and Services Marketing Mix - Articles - Scientific Research Publishing

A Study on Consumer Perception Regarding Buying Fresh Produce in Organized Retail Stores in Bangalore, India: Do Demographics Matter? (Articles)

N. Meena Rani, K. Ramachandra

Theoretical Economics Letters Vol.9 No.8, December 11, 2019

DOI: 10.4236/tel.2019.98179 1,216 Downloads 4,402 Views Citations
This article belongs to the Special Issue on Consumer Behavior Research
Studying the Status of Marketing Mix (7Ps) in Consumer Cooperatives at Ilam Province from Members’ Perspectives (Articles)

Purashraf Yasanallah, Vahid Bidram

American Journal of Industrial and Business Management Vol.2 No.4, October 31, 2012

DOI: 10.4236/ajibm.2012.24025 22,197 Downloads 36,730 Views Citations
Quality Perception Evaluation: A Case Study of a Private Bank Branch in Campina Grande, PB (Articles)

Allan Carlos Alves, Ângela Maria Cavalcanti Ramalho, Sandra Sereide Ferreira da Silva, Cicero de Sousa Lacerda, Juaceli Araújo Lima, Fabio Adriano Pereira da Silva

iBusiness Vol.7 No.2, June 18, 2015

DOI: 10.4236/ib.2015.72011 5,912 Downloads 7,341 Views Citations
Guerrilla Marketing—Innovative or Parasitic Marketing? (Articles)

Gerd Nufer

Modern Economy Vol.4 No.9A, August 15, 2013

DOI: 10.4236/me.2013.49A001 14,405 Downloads 27,324 Views Citations
This article belongs to the Special Issue on Marketing Management
The Impact of the Imitation and Innovation Marketing in Services the Case of the Banks and Insurance (Articles)

Mohamed Cherchem

Technology and Investment Vol.3 No.2, May 29, 2012

DOI: 10.4236/ti.2012.32008 9,852 Downloads 15,702 Views Citations
A Conceptual Framework to Unmask the Relationship between Marketing Mix Strategies, Marketing Culture and Sales Performance of Ugandan Manufacturing Firms (Articles)

Mabel Birungi Komunda, Aihie Osarenkhoe, Daniella Fjellström, Justus Katusabe, Victor Nyongyera

Journal of Service Science and Management Vol.16 No.6, November 24, 2023

DOI: 10.4236/jssm.2023.166037 516 Downloads 2,639 Views Citations
The Impact of Marketing Mix Elements on Brand Loyalty towards Speech Therapy in Health Science Industry Malaysia (Articles)

Masri bin Abdul Lasi, Tan Cheng Man

American Journal of Industrial and Business Management Vol.10 No.9, September 18, 2020

DOI: 10.4236/ajibm.2020.109100 1,541 Downloads 5,601 Views Citations
E-Marketing and Its Implementation on Developing Social Perceptions of Customers through Effective Marketing Mix of Organic Textile Products (Articles)

Muhammad Abrar, Asif Ali Safeer, Sajjad Ahmad Baig, Abdul Ghafoor

American Journal of Industrial and Business Management Vol.6 No.12, December 28, 2016

DOI: 10.4236/ajibm.2016.612110 2,904 Downloads 10,159 Views Citations
The Impacts of Industry 4.0 on Marketing Activities and Strategies of Iron and Steel Industry in Developing Countries: Case for Uganda (Articles)

Alfred Ocheng Komakech, Jiaguo Liu, Alfred Omo, Emmanuel Afanga Archelaus Basua

Open Journal of Social Sciences Vol.9 No.5, May 26, 2021

DOI: 10.4236/jss.2021.95034 1,026 Downloads 8,642 Views Citations
Analysis of Service Processes Characteristics across a Range of Enterprises (Articles)

John Maleyeff

Journal of Service Science and Management Vol.2 No.1, March 21, 2009

DOI: 10.4236/jssm.2009.21004 12,609 Downloads 19,570 Views Citations
Attitude and Needs of Thai People in Selecting Domestic Low-Cost Airlines (Articles)

Sittichai Charoensettasilp, Chong Wu

American Journal of Industrial and Business Management Vol.3 No.2, April 23, 2013

DOI: 10.4236/ajibm.2013.32023 7,533 Downloads 12,722 Views Citations
Marketing Mix Optimization in Nigeria’s Brewing Industry: A Regression and Geometric Programming Approach (Case Study of Nigerian Breweries PLC) (Articles)

Geoffrey Uzodinma Ugwuanyim, Harrison Obiora Amuji, Oforegbunam Thaddeus Ebiringa, Donatus Eberechukwu Onwuegbuchunam

Open Journal of Statistics Vol.15 No.2, April 8, 2025

DOI: 10.4236/ojs.2025.152010 141 Downloads 811 Views Citations
Customer Relationship Management as a Tool for Improving Customer Loyalty in the Banking Industry: An Empirical Study of Guaranty Trust Bank PLC Situated within the Central Business District, FCT Abuja, Nigeria (Articles)

Yakubu Yari Kate Dazagbyilo, Shuiping Shang, Obodo Chidiebube Emmanuel, Kalissa Fatoumata Kir

Open Journal of Business and Management Vol.9 No.5, September 14, 2021

DOI: 10.4236/ojbm.2021.95124 941 Downloads 5,521 Views Citations
Use of Social Media in Marketing Library Services at Lira University Library (Articles)

Susan Mary Akuku, Ronald Izaruku

Open Access Library Journal Vol.12 No.10, October 28, 2025

DOI: 10.4236/oalib.1114291 84 Downloads 745 Views Citations
The Extent of Use of Selected Social Media Applications in the Marketing of Library Services to Postgraduate Students: A Study of Mahatma Gandhi Graduate Library, University of Nairobi, Kenya (Articles)

Emily Anyango Amek

Open Access Library Journal Vol.13 No.1, January 22, 2026

DOI: 10.4236/oalib.1114100 71 Downloads 361 Views Citations
Business Development Services Access as a Strategic Response to Market Disruption among Small and Medium Enterprises (Articles)

Mary Njoroge, Veronicah Kaluyu

American Journal of Industrial and Business Management Vol.10 No.8, August 13, 2020

DOI: 10.4236/ajibm.2020.108089 1,088 Downloads 4,770 Views Citations
Museum Public Services from the Cultural Tourism Perspective: A Comparative Study on Shanghai Museum and Hamburg Museum of History (Articles)

Wenjie Shi, Yuhan Zhou, Xiaofei Rao

Open Access Library Journal Vol.7 No.10, October 20, 2020

DOI: 10.4236/oalib.1106801 562 Downloads 2,051 Views Citations
Effects of Social Media Marketing on Brand Awareness Based on the Stimulus Organism Response Model in Developing Countries (Articles)

Inonge Lilembalemba, Jackson Phiri

Open Journal of Business and Management Vol.12 No.1, January 31, 2024

DOI: 10.4236/ojbm.2024.121035 1,074 Downloads 6,565 Views Citations
Maximizing the Impact of Innovative Marketing Automation Technologies in Financial Services (Articles)

Priyal Borole

Voice of the Publisher Vol.10 No.2, June 18, 2024

DOI: 10.4236/vp.2024.102013 138 Downloads 765 Views Citations
A Systematic Review of the Application of Immersive Technologies in Cultural Tourism Marketing (Articles)

Ziting Chen, Hui Xu

Open Journal of Business and Management Vol.13 No.6, October 16, 2025

DOI: 10.4236/ojbm.2025.136203 148 Downloads 1,336 Views Citations

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