Brand Valuation - Articles - Scientific Research Publishing

A Review of Brand Valuation Method (Articles)

Jiangwen Huang

Journal of Service Science and Management Vol.8 No.1, February 4, 2015

DOI: 10.4236/jssm.2015.81008 11,053 Downloads 15,276 Views Citations
Analysis of Factors Influencing the Strategic Choice of Brand Architecture (Articles)

Cancan Lu

Open Journal of Social Sciences Vol.2 No.9, August 26, 2014

DOI: 10.4236/jss.2014.29005 7,258 Downloads 9,665 Views Citations
Analysis of the Value of Brand Equity from the Perspective of Consumer Psychology (Articles)

Lintong Jiao

Open Journal of Social Sciences Vol.6 No.12, December 17, 2018

DOI: 10.4236/jss.2018.612007 1,787 Downloads 4,449 Views Citations
Connecting Perceived Brand Quality to Loyalty: The Satisfaction Acts as Mediator of Smartphone Brand (Articles)

Sothea Hill, Sothan Yoeung

Open Journal of Business and Management Vol.12 No.6, November 7, 2024

DOI: 10.4236/ojbm.2024.126202 414 Downloads 2,897 Views Citations
Discounted Cash Flow Model to Assess Company Value and Risk Considering Potential Synergistic Mergers and Breakups (Articles)

Patrice Gélinas

Journal of Mathematical Finance Vol.15 No.2, May 6, 2025

DOI: 10.4236/jmf.2025.152010 164 Downloads 1,178 Views Citations
Consumers’ Perceived Brand Aspiration and Its Impact on Intention to Pay Price Premium: Moderating Role of Brand Jealousy (Articles)

S. Sreejesh

Theoretical Economics Letters Vol.5 No.2, April 20, 2015

DOI: 10.4236/tel.2015.52033 8,365 Downloads 12,471 Views Citations
Research on the Influence of Conflicting Brand Crisis Information on Consumers’ Brand Attitude (Articles)

Jiuqun He

American Journal of Industrial and Business Management Vol.6 No.5, May 19, 2016

DOI: 10.4236/ajibm.2016.65056 2,590 Downloads 4,715 Views Citations
RETRACTED:The Influence Factors of Brand Loyalty: Mobile Phone Industry (Articles)

Zyeinyelkhaan Khundyz

American Journal of Industrial and Business Management Vol.8 No.6, June 27, 2018

DOI: 10.4236/ajibm.2018.86108 2,061 Downloads 7,128 Views Citations
The Effect of Drama Types and Brand Familiarity on Brand Attitude in Brand Placement (Articles)

Ziying Liu, Ding Pan, Ya Xu

American Journal of Industrial and Business Management Vol.9 No.3, March 14, 2019

DOI: 10.4236/ajibm.2019.93033 1,519 Downloads 3,119 Views Citations
Analysis of the Problems, Causes and Countermeasures in the Brand Construction of the Postgraduate Entrance Examination Institutions (Articles)

Yuanle Cheng, Hai Hu

Open Journal of Business and Management Vol.8 No.2, January 16, 2020

DOI: 10.4236/ojbm.2020.82025 1,474 Downloads 3,090 Views Citations
Effect of Packaging on Perceived Quality and Brand Loyalty: The Mediating Role of Brand Association in Over-the-Counter Market (Articles)

John Mensah, Peter Kwasi Oppong, Matilda Addae

Open Journal of Business and Management Vol.10 No.1, January 18, 2022

DOI: 10.4236/ojbm.2022.101018 5,549 Downloads 41,223 Views Citations
The Market Effects of Patent Litigation (Articles)

Matthew D. Henry

Technology and Investment Vol.4 No.1, February 26, 2013

DOI: 10.4236/ti.2013.41007 7,080 Downloads 10,826 Views Citations
Reallocating the Right to Choose the Delivery Grade in Futures Markets (Articles)

Shantaram Hegde, Sankarshan Basu, Sunil K. Parameswaran

Theoretical Economics Letters Vol.9 No.4, March 29, 2019

DOI: 10.4236/tel.2019.94048 1,052 Downloads 2,183 Views Citations
This article belongs to the Special Issue on Financial Derivatives
Characterization and Valuation of a Clay Soil Sampled in Londéla-Kayes in the Republic of Congo (Articles)

Roger Makosso Voula, Flora Zita Mpissi Diamouangana, Joseph-Marie Moutou, Vivien Igore Banzouzi Samba, Mozalin Paul Foutou, Julien Placide Ngoma

Journal of Minerals and Materials Characterization and Engineering Vol.9 No.2, February 10, 2021

DOI: 10.4236/jmmce.2021.92009 636 Downloads 2,058 Views Citations
Characterization of the Clay Collected in the Locality of Dolisie in Congo-Brazzaville (Articles)

Rarahu Nursie Mboho Oba, Grace Mazel Ifo, Erman Eloge Nzaba Madila, Flora Zita Mpissi Diamouangana, Thierry Vila, Mozalin Paul Foutou, Joseph-Marie Moutou

Journal of Minerals and Materials Characterization and Engineering Vol.10 No.2, February 11, 2022

DOI: 10.4236/jmmce.2022.102007 396 Downloads 1,613 Views Citations
Brand Relationships: A Personality-Based Approach (Articles)

Helena M. Nobre, Kip Becker, Carlos Brito

Journal of Service Science and Management Vol.3 No.2, June 29, 2010

DOI: 10.4236/jssm.2010.32026 11,245 Downloads 24,411 Views Citations
The Effect of In-Game Advertising in SNS on Brand Equity (Articles)

Jianhua Yang, Meizhen Zhang, Zhiqin Zou

Journal of Service Science and Management Vol.8 No.1, February 16, 2015

DOI: 10.4236/jssm.2015.81013 4,958 Downloads 7,383 Views Citations
Will Consumers’ Learning Motivation Affect Their Brand Loyalty? Research on Moderating Role of Brand Cognition (Articles)

Wen Li, Tian’e Fu, Ziying Huang

American Journal of Industrial and Business Management Vol.6 No.11, November 24, 2016

DOI: 10.4236/ajibm.2016.611101 3,548 Downloads 10,988 Views Citations
The Negative Effect of Brand Attachment: How Attachment Styles Help Explain Anti-Brand Behavior (Articles)

Yuan Yuan, Ming Lei

Open Journal of Business and Management Vol.5 No.1, January 5, 2017

DOI: 10.4236/ojbm.2017.51013 2,704 Downloads 5,825 Views Citations
Research on the Impact of Brand Experience on Brand Love (Articles)

Xi Zhang

American Journal of Industrial and Business Management Vol.9 No.4, April 18, 2019

DOI: 10.4236/ajibm.2019.94061 2,272 Downloads 5,519 Views Citations

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