Marketing Innovation - Articles - Scientific Research Publishing

The Impact of the Imitation and Innovation Marketing in Services the Case of the Banks and Insurance (Articles)

Mohamed Cherchem

Technology and Investment Vol.3 No.2, May 29, 2012

DOI: 10.4236/ti.2012.32008 9,852 Downloads 15,701 Views Citations
Innovation Strategies and Firm Performance: Evidence from Kenyan Manufacturing Firms (Articles)

Kamara Tejan Andrew Rollings, Dusingize Jean Paul, Mokete Ntahleng Idlert, Berté Zié Kalifa, Messangan Maynard, Ishaku Hanatu

Open Journal of Business and Management Vol.14 No.4, June 29, 2026

DOI: 10.4236/ojbm.2026.144096 16 Downloads 83 Views Citations
Analysis of the Problems, Causes and Countermeasures in the Brand Construction of the Postgraduate Entrance Examination Institutions (Articles)

Yuanle Cheng, Hai Hu

Open Journal of Business and Management Vol.8 No.2, January 16, 2020

DOI: 10.4236/ojbm.2020.82025 1,495 Downloads 3,139 Views Citations
Omnichannel Retail Strategy: How to Meet the Needs of Today’s Shoppers (Articles)

Muhammad Sarim Nadeem

Open Journal of Business and Management Vol.12 No.6, November 6, 2024

DOI: 10.4236/ojbm.2024.126200 303 Downloads 2,216 Views Citations
An Exploratory Study on Technological Innovation of Agricultural Science and Technology Enterprises in China (Articles)

Qiong Yao, Meisi Xu, Wenfang Jiang, Yong Zhang

iBusiness Vol.6 No.3, August 29, 2014

DOI: 10.4236/ib.2014.63011 3,689 Downloads 5,340 Views Citations
Does Environmental Innovation Produce License: A Customer-Based Brand Equity Perspective? (Articles)

Qiong Yao, Heng Fang

American Journal of Industrial and Business Management Vol.8 No.1, January 19, 2018

DOI: 10.4236/ajibm.2018.81007 1,198 Downloads 2,543 Views Citations
Exploration of National Tourism Development, Innovation and Marketing Policies: A Case Study of Nepal Tourism Constraints (Articles)

Lochan Kumar Batala, Kalpana Regmi, GiriRaj Sharma, Azmat Ullah

American Journal of Industrial and Business Management Vol.9 No.2, February 28, 2019

DOI: 10.4236/ajibm.2019.92027 2,103 Downloads 9,486 Views Citations
Research on the Relationship between Novelty-Centered Business Model Innovation and Competitive Advantages of Sports Tourism—Based on the Empirical Analysis of Guizhou Province, China (Articles)

Xinghua Xu, Chunyu Yang, Juan Ren

Journal of Service Science and Management Vol.13 No.2, April 22, 2020

DOI: 10.4236/jssm.2020.132020 1,362 Downloads 2,783 Views Citations
Maximizing the Impact of Innovative Marketing Automation Technologies in Financial Services (Articles)

Priyal Borole

Voice of the Publisher Vol.10 No.2, June 18, 2024

DOI: 10.4236/vp.2024.102013 138 Downloads 765 Views Citations
Is E-Marketing the Future of Marketing Field (Articles)

Paulus H. A. Andreki, Rashad Yazdanifard

American Journal of Industrial and Business Management Vol.4 No.7, July 9, 2014

DOI: 10.4236/ajibm.2014.47040 10,929 Downloads 19,898 Views Citations
The Effect of Phenomenon in Social Media Marketing Activities (Articles)

Dilek Kiraz, Murat Basal

Open Journal of Business and Management Vol.12 No.2, March 21, 2024

DOI: 10.4236/ojbm.2024.122051 874 Downloads 4,043 Views Citations
Exploration and Innovation: Cultural Marketing for Jewelry Brands Research on Model Innovation (Articles)

Xueli Zhang, Yarou Li, Yixin Zhong, Shuai Wang

Advances in Journalism and Communication Vol.12 No.2, June 28, 2024

DOI: 10.4236/ajc.2024.122019 375 Downloads 3,013 Views Citations
Guerrilla Marketing—Innovative or Parasitic Marketing? (Articles)

Gerd Nufer

Modern Economy Vol.4 No.9A, August 15, 2013

DOI: 10.4236/me.2013.49A001 14,399 Downloads 27,316 Views Citations
This article belongs to the Special Issue on Marketing Management
A Study on the Performance of SMEs through Entrepreneurial Marketing Dimensions (Articles)

Iftekhar Mahfuz, Md. Mamun Habib, Shahedul Islam, Aidah Rasanat Islam, Irin Nahar Maghnolia Shara

Journal of Service Science and Management Vol.18 No.2, March 27, 2025

DOI: 10.4236/jssm.2025.182007 251 Downloads 2,179 Views Citations
Organizational Innovation: A Review Paper (Articles)

Ibrahim Bader A. Alharbi, Rossilah Jamil, Nik Hasnaa Nik Mahmood, Awaluddin Mohamed Shaharoun

Open Journal of Business and Management Vol.7 No.3, July 5, 2019

DOI: 10.4236/ojbm.2019.73084 4,179 Downloads 28,532 Views Citations
Sovereign Marketing: A New Strategy of Marketing (Articles)

Gouher Ahmed

Theoretical Economics Letters Vol.7 No.5, August 18, 2017

DOI: 10.4236/tel.2017.75100 3,013 Downloads 10,216 Views Citations
This article belongs to the Special Issue on Economics and Management Strategies
Education Marketing Research (Articles)

Xiaogang Yang

Theoretical Economics Letters Vol.6 No.5, October 21, 2016

DOI: 10.4236/tel.2016.65111 4,752 Downloads 13,800 Views Citations
E-Marketing and Its Strategies: Digital Opportunities and Challenges (Articles)

Allam Jaas

Open Journal of Business and Management Vol.10 No.2, March 22, 2022

DOI: 10.4236/ojbm.2022.102046 3,421 Downloads 31,523 Views Citations
Studying the Status of Marketing Mix (7Ps) in Consumer Cooperatives at Ilam Province from Members’ Perspectives (Articles)

Purashraf Yasanallah, Vahid Bidram

American Journal of Industrial and Business Management Vol.2 No.4, October 31, 2012

DOI: 10.4236/ajibm.2012.24025 22,197 Downloads 36,727 Views Citations
Characteristics and Promotion Research on Fashion Clothing E-marketing (Articles)

Pingping Meng

Creative Education Vol.3 No.7B, January 9, 2013

DOI: 10.4236/ce.2012.37B008 10,922 Downloads 17,244 Views Citations

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