Brand Product Quality - Articles - Scientific Research Publishing

Foreign Brand Admiration, Product Perceived Quality and Consumer Behaviour in Nigeria (Articles)

Alfa Abubakar, Hadiza Saidu Abubakar, Cross Ogohi Daniel

Open Journal of Business and Management Vol.11 No.5, September 27, 2023

DOI: 10.4236/ojbm.2023.115141 372 Downloads 1,687 Views Citations
Analysis of Factors Influencing the Strategic Choice of Brand Architecture (Articles)

Cancan Lu

Open Journal of Social Sciences Vol.2 No.9, August 26, 2014

DOI: 10.4236/jss.2014.29005 7,259 Downloads 9,667 Views Citations
Analysis of the Value of Brand Equity from the Perspective of Consumer Psychology (Articles)

Lintong Jiao

Open Journal of Social Sciences Vol.6 No.12, December 17, 2018

DOI: 10.4236/jss.2018.612007 1,787 Downloads 4,453 Views Citations
Connecting Perceived Brand Quality to Loyalty: The Satisfaction Acts as Mediator of Smartphone Brand (Articles)

Sothea Hill, Sothan Yoeung

Open Journal of Business and Management Vol.12 No.6, November 7, 2024

DOI: 10.4236/ojbm.2024.126202 414 Downloads 2,901 Views Citations
Current Situation, Problems and Countermeasures of Brand Construction of Agricultural Products in Hubei Province (Articles)

Ming Luo

Open Journal of Business and Management Vol.7 No.3, June 5, 2019

DOI: 10.4236/ojbm.2019.73081 1,506 Downloads 3,389 Views Citations
Analysis of the Problems, Causes and Countermeasures in the Brand Construction of the Postgraduate Entrance Examination Institutions (Articles)

Yuanle Cheng, Hai Hu

Open Journal of Business and Management Vol.8 No.2, January 16, 2020

DOI: 10.4236/ojbm.2020.82025 1,474 Downloads 3,097 Views Citations
Effect of Packaging on Perceived Quality and Brand Loyalty: The Mediating Role of Brand Association in Over-the-Counter Market (Articles)

John Mensah, Peter Kwasi Oppong, Matilda Addae

Open Journal of Business and Management Vol.10 No.1, January 18, 2022

DOI: 10.4236/ojbm.2022.101018 5,585 Downloads 41,415 Views Citations
Measuring the Impact of Product Placement Dimensions on Consumers’ Brand Recognition (Articles)

Hana Ayman Ghanem, Eiman Negm, Mona Arslan

Open Access Library Journal Vol.11 No.8, August 22, 2024

DOI: 10.4236/oalib.1111999 280 Downloads 2,229 Views Citations
Study on the Construction of Enterprise Quality Culture for Brand Strategy (Articles)

Zhi Gao, Jinfu Ye, Yi Huang

iBusiness Vol.4 No.3, September 28, 2012

DOI: 10.4236/ib.2012.43033 7,044 Downloads 11,823 Views Citations
Brand Equity and Brand Loyalty in the Internet Banking Context: FIMIX-PLS Market Segmentation (Articles)

Sandra Maria Correia Loureiro, Francisco Javier Miranda

Journal of Service Science and Management Vol.4 No.4, December 7, 2011

DOI: 10.4236/jssm.2011.44054 13,505 Downloads 23,601 Views Citations
Exploring the Nexus between Packaging, Quality, Equity and Loyalty in Drug Industry (Articles)

Peter Kwasi Oppong, Joseph Owusu, Paul Hammond, Edmond Amissah

Open Journal of Business and Management Vol.10 No.5, September 7, 2022

DOI: 10.4236/ojbm.2022.105121 403 Downloads 1,703 Views Citations
The NOTHING ELSE Brand: A Case Study (Articles)

Dave Brown, Bruce Donaldson, Andrew Parsons, Deborah Macrae, John Kelleher, Mary Yan, Elaine Rush

Food and Nutrition Sciences Vol.6 No.3, March 11, 2015

DOI: 10.4236/fns.2015.63033 3,989 Downloads 5,805 Views Citations
Innovation Research on the Marketing Model of Light Luxury Jewelry (Articles)

Yajing Gao, Yi Yin, Jiayi Li, Chenggang Li

Journal of Service Science and Management Vol.17 No.3, June 27, 2024

DOI: 10.4236/jssm.2024.173014 333 Downloads 2,047 Views Citations
Research on the Synergistic Mechanism of Railway Passenger Service Quality Improvement from the Perspective of Brand Leadership
—A Case Study of the “Yuecai” EMU Service Brand (Articles)

Jing Wu

Open Journal of Applied Sciences Vol.15 No.12, December 29, 2025

DOI: 10.4236/ojapps.2025.1512273 40 Downloads 239 Views Citations
Effect of Service Quality and Brand Image on Repurchase Intention through Word of Mouth at Budget Hotels Airy Rooms (Articles)

Heri Prabowo, Widji Astuti, Harianto Respati

Open Journal of Business and Management Vol.8 No.1, December 23, 2019

DOI: 10.4236/ojbm.2020.81012 4,823 Downloads 10,049 Views Citations
This article belongs to the Special Issue on Consumer Behavior, Business and Marketing
The Impact of Cause-Related Marketing Strategies on Switching Intentions: An Applied Study on Private Education Service (Articles)

Mona Abdelreheem, Mohamed A. Ragheb, Passent Tantawi

Open Access Library Journal Vol.8 No.7, July 12, 2021

DOI: 10.4236/oalib.1107489 333 Downloads 1,571 Views Citations
Investigation of Factors That Affecting on Customer Loyalty in Banking Sector in Egypt (Articles)

Mohamed Refat Mahfouz, Monika Fayez, Ahmed Moussa ElSamadicy

Open Access Library Journal Vol.12 No.2, February 26, 2025

DOI: 10.4236/oalib.1112891 141 Downloads 1,274 Views Citations
A Model for Software Product Quality Prediction (Articles)

Brijendra Singh, Suresh Prasad Kannojia

Journal of Software Engineering and Applications Vol.5 No.6, June 19, 2012

DOI: 10.4236/jsea.2012.56046 6,459 Downloads 11,408 Views Citations
Research and Development Cooperation between Rivals: A Novel Motive beyond New Knowledge (Articles)

Le Duc Niem

Technology and Investment Vol.2 No.1, February 25, 2011

DOI: 10.4236/ti.2011.21006 5,297 Downloads 8,962 Views Citations
The Strategic Entry Behavior Choices of Firms under Minimum Quality Standard (Articles)

Huishuang He

Theoretical Economics Letters Vol.4 No.9, December 1, 2014

DOI: 10.4236/tel.2014.49098 5,022 Downloads 6,161 Views Citations

First <12 3 ...>Last

	[email protected]
	+86 18163351462 (WhatsApp)
	1655362766
	SCIRP WeChat

All	Title	Abstract	Keywords
DOI	Author	Journal	Affiliation
ISSN	Subject

	[email protected]
	+86 18163351462(WhatsApp)
	1655362766

	Paper Publishing WeChat

Browse Subjects

Publish with us

Home

About SCIRP

Service

Policies