Artificial Intelligence in Marketing - Articles - Scientific Research Publishing

Assessing the Role of AI in Generating Content for Digital Brand Communications: The Case of a Midjourney Generated Campaign (Articles)

Mona Arslan, Ahmed Ghazal

Open Access Library Journal Vol.11 No.11, November 11, 2024

DOI: 10.4236/oalib.1112426 279 Downloads 1,893 Views Citations
Research on the Application Effects of Artificial Intelligence in Personalized Marketing (Articles)

Binyang Feng

Journal of Computer and Communications Vol.12 No.11, November 26, 2024

DOI: 10.4236/jcc.2024.1211009 469 Downloads 2,909 Views Citations
From Prediction to Personalisation: How Artificial Intelligence Is Transforming Marketing Strategies (Articles)

Benetta S. Blessed Daye, Fenfen Zhao

Open Access Library Journal Vol.13 No.4, April 27, 2026

DOI: 10.4236/oalib.1115231 32 Downloads 363 Views Citations
Artificial Intelligence in the Management of Textile Companies: A Contextual Analysis (Articles)

Marco Vinicio Cevallos Bravo, William Marcelo Ponce Iturralde

Open Journal of Business and Management Vol.12 No.2, March 20, 2024

DOI: 10.4236/ojbm.2024.122050 367 Downloads 2,421 Views Citations
The Use of Artificial Intelligence through Market Positioning in Small Businesses to Increase Revenue Growth in Small Businesses (Articles)

Seetharama Rangareddygari

Open Journal of Business and Management Vol.12 No.4, July 24, 2024

DOI: 10.4236/ojbm.2024.124138 470 Downloads 3,006 Views Citations
The Impact of Big Data-Based Customer Segmentation on Programmatic Purchasing Efficiency: The Role of Chatbot-Based Interactions (Articles)

Muhammet Salih Yiğit

Open Journal of Applied Sciences Vol.15 No.7, July 29, 2025

DOI: 10.4236/ojapps.2025.157146 126 Downloads 748 Views Citations
Research on the Optimization of Artificial Intelligence-Driven Customer Relationship Management Systems (Articles)

Xiangcan Li

Journal of Computer and Communications Vol.13 No.12, December 4, 2025

DOI: 10.4236/jcc.2025.1312001 108 Downloads 898 Views Citations
Algorithmic Fairness and Internet of Things (IoT)-Based Personalization in Artificial Intelligence-Driven Healthcare Marketing: Implications for Patient Experience and Choice (Articles)

Turgut Coşkun, Anıl Çetin, Murat Başal

Open Journal of Applied Sciences Vol.16 No.4, April 22, 2026

DOI: 10.4236/ojapps.2026.164068 41 Downloads 359 Views Citations
A Study on Value Co-Creation of Franchised Enterprises Driven by Digital Transformation: A Case Study of Tea Beverage Chain (Articles)

Mei-Hui Hsu, Chun-Liang Chen

Open Journal of Business and Management Vol.14 No.4, July 24, 2026

DOI: 10.4236/ojbm.2026.144119 7 Downloads 67 Views Citations
Invisible Inequities: How Algorithmic Marketing Reinforces Bias (Articles)

Jaimee Nguyen

Open Journal of Business and Management Vol.13 No.6, November 27, 2025

DOI: 10.4236/ojbm.2025.136231 98 Downloads 786 Views Citations
Analysis of the Impact of Artificial Intelligence Application on the Development of Accounting Industry (Articles)

Jiaxin Luo, Qingjun Meng, Yan Cai

Open Journal of Business and Management Vol.6 No.4, August 31, 2018

DOI: 10.4236/ojbm.2018.64063 9,112 Downloads 40,833 Views Citations
State of the Art of Artificial Intelligence Applications in Oncology (Articles)

Idrissa Sy, Mamadou Bousso, Ayoub Insa Correa, Madieng Dieng

Open Journal of Applied Sciences Vol.13 No.12, December 8, 2023

DOI: 10.4236/ojapps.2023.1312175 324 Downloads 1,519 Views Citations
Artificial Intelligence ChatGPT’s Perspective on Implementation of Augmented Intelligence within Orthopaedic Practice—A Comparative Narrative Synthesis? (Articles)

Neil Capes, Hiran Patel, Islam Sarhan, Gur-Aziz S. Sidhu, Neil Ashwood, Andrew Dekker

Intelligent Information Management Vol.16 No.1, January 11, 2024

DOI: 10.4236/iim.2024.161002 331 Downloads 1,324 Views Citations
Using Intelligent Systems to Manage Risks and Reduce Financial Risks Using Artificial Intelligence in Large Companies (Articles)

Amir Hossein Talebi Banizi, Azam Alikhademi

Journal of Financial Risk Management Vol.13 No.1, January 26, 2024

DOI: 10.4236/jfrm.2024.131003 538 Downloads 2,094 Views Citations
Physicalism: A Hypothetical Future (Articles)

Vicente Aboites

Open Journal of Philosophy Vol.14 No.1, February 23, 2024

DOI: 10.4236/ojpp.2024.141013 292 Downloads 1,326 Views Citations
Utilization of Artificial Intelligence-Enabled Technologies by Agripreneurs in Ondo State, Nigeria (Articles)

Oluwatoyin Joy Omole, Oluwatosin O. Fasina

Agricultural Sciences Vol.15 No.4, April 26, 2024

DOI: 10.4236/as.2024.154026 244 Downloads 1,315 Views Citations
The Hidden Epidemic: Doping in Gyms and the Role of AI in Preventive Health (Articles)

Damaris Were Ogama

Health Vol.17 No.7, July 25, 2025

DOI: 10.4236/health.2025.177055 141 Downloads 681 Views Citations
Copyright in Generative Artificial Intelligence (Articles)

Mário Slomp Filho

Beijing Law Review Vol.17 No.1, January 7, 2026

DOI: 10.4236/blr.2026.171001 233 Downloads 1,122 Views Citations
Beyond Algorithms: A Comprehensive Analysis of AI-Driven Personalization in Strategic Communications (Articles)

Natalie Nkembuh

Journal of Computer and Communications Vol.12 No.10, October 24, 2024

DOI: 10.4236/jcc.2024.1210009 423 Downloads 4,132 Views Citations
This article belongs to the Special Issue on Machine Learning and its Applications
What Is Wisdom? Can We Define or Measure It? What Is Its Significance in Our Lives? (Articles)

Katerina Kakoseou, Yiannis Laouris

Open Journal of Social Sciences Vol.11 No.11, November 27, 2023

DOI: 10.4236/jss.2023.1111023 385 Downloads 2,050 Views Citations

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