Fashion Brand - Articles - Scientific Research Publishing

Fashion and Brand Awareness: An Evidence-Based Approach to the Analysis of Distinctive Elements in Communication (Articles)

Giovanni Maria Conti, Alessandra Mazzola, Martina Motta, Margherita Pillan

Journal of Textile Science and Technology Vol.6 No.4, November 4, 2020

DOI: 10.4236/jtst.2020.64015 1,066 Downloads 5,230 Views Citations
Analysis on the Membership Management of a Fashion Brand by Big Data Technology (Articles)

Jiaye Huang

American Journal of Industrial and Business Management Vol.9 No.10, October 28, 2019

DOI: 10.4236/ajibm.2019.910126 1,166 Downloads 2,692 Views Citations
Impact of Fashion Trends on Visual Merchandising for Promoting Fashion Apparel Brands (Articles)

Sonkar Pratap Akhilendra, Muthusamy Aravendan

Journal of Service Science and Management Vol.16 No.4, August 16, 2023

DOI: 10.4236/jssm.2023.164025 707 Downloads 5,632 Views Citations
A Review on Apparel Fashion Trends, Visual Merchandising and Fashion Branding (Articles)

Sonkar P. Akhilendra, Muthusamy Aravendan

Intelligent Information Management Vol.15 No.3, May 9, 2023

DOI: 10.4236/iim.2023.153007 1,296 Downloads 8,506 Views Citations
Reinventing Ultra-Fast Fashion: Strategic Growth Recommendations for SHEIN’s Sustainable Brand Development (Articles)

Monique Cheuk Nam Siu, Sunny Ubale

Open Journal of Business and Management Vol.13 No.4, July 29, 2025

DOI: 10.4236/ojbm.2025.134154 359 Downloads 3,322 Views Citations
Fiscal Aspects of the Fashion Industry: The Big Four Global Capitals and the Nigerian Equivalent (Articles)

Panle Agwom Ruth

Open Journal of Social Sciences Vol.9 No.9, September 13, 2021

DOI: 10.4236/jss.2021.99017 494 Downloads 3,659 Views Citations
The Interdependence between the Demand of Fashion Industry and the Function of Fashion Education (Articles)

Shiyuan Cheng

American Journal of Industrial and Business Management Vol.8 No.4, April 30, 2018

DOI: 10.4236/ajibm.2018.84073 1,575 Downloads 4,861 Views Citations
The Transformation of Japanese Street Fashion between 2006 and 2011 (Articles)

Aliyaapon Jiratanatiteenun, Chiyomi Mizutani, Saori Kitaguchi, Tetsuya Sato, Kanji Kajiwara

Advances in Applied Sociology Vol.2 No.4, December 25, 2012

DOI: 10.4236/aasoci.2012.24038 13,311 Downloads 25,290 Views Citations
Analysis of Factors Influencing the Strategic Choice of Brand Architecture (Articles)

Cancan Lu

Open Journal of Social Sciences Vol.2 No.9, August 26, 2014

DOI: 10.4236/jss.2014.29005 7,306 Downloads 9,769 Views Citations
Analysis of the Value of Brand Equity from the Perspective of Consumer Psychology (Articles)

Lintong Jiao

Open Journal of Social Sciences Vol.6 No.12, December 17, 2018

DOI: 10.4236/jss.2018.612007 1,844 Downloads 4,538 Views Citations
Connecting Perceived Brand Quality to Loyalty: The Satisfaction Acts as Mediator of Smartphone Brand (Articles)

Sothea Hill, Sothan Yoeung

Open Journal of Business and Management Vol.12 No.6, November 7, 2024

DOI: 10.4236/ojbm.2024.126202 456 Downloads 3,019 Views Citations
Trend Appropriation and the Bosae System (Articles)

Alahna Kim, Michael Hurt

Open Journal of Social Sciences Vol.13 No.8, August 13, 2025

DOI: 10.4236/jss.2025.138017 121 Downloads 490 Views Citations
The Liames of Dressing in the Technological Age: Human-Computer Interactions and the Wearables (Articles)

A.C.S. Gonçalves, Dib Junior Karam, Suzana Avelar

Journal of Textile Science and Technology Vol.6 No.4, November 16, 2020

DOI: 10.4236/jtst.2020.64016 562 Downloads 1,745 Views Citations
Consumers’ Perceived Brand Aspiration and Its Impact on Intention to Pay Price Premium: Moderating Role of Brand Jealousy (Articles)

S. Sreejesh

Theoretical Economics Letters Vol.5 No.2, April 20, 2015

DOI: 10.4236/tel.2015.52033 8,427 Downloads 12,618 Views Citations
Research on the Influence of Conflicting Brand Crisis Information on Consumers’ Brand Attitude (Articles)

Jiuqun He

American Journal of Industrial and Business Management Vol.6 No.5, May 19, 2016

DOI: 10.4236/ajibm.2016.65056 2,620 Downloads 4,785 Views Citations
RETRACTED:The Influence Factors of Brand Loyalty: Mobile Phone Industry (Articles)

Zyeinyelkhaan Khundyz

American Journal of Industrial and Business Management Vol.8 No.6, June 27, 2018

DOI: 10.4236/ajibm.2018.86108 2,097 Downloads 7,182 Views Citations
The Effect of Drama Types and Brand Familiarity on Brand Attitude in Brand Placement (Articles)

Ziying Liu, Ding Pan, Ya Xu

American Journal of Industrial and Business Management Vol.9 No.3, March 14, 2019

DOI: 10.4236/ajibm.2019.93033 1,559 Downloads 3,191 Views Citations
Analysis of the Problems, Causes and Countermeasures in the Brand Construction of the Postgraduate Entrance Examination Institutions (Articles)

Yuanle Cheng, Hai Hu

Open Journal of Business and Management Vol.8 No.2, January 16, 2020

DOI: 10.4236/ojbm.2020.82025 1,497 Downloads 3,146 Views Citations
Effect of Packaging on Perceived Quality and Brand Loyalty: The Mediating Role of Brand Association in Over-the-Counter Market (Articles)

John Mensah, Peter Kwasi Oppong, Matilda Addae

Open Journal of Business and Management Vol.10 No.1, January 18, 2022

DOI: 10.4236/ojbm.2022.101018 5,945 Downloads 43,770 Views Citations
Brand Relationships: A Personality-Based Approach (Articles)

Helena M. Nobre, Kip Becker, Carlos Brito

Journal of Service Science and Management Vol.3 No.2, June 29, 2010

DOI: 10.4236/jssm.2010.32026 11,302 Downloads 24,509 Views Citations

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