa Francoise Ntentie, Boris Gabin Kingue Azantsa, Judith Laure Ngondi, Julius Oben Enyong

Journal of Biosciences and Medicines Vol.12 No.2, January 31, 2024

DOI: 10.4236/jbm.2024.122001 323 Downloads 1,312 Views Citations
Consumers’ Perceived Brand Aspiration and Its Impact on Intention to Pay Price Premium: Moderating Role of Brand Jealousy (Articles)

S. Sreejesh

Theoretical Economics Letters Vol.5 No.2, April 20, 2015

DOI: 10.4236/tel.2015.52033 8,431 Downloads 12,630 Views Citations
Research on the Influence of Conflicting Brand Crisis Information on Consumers’ Brand Attitude (Articles)

Jiuqun He

American Journal of Industrial and Business Management Vol.6 No.5, May 19, 2016

DOI: 10.4236/ajibm.2016.65056 2,622 Downloads 4,791 Views Citations
RETRACTED:The Influence Factors of Brand Loyalty: Mobile Phone Industry (Articles)

Zyeinyelkhaan Khundyz

American Journal of Industrial and Business Management Vol.8 No.6, June 27, 2018

DOI: 10.4236/ajibm.2018.86108 2,098 Downloads 7,185 Views Citations
The Effect of Drama Types and Brand Familiarity on Brand Attitude in Brand Placement (Articles)

Ziying Liu, Ding Pan, Ya Xu

American Journal of Industrial and Business Management Vol.9 No.3, March 14, 2019

DOI: 10.4236/ajibm.2019.93033 1,559 Downloads 3,196 Views Citations
Analysis of the Problems, Causes and Countermeasures in the Brand Construction of the Postgraduate Entrance Examination Institutions (Articles)

Yuanle Cheng, Hai Hu

Open Journal of Business and Management Vol.8 No.2, January 16, 2020

DOI: 10.4236/ojbm.2020.82025 1,498 Downloads 3,149 Views Citations
Effect of Packaging on Perceived Quality and Brand Loyalty: The Mediating Role of Brand Association in Over-the-Counter Market (Articles)

John Mensah, Peter Kwasi Oppong, Matilda Addae

Open Journal of Business and Management Vol.10 No.1, January 18, 2022

DOI: 10.4236/ojbm.2022.101018 5,968 Downloads 43,980 Views Citations
Brand Relationships: A Personality-Based Approach (Articles)

Helena M. Nobre, Kip Becker, Carlos Brito

Journal of Service Science and Management Vol.3 No.2, June 29, 2010

DOI: 10.4236/jssm.2010.32026 11,308 Downloads 24,519 Views Citations
A Review of Brand Valuation Method (Articles)

Jiangwen Huang

Journal of Service Science and Management Vol.8 No.1, February 4, 2015

DOI: 10.4236/jssm.2015.81008 11,169 Downloads 15,492 Views Citations
The Effect of In-Game Advertising in SNS on Brand Equity (Articles)

Jianhua Yang, Meizhen Zhang, Zhiqin Zou

Journal of Service Science and Management Vol.8 No.1, February 16, 2015

DOI: 10.4236/jssm.2015.81013 4,996 Downloads 7,460 Views Citations
Will Consumers’ Learning Motivation Affect Their Brand Loyalty? Research on Moderating Role of Brand Cognition (Articles)

Wen Li, Tian’e Fu, Ziying Huang

American Journal of Industrial and Business Management Vol.6 No.11, November 24, 2016

DOI: 10.4236/ajibm.2016.611101 3,615 Downloads 11,241 Views Citations
The Negative Effect of Brand Attachment: How Attachment Styles Help Explain Anti-Brand Behavior (Articles)

Yuan Yuan, Ming Lei

Open Journal of Business and Management Vol.5 No.1, January 5, 2017

DOI: 10.4236/ojbm.2017.51013 2,732 Downloads 5,900 Views Citations
Research on the Impact of Brand Experience on Brand Love (Articles)

Xi Zhang

American Journal of Industrial and Business Management Vol.9 No.4, April 18, 2019

DOI: 10.4236/ajibm.2019.94061 2,314 Downloads 5,607 Views Citations
Brand Assessment of the Adaptation of Nike to New Consumer Trends (Articles)

Ava Broussard-Goldsmith

Open Journal of Business and Management Vol.12 No.6, November 6, 2024

DOI: 10.4236/ojbm.2024.126201 1,129 Downloads 18,342 Views Citations
A Study of the Strandzha Brand in the Bulgarian Media Ecosystem (Articles)

Ivanka Mavrodieva

Advances in Journalism and Communication Vol.14 No.2, June 29, 2026

DOI: 10.4236/ajc.2026.142007 16 Downloads 120 Views Citations

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