Brand Marketing - Articles - Scientific Research Publishing

Analysis of the Problems, Causes and Countermeasures in the Brand Construction of the Postgraduate Entrance Examination Institutions (Articles)

Yuanle Cheng, Hai Hu

Open Journal of Business and Management Vol.8 No.2, January 16, 2020

DOI: 10.4236/ojbm.2020.82025 1,474 Downloads 3,097 Views Citations
Brand Attitude Process of Pop-Up Ads Used in Digital Marketing (Articles)

Osman Yetkin, Murat Basal

Open Journal of Social Sciences Vol.12 No.4, April 19, 2024

DOI: 10.4236/jss.2024.124011 363 Downloads 2,166 Views Citations
Private Branding Analysis with the Intervention of Marketing Efforts on Channel Competition (Articles)

Ding Yuan

American Journal of Industrial and Business Management Vol.6 No.2, February 26, 2016

DOI: 10.4236/ajibm.2016.62015 4,795 Downloads 6,750 Views Citations
The Study of Temple Tourism Brand Marketing—Taking Guangxiao Temple as an Example (Articles)

Mingzhu Liang, Mingsen Wang, Songjun Xu

Chinese Studies Vol.5 No.3, August 10, 2016

DOI: 10.4236/chnstd.2016.53010 2,699 Downloads 5,900 Views Citations
Efficacy of Facebook Fans: Can They Influence Perception of the Brand? (Articles)

Mike Behan

Open Journal of Business and Management Vol.2 No.4, September 18, 2014

DOI: 10.4236/ojbm.2014.24033 5,370 Downloads 8,262 Views Citations
Improving Competitive Advantage of Chinese Sports Brand through Brand Management (Articles)

Chuming Hu

Modern Economy Vol.6 No.4, April 17, 2015

DOI: 10.4236/me.2015.64045 6,934 Downloads 10,235 Views Citations
The Effect of Social Media Marketing on Brand Awareness through Facebook: An Individual-Based Perspective of Mobile Services Sector in Egypt (Articles)

Hana Othman ElAydi

Open Access Library Journal Vol.5 No.10, October 29, 2018

DOI: 10.4236/oalib.1104977 5,128 Downloads 46,626 Views Citations
Exploration of Garment Enterprise Marketing Model Based on “New Retail” (Articles)

Lu Ge, Chenggang Li

Modern Economy Vol.10 No.1, January 18, 2019

DOI: 10.4236/me.2019.101016 2,072 Downloads 4,192 Views Citations
The Impact of Marketing Mix Elements on Brand Loyalty towards Speech Therapy in Health Science Industry Malaysia (Articles)

Masri bin Abdul Lasi, Tan Cheng Man

American Journal of Industrial and Business Management Vol.10 No.9, September 18, 2020

DOI: 10.4236/ajibm.2020.109100 1,517 Downloads 5,555 Views Citations
Innovation Research on the Marketing Model of Light Luxury Jewelry (Articles)

Yajing Gao, Yi Yin, Jiayi Li, Chenggang Li

Journal of Service Science and Management Vol.17 No.3, June 27, 2024

DOI: 10.4236/jssm.2024.173014 333 Downloads 2,046 Views Citations
Evaluating the Impact of Storytelling Ads on Consumer Purchase Intention (Articles)

Sujata Joshi, Menachem Domb, Barshekee Chanda, Amit Bais

Journal of Service Science and Management Vol.15 No.1, January 30, 2022

DOI: 10.4236/jssm.2022.151002 2,046 Downloads 10,501 Views Citations
A Survey of the Effect of Social Media Marketing on Online Shopping of Customers by Mediating Variables (Articles)

Alireza Mohammadpour, Taher Roshandel Arbatani, Tahmoures Hassan Gholipour, Fereshteh Farzianpour, Shadi Hosseini

Journal of Service Science and Management Vol.7 No.5, October 31, 2014

DOI: 10.4236/jssm.2014.75034 21,253 Downloads 29,680 Views Citations
Does Environmental Innovation Produce License: A Customer-Based Brand Equity Perspective? (Articles)

Qiong Yao, Heng Fang

American Journal of Industrial and Business Management Vol.8 No.1, January 19, 2018

DOI: 10.4236/ajibm.2018.81007 1,156 Downloads 2,477 Views Citations
Effects of Social Media Marketing on Brand Awareness Based on the Stimulus Organism Response Model in Developing Countries (Articles)

Inonge Lilembalemba, Jackson Phiri

Open Journal of Business and Management Vol.12 No.1, January 31, 2024

DOI: 10.4236/ojbm.2024.121035 1,033 Downloads 6,330 Views Citations
Exploring the Evolution of Brand Loyalty in the Age of Social Media (Articles)

Muhammed Zakir Hossain, Habiba Kibria

Journal of Service Science and Management Vol.17 No.3, June 5, 2024

DOI: 10.4236/jssm.2024.173011 1,075 Downloads 10,143 Views Citations
Social Media Influence on Millennials Purchase Behaviour of Coca-Cola and Pepsi Carbonated Soft Drink (Articles)

Tolulope Ajibade, Donia Waseem

Open Journal of Business and Management Vol.12 No.4, June 12, 2024

DOI: 10.4236/ojbm.2024.124110 664 Downloads 4,456 Views Citations
Consumer Behavior of Firestone Liberia (Articles)

Yealu G. Kogar, Jihong Shao

Open Access Library Journal Vol.12 No.3, March 20, 2025

DOI: 10.4236/oalib.1113011 115 Downloads 794 Views Citations
Research on Apple’s Social Media Marketing Strategies: Focus on the Improvement of the iPhone 15 Launch (Articles)

Gomes Naurio Alfredo Jeremias, Lei Zhang

Open Access Library Journal Vol.12 No.6, June 27, 2025

DOI: 10.4236/oalib.1113641 245 Downloads 4,473 Views Citations
Reinventing Ultra-Fast Fashion: Strategic Growth Recommendations for SHEIN’s Sustainable Brand Development (Articles)

Monique Cheuk Nam Siu, Sunny Ubale

Open Journal of Business and Management Vol.13 No.4, July 29, 2025

DOI: 10.4236/ojbm.2025.134154 304 Downloads 2,985 Views Citations
The Role of Subscription Services in Building Long-Term Customer Loyalty (Articles)

Artur Tatevosian

American Journal of Industrial and Business Management Vol.15 No.11, October 31, 2025

DOI: 10.4236/ajibm.2025.1511084 103 Downloads 631 Views Citations

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