The management of resorts is not only exerting too much effort in overseeing their business, thinking the new attraction to introduce and making their amenities and facilities even better. Today, they are also focused on performing their Corporate Social Responsibilities. The study presented the Corporate Social Responsibilities of selected resorts in Cabanatuan City. The study aimed to assess different aspects of CSR such as social, ecological and economic aspects of the resorts along with determining the problems that hinder the resorts in doing their Corporate Social Responsibilities. The descriptive method of research was utilized and the normative survey technique was used for gathering data. The questionnaire served as an instrument for collecting data. Randomly selected employees of three selected resorts in Cabanatuan City were taken as respondents. Descriptive statistics such as weighted mean and percentages were the statistical tools used in analyzing and interpreting the research data. Findings showed that in general, employees had assessed their resorts’ CSR as evident in terms of social aspect concerning health and safety, ecological and economic aspects. Lack of time, unavailability of technology, lack of fund and lack of employee motivation were identified to be the top problems of resorts’ management in doing their CSR programs. It was concluded that the selected resorts in Cabanatuan City have included CSR in their operations. It is recommended that resorts must extend their CSR activities in the community and other stakeholders.
Resort industry in the Philippines is booming and because it is a tropical country, resorts have a high demand especially during the summer season. In fact, in 2017, the travel and tourism sector contributed a total of P3.35 trillion to the Philippine economy [
Resorts are avenue not just for a chance to relax and unwind after working hard [
“Cabanatuan City is a 1st class city in the province of Nueva Ecija, Philippines. According to the Census of a population (2015) as cited by the authors in [
It is good to note that these resorts are offering different services to their customers. In addition, they are also paying attention to the welfare of their employees as well as doing their role in conserving the environment, preserving the culture and enhancing the economy. Indeed, these resorts are now equipped with the awareness on the importance of performing their corporate social responsibilities in order for them to succeed. This is also the reason why the tourism and hospitality industry claims to embrace the concept of corporate social responsibility [
To further validate the importance of such a strategy, CSR has become a mainstay in many corporations’ public relations campaign battery. Actually, it has increasingly become an issue in the business world and more and more companies are getting attentive to it. Companies which are engaged in Corporate Social Responsibility would often prefer to claim that they work on sustainable development [
There is growing evidence that a company’s CSR activities comprise a legitimate, compelling and increasingly important way to attract and retain good employees [
Numbers of studies about companies’ CSR have already been conducted. Despite its growing importance, resort businesses’ CSR remains an under-researched area. A study that addresses this research gap is, therefore, necessary hence; the need for this study was realized. It described the CSR of selected resorts in Cabanatuan City in social, economic and ecological aspects. Likewise, this research analyzed the problems that hinder the selected resorts in doing their Corporate Social Responsibilities.
The study used the descriptive method of research in an attempt to analyze and interpret the Corporate Social Responsibility of three Selected Resorts in Cabanatuan City. According to [
Most of the resort employees belonged to ages 21 to 30. Majority of them were male, high school graduates, receiving a monthly salary of P4000 to P5000 and served their companies for less than 10 years. This only denotes that the majority of the resort’s employees were male young adults. It is further noticed that the monthly salary of the employees is below the minimum wage of P400.00 per day for non-agriculture worker (Wage Order No. RBIII-2, 2018).
Item number 6 got the highest weighted mean of 4.04 and was rated “very often” (
It is very apparent from the results that management of these resorts do not have specific compensation structure as regards to the salaries and wages of their employees since they are not regularly following the regional wage rates. Additionally, employees are sometimes involved in decision-making processes. Notwithstanding the fact that involving employees in the decision-making the process not only empowers them to contribute to the success of an organization but also saves the company time and money, in increased productivity and reduced outsourcing [
When it comes to health and safety, items number 2 and 5 got the highest ranks with a weighted mean of 4.81 and 4.68, respectively and were rated “always” (
| Items | WM | Description | Rank |
|---|---|---|---|
| 1) Management has suitable arrangements for health, safety, and welfare that provides sufficient protection to its employees | 2.83 | Often | 6 |
| 2) Management provides the employees all necessary benefits prescribed by the law | 2.23 | Sometimes | 8 |
| 3) Employees are compensated well (follows the regional wage rates) | 2.15 | Sometimes | 9 |
| 4) Management offers training possibilities for employees | 2.68 | Often | 7 |
| 5) Management has measures to enhance employee motivation | 3.68 | Very Often | 4 |
| 6) Management keeps workplaces and machines clean | 4.04 | Very Often | 1 |
| 7) Employees are involved in decision-making processes | 1.98 | Sometimes | 10 |
| 8) Management develops incentive structures for best-performing employees | 3.77 | Very Often | 3 |
| 9) Women employees are promoted to management positions | 3.34 | Often | 5 |
| 10) The management ensures that no form of discrimination, both in the workplace and at the time of recruitment | 3.96 | Very Often | 2 |
| Average Weighted Mean | 3.05 | Often |
| Items | WM | Description | Rank |
|---|---|---|---|
| 1) The resort has safety permits | 3.81 | Very Often | 5.5 |
| 2) The water of swimming pools is changed regularly | 4.81 | Always | 1 |
| 3) A proper amount of chlorine is put in swimming pools | 2.11 | Sometimes | 10 |
| 4) The resort has a sufficient number of well-trained lifeguards | 3.28 | Often | 8 |
| 5) There are security personnel who is on duty on a 24-hour basis | 4.68 | Always | 2 |
| 6) Management posts sufficient and visible signs in strategic areas in the swimming pools, to warn guests/customers | 3.87 | Very Often | 4 |
| 7) Adequate first aid medicines and necessary life-saving equipment are provided within the premises | 3.45 | Very Often | 7 |
| 8) Fire-fighting facilities are provided in accordance with the Fire Code of the Philippines | 2.77 | Often | 9 |
| 9) Night swimming at pools is allowed only if there are adequate lifeguards on duty | 4.06 | Very Often | 3 |
| 10) There are separate, clean and well-maintained restrooms for male and female | 3.81 | Very Often | 5.5 |
| Average Weighted Mean | 3.05 | Often |
regularly. Aside from the attractiveness, it can create to the customers, cleaning the resorts swimming pool regularly lead to longevity, fewer costly repairs, maintains sanitary and safe water, improves aesthetic, better operation and functionality, develop the value of the resorts and more enjoyment from regular use [
The resorts also employ security personnel who are on duty on a 24-hour basis to safeguard the customers as well as the management of the resorts. The reality, people are wanting extra security when it comes to their immediate environment such as in the workplace and even when they are on a vacation in any place [
Item number 10 got the highest rank with a weighted mean of 4.64 and was rated “always”. This shows that there are garbage cans in all activity areas to maintain the cleanliness of the area (
In the economic aspect of being socially responsible, Items numbers 1 and 2 got the highest ranks with a weighted mean of 5.00, and rated “very often” (
| Items | WM | Description | Rank |
|---|---|---|---|
| 1) Management follows RA 9003 otherwise known as the “Philippine Ecological Solid Waste Management Act of 2000” | 3.19 | Often | 9 |
| 2) Management follows RA 9275 The Philippine Clean Water Act | 3.45 | Very Often | 6 |
| 3) Management disposes of their water wastes properly | 4.26 | Always | 2 |
| 4) Management disposes of their solid wastes properly | 4.17 | Very Often | 3 |
| 5) Wastes have been separated as to biodegradable and non-biodegradable | 2.60 | Sometimes | 11 |
| 6) Management utilizes energy saving light pulps | 3.70 | Very Often | 5 |
| 7) Management prohibits smoking at the workplace | 3.32 | Often | 7 |
| 8) Management uses cleaning procedures with reduced water consumption | 3.98 | Very Often | 4 |
| 9) Management collects recyclable garages for recycling | 3.33 | Often | 8 |
| 10) There are garbage cans in all activity areas | 4.64 | Always | 1 |
| 11) The Management issues an environmental compliance report | 3.09 | Often | 10 |
| Average Weighted Mean | 3.62 | Very Often |
| Items | WM | Description | Rank |
|---|---|---|---|
| 1) The management renews its permits and licenses | 5.00 | Very Often | 1.5 |
| 2) The management regularly pays its taxes | 5.00 | Very Often | 1.5 |
| 3) The management provides job opportunities to the community | 2.15 | Sometimes | 4.5 |
| 4) The management gives regular financial support to community activities and projects | 3.26 | Often | 3 |
| 5) The management offers training opportunities to people from the local community | 2.15 | Sometimes | 4.5 |
| Average Weighted Mean | 3.51 | Very Often |
and at the same time pay their taxes regularly. It is found out that the management of these resorts are complying with the government policies when it comes to renewal of permits and licenses which make their businesses legally operating. Since today it cannot be denied that paying tax is already viewed as an element of corporate responsibility [
Item 3 which is lack of time got the highest weighted mean of 4.32 and rated “Always” is the top problem of the resorts in doing their corporate social responsibilities (
| Item | WM | Description | Rank |
|---|---|---|---|
| 1) Lack of human resources | 3.85 | Very Often | 6 |
| 2) Lack of employee motivation | 4.30 | Always | 2 |
| 3) Lack of time | 4.32 | Always | 1 |
| 4) Unavailability of technology | 4.28 | Always | 3 |
| 5) Lack of know-how | 3.72 | Very Often | 7 |
| 6) No support from the top-management | 4.00 | Very Often | 5 |
| 7) Lack of funds | 4.13 | Very Often | 4 |
| 8) No benefits expected from CSR | 3.53 | Very Often | 8 |
| Average Weighted Mean | 4.02 | Very Often |
with regards to their compliance with the implementation of CSR. Although there is already a presence of rejuvenation in technology, these resorts in Cabanatuan City have realized the absence of technology was due to lack of funds. Despite doing important work for a company that seemed committed to social responsibility [
The selected resorts often do their part in fulfilling the welfare of their employees as well as in promoting the rich culture and enhancing the economy. Management focuses on keeping their workplaces and machines clean and views that this compliance is major contributors to make their employees more efficient in performing their duties at work. On the other hand, the three selected resorts perform their role in safeguarding the health and safety of both the employees and customers as well as in preserving the environment very often. Additionally, the management realizes the importance of ecological aspects of Corporate Social Responsibility (CSR) where their duties cover all environmental consequences of their company’s operations, services, and facilities. However, lack of time and support from top management and unavailability of technology are top problems that hinder the resort in performing their Corporate Social Responsibility.
The researchers suggest that the management of the respondent resorts must continue to assess their level of compliance to Corporate Social Responsibility to attain its sustainability and improve other areas they found missing. Also, the management of the resorts should provide their employees especially those in need of assistance and would want to undergo training to ensure development [
The authors declare no conflicts of interest regarding the publication of this paper.
Mina, J.C., Barlis, P.T., Vega, N.C. and Subia, G.S. (2019) Corporate Social Responsibilities of Selected Resorts in Cabanatuan City, Nueva Ecija, Philippines. Open Access Library Journal, 6: e5292. https://doi.org/10.4236/oalib.1105292