Platform Brand Value - Articles - Scientific Research Publishing

Platform Brand Value: Construct and Measurement —An Empirical Research Based on the Data of Social Media (Articles)

Lei Shen, Xiujun Yang

Open Journal of Social Sciences Vol.7 No.11, November 20, 2019

DOI: 10.4236/jss.2019.711013 1,180 Downloads 3,250 Views Citations
A Grounded Theory Approach to Reconstruct Brand Value Based on Prosumption Logic in the Era of Sharing Economy Platform (Articles)

Lei Shen, Ye Chen, Chu Luo

Theoretical Economics Letters Vol.9 No.8, December 17, 2019

DOI: 10.4236/tel.2019.98184 970 Downloads 3,541 Views Citations
The Influence of Opinion Leaders’ Interaction Quality on Platform Brand Value Based on the Logic of Prosumption (Articles)

Lei Shen, Hai Hou, Yuhong Zhu, Ali Muhammad

iBusiness Vol.15 No.4, December 29, 2023

DOI: 10.4236/ib.2023.154019 306 Downloads 1,256 Views Citations
A Review of Brand Valuation Method (Articles)

Jiangwen Huang

Journal of Service Science and Management Vol.8 No.1, February 4, 2015

DOI: 10.4236/jssm.2015.81008 11,169 Downloads 15,493 Views Citations
An Empirical Study on the Influence of Atypical Visitors’ Interactive Learning on Exhibition Brand Equity (Articles)

Wanyun Zhang, Xin Mai, Simin Huang, Peng Ju

iBusiness Vol.12 No.2, May 6, 2020

DOI: 10.4236/ib.2020.122003 917 Downloads 2,386 Views Citations
Research on the Influence of Customer Perceived Value on Brand Equity (Articles)

Bo Yan

American Journal of Industrial and Business Management Vol.9 No.3, March 22, 2019

DOI: 10.4236/ajibm.2019.93042 3,679 Downloads 13,282 Views Citations
A Comparative Study of Competitive Brand Based on Customer-Perceived Value—Evidences from IAT (Articles)

Yaozhong Liu, Qifeng Sun

Open Journal of Social Sciences Vol.3 No.7, July 24, 2015

DOI: 10.4236/jss.2015.37040 4,881 Downloads 8,827 Views Citations
The Impact of Value Perception on Luxury Brand Consumption (Articles)

Marwa Elgebali, Rawia Zaazou

Open Journal of Business and Management Vol.11 No.5, September 18, 2023

DOI: 10.4236/ojbm.2023.115126 974 Downloads 7,641 Views Citations
A Grounded Theory Approach to Brand Value Networks: The Prosumption Logic Standpoint (Articles)

Lei Shen, Cuijuan Qin, Chu Luo

American Journal of Industrial and Business Management Vol.10 No.4, April 30, 2020

DOI: 10.4236/ajibm.2020.104057 1,028 Downloads 2,805 Views Citations
Value Co-Creation through Digital Platform Ecosystems: Case Studies of Hair Salon Chains (Articles)

Wai-Kit Ng, Baihui Du, Li-Jung Liu, Fan-Yu Hsu, Chun-Liang Chen, Yun-Ju Lee, Shih-Yi Chang, Chia-Wei Lu, Ting-Hung Yeung

Open Journal of Business and Management Vol.12 No.6, November 20, 2024

DOI: 10.4236/ojbm.2024.126214 152 Downloads 1,151 Views Citations
Research on the Impact of Social Circles on Self-Brand Connection: Regulation of Self-Awareness and Brand Value (Articles)

Shenghong Ye, Jia Li, Zhaobin Zeng, Shuang Hao

Open Journal of Business and Management Vol.3 No.2, April 9, 2015

DOI: 10.4236/ojbm.2015.32015 3,991 Downloads 6,241 Views Citations
Evaluating the Impact of Storytelling Ads on Consumer Purchase Intention (Articles)

Sujata Joshi, Menachem Domb, Barshekee Chanda, Amit Bais

Journal of Service Science and Management Vol.15 No.1, January 30, 2022

DOI: 10.4236/jssm.2022.151002 2,092 Downloads 10,743 Views Citations
How Does Value Creation Manifest Itself in the Nexus of Sport and Business? A Systematic Literature Review (Articles)

Harri Jalonen, Sasu Tuominen, Arto Ryömä, Jaakko Haltia, Juho Nenonen, Anna Kuikka

Open Journal of Business and Management Vol.6 No.1, January 24, 2018

DOI: 10.4236/ojbm.2018.61008 1,745 Downloads 5,228 Views Citations
Service Branding: A Perspective of Value Co-Creation Orientation (Articles)

Tianze Li, Haiying Wei

Journal of Service Science and Management Vol.11 No.2, April 28, 2018

DOI: 10.4236/jssm.2018.112018 2,093 Downloads 17,143 Views Citations
The Accounting Analysis of the Intangible Cultural Heritage Enterprises’ Brand Value—Take the Chinese Medicine Industry as an Example (Articles)

Biyun Lin

American Journal of Industrial and Business Management Vol.8 No.7, July 24, 2018

DOI: 10.4236/ajibm.2018.87115 1,395 Downloads 3,203 Views Citations
The Importance of Value, Image, Credibility and Trust to Repurchase Intentions in Over-the-Counter Herbal Market in Sub-Saharan Africa (Articles)

Peter Kwasi Oppong, John Mensah, Matilda Addae

Open Journal of Business and Management Vol.9 No.4, July 30, 2021

DOI: 10.4236/ojbm.2021.94110 1,261 Downloads 7,474 Views Citations
How Digital Platforms Can Trigger Cultural Value Co-Creation?—A Proposed Model (Articles)

Maria Vincenza Ciasullo, Orlando Troisi, Silvia Cosimato

Journal of Service Science and Management Vol.11 No.2, March 13, 2018

DOI: 10.4236/jssm.2018.112013 2,223 Downloads 7,983 Views Citations
This article belongs to the Special Issue on Service Sector and Service Science
How Can Platform Leader Achieve Sustainable Development in Platform-Based Ecosystem? (Articles)

Yi Zhang, Haiquan Chen

Modern Economy Vol.11 No.8, August 31, 2020

DOI: 10.4236/me.2020.118105 1,080 Downloads 2,857 Views Citations
A Survey of the Effect of Social Media Marketing on Online Shopping of Customers by Mediating Variables (Articles)

Alireza Mohammadpour, Taher Roshandel Arbatani, Tahmoures Hassan Gholipour, Fereshteh Farzianpour, Shadi Hosseini

Journal of Service Science and Management Vol.7 No.5, October 31, 2014

DOI: 10.4236/jssm.2014.75034 21,306 Downloads 29,844 Views Citations
Servitization of Machine-Tool Trading Company to Value Orchestration Platform: Visualization of Japanese Integral-Modular Strategie (Articles)

Kazuhiko Goda, Kyoichi Kijima

Journal of Service Science and Management Vol.8 No.3, June 17, 2015

DOI: 10.4236/jssm.2015.83037 3,752 Downloads 4,999 Views Citations

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