Brand Aspiration - Articles - Scientific Research Publishing

Consumers’ Perceived Brand Aspiration and Its Impact on Intention to Pay Price Premium: Moderating Role of Brand Jealousy (Articles)

S. Sreejesh

Theoretical Economics Letters Vol.5 No.2, April 20, 2015

DOI: 10.4236/tel.2015.52033 8,419 Downloads 12,602 Views Citations
Analysis of Factors Influencing the Strategic Choice of Brand Architecture (Articles)

Cancan Lu

Open Journal of Social Sciences Vol.2 No.9, August 26, 2014

DOI: 10.4236/jss.2014.29005 7,306 Downloads 9,765 Views Citations
Analysis of the Value of Brand Equity from the Perspective of Consumer Psychology (Articles)

Lintong Jiao

Open Journal of Social Sciences Vol.6 No.12, December 17, 2018

DOI: 10.4236/jss.2018.612007 1,843 Downloads 4,535 Views Citations
Connecting Perceived Brand Quality to Loyalty: The Satisfaction Acts as Mediator of Smartphone Brand (Articles)

Sothea Hill, Sothan Yoeung

Open Journal of Business and Management Vol.12 No.6, November 7, 2024

DOI: 10.4236/ojbm.2024.126202 456 Downloads 3,011 Views Citations
Intralymphatic Histiocytosis with Rheumatoid Arthritis: Possible Association with the Joint Involvement (Articles)

Takahide Kaneko, Sonoko Takeuchi, Hajime Nakano, Daisuke Sawamura

Case Reports in Clinical Medicine Vol.3 No.3, March 13, 2014

DOI: 10.4236/crcm.2014.33036 3,841 Downloads 5,859 Views Citations
Advanced Suction Device with Continuous Oxygen Supply for Performing Meconium Suction and Identical Procedures (Articles)

Kumar Ritesh, Bhavsar Raunak, C. Subramanian

Journal of Biomedical Science and Engineering Vol.7 No.12, October 21, 2014

DOI: 10.4236/jbise.2014.712096 3,419 Downloads 5,131 Views Citations
Intracranial Abscesses: An Institutional Study (Articles)

Yogendra Singh, Tarun Kumar Gupta, Gaurav Jaiswal, Krishna Lodha

Open Journal of Modern Neurosurgery Vol.10 No.2, April 24, 2020

DOI: 10.4236/ojmn.2020.102032 924 Downloads 2,289 Views Citations
Comparison Study between Ultra-Chopper and Divide & Conquer Techniques (Articles)

Wilson Takashi Hida, Andre Lins de Medeiros, Patrick Tzelikis, Celso Takashi Nakano, Antonio Francisco Pimenta Motta Pedro Carricondo, Marcelo Colombo Barboza, Cesar Vilar, Walton Nose

Open Journal of Ophthalmology Vol.12 No.2, May 25, 2022

DOI: 10.4236/ojoph.2022.122019 214 Downloads 1,162 Views Citations
Research on the Influence of Conflicting Brand Crisis Information on Consumers’ Brand Attitude (Articles)

Jiuqun He

American Journal of Industrial and Business Management Vol.6 No.5, May 19, 2016

DOI: 10.4236/ajibm.2016.65056 2,618 Downloads 4,781 Views Citations
RETRACTED:The Influence Factors of Brand Loyalty: Mobile Phone Industry (Articles)

Zyeinyelkhaan Khundyz

American Journal of Industrial and Business Management Vol.8 No.6, June 27, 2018

DOI: 10.4236/ajibm.2018.86108 2,097 Downloads 7,182 Views Citations
The Effect of Drama Types and Brand Familiarity on Brand Attitude in Brand Placement (Articles)

Ziying Liu, Ding Pan, Ya Xu

American Journal of Industrial and Business Management Vol.9 No.3, March 14, 2019

DOI: 10.4236/ajibm.2019.93033 1,559 Downloads 3,190 Views Citations
Analysis of the Problems, Causes and Countermeasures in the Brand Construction of the Postgraduate Entrance Examination Institutions (Articles)

Yuanle Cheng, Hai Hu

Open Journal of Business and Management Vol.8 No.2, January 16, 2020

DOI: 10.4236/ojbm.2020.82025 1,496 Downloads 3,141 Views Citations
Effect of Packaging on Perceived Quality and Brand Loyalty: The Mediating Role of Brand Association in Over-the-Counter Market (Articles)

John Mensah, Peter Kwasi Oppong, Matilda Addae

Open Journal of Business and Management Vol.10 No.1, January 18, 2022

DOI: 10.4236/ojbm.2022.101018 5,938 Downloads 43,680 Views Citations
Brand Relationships: A Personality-Based Approach (Articles)

Helena M. Nobre, Kip Becker, Carlos Brito

Journal of Service Science and Management Vol.3 No.2, June 29, 2010

DOI: 10.4236/jssm.2010.32026 11,302 Downloads 24,504 Views Citations
A Review of Brand Valuation Method (Articles)

Jiangwen Huang

Journal of Service Science and Management Vol.8 No.1, February 4, 2015

DOI: 10.4236/jssm.2015.81008 11,166 Downloads 15,474 Views Citations
The Effect of In-Game Advertising in SNS on Brand Equity (Articles)

Jianhua Yang, Meizhen Zhang, Zhiqin Zou

Journal of Service Science and Management Vol.8 No.1, February 16, 2015

DOI: 10.4236/jssm.2015.81013 4,995 Downloads 7,453 Views Citations
Will Consumers’ Learning Motivation Affect Their Brand Loyalty? Research on Moderating Role of Brand Cognition (Articles)

Wen Li, Tian’e Fu, Ziying Huang

American Journal of Industrial and Business Management Vol.6 No.11, November 24, 2016

DOI: 10.4236/ajibm.2016.611101 3,609 Downloads 11,198 Views Citations
The Negative Effect of Brand Attachment: How Attachment Styles Help Explain Anti-Brand Behavior (Articles)

Yuan Yuan, Ming Lei

Open Journal of Business and Management Vol.5 No.1, January 5, 2017

DOI: 10.4236/ojbm.2017.51013 2,732 Downloads 5,896 Views Citations
Research on the Impact of Brand Experience on Brand Love (Articles)

Xi Zhang

American Journal of Industrial and Business Management Vol.9 No.4, April 18, 2019

DOI: 10.4236/ajibm.2019.94061 2,313 Downloads 5,596 Views Citations
Brand Assessment of the Adaptation of Nike to New Consumer Trends (Articles)

Ava Broussard-Goldsmith

Open Journal of Business and Management Vol.12 No.6, November 6, 2024

DOI: 10.4236/ojbm.2024.126201 1,121 Downloads 18,101 Views Citations

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