Brand Building - Articles - Scientific Research Publishing

Analysis of the Problems, Causes and Countermeasures in the Brand Construction of the Postgraduate Entrance Examination Institutions (Articles)

Yuanle Cheng, Hai Hu

Open Journal of Business and Management Vol.8 No.2, January 16, 2020

DOI: 10.4236/ojbm.2020.82025 1,498 Downloads 3,149 Views Citations
Research on Minority Culture Enabling the Brand Building of Coffee Estates in Pu’er City—Teaching Practice Based on Internet Marketing Course (Articles)

Yushi Yin, Yundi Zhang, Ci Wang, Yuejia Li

Open Journal of Business and Management Vol.13 No.4, June 13, 2025

DOI: 10.4236/ojbm.2025.134123 169 Downloads 915 Views Citations
Study on Channel Selection Evaluation Model of Painting Material Industry Based on Brand Building (Articles)

Wen Li, Wenbo Wang

Open Journal of Business and Management Vol.3 No.4, October 20, 2015

DOI: 10.4236/ojbm.2015.34042 3,210 Downloads 4,433 Views Citations
Service Branding: A Perspective of Value Co-Creation Orientation (Articles)

Tianze Li, Haiying Wei

Journal of Service Science and Management Vol.11 No.2, April 28, 2018

DOI: 10.4236/jssm.2018.112018 2,093 Downloads 17,143 Views Citations
Exploration of Garment Enterprise Marketing Model Based on “New Retail” (Articles)

Lu Ge, Chenggang Li

Modern Economy Vol.10 No.1, January 18, 2019

DOI: 10.4236/me.2019.101016 2,107 Downloads 4,260 Views Citations
The Research on the Practical Path of Party Building Brand Building of University Student Party Branch in the New Era (Articles)

Dong Yan, Shuqing Cheng, Deqi Yang, Siyu Tan

Open Journal of Social Sciences Vol.14 No.4, April 22, 2026

DOI: 10.4236/jss.2026.144021 18 Downloads 164 Views Citations
An Analysis of Uniqlo’s Management Philosophy and Its Enlightenment to China’s Fast Fashion Brands (Articles)

Ningbo Wang, Chenggang Li

Open Journal of Social Sciences Vol.6 No.3, April 9, 2018

DOI: 10.4236/jss.2018.63022 4,039 Downloads 24,164 Views Citations
Analysis of Factors Influencing the Strategic Choice of Brand Architecture (Articles)

Cancan Lu

Open Journal of Social Sciences Vol.2 No.9, August 26, 2014

DOI: 10.4236/jss.2014.29005 7,310 Downloads 9,779 Views Citations
Analysis of the Value of Brand Equity from the Perspective of Consumer Psychology (Articles)

Lintong Jiao

Open Journal of Social Sciences Vol.6 No.12, December 17, 2018

DOI: 10.4236/jss.2018.612007 1,846 Downloads 4,544 Views Citations
Connecting Perceived Brand Quality to Loyalty: The Satisfaction Acts as Mediator of Smartphone Brand (Articles)

Sothea Hill, Sothan Yoeung

Open Journal of Business and Management Vol.12 No.6, November 7, 2024

DOI: 10.4236/ojbm.2024.126202 457 Downloads 3,029 Views Citations
Consumers’ Perceived Brand Aspiration and Its Impact on Intention to Pay Price Premium: Moderating Role of Brand Jealousy (Articles)

S. Sreejesh

Theoretical Economics Letters Vol.5 No.2, April 20, 2015

DOI: 10.4236/tel.2015.52033 8,431 Downloads 12,630 Views Citations
Research on the Influence of Conflicting Brand Crisis Information on Consumers’ Brand Attitude (Articles)

Jiuqun He

American Journal of Industrial and Business Management Vol.6 No.5, May 19, 2016

DOI: 10.4236/ajibm.2016.65056 2,622 Downloads 4,792 Views Citations
RETRACTED:The Influence Factors of Brand Loyalty: Mobile Phone Industry (Articles)

Zyeinyelkhaan Khundyz

American Journal of Industrial and Business Management Vol.8 No.6, June 27, 2018

DOI: 10.4236/ajibm.2018.86108 2,098 Downloads 7,185 Views Citations
The Effect of Drama Types and Brand Familiarity on Brand Attitude in Brand Placement (Articles)

Ziying Liu, Ding Pan, Ya Xu

American Journal of Industrial and Business Management Vol.9 No.3, March 14, 2019

DOI: 10.4236/ajibm.2019.93033 1,559 Downloads 3,196 Views Citations
Effect of Packaging on Perceived Quality and Brand Loyalty: The Mediating Role of Brand Association in Over-the-Counter Market (Articles)

John Mensah, Peter Kwasi Oppong, Matilda Addae

Open Journal of Business and Management Vol.10 No.1, January 18, 2022

DOI: 10.4236/ojbm.2022.101018 5,975 Downloads 44,006 Views Citations
Brand Relationships: A Personality-Based Approach (Articles)

Helena M. Nobre, Kip Becker, Carlos Brito

Journal of Service Science and Management Vol.3 No.2, June 29, 2010

DOI: 10.4236/jssm.2010.32026 11,308 Downloads 24,519 Views Citations
A Review of Brand Valuation Method (Articles)

Jiangwen Huang

Journal of Service Science and Management Vol.8 No.1, February 4, 2015

DOI: 10.4236/jssm.2015.81008 11,169 Downloads 15,493 Views Citations
The Effect of In-Game Advertising in SNS on Brand Equity (Articles)

Jianhua Yang, Meizhen Zhang, Zhiqin Zou

Journal of Service Science and Management Vol.8 No.1, February 16, 2015

DOI: 10.4236/jssm.2015.81013 4,996 Downloads 7,461 Views Citations
Will Consumers’ Learning Motivation Affect Their Brand Loyalty? Research on Moderating Role of Brand Cognition (Articles)

Wen Li, Tian’e Fu, Ziying Huang

American Journal of Industrial and Business Management Vol.6 No.11, November 24, 2016

DOI: 10.4236/ajibm.2016.611101 3,618 Downloads 11,250 Views Citations
The Negative Effect of Brand Attachment: How Attachment Styles Help Explain Anti-Brand Behavior (Articles)

Yuan Yuan, Ming Lei

Open Journal of Business and Management Vol.5 No.1, January 5, 2017

DOI: 10.4236/ojbm.2017.51013 2,732 Downloads 5,900 Views Citations

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