Brand Insecurity - Articles - Scientific Research Publishing

Insecurity and Patterns of Foreign Direct Investment in Nigeria (1999-2014) (Articles)

Adebukola Olubunmi Ayoola

Open Journal of Political Science Vol.12 No.1, January 11, 2022

DOI: 10.4236/ojps.2022.121003 369 Downloads 2,369 Views Citations
Role of Local and External Development Agencies in the Implementation of Development Projects within the Context of Conflict and Insecurity: Case of the Southwest Region of Cameroon (Articles)

Neneng Glein Megeneh

Advances in Applied Sociology Vol.14 No.7, July 24, 2024

DOI: 10.4236/aasoci.2024.147026 176 Downloads 799 Views Citations
Analysis of Factors Influencing the Strategic Choice of Brand Architecture (Articles)

Cancan Lu

Open Journal of Social Sciences Vol.2 No.9, August 26, 2014

DOI: 10.4236/jss.2014.29005 7,259 Downloads 9,667 Views Citations
Analysis of the Value of Brand Equity from the Perspective of Consumer Psychology (Articles)

Lintong Jiao

Open Journal of Social Sciences Vol.6 No.12, December 17, 2018

DOI: 10.4236/jss.2018.612007 1,787 Downloads 4,453 Views Citations
Connecting Perceived Brand Quality to Loyalty: The Satisfaction Acts as Mediator of Smartphone Brand (Articles)

Sothea Hill, Sothan Yoeung

Open Journal of Business and Management Vol.12 No.6, November 7, 2024

DOI: 10.4236/ojbm.2024.126202 414 Downloads 2,901 Views Citations
Diabetes and Hypertension Are Associated with Food Insecurity in a Cameroonian Population: A Case-Control Study (Articles)

Boris Ronald Tonou Tchuente, Pauline Vervaine Hagbe, Hippolyte Tene Mouafo, Janvier Aime Fotso Youovop, Ousmane Mfopou Mbiondi, Javeres Leonel Ntepe Mbah, Roussel Guy Nguemto Takuissu, Raissa Francoise Ntentie, Boris Gabin Kingue Azantsa, Judith Laure Ngondi, Julius Oben Enyong

Journal of Biosciences and Medicines Vol.12 No.2, January 31, 2024

DOI: 10.4236/jbm.2024.122001 297 Downloads 1,235 Views Citations
Consumers’ Perceived Brand Aspiration and Its Impact on Intention to Pay Price Premium: Moderating Role of Brand Jealousy (Articles)

S. Sreejesh

Theoretical Economics Letters Vol.5 No.2, April 20, 2015

DOI: 10.4236/tel.2015.52033 8,366 Downloads 12,475 Views Citations
Research on the Influence of Conflicting Brand Crisis Information on Consumers’ Brand Attitude (Articles)

Jiuqun He

American Journal of Industrial and Business Management Vol.6 No.5, May 19, 2016

DOI: 10.4236/ajibm.2016.65056 2,591 Downloads 4,720 Views Citations
RETRACTED:The Influence Factors of Brand Loyalty: Mobile Phone Industry (Articles)

Zyeinyelkhaan Khundyz

American Journal of Industrial and Business Management Vol.8 No.6, June 27, 2018

DOI: 10.4236/ajibm.2018.86108 2,061 Downloads 7,128 Views Citations
The Effect of Drama Types and Brand Familiarity on Brand Attitude in Brand Placement (Articles)

Ziying Liu, Ding Pan, Ya Xu

American Journal of Industrial and Business Management Vol.9 No.3, March 14, 2019

DOI: 10.4236/ajibm.2019.93033 1,520 Downloads 3,121 Views Citations
Analysis of the Problems, Causes and Countermeasures in the Brand Construction of the Postgraduate Entrance Examination Institutions (Articles)

Yuanle Cheng, Hai Hu

Open Journal of Business and Management Vol.8 No.2, January 16, 2020

DOI: 10.4236/ojbm.2020.82025 1,474 Downloads 3,097 Views Citations
Effect of Packaging on Perceived Quality and Brand Loyalty: The Mediating Role of Brand Association in Over-the-Counter Market (Articles)

John Mensah, Peter Kwasi Oppong, Matilda Addae

Open Journal of Business and Management Vol.10 No.1, January 18, 2022

DOI: 10.4236/ojbm.2022.101018 5,585 Downloads 41,415 Views Citations
Brand Relationships: A Personality-Based Approach (Articles)

Helena M. Nobre, Kip Becker, Carlos Brito

Journal of Service Science and Management Vol.3 No.2, June 29, 2010

DOI: 10.4236/jssm.2010.32026 11,245 Downloads 24,413 Views Citations
A Review of Brand Valuation Method (Articles)

Jiangwen Huang

Journal of Service Science and Management Vol.8 No.1, February 4, 2015

DOI: 10.4236/jssm.2015.81008 11,053 Downloads 15,279 Views Citations
The Effect of In-Game Advertising in SNS on Brand Equity (Articles)

Jianhua Yang, Meizhen Zhang, Zhiqin Zou

Journal of Service Science and Management Vol.8 No.1, February 16, 2015

DOI: 10.4236/jssm.2015.81013 4,958 Downloads 7,383 Views Citations
Will Consumers’ Learning Motivation Affect Their Brand Loyalty? Research on Moderating Role of Brand Cognition (Articles)

Wen Li, Tian’e Fu, Ziying Huang

American Journal of Industrial and Business Management Vol.6 No.11, November 24, 2016

DOI: 10.4236/ajibm.2016.611101 3,549 Downloads 10,993 Views Citations
The Negative Effect of Brand Attachment: How Attachment Styles Help Explain Anti-Brand Behavior (Articles)

Yuan Yuan, Ming Lei

Open Journal of Business and Management Vol.5 No.1, January 5, 2017

DOI: 10.4236/ojbm.2017.51013 2,704 Downloads 5,826 Views Citations
Research on the Impact of Brand Experience on Brand Love (Articles)

Xi Zhang

American Journal of Industrial and Business Management Vol.9 No.4, April 18, 2019

DOI: 10.4236/ajibm.2019.94061 2,272 Downloads 5,523 Views Citations
Brand Assessment of the Adaptation of Nike to New Consumer Trends (Articles)

Ava Broussard-Goldsmith

Open Journal of Business and Management Vol.12 No.6, November 6, 2024

DOI: 10.4236/ojbm.2024.126201 1,085 Downloads 16,988 Views Citations
Factors Influencing Household Food Security Status (Articles)

Sharafkhani Rahim, Dastgiri Saeed, Gharaaghaji Asl Rasool, Ghavamzadeh Saeed

Food and Nutrition Sciences Vol.2 No.1, January 24, 2011

DOI: 10.4236/fns.2011.21004 11,727 Downloads 25,266 Views Citations

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