Recently, a series of internet financial products were launched by many internet companies and fund management companies, which attracted a lot of investors’ attention. Yu Ebao is one of these products. Yu Ebao was a balance value-added service built by the third party payment platform Alipay, which was launched in June 13, 2013. Essentially, it is a monetary fund launched by the Alipay cooperated with the Tianhong Asset Management Company. The users will access certain benefits by transferring the money to Yu Ebao. Due to that fact that its yield was higher than the bank current deposit interest rate, and the account funds could be used for online shopping or transferring at any time, it attracted a large number of young people fascinated in online shopping. As of February 27, 2014, Yu Ebao user amount has exceeded 81 million, and its asset size was larger than 5 hundred billion.

The yield of Yu Ebao was increased steadily since its launch (Figure 1), even broke through 6.7%, and lasted for 10 days long. However, nothing gold can stay, at the beginning of 2014, major banks had teamed up with other fund companies to launch their own internet financial products. Besides, under the pressure of other like products which came from Baidu and Jingdong companies, the yield of Yu Ebao was all the way down after the

peak.

On the day of February 21, 2014, Wenxin Niu whom is the chief executive editor and chief commentator of CCTV security information channel, accused that Yu Ebao was a “vampire” lying on the bank, a typical “financial parasite”, and advocated to ban this product. Niu’s comment was reported by many authoritative media, and sent shock waves throughout the internet. Because of this, the yield of Yu Ebao fallen sharply. Even though on March 4, Xiaochuan Zhou, president of the people’s bank of China, indicated that they won’t ban the Yu Ebao, that’s unable to block the yield decline. Based on the background above, we regarded Niu’s comment as the intervention, applying the intervention analysis model to analyze and predict the trend of seven-day annualized yield, quantitatively studying its running track.

The intervention analysis model is proposed by Box and Tiao, professors of University of Wisconsin, department of statistics [1] . Intervention analysis is to evaluate the impacts of policy events or emergency on the economic environment and process from the angle of quantitative analysis [2] . The intervention parameters fall into two categories, continuous and transitory. The continuous parameter refers that the intervention event still affects the changes after the moment T. The basic variable of intervention analysis model is the intervention variable, i.e.

The intervention model is, where represents the unknown parameter of the intervention

effect strength, represents the intervention duration, B is delay operator.

Four kinds of intervention type concluded as below:

1) The influence of intervention appears all of a sudden, and continues for a long time;

2) The influence of intervention appears gradually, and continues for a long time;

3) The intervention occurs suddenly, and the influence is temporary;

4) The intervention occurs gradually, and the influence is temporary.

There are four steps to modeling the intervention analysis model. First of all, we construct a univariate time series model by using the data before intervention, then applying the model to make the prediction, the prediction data we get is without intervention. Secondly, with the real value minus the predicted value, the difference is the intervention value. Then we estimate the parameter of the intervention model. Thirdly, we combine the real data before the intervention and the prediction data which came from the intervention model as a complete data. Then we construct another univariate time series model. At last, with the last univariate time series model and the intervention model, the combination is the final intervention analysis model.

There are a lot of factors affecting the financial product yield [3] . The direct factors include national polity, rate changing, the company’s own development, etc. The indirect factors include economic environment, comment, especially the famous scholars’ comment, which will first affect the investors’ psychology. Then the investors

will make their own choices to enter or exit the market according to the good or bad news; what’s more, that will affect yield of the product. Through the intervention analysis model, we fitted the impact of “ban Yu Ebao” comment on its yield accurately.

Yu Ebao as a monetary fund product, is restricted by the deposit rate of the bank, so that its yield won’t never keep on the high level [4] . Dengfeng Wang, fund manager of the Tianhong asset management company, explained that the reason why the yield was so high is that the money is in short supply at the end of the year and before the Spring Festival, so the investors who invest the monetary fund enjoyed a higher income. But after the Spring Festival, the money supply tension reduced, the yield of Yu Ebao is returned to the normal level. Therefore, though Niu’s comment was not the most important cause of the decline of the yield, with the analysis above, its effects cannot be ignored [5] .

This paper only considered the linear and curve regression model when we constructed the model. We haven’t considered applying some general time series model, such as ARIMA model, ARCH model, etc. So in the future research work, we will apply more types of model and compare their fitting effect.

This work was jointly supported by the National Social Science Fund (No. 13BTJ009).