Customer Engagement - Articles - Scientific Research Publishing

AI-Driven Personalization in E-Commerce: The Case of Amazon and Shopify’s Impact on Consumer Behavior (Articles)

Daniel Kashetu Alasa, Dalower Hossain, Gugu Jiyane, Mohammad Hasan Sarwer, Tui Rani Saha

Voice of the Publisher Vol.11 No.1, March 12, 2025

DOI: 10.4236/vp.2025.111009 777 Downloads 10,070 Views Citations
Antecedents to Customer Engagement: Moderating Role of Media Richness of Brand Pages (Articles)

Aditi Gosain, Mukta Srivastava, Deepanvita Gupta

Theoretical Economics Letters Vol.9 No.7, October 14, 2019

DOI: 10.4236/tel.2019.97161 1,323 Downloads 4,952 Views Citations
The Influence of Opinion Leaders’ Interaction Quality on Platform Brand Value Based on the Logic of Prosumption (Articles)

Lei Shen, Hai Hou, Yuhong Zhu, Ali Muhammad

iBusiness Vol.15 No.4, December 29, 2023

DOI: 10.4236/ib.2023.154019 284 Downloads 1,165 Views Citations
Prototyping Large Language Model from Scratch as 1^st Line Customer Engagement & Support Tool (Articles)

Inn Keat Ng, Oscar Yung Qin Koh, Jia Lin Tan, Tong Ming Lim

Journal of Computer and Communications Vol.13 No.5, May 27, 2025

DOI: 10.4236/jcc.2025.135006 94 Downloads 539 Views Citations
Research on the Social Media Marketing Strategy Improvement of Unitel in Angola in the Digital Marketing Era (Articles)

Zeferson Isaias Caita Nolato, Lei Zhang

Open Access Library Journal Vol.12 No.6, June 27, 2025

DOI: 10.4236/oalib.1113602 105 Downloads 782 Views Citations
The Impact of Artificial Intelligence on International Trade: Evidence from B2C Giant E-Commerce (Amazon, Alibaba, Shopify, eBay) (Articles)

Md. Estiak Ibne Monjur, Abu Hurira Rifat, Md. Rasidul Islam, Md. Ratan Bhuiyan

Open Journal of Business and Management Vol.11 No.5, September 21, 2023

DOI: 10.4236/ojbm.2023.115132 1,075 Downloads 7,828 Views Citations
Application of a Bayesian Network Complex System Model Examining the Importance of Customer-Industry Engagement to Peak Electricity Demand Reduction (Articles)

Desley Vine, Laurie Buys, Jim Lewis, Peter Morris

Open Journal of Energy Efficiency Vol.5 No.2, May 31, 2016

DOI: 10.4236/ojee.2016.52004 2,183 Downloads 3,535 Views Citations
The Influence of Large Language Models on Conversational Marketing and Communication Strategies (Articles)

Priyal Borole

Voice of the Publisher Vol.10 No.2, April 2, 2024

DOI: 10.4236/vp.2024.102008 398 Downloads 2,063 Views Citations
Maximizing the Impact of Innovative Marketing Automation Technologies in Financial Services (Articles)

Priyal Borole

Voice of the Publisher Vol.10 No.2, June 18, 2024

DOI: 10.4236/vp.2024.102013 126 Downloads 729 Views Citations
Impacts of Social Networking Sites on Brand Loyalty through Customer Engagement: Evidence from Cambodian Users (Articles)

Phichhang Ou, Sambath Phou, Bunmeng Chov, Tithdanin Chav

Open Journal of Business and Management Vol.12 No.5, August 20, 2024

DOI: 10.4236/ojbm.2024.125149 461 Downloads 2,512 Views Citations
An Examination of How Social Media Participation and Customer Satisfaction Affect the Likelihood that a Business Will Make Another Transaction in the Hospitality Sector (Articles)

Tughlok Talukder, Seaam Bin Masud, Md. Rashel Miah, Ashrafuzzaman Hera, Md. Omar Faruque

Open Access Library Journal Vol.12 No.1, January 27, 2025

DOI: 10.4236/oalib.1112802 199 Downloads 1,827 Views Citations
The Impact of Digital Marketing on Consumer Loyalty in Small Businesses (Articles)

Vladyslav Gargun

American Journal of Industrial and Business Management Vol.15 No.9, September 22, 2025

DOI: 10.4236/ajibm.2025.159065 257 Downloads 1,869 Views Citations
Singapore’s Mobile Phone Retail Business: An In-Depth Analysis (Articles)

Kabasele Tshimbombu Christien, Tshibambe N. Tshimbombu

Open Journal of Business and Management Vol.13 No.4, July 18, 2025

DOI: 10.4236/ojbm.2025.134145 92 Downloads 912 Views Citations
A Framework for Improving Customer Loyalty at Retailers in Jeddah City: A Case Study (Articles)

Hemaid Alsulami

American Journal of Industrial and Business Management Vol.11 No.9, September 18, 2021

DOI: 10.4236/ajibm.2021.119059 879 Downloads 4,827 Views Citations
Beyond Algorithms: A Comprehensive Analysis of AI-Driven Personalization in Strategic Communications (Articles)

Natalie Nkembuh

Journal of Computer and Communications Vol.12 No.10, October 24, 2024

DOI: 10.4236/jcc.2024.1210009 368 Downloads 3,785 Views Citations
This article belongs to the Special Issue on Machine Learning and its Applications
A Study on the Relationship between Customer Participation, Perceived Control and Customer Equity—Collecting Samples from Financial Industry (Articles)

Congjie Yang, Jingyin He

American Journal of Industrial and Business Management Vol.8 No.3, March 30, 2018

DOI: 10.4236/ajibm.2018.83053 1,202 Downloads 3,736 Views Citations
Analysis of Factors Affecting the Stickiness of Freight Forwarders Based on Customer Experience (Articles)

Bin Yang, Jian Xue

American Journal of Industrial and Business Management Vol.10 No.2, February 20, 2020

DOI: 10.4236/ajibm.2020.102025 1,970 Downloads 8,681 Views Citations
Delivering Excellent Customer Service Using House of Quality (HOQ): A Case Study of Delta Shipping Company Limited (Articles)

Emmanuel Sena Gohoho, Michael Kwasi Dzikunu, Amewu Attah, Alfred Ofori-Abebrese

Open Journal of Social Sciences Vol.10 No.6, June 16, 2022

DOI: 10.4236/jss.2022.106002 395 Downloads 2,321 Views Citations
Key Elements of Customer Trust towards Retaining Customers of Telecommunication Companies in Tanzania (Articles)

Liliane Pasape

Journal of Service Science and Management Vol.15 No.4, August 9, 2022

DOI: 10.4236/jssm.2022.154028 474 Downloads 2,518 Views Citations
Impact of the Bank’s Image and Reputation on Customer’s Loyalty through Customer’s Trust: A Case of Commercial Banks in Ho Chi Minh City (Articles)

Vo Tan Phong, Vo Mai Duc Anh

Open Journal of Business and Management Vol.11 No.5, September 28, 2023

DOI: 10.4236/ojbm.2023.115145 569 Downloads 3,195 Views Citations

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