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DOI
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Journal
Affiliation
ISSN
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The Effect of Ambivalence Online Review on Consumer Purchasing Intention
(Articles)
Yanyan Wu
,
Ding Pan
Psychology
Vol.8 No.6
, April 30, 2017
DOI:
10.4236/psych.2017.86055
2,398
Downloads
5,914
Views
Citations
A Study on the Effect of Web Live Broadcast on Consumers’ Willingness to Purchase
(Articles)
Jinhua Tong
Open Journal of Business and Management
Vol.5 No.2
, April 14, 2017
DOI:
10.4236/ojbm.2017.52025
10,735
Downloads
25,818
Views
Citations
Green Marketing and Its Incidence in the Decisions of Purchase of Peruvian University Students
(Articles)
Víctor Hugo Fernández-Bedoya
,
Ambrocio Teodoro Esteves-Pairazamán
,
Rosario Violeta Grijalva-Salazar
,
Walter Gregorio Ibarra-Fretell
,
Susana Edita Paredes-Díaz
,
Josefina Amanda Suyo-Vega
,
Mónica Elisa Meneses-La-Riva
,
Jorge Luís Aníbal Baldárrago-Baldárrago
,
Víctor Raúl Reátegui-Paredes
,
Robert Willie Chávez-Mayta
Modern Economy
Vol.11 No.1
, January 8, 2020
DOI:
10.4236/me.2020.111001
1,160
Downloads
3,819
Views
Citations
Preference of Global Shampoo Brands: A Study on Women Consumers
(Articles)
Ummay Salma Khanam
,
Md. Bazlur Rahman
Open Journal of Social Sciences
Vol.10 No.12
, November 11, 2022
DOI:
10.4236/jss.2022.1012016
502
Downloads
6,761
Views
Citations
Perception and Concerns of Consumers on Food Safety and Factors Influencing Purchase of Vended Foods
(Articles)
Rita Adasi Fenteng
,
Sharon A. Atakpa
,
Nana Ama Donkor-Boateng
Open Access Library Journal
Vol.10 No.11
, November 21, 2023
DOI:
10.4236/oalib.1110892
245
Downloads
4,032
Views
Citations
The Power of Cultural Identity in Consumer Behavior: Social Factors and Purchasing Preferences
(Articles)
Max Boada
,
Yadira Patiño
,
Francisco Morocho
,
Karen Abad
Open Access Library Journal
Vol.12 No.11
, November 11, 2025
DOI:
10.4236/oalib.1114334
97
Downloads
1,132
Views
Citations
Research on the Willingness of Overseas Consumers to Purchase Chinese E-Commerce Products Based on Consumer Ethnocentrism, Product Quality Perception and Consumer Animosity
(Articles)
Jiayao Jin
,
Yiting Zhuo
,
Zhen Wei
,
Yuqing Wan
Open Access Library Journal
Vol.10 No.6
, June 21, 2023
DOI:
10.4236/oalib.1110260
277
Downloads
1,919
Views
Citations
Modeling Consumer Intention to Revisit the Same Restaurant and a Simple Algorithm of Coupon Discount Rate
(Articles)
Tin-Chun Lin
Theoretical Economics Letters
Vol.7 No.5
, July 21, 2017
DOI:
10.4236/tel.2017.75079
6,503
Downloads
10,251
Views
Citations
Consumer’s Purchase Intention towards Luxury Retailer’s Social Media Advertisements —A Case Study of a Shoe Retail—UAE-Dubai Mall
(Articles)
Eman Reda Sabri
Social Networking
Vol.8 No.1
, December 26, 2018
DOI:
10.4236/sn.2019.81003
4,533
Downloads
9,006
Views
Citations
Investigating Gen Z Consumers’ Feministic Identities and Gender-Stereotypical Norms on their Attitude Formation towards Femvertising Campaigns, Impacting Purchase Intention
(Articles)
Menatallah M. Kassem
,
Eiman Negm
,
Sahar R. Abu Gharara
Open Access Library Journal
Vol.11 No.6
, June 28, 2024
DOI:
10.4236/oalib.1111244
370
Downloads
2,807
Views
Citations
The Impact of New Energy Vehicle Product Functions on Consumer Purchase Intention in the Backdrop of Sustainable Development Goals
(Articles)
Yingyan Mo
,
Qiliang Mai
Open Access Library Journal
Vol.11 No.11
, November 26, 2024
DOI:
10.4236/oalib.1112490
76
Downloads
692
Views
Citations
Factors Influencing Consumers’ Purchasing Behavior on Organic Vegetables: A Case Study in Vientiane, Lao PDR
(Articles)
Chaitor Poyearleng
,
Zhao Kai
,
Saleh Shahriar
,
Ouaimon Payang Slim Reakine
Open Journal of Social Sciences
Vol.7 No.2
, February 21, 2019
DOI:
10.4236/jss.2019.72017
2,031
Downloads
6,802
Views
Citations
Use of Social Media as an Effective Marketing Tool for Fashion Startups in Saudi Arabia
(Articles)
Noran Trad
,
Maha Abdullah Al Dabbagh
Open Journal of Social Sciences
Vol.8 No.11
, November 27, 2020
DOI:
10.4236/jss.2020.811029
2,576
Downloads
11,978
Views
Citations
Influence of Social Media on Consumer Behavior: Investigating How Social Media Platforms Shape Consumer Purchasing Decisions and Loyalty
(Articles)
Simon Suwanzy Dzreke
,
Semefa Dzreke
Open Journal of Business and Management
Vol.13 No.2
, March 17, 2025
DOI:
10.4236/ojbm.2025.132061
2,975
Downloads
45,061
Views
Citations
Research on Internet Consumer Financial Products Usage Intention—Taking College Students as an Example
(Articles)
Yexin Cai
Journal of Financial Risk Management
Vol.6 No.4
, December 20, 2017
DOI:
10.4236/jfrm.2017.64027
1,700
Downloads
4,262
Views
Citations
Online Reservation Abandonment: How to Bridge the Gap between the Original Intention and the Actual Behavior?
(Articles)
Mohamed Nabil Mzoughi
,
Anissa Negra
,
Aïcha Habacha
American Journal of Industrial and Business Management
Vol.2 No.3
, June 15, 2012
DOI:
10.4236/ajibm.2012.23012
5,599
Downloads
11,641
Views
Citations
The Impact of Characteristics of B2C Retailer on Purchasing Intention—Based on TAM Model
(Articles)
Qinchang Zhu
Open Journal of Business and Management
Vol.4 No.4
, October 31, 2016
DOI:
10.4236/ojbm.2016.44076
2,736
Downloads
7,737
Views
Citations
A Review on Returnless Refunds in E-Commerce Retailing: Sales through Leniency
(Articles)
Guilherme Rodrigues dos Santos
,
Ekaterina Koromyslova
iBusiness
Vol.12 No.2
, June 29, 2020
DOI:
10.4236/ib.2020.122005
1,036
Downloads
4,015
Views
Citations
Perceived Risk versus Perceived Value for Money: Assessing Online Retail Shopping Behavior among Ghanaians
(Articles)
Gideon Buernartey Boyetey
,
Samuel Antwi
iBusiness
Vol.13 No.3
, August 9, 2021
DOI:
10.4236/ib.2021.133008
1,003
Downloads
4,653
Views
Citations
Evaluating the Impact of Storytelling Ads on Consumer Purchase Intention
(Articles)
Sujata Joshi
,
Menachem Domb
,
Barshekee Chanda
,
Amit Bais
Journal of Service Science and Management
Vol.15 No.1
, January 30, 2022
DOI:
10.4236/jssm.2022.151002
2,088
Downloads
10,721
Views
Citations
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