Brand Managing Company - Articles - Scientific Research Publishing

Software Project Visualization Using Task Oriented Metaphors (Articles)

Amaia Aguirregoitia, José Javier Dolado Cosín, Concepción Presedo

Journal of Software Engineering and Applications Vol.3 No.11, November 29, 2010

DOI: 10.4236/jsea.2010.311119 5,525 Downloads 11,296 Views Citations
Analysis of Factors Influencing the Strategic Choice of Brand Architecture (Articles)

Cancan Lu

Open Journal of Social Sciences Vol.2 No.9, August 26, 2014

DOI: 10.4236/jss.2014.29005 7,259 Downloads 9,667 Views Citations
For the Management of the “Infodemic” during the Covid-19 Pandemic in the DRC, What Lessons Could Be Learned? (Articles)

Gabriel Vodiena Nsakala, Blondelle Ntadisa Mpembele

Open Journal of Social Sciences Vol.13 No.3, March 26, 2025

DOI: 10.4236/jss.2025.133045 69 Downloads 490 Views Citations
Analysis of the Value of Brand Equity from the Perspective of Consumer Psychology (Articles)

Lintong Jiao

Open Journal of Social Sciences Vol.6 No.12, December 17, 2018

DOI: 10.4236/jss.2018.612007 1,787 Downloads 4,452 Views Citations
Connecting Perceived Brand Quality to Loyalty: The Satisfaction Acts as Mediator of Smartphone Brand (Articles)

Sothea Hill, Sothan Yoeung

Open Journal of Business and Management Vol.12 No.6, November 7, 2024

DOI: 10.4236/ojbm.2024.126202 414 Downloads 2,901 Views Citations
Consumers’ Perceived Brand Aspiration and Its Impact on Intention to Pay Price Premium: Moderating Role of Brand Jealousy (Articles)

S. Sreejesh

Theoretical Economics Letters Vol.5 No.2, April 20, 2015

DOI: 10.4236/tel.2015.52033 8,366 Downloads 12,475 Views Citations
Research on the Influence of Conflicting Brand Crisis Information on Consumers’ Brand Attitude (Articles)

Jiuqun He

American Journal of Industrial and Business Management Vol.6 No.5, May 19, 2016

DOI: 10.4236/ajibm.2016.65056 2,591 Downloads 4,720 Views Citations
RETRACTED:The Influence Factors of Brand Loyalty: Mobile Phone Industry (Articles)

Zyeinyelkhaan Khundyz

American Journal of Industrial and Business Management Vol.8 No.6, June 27, 2018

DOI: 10.4236/ajibm.2018.86108 2,061 Downloads 7,128 Views Citations
The Effect of Drama Types and Brand Familiarity on Brand Attitude in Brand Placement (Articles)

Ziying Liu, Ding Pan, Ya Xu

American Journal of Industrial and Business Management Vol.9 No.3, March 14, 2019

DOI: 10.4236/ajibm.2019.93033 1,520 Downloads 3,121 Views Citations
Analysis of the Problems, Causes and Countermeasures in the Brand Construction of the Postgraduate Entrance Examination Institutions (Articles)

Yuanle Cheng, Hai Hu

Open Journal of Business and Management Vol.8 No.2, January 16, 2020

DOI: 10.4236/ojbm.2020.82025 1,474 Downloads 3,097 Views Citations
Effect of Packaging on Perceived Quality and Brand Loyalty: The Mediating Role of Brand Association in Over-the-Counter Market (Articles)

John Mensah, Peter Kwasi Oppong, Matilda Addae

Open Journal of Business and Management Vol.10 No.1, January 18, 2022

DOI: 10.4236/ojbm.2022.101018 5,581 Downloads 41,398 Views Citations
Comparison of CSR Activities between Global Construction Companies and Malaysian Construction Companies (Articles)

Byung Gyoo Kang, Hussam Uddin Ahmad, Boon Hoe Goh, Myung Kyu Song

Open Journal of Social Sciences Vol.3 No.7, July 14, 2015

DOI: 10.4236/jss.2015.37016 4,926 Downloads 7,023 Views Citations
The Metro Project Construction Safety Risk Managing System of GMC (Articles)

Guangwu Liu, Fengxia Luo, Gang Zeng

Open Journal of Safety Science and Technology Vol.4 No.1, March 11, 2014

DOI: 10.4236/ojsst.2014.41005 8,771 Downloads 12,374 Views Citations
Critical Reflection about Knowledge Management in a Participatory Planning, Monitoring & Evaluation Course (Articles)

Alberto Un Jan, Vilma Contreras

Voice of the Publisher Vol.2 No.1, March 24, 2016

DOI: 10.4236/vp.2016.21001 2,948 Downloads 4,530 Views Citations
Managing Health Risks during the Balkans Floods (Articles)

Vladimir Kendrovski, Franziska Matthies, Goran Cerkez, Maja Dragosavac, Dragana Dimitrijevic, Milan Rancic, Elizabet Paunovic, Oliver Schmoll, Bettina Menne

American Journal of Climate Change Vol.6 No.4, November 13, 2017

DOI: 10.4236/ajcc.2017.64030 1,213 Downloads 2,574 Views Citations
Conflict De-Escalation: Workplace Training (Articles)

Richard Skiba

Open Journal of Social Sciences Vol.8 No.7, July 15, 2020

DOI: 10.4236/jss.2020.87013 1,339 Downloads 6,933 Views Citations
Effects of Performance Management on Productivity in National Institute for Social Security in Burundi (Articles)

Jerome Ndakanwa, Willy Marcell Ndayitwayeko, Desire Manirakiza, Anaclet Nzohabonayo

Open Journal of Social Sciences Vol.12 No.7, July 29, 2024

DOI: 10.4236/jss.2024.127036 213 Downloads 1,317 Views Citations
Brand Relationships: A Personality-Based Approach (Articles)

Helena M. Nobre, Kip Becker, Carlos Brito

Journal of Service Science and Management Vol.3 No.2, June 29, 2010

DOI: 10.4236/jssm.2010.32026 11,245 Downloads 24,412 Views Citations
A Review of Brand Valuation Method (Articles)

Jiangwen Huang

Journal of Service Science and Management Vol.8 No.1, February 4, 2015

DOI: 10.4236/jssm.2015.81008 11,053 Downloads 15,279 Views Citations
The Effect of In-Game Advertising in SNS on Brand Equity (Articles)

Jianhua Yang, Meizhen Zhang, Zhiqin Zou

Journal of Service Science and Management Vol.8 No.1, February 16, 2015

DOI: 10.4236/jssm.2015.81013 4,958 Downloads 7,383 Views Citations

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