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ISSN
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Going Viral for a Greener Future: How to Harness the Power of Active Viral Marketing in Green Product Campaigns
(Articles)
Serveh Saeidi
,
Svend Hollensen
American Journal of Industrial and Business Management
Vol.13 No.12
, December 21, 2023
DOI:
10.4236/ajibm.2023.1312077
470
Downloads
2,448
Views
Citations
Does Motivation Predict Persistence and Academic Success?
(Articles)
Kelli D. Whittington
Open Journal of Nursing
Vol.5 No.1
, January 12, 2015
DOI:
10.4236/ojn.2015.51002
5,119
Downloads
9,950
Views
Citations
The Relationship between Performance Expectancy and Social Media Usage
(Articles)
Noor Aziah Abu Bakar
,
Kumara Rajah Venkatachalam
Open Journal of Social Sciences
Vol.13 No.10
, October 24, 2025
DOI:
10.4236/jss.2025.1310034
93
Downloads
653
Views
Citations
New Characteristics of Active Life Expectancy of the Elderly in China
(Articles)
Ping Gao
,
Han-Dong Li
Advances in Aging Research
Vol.5 No.1
, January 28, 2016
DOI:
10.4236/aar.2016.51003
4,729
Downloads
6,711
Views
Citations
The Direction of Research on Active Aging and Healthy Life Expectancy in Japan
(Articles)
Atsuko Tokushige
,
Daiji Araki
,
Miyuki Suzuki
,
Yukie Iwasaki
,
Mizuho Ozawa
Open Journal of Nursing
Vol.4 No.7
, May 23, 2014
DOI:
10.4236/ojn.2014.47050
4,343
Downloads
6,646
Views
Citations
Qualitative Evidence for a Behavioral Extension of the Expectancy Valence Theory: The Netflix-Twitter-Yakult Case
(Articles)
Ashish Varma
Theoretical Economics Letters
Vol.8 No.15
, December 5, 2018
DOI:
10.4236/tel.2018.815212
1,050
Downloads
2,926
Views
Citations
Is E-Marketing the Future of Marketing Field
(Articles)
Paulus H. A. Andreki
,
Rashad Yazdanifard
American Journal of Industrial and Business Management
Vol.4 No.7
, July 9, 2014
DOI:
10.4236/ajibm.2014.47040
10,887
Downloads
19,791
Views
Citations
The Effect of Phenomenon in Social Media Marketing Activities
(Articles)
Dilek Kiraz
,
Murat Basal
Open Journal of Business and Management
Vol.12 No.2
, March 21, 2024
DOI:
10.4236/ojbm.2024.122051
819
Downloads
3,904
Views
Citations
Exploration and Innovation: Cultural Marketing for Jewelry Brands Research on Model Innovation
(Articles)
Xueli Zhang
,
Yarou Li
,
Yixin Zhong
,
Shuai Wang
Advances in Journalism and Communication
Vol.12 No.2
, June 28, 2024
DOI:
10.4236/ajc.2024.122019
348
Downloads
2,877
Views
Citations
Spontaneous Viral Reactivation without Immunosuppressive Treatment in Three Cases in Senegal and Literature Review
(Articles)
Alioune Badara Fall
,
Coumba Kouba Cisse
,
Maréme Polele Fall
,
Salamata Diallo
,
Marie Louise Bassene
,
Tene Sidibe
Open Journal of Gastroenterology
Vol.15 No.12
, December 2, 2025
DOI:
10.4236/ojgas.2025.1512066
37
Downloads
214
Views
Citations
Factors Influencing the Adoption of E-Services by the Informal Sector: A Case of ECIS under NAPSA
(Articles)
Mubanga Musenga
,
Jackson Phiri
Open Journal of Business and Management
Vol.11 No.4
, July 27, 2023
DOI:
10.4236/ojbm.2023.114102
288
Downloads
1,395
Views
Citations
Factors Influencing the Intention to Use E-Government Services: The Case Study in Cambodia
(Articles)
Mov Vandara
,
Ann Samnang
,
Try Sothearith
Open Journal of Social Sciences
Vol.13 No.8
, August 22, 2025
DOI:
10.4236/jss.2025.138037
481
Downloads
3,573
Views
Citations
Guerrilla Marketing—Innovative or Parasitic Marketing?
(Articles)
Gerd Nufer
Modern Economy
Vol.4 No.9A
, August 15, 2013
DOI:
10.4236/me.2013.49A001
14,335
Downloads
27,191
Views
Citations
This article belongs to the Special Issue on
Marketing Management
A Study on the Performance of SMEs through Entrepreneurial Marketing Dimensions
(Articles)
Iftekhar Mahfuz
,
Md. Mamun Habib
,
Shahedul Islam
,
Aidah Rasanat Islam
,
Irin Nahar Maghnolia Shara
Journal of Service Science and Management
Vol.18 No.2
, March 27, 2025
DOI:
10.4236/jssm.2025.182007
229
Downloads
2,077
Views
Citations
Stroke and HIV: Correlation between Viral Load and Type of Stroke
(Articles)
Prince Eliot Galieni Sounga Bandzouzi
,
Ghislain Armel Mpandzou
,
Josué Euberma Diatewa
,
Patience Moudeko M’Foutou
,
Dina Happia Motoula-Latou
,
Charles Godefroy Koubemba
,
Paul Macaire Ossou-Nguiet
,
Donatien Moukassa
Neuroscience and Medicine
Vol.12 No.4
, December 30, 2021
DOI:
10.4236/nm.2021.124012
337
Downloads
1,271
Views
Citations
Sovereign Marketing: A New Strategy of Marketing
(Articles)
Gouher Ahmed
Theoretical Economics Letters
Vol.7 No.5
, August 18, 2017
DOI:
10.4236/tel.2017.75100
2,985
Downloads
10,121
Views
Citations
This article belongs to the Special Issue on
Economics and Management Strategies
Development of the Higher Education Value Inventory: Factor Structure and Score Reliability
(Articles)
Vickie R. Luttrell
,
David C. S. Richard
Psychology
Vol.2 No.9
, December 2, 2011
DOI:
10.4236/psych.2011.29137
6,930
Downloads
12,513
Views
Citations
Health and Household Income in Vietnam
(Articles)
Cuong Tat Do
,
Anh Ngoc Thi Ngo
Theoretical Economics Letters
Vol.3 No.6
, December 18, 2013
DOI:
10.4236/tel.2013.36055
4,456
Downloads
8,343
Views
Citations
Understanding Children’s Physical Activity and Health-Related Quality of Life: An Expectancy-Value Approach
(Articles)
Xiangli Gu
Advances in Physical Education
Vol.7 No.2
, May 16, 2017
DOI:
10.4236/ape.2017.72013
1,816
Downloads
4,874
Views
Citations
An Exploration of the Construction of China’s Eldercare Service Talent Team from the Expectancy Theory Perspective
(Articles)
Chunyang Du
,
Ruodong Han
,
Chuqiao Li
Open Journal of Business and Management
Vol.5 No.3
, July 20, 2017
DOI:
10.4236/ojbm.2017.53043
1,199
Downloads
2,820
Views
Citations
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