Brand Authenticity - Articles - Scientific Research Publishing

Narrating Authenticity: A Qualitative Exploration of How Brand Storytelling Shapes Consumer Trust and Loyalty in Ghana’s Emerging Market (Articles)

Ibrahim Ofosu-Boateng, Leyroy Muandumba Jose

Open Journal of Social Sciences Vol.13 No.9, September 22, 2025

DOI: 10.4236/jss.2025.139016 258 Downloads 1,934 Views Citations
Exploring the Impact of Brand Authenticity on Generation Z Consumer Loyalty in Ghana’s Emerging Market (Articles)

Ibrahim Ofosu-Boateng, Leyroy Muandumba Jose

Open Journal of Social Sciences Vol.13 No.9, September 22, 2025

DOI: 10.4236/jss.2025.139015 351 Downloads 3,705 Views Citations
Analysis of Factors Influencing the Strategic Choice of Brand Architecture (Articles)

Cancan Lu

Open Journal of Social Sciences Vol.2 No.9, August 26, 2014

DOI: 10.4236/jss.2014.29005 7,310 Downloads 9,779 Views Citations
Analysis of the Value of Brand Equity from the Perspective of Consumer Psychology (Articles)

Lintong Jiao

Open Journal of Social Sciences Vol.6 No.12, December 17, 2018

DOI: 10.4236/jss.2018.612007 1,846 Downloads 4,544 Views Citations
Connecting Perceived Brand Quality to Loyalty: The Satisfaction Acts as Mediator of Smartphone Brand (Articles)

Sothea Hill, Sothan Yoeung

Open Journal of Business and Management Vol.12 No.6, November 7, 2024

DOI: 10.4236/ojbm.2024.126202 457 Downloads 3,029 Views Citations
Why Are Black Employees Leaving? Reducing Black Employees Attrition (Articles)

Ajuolachi Nwoga

Open Journal of Business and Management Vol.11 No.5, September 14, 2023

DOI: 10.4236/ojbm.2023.115124 409 Downloads 2,363 Views Citations
Enhancing Educators’ Individualization, Individuation and Authenticity for School Improvement Performance: A Participatory Action Research Approach (Articles)

Avhurengwi Samson Mabade

Open Journal of Social Sciences Vol.12 No.7, July 18, 2024

DOI: 10.4236/jss.2024.127016 164 Downloads 752 Views Citations
Consumers’ Perceived Brand Aspiration and Its Impact on Intention to Pay Price Premium: Moderating Role of Brand Jealousy (Articles)

S. Sreejesh

Theoretical Economics Letters Vol.5 No.2, April 20, 2015

DOI: 10.4236/tel.2015.52033 8,431 Downloads 12,630 Views Citations
Research on the Influence of Conflicting Brand Crisis Information on Consumers’ Brand Attitude (Articles)

Jiuqun He

American Journal of Industrial and Business Management Vol.6 No.5, May 19, 2016

DOI: 10.4236/ajibm.2016.65056 2,622 Downloads 4,792 Views Citations
RETRACTED:The Influence Factors of Brand Loyalty: Mobile Phone Industry (Articles)

Zyeinyelkhaan Khundyz

American Journal of Industrial and Business Management Vol.8 No.6, June 27, 2018

DOI: 10.4236/ajibm.2018.86108 2,098 Downloads 7,185 Views Citations
The Effect of Drama Types and Brand Familiarity on Brand Attitude in Brand Placement (Articles)

Ziying Liu, Ding Pan, Ya Xu

American Journal of Industrial and Business Management Vol.9 No.3, March 14, 2019

DOI: 10.4236/ajibm.2019.93033 1,559 Downloads 3,196 Views Citations
Analysis of the Problems, Causes and Countermeasures in the Brand Construction of the Postgraduate Entrance Examination Institutions (Articles)

Yuanle Cheng, Hai Hu

Open Journal of Business and Management Vol.8 No.2, January 16, 2020

DOI: 10.4236/ojbm.2020.82025 1,498 Downloads 3,149 Views Citations
Effect of Packaging on Perceived Quality and Brand Loyalty: The Mediating Role of Brand Association in Over-the-Counter Market (Articles)

John Mensah, Peter Kwasi Oppong, Matilda Addae

Open Journal of Business and Management Vol.10 No.1, January 18, 2022

DOI: 10.4236/ojbm.2022.101018 5,975 Downloads 44,006 Views Citations
Heidegger: Being and Time and the Care for the Self (Articles)

Jesús Adrián Escudero

Open Journal of Philosophy Vol.3 No.2, May 29, 2013

DOI: 10.4236/ojpp.2013.32047 13,509 Downloads 22,221 Views Citations
Study on the Authenticity of Identification Methods in White Spirit by Infrared Spectrometer (Articles)

Dekui Bai, Ni Wang, Quanhong Ying, Jinhui Lin

Engineering Vol.5 No.10B, November 1, 2013

DOI: 10.4236/eng.2013.510B061 3,341 Downloads 5,149 Views Citations
Identification of F1 Cassava (Manihot esculenta Crantz) Progeny Using Microsatellite Markers and Capillary Electrophoresis (Articles)

Kyaligonza Vincent, Kawuki Robert, Ferguson Morag, Kaweesi Tadeo, Baguma Yona, Vuzi Peter

American Journal of Plant Sciences Vol.5 No.1, January 14, 2014

DOI: 10.4236/ajps.2014.51015 3,983 Downloads 6,683 Views Citations
Study on the Authenticity of Intangible Cultural Heritage
—Take Guangdong Nanhai Boluodan Temple Fair as an Example (Articles)

Jun Hu, Xiaona Feng, Mu Zhang

Open Journal of Social Sciences Vol.3 No.9, September 28, 2015

DOI: 10.4236/jss.2015.39035 4,780 Downloads 7,237 Views Citations
Study on the Authenticity Perception of Intangible Cultural Heritage (Articles)

Jun Hu, Xiaona Feng, Mu Zhang, Jing Luo

Current Urban Studies Vol.7 No.1, March 14, 2019

DOI: 10.4236/cus.2019.71003 1,813 Downloads 4,903 Views Citations
The Concept of Authenticity in Restoration Analysis of Monitoring and Restoration in the Authenticity Preservation of Cultural Heritage (Articles)

Azin Ehteshami, Mehdi Soltaninejad

Advances in Anthropology Vol.10 No.2, April 3, 2020

DOI: 10.4236/aa.2020.102006 1,577 Downloads 6,546 Views Citations
A Summary of the Study on the Authenticity of Traditional Village Architecture Space (Articles)

Fangzhou Mi, Yu Wang

Open Journal of Social Sciences Vol.9 No.6, June 24, 2021

DOI: 10.4236/jss.2021.96018 605 Downloads 2,848 Views Citations

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