<?xml version="1.0" encoding="UTF-8"?><!DOCTYPE article  PUBLIC "-//NLM//DTD Journal Publishing DTD v3.0 20080202//EN" "http://dtd.nlm.nih.gov/publishing/3.0/journalpublishing3.dtd"><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" dtd-version="3.0" xml:lang="en" article-type="research article"><front><journal-meta><journal-id journal-id-type="publisher-id">OJS</journal-id><journal-title-group><journal-title>Open Journal of Statistics</journal-title></journal-title-group><issn pub-type="epub">2161-718X</issn><publisher><publisher-name>Scientific Research Publishing</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.4236/ojs.2016.64056</article-id><article-id pub-id-type="publisher-id">OJS-69976</article-id><article-categories><subj-group subj-group-type="heading"><subject>Articles</subject></subj-group><subj-group subj-group-type="Discipline-v2"><subject>Physics&amp;Mathematics</subject></subj-group></article-categories><title-group><article-title>
 
 
  Shrinkage Estimation in the Random Parameters Logit Model
 
</article-title></title-group><contrib-group><contrib contrib-type="author" xlink:type="simple"><name name-style="western"><surname>Tong</surname><given-names>Zeng</given-names></name><xref ref-type="aff" rid="aff1"><sup>1</sup></xref></contrib><contrib contrib-type="author" xlink:type="simple"><name name-style="western"><surname>R.</surname><given-names>Carter Hill</given-names></name><xref ref-type="aff" rid="aff2"><sup>2</sup></xref></contrib></contrib-group><aff id="aff1"><addr-line>Department of Applied Business Sciences and Economics, University of La Verne, La Verne, CA, USA</addr-line></aff><aff id="aff2"><addr-line>Department of Economics, Louisiana State University, Baton Rouge, LA, USA</addr-line></aff><pub-date pub-type="epub"><day>22</day><month>07</month><year>2016</year></pub-date><volume>06</volume><issue>04</issue><fpage>667</fpage><lpage>674</lpage><history><date date-type="received"><day>10</day>	<month>May</month>	<year>2016</year></date><date date-type="rev-recd"><day>accepted</day>	<month>20</month>	<year>August</year>	</date><date date-type="accepted"><day>23</day>	<month>August</month>	<year>2016</year></date></history><permissions><copyright-statement>&#169; Copyright  2014 by authors and Scientific Research Publishing Inc. </copyright-statement><copyright-year>2014</copyright-year><license><license-p>This work is licensed under the Creative Commons Attribution International License (CC BY). http://creativecommons.org/licenses/by/4.0/</license-p></license></permissions><abstract><p>
 
 
  In this paper, we explore the properties of a positive-part Stein-like estimator which is a stochastically weighted convex combination of a fully correlated parameter model estimator and uncorrelated parameter model estimator in the Random Parameters Logit (RPL) model. The results of our Monte Carlo experiments show that the positive-part Stein-like estimator provides smaller MSE than the pretest estimator in the fully correlated RPL model. Both of them outperform the fully correlated RPL model estimator and provide more accurate information on the share of population putting a positive or negative value on the alternative attributes than the fully correlated RPL model estimates. The Monte Carlo mean estimates of direct elasticity with pretest and positive-part Stein-like estimators are closer to the true value and have smaller standard errors than those with fully correlated RPL model estimator.
 
</p></abstract><kwd-group><kwd>Pretest Estimator</kwd><kwd> Stein-Rule Estimator</kwd><kwd> Positive-Part Stein-Like Estimator</kwd><kwd> Likelihood Ratio Test</kwd><kwd> Random Parameters Logit Model</kwd></kwd-group></article-meta></front><body><sec id="s1"><title>1. Introduction</title><p>The random parameters logit (RPL) model is a generalization of the conditional logit model for multinomial choices. The conditional logit model is derived from an assumption that the errors in the underlying random utility functions for each choice alternative are statistically independent and identically distributed (iid) extreme value type I. This leads to the property known as the Independence of Irrelevant Alternatives (IIA): The ratio of the probability of two alternatives remains constant no matter how many choices there are. This is widely regarded to be a very restrictive assumption.</p><p>The key feature of the RPL model is that response parameters can vary randomly, following a chosen distribution, across the population from which samples are drawn. The random coefficients capture individual heterogeneity and the model does not suffer from the independence of irrelevant alternatives assumption. The random coefficients can be correlated in the RPL model as generally expected in reality, because the unobservable preference of each individual is used to evaluate the attributes of all alternatives in each choice situation. Estimation is by maximum simulated likelihood (MSL), which is described by [<xref ref-type="bibr" rid="scirp.69976-ref1">1</xref>] .</p><p>In this paper we explore a problem that can exist in any correlated random parameters model. Let<inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x6.png" xlink:type="simple"/></inline-formula>, <inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x7.png" xlink:type="simple"/></inline-formula>be an observable outcome variable from a density<inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x8.png" xlink:type="simple"/></inline-formula>, where <inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x9.png" xlink:type="simple"/></inline-formula> is a vector of K explanatory variables and <inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x10.png" xlink:type="simple"/></inline-formula> are random parameters with mean <inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x11.png" xlink:type="simple"/></inline-formula> and covariance matrix<inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x12.png" xlink:type="simple"/></inline-formula>. Using MSL we estimate the population parameters <inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x13.png" xlink:type="simple"/></inline-formula> and<inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x14.png" xlink:type="simple"/></inline-formula>. Allowing the random parameters to be correlated introduces potentially many new parameters, <inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x15.png" xlink:type="simple"/></inline-formula>covariance terms, that are difficult to estimate.</p><p>Most applied researchers will test the significance of the covariance parameters before deciding to rely on the fully correlated random parameter model instead the model in which the parameters are random but uncorrelated, so that <inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x16.png" xlink:type="simple"/></inline-formula> is diagonal. We explore whether a pretesting strategy improves postestimation inference. We also explore the use of a Stein-like shrinkage estimator as an alternative to pretesting. This estimator shrinks the estimates from the fully correlated parameter model towards the estimates of the uncorrelated random parameter model. In numerical experiments using the RPL model we find that both the pretest estimator and shrinkage estimators have improved mean squared error (MSE) relative to the MSL estimator of the fully correlated parameter model. Last, we analyze the share of the population putting a positive or negative value on the alternative attributes, and the Monte Carlo mean estimates of direct elasticity with fully correlated RPL model estimates and pretest and shrinkage estimates. Based on our Monte Carlo experiment results, pretest and shrinkage estimates provide more accurate estimates on both of them than the fully correlated RPL model estimates.</p></sec><sec id="s2"><title>2. The Random Parameters Logit Model</title><p>The RPL model is described in [<xref ref-type="bibr" rid="scirp.69976-ref2">2</xref>] . Consider individual n facing M alternatives. The random utility associated with alternative i is<inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x18.png" xlink:type="simple"/></inline-formula>, where <inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x19.png" xlink:type="simple"/></inline-formula> are K observed explanatory variables for alternative i, <inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x20.png" xlink:type="simple"/></inline-formula>is an iid type I extreme value error which is independent of <inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x21.png" xlink:type="simple"/></inline-formula> and<inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x21.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x22.png" xlink:type="simple"/></inline-formula>. The random coefficients <inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x21.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x22.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x23.png" xlink:type="simple"/></inline-formula> can be regarded as being composed of a mean <inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x21.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x22.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x23.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x24.png" xlink:type="simple"/></inline-formula> and deviations<inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x21.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x22.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x23.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x24.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x25.png" xlink:type="simple"/></inline-formula>. The RPL model decomposes the unobserved part of the utility into the extreme value term <inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x21.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x22.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x23.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x24.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x25.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x26.png" xlink:type="simple"/></inline-formula> and the random part<inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x21.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x22.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x23.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x24.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x25.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x26.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x27.png" xlink:type="simple"/></inline-formula>. Conditional on <inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x21.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x22.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x23.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x24.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x25.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x26.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x27.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x28.png" xlink:type="simple"/></inline-formula> the pro-</p><p>bability that individual n chooses alternative i is of the usual logistic form,<inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x29.png" xlink:type="simple"/></inline-formula>. Assume</p><p>that <inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x30.png" xlink:type="simple"/></inline-formula> is multivariate normal<sup>1</sup> with mean vector <inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x30.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x31.png" xlink:type="simple"/></inline-formula> and covariance matrix <inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x30.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x31.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x32.png" xlink:type="simple"/></inline-formula> with elements<inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x30.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x31.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x32.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x33.png" xlink:type="simple"/></inline-formula>. Denoting the MVN density<inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x30.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x31.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x32.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x33.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x34.png" xlink:type="simple"/></inline-formula>, where <inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x30.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x31.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x32.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x33.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x34.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x35.png" xlink:type="simple"/></inline-formula> contains the unknown mean and covariance parameters, the probability that individual n chooses alternative i is</p><disp-formula id="scirp.69976-formula56"><label>(1)</label><graphic position="anchor" xlink:href="http://html.scirp.org/file/10-1240698x36.png"  xlink:type="simple"/></disp-formula><p>For estimation purposes we use Cholesky’s decomposition and write<inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x37.png" xlink:type="simple"/></inline-formula>, where A is lower triangular. The parameter means <inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x37.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x38.png" xlink:type="simple"/></inline-formula> and elements of A are the objects of estimation. The parameters of the fully cor- related RPL model (FCRPLM), are</p><disp-formula id="scirp.69976-formula57"><label>(2)</label><graphic position="anchor" xlink:href="http://html.scirp.org/file/10-1240698x39.png"  xlink:type="simple"/></disp-formula><p>where <inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x40.png" xlink:type="simple"/></inline-formula> are diagonal elements of A and<inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x40.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x41.png" xlink:type="simple"/></inline-formula>, <inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x40.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x41.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x42.png" xlink:type="simple"/></inline-formula>, are below the diagonal. If the random coefficients in the RPL model are uncorrelated, denoted UCRPLM, then <inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x40.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x41.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x42.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x43.png" xlink:type="simple"/></inline-formula> is</p><disp-formula id="scirp.69976-formula58"><label>(3)</label><graphic position="anchor" xlink:href="http://html.scirp.org/file/10-1240698x44.png"  xlink:type="simple"/></disp-formula><p>where<inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x45.png" xlink:type="simple"/></inline-formula>.</p></sec><sec id="s3"><title>3. Stein-Like Shrinkage Estimation</title><p>Stein-rule estimators follow the work of [<xref ref-type="bibr" rid="scirp.69976-ref3">3</xref>] and [<xref ref-type="bibr" rid="scirp.69976-ref4">4</xref>] and combine sample information with non-sample infor- mation in a way that improve the precision of the estimation process and the quality of subsequent predictions. The Stein-rule estimator is a weighted average of the restricted and unrestricted estimators, the weight being a function of the magnitude of the test statistic used to test the restrictions.</p><p>Following is the Stein-rule estimator which dominates the maximum likelihood estimator (MLE) in linear regression under weighted quadratic loss with weight matrix W, <inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x46.png" xlink:type="simple"/></inline-formula>, where y is a <inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x46.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x47.png" xlink:type="simple"/></inline-formula> random vector, X is a <inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x46.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x47.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x48.png" xlink:type="simple"/></inline-formula> matrix of rank <inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x46.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x47.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x48.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x49.png" xlink:type="simple"/></inline-formula> and e is a <inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x46.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x47.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x48.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x49.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x50.png" xlink:type="simple"/></inline-formula> vector of random disturbances distributed as<inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x46.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x47.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x48.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x49.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x50.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x51.png" xlink:type="simple"/></inline-formula>. If <inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x46.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x47.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x48.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x49.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x50.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x51.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x52.png" xlink:type="simple"/></inline-formula> represent a set of <inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x46.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x47.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x48.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x49.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x50.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x51.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x52.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x53.png" xlink:type="simple"/></inline-formula> independent linear restrictions on<inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x46.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x47.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x48.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x49.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x50.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x51.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x52.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x53.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x54.png" xlink:type="simple"/></inline-formula>, the Stein-rule estimator that combines sample and non-sample information is:</p><disp-formula id="scirp.69976-formula59"><label>(4)</label><graphic position="anchor" xlink:href="http://html.scirp.org/file/10-1240698x55.png"  xlink:type="simple"/></disp-formula><p>where <inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x56.png" xlink:type="simple"/></inline-formula> is the restricted estimator, obtained by minimizing the sum of squared errors subject to the set of re-</p><p>strictions,<inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x57.png" xlink:type="simple"/></inline-formula>. Here <inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x57.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x58.png" xlink:type="simple"/></inline-formula> with<inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x57.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x58.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x59.png" xlink:type="simple"/></inline-formula>.</p><p>Sufficient conditions for minimaxity, meaning that the estimator minimizes the maximum risk over the entire parameter space, are <inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x60.png" xlink:type="simple"/></inline-formula> restrictions and the scalar a chosen to lie within the interval<inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x60.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x61.png" xlink:type="simple"/></inline-formula>:</p><disp-formula id="scirp.69976-formula60"><label>(5)</label><graphic position="anchor" xlink:href="http://html.scirp.org/file/10-1240698x62.png"  xlink:type="simple"/></disp-formula><p>where <inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x63.png" xlink:type="simple"/></inline-formula> is the largest characteristic root of the matrix in braces. The estimator <inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x63.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x64.png" xlink:type="simple"/></inline-formula> can be written as</p><disp-formula id="scirp.69976-formula61"><label>(6)</label><graphic position="anchor" xlink:href="http://html.scirp.org/file/10-1240698x65.png"  xlink:type="simple"/></disp-formula><p>where u is the test statistic for the hypothesis<inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x66.png" xlink:type="simple"/></inline-formula>, and<inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x66.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x67.png" xlink:type="simple"/></inline-formula>. If the data support the non- sample information then u will be small and a relatively large weight is placed on the restricted estimator<inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x66.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x67.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x68.png" xlink:type="simple"/></inline-formula>. Conversely, if the data do not support the imposed restrictions, u will be large and the unrestricted estimator <inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x66.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x67.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x68.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x69.png" xlink:type="simple"/></inline-formula> is more heavily weighted. When<inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x66.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x67.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x68.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x69.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x70.png" xlink:type="simple"/></inline-formula>, the Stein estimator reverses the sign of the estimator<inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x66.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x67.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x68.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x69.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x70.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x71.png" xlink:type="simple"/></inline-formula>, or the latter is shrunk beyond the hypothesis vector. The problem is resolved by the use of “positive rule” estimator, which preserves the sign of the estimates and dominates the Stein-rule estimator over the entire parameter space.</p><p>The positive-part Stein-like estimator <inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x72.png" xlink:type="simple"/></inline-formula> is a stochastically weighted convex combination of the MLE from an unrestricted model and a restricted MLE subject to J constraints. In our case the unrestricted MLE <inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x72.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x73.png" xlink:type="simple"/></inline-formula> comes from the FCRPLM estimates and the restricted MLE from the UCRPLM estimates <inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x72.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x73.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x74.png" xlink:type="simple"/></inline-formula></p><disp-formula id="scirp.69976-formula62"><label>(7)</label><graphic position="anchor" xlink:href="http://html.scirp.org/file/10-1240698x75.png"  xlink:type="simple"/></disp-formula><p>where <inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x76.png" xlink:type="simple"/></inline-formula> and <inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x76.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x77.png" xlink:type="simple"/></inline-formula> is the indicator function of a test statistic u for the null hy-</p><p>pothesis that the coefficient covariance matrix is diagonal, or equivalently that the Cholesky elements in A below the diagonal are zero. The scalar a controls the amount of shrinkage towards the UCRPLM estimates. The shrinkage estimator <inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x78.png" xlink:type="simple"/></inline-formula> becomes the UCRPLM estimator <inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x78.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x79.png" xlink:type="simple"/></inline-formula> when the test statistic u is less than the value of a. The larger the value of a, the more weight that is given to the UCRPLM estimates. [<xref ref-type="bibr" rid="scirp.69976-ref5">5</xref>] show that if the number of constraints<inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x78.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x79.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x80.png" xlink:type="simple"/></inline-formula>, then under information weighted quadratic loss the risk of the shrinkage estimator is smaller than the risk of the unrestricted maximum likelihood estimator for any<inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x78.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x79.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x80.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x81.png" xlink:type="simple"/></inline-formula>. Common choices for the shrinkage constant are <inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x78.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x79.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x80.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x81.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x82.png" xlink:type="simple"/></inline-formula> and<inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x78.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x79.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x80.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x81.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x82.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x83.png" xlink:type="simple"/></inline-formula>. In our case <inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x78.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x79.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x80.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x81.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x82.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x83.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x84.png" xlink:type="simple"/></inline-formula> is the number of cova- riance terms constrained to zero when obtaining the UCRPLM estimates.</p><p>With test statistic u, the pretest estimator <inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x85.png" xlink:type="simple"/></inline-formula> is:</p><disp-formula id="scirp.69976-formula63"><label>(8)</label><graphic position="anchor" xlink:href="http://html.scirp.org/file/10-1240698x86.png"  xlink:type="simple"/></disp-formula><p>where <inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x87.png" xlink:type="simple"/></inline-formula> is the critical value of chi-square distribution with J degrees of freedom and significance level<inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x87.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x88.png" xlink:type="simple"/></inline-formula>. With the given of degrees of freedom, the critical value <inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x87.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x88.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x89.png" xlink:type="simple"/></inline-formula> is determined by the level of test significance<inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x87.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x88.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x89.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x90.png" xlink:type="simple"/></inline-formula>, which is between 0 and 1. When<inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x87.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x88.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x89.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x90.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x91.png" xlink:type="simple"/></inline-formula>, pretest estimator <inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x87.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x88.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x89.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x90.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x91.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x92.png" xlink:type="simple"/></inline-formula> becomes UCRPLM estimator<inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x87.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x88.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x89.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x90.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x91.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x92.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x93.png" xlink:type="simple"/></inline-formula>. When<inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x87.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x88.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x89.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x90.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x91.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x92.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x93.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x94.png" xlink:type="simple"/></inline-formula>, pretest estimator <inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x87.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x88.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x89.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x90.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x91.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x92.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x93.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x94.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x95.png" xlink:type="simple"/></inline-formula> is FCRPLM estimator<inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x87.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x88.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x89.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x90.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x91.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x92.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x93.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x94.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x95.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x96.png" xlink:type="simple"/></inline-formula>.</p></sec><sec id="s4"><title>4. Monte Carlo Experiments</title><sec id="s4_1"><title>4.1. Design</title><p>In our experiments the number of choice alternatives is <inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x97.png" xlink:type="simple"/></inline-formula> and the number of individuals is<inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x97.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x98.png" xlink:type="simple"/></inline-formula>. Each individual is assumed to be observed once. The four explanatory variables for each individual and each alternative <inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x97.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x98.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x99.png" xlink:type="simple"/></inline-formula> are generated from independent log-normal distributions<inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x97.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x98.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x99.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x100.png" xlink:type="simple"/></inline-formula>. The coefficients for each individual <inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x97.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x98.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x99.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x100.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x101.png" xlink:type="simple"/></inline-formula> are generated from multivariate normal distribution<inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x97.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x98.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x99.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x100.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x101.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x102.png" xlink:type="simple"/></inline-formula>, with<inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x97.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x98.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x99.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x100.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x101.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x102.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x103.png" xlink:type="simple"/></inline-formula>,<inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x97.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x98.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x99.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x100.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x101.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x102.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x103.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x104.png" xlink:type="simple"/></inline-formula>. The variance of each random coefficient is<inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x97.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x98.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x99.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x100.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x101.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x102.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x103.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x104.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x105.png" xlink:type="simple"/></inline-formula>,<inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x97.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x98.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x99.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x100.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x101.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x102.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x103.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x104.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x105.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x106.png" xlink:type="simple"/></inline-formula>. The covariance elements<inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x97.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x98.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x99.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x100.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x101.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x102.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x103.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x104.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x105.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x106.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x107.png" xlink:type="simple"/></inline-formula>,<inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x97.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x98.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x99.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x100.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x101.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x102.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x103.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x104.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x105.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x106.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x107.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x108.png" xlink:type="simple"/></inline-formula>. The correlation <inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x97.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x98.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x99.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x100.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x101.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x102.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x103.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x104.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x105.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x106.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x107.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x108.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x109.png" xlink:type="simple"/></inline-formula> takes the values 0, 0.2, 0.4, 0.6, 0.8. The values of <inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x97.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x98.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x99.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x100.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x101.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x102.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x103.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x104.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x105.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x106.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x107.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x108.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x109.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x110.png" xlink:type="simple"/></inline-formula> and <inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x97.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x98.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x99.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x100.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x101.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x102.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x103.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x104.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x105.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x106.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x107.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x108.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x109.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x110.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x111.png" xlink:type="simple"/></inline-formula> are held fixed over the <inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x97.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x98.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x99.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x100.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x101.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x102.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x103.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x104.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x105.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x106.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x107.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x108.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x109.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x110.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x111.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x112.png" xlink:type="simple"/></inline-formula> Monte Carlo samples in each experiment. The choice probability for each individual is generated with the logit-smoothed accept-reject simulator suggested by [<xref ref-type="bibr" rid="scirp.69976-ref6">6</xref>] .</p><p>Our simulation and RPL model estimation were carried out in NLOGIT 5.0. Based on our Monte Carlo experiment results, [<xref ref-type="bibr" rid="scirp.69976-ref7">7</xref>] and [<xref ref-type="bibr" rid="scirp.69976-ref8">8</xref>] , we use 100 Halton draws to simulate choice probabilities during MSL estimation. The positive-part Stein-like and pretest estimators were calculated based on the likelihood ratio (LR), Lagrange multiplier (LM) and Wald test statistics with 25%, 5% and 1% significance level. Because the empirical percentile values of LR test are closer to the related critical values than those of LM and Wald tests, we only provide the results based on the LR test statistic. Using Monte Carlo experiments to study the RPL model, especially with correlated parameters, is numerically challenging. Key elements that are worth mentioning are 1) for the uncorrelated parameter model conditional logit estimates were used as starting values; 2) for the correlated parameter model the estimates from 1) were used as starting values; 3) samples for which con- vergence was not achieved were discarded, only 0.3% of the results are unconverged in our Monte Carlo experiments.</p></sec><sec id="s4_2"><title>4.2. Results</title><p>To study how the pretest and shrinkage estimators reduce the estimation risk of the FCRPLM estimators, we calculate the MSEs of the estimated parameters mean, variance, covariance with the pretest, shrinkage and FCRPLM estimators respectively. First, we compare the MSE of the fully correlated estimators and those of</p><p>UCRPLM estimators, where MSE is the Monte Carlo average of the squared error loss<inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x113.png" xlink:type="simple"/></inline-formula>. In</p><p><xref ref-type="table" rid="table1">Table 1</xref>, the MSEs of UCRPLM estimators are all smaller than those of FCRPLM estimators. The risk of the estimated parameters mean with the FCRPLM is more than twice that of the UCRPLM. The MSEs of the estimated variance with the UCRPLM are about 25% of those with the FCRPLM. With nonzero correlation<inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x114.png" xlink:type="simple"/></inline-formula>, the MSEs of estimated covariance parameters based on the FCRPLM are much bigger than those based on the UCRPLM. When the correlation <inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x114.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x115.png" xlink:type="simple"/></inline-formula> and 0.4, the ratios of MSEs of estimated covariance elements are relatively smaller compared to the results for higher correlations. This implies that when the specification error is small, the FCRPLM, which is the correct model, has a much larger relative MSE for parameter covariance elements than the UCRPLM.</p><table-wrap id="table1" ><label><xref ref-type="table" rid="table1">Table 1</xref></label><caption><title> The ratios of uncorrelated RPL model estimator MSE to the FCRPLM estimator MSE</title></caption><table><tbody><thead><tr><th align="center" valign="middle" ><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x116.png" xlink:type="simple"/></inline-formula></th><th align="center" valign="middle" ><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x117.png" xlink:type="simple"/></inline-formula></th><th align="center" valign="middle" ><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x118.png" xlink:type="simple"/></inline-formula></th><th align="center" valign="middle" ><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x119.png" xlink:type="simple"/></inline-formula></th></tr></thead><tr><td align="center" valign="middle" >0.0</td><td align="center" valign="middle" >0.454</td><td align="center" valign="middle" >0.217</td><td align="center" valign="middle" >0.000</td></tr><tr><td align="center" valign="middle" >0.2</td><td align="center" valign="middle" >0.450</td><td align="center" valign="middle" >0.251</td><td align="center" valign="middle" >0.010</td></tr><tr><td align="center" valign="middle" >0.4</td><td align="center" valign="middle" >0.385</td><td align="center" valign="middle" >0.221</td><td align="center" valign="middle" >0.025</td></tr><tr><td align="center" valign="middle" >0.6</td><td align="center" valign="middle" >0.327</td><td align="center" valign="middle" >0.141</td><td align="center" valign="middle" >0.044</td></tr><tr><td align="center" valign="middle" >0.8</td><td align="center" valign="middle" >0.329</td><td align="center" valign="middle" >0.231</td><td align="center" valign="middle" >0.091</td></tr></tbody></table></table-wrap><p>In <xref ref-type="table" rid="table2">Table 2</xref>, we compare the MSEs of LR based pretest and shrinkage estimators to those of FCRPLM estimators. All <xref ref-type="table" rid="table2">Table 2</xref> ratios are less than one. The pretest and shrinkage estimators all perform better than the FCRPLM estimators. With a smaller level of test significance<inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x120.png" xlink:type="simple"/></inline-formula>, the UCRPLM estimator <inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x120.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x121.png" xlink:type="simple"/></inline-formula> is more fre- quently chosen as the pretest estimator and the pretest estimator has smaller MSE. However, compared to the shrinkage estimators, the LR based pretest estimators with <inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x120.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x121.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x122.png" xlink:type="simple"/></inline-formula> have larger MSEs than the shrinkage estimators with the shrinkage constant<inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x120.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x121.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x122.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x123.png" xlink:type="simple"/></inline-formula>, especially for the estimated covariance elements, which have the smallest ratio values.</p><p>The covariance elements reveal important information about the joint effect of alternative attributes on people' decisions. If two random coefficients are highly positively correlated with each other, it means people are attracted and motivated by both of the related attributes. In our Monte Carlo experiments, the shrinkage estimators with higher shrinkage constant a outperform estimators with less shrinkage and most of the pretest estimators.</p><p>Since one of the advantages of RPL model is providing the information on the share of population that places a positive or negative value on the alternative attributes, we also calculate the joint probability of the first two estimated parameters are less than zero. <xref ref-type="table" rid="table3">Table 3</xref> shows the share of population putting a negative value on the attributes. Compared to the results with UCRPLM and FCRPLM estimates, the joint probability with FCRPLM estimates are closer to the true value with larger MSEs, except for the<inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x124.png" xlink:type="simple"/></inline-formula>. From <xref ref-type="table" rid="table3">Table 3</xref>, the pretest and shrinkage estimates reduce the MSE of the joint probability estimator compared to the FCRPL model estimates. Even though the bias of the joint probability with pretest and shrinkage estimates are higher than UCRPLM and FCRPLM estimates, the difference is small in magnitude.</p><p>To analyze the sensitivity of the RPL model in response to a change in the level of alternative attribute, we calculate the mean estimates of direct elasticity with the true parameters<inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x125.png" xlink:type="simple"/></inline-formula>, <xref ref-type="table" rid="table4">Table 4</xref>, and the Monte Carlo mean estimates of direct elasticity based on pretest, positive-part Stein-like estimates and FCRPLM estimates,</p><table-wrap id="table2" ><label><xref ref-type="table" rid="table2">Table 2</xref></label><caption><title> The ratios of LR Based pretest, shrinkage estimator MSE to the FCRPLM estimator MSE</title></caption><table><tbody><thead><tr><th align="center" valign="middle" ></th><th align="center" valign="middle"  colspan="3"  >Pretest Estimator <inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x126.png" xlink:type="simple"/></inline-formula></th><th align="center" valign="middle"  colspan="2"  >Shrinkage Estimator <inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x127.png" xlink:type="simple"/></inline-formula></th></tr></thead><tr><td align="center" valign="middle" ><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x128.png" xlink:type="simple"/></inline-formula></td><td align="center" valign="middle" >LR_25%</td><td align="center" valign="middle" >LR_5%</td><td align="center" valign="middle" >LR_1%</td><td align="center" valign="middle" ><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x129.png" xlink:type="simple"/></inline-formula></td><td align="center" valign="middle" ><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x130.png" xlink:type="simple"/></inline-formula></td></tr><tr><td align="center" valign="middle" >0.0</td><td align="center" valign="middle" >0.80</td><td align="center" valign="middle" >0.55</td><td align="center" valign="middle" >0.47</td><td align="center" valign="middle" >0.66</td><td align="center" valign="middle" >0.45</td></tr><tr><td align="center" valign="middle" >0.2</td><td align="center" valign="middle" >0.70</td><td align="center" valign="middle" >0.51</td><td align="center" valign="middle" >0.45</td><td align="center" valign="middle" >0.60</td><td align="center" valign="middle" >0.42</td></tr><tr><td align="center" valign="middle" >0.4</td><td align="center" valign="middle" >0.74</td><td align="center" valign="middle" >0.48</td><td align="center" valign="middle" >0.43</td><td align="center" valign="middle" >0.58</td><td align="center" valign="middle" >0.44</td></tr><tr><td align="center" valign="middle" >0.6</td><td align="center" valign="middle" >0.80</td><td align="center" valign="middle" >0.52</td><td align="center" valign="middle" >0.41</td><td align="center" valign="middle" >0.58</td><td align="center" valign="middle" >0.41</td></tr><tr><td align="center" valign="middle" >0.8</td><td align="center" valign="middle" >0.91</td><td align="center" valign="middle" >0.73</td><td align="center" valign="middle" >0.52</td><td align="center" valign="middle" >0.60</td><td align="center" valign="middle" >0.43</td></tr><tr><td align="center" valign="middle" ></td><td align="center" valign="middle"  colspan="3"  >Pretest Estimator <inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x131.png" xlink:type="simple"/></inline-formula></td><td align="center" valign="middle"  colspan="2"  >Shrinkage Estimator <inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x132.png" xlink:type="simple"/></inline-formula></td></tr><tr><td align="center" valign="middle" ><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x133.png" xlink:type="simple"/></inline-formula></td><td align="center" valign="middle" >LR_25%</td><td align="center" valign="middle" >LR_5%</td><td align="center" valign="middle" >LR_1%</td><td align="center" valign="middle" ><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x134.png" xlink:type="simple"/></inline-formula></td><td align="center" valign="middle" ><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x135.png" xlink:type="simple"/></inline-formula></td></tr><tr><td align="center" valign="middle" >0.0</td><td align="center" valign="middle" >0.76</td><td align="center" valign="middle" >0.43</td><td align="center" valign="middle" >0.26</td><td align="center" valign="middle" >0.52</td><td align="center" valign="middle" >0.25</td></tr><tr><td align="center" valign="middle" >0.2</td><td align="center" valign="middle" >0.60</td><td align="center" valign="middle" >0.34</td><td align="center" valign="middle" >0.25</td><td align="center" valign="middle" >0.45</td><td align="center" valign="middle" >0.23</td></tr><tr><td align="center" valign="middle" >0.4</td><td align="center" valign="middle" >0.77</td><td align="center" valign="middle" >0.45</td><td align="center" valign="middle" >0.35</td><td align="center" valign="middle" >0.52</td><td align="center" valign="middle" >0.30</td></tr><tr><td align="center" valign="middle" >0.6</td><td align="center" valign="middle" >0.81</td><td align="center" valign="middle" >0.49</td><td align="center" valign="middle" >0.26</td><td align="center" valign="middle" >0.52</td><td align="center" valign="middle" >0.24</td></tr><tr><td align="center" valign="middle" >0.8</td><td align="center" valign="middle" >0.81</td><td align="center" valign="middle" >0.63</td><td align="center" valign="middle" >0.40</td><td align="center" valign="middle" >0.59</td><td align="center" valign="middle" >0.37</td></tr><tr><td align="center" valign="middle" ></td><td align="center" valign="middle"  colspan="3"  >Pretest Estimator <inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x136.png" xlink:type="simple"/></inline-formula></td><td align="center" valign="middle"  colspan="2"  >Shrinkage Estimator <inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x137.png" xlink:type="simple"/></inline-formula></td></tr><tr><td align="center" valign="middle" ><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x138.png" xlink:type="simple"/></inline-formula></td><td align="center" valign="middle" >LR_25%</td><td align="center" valign="middle" >LR_5%</td><td align="center" valign="middle" >LR_1%</td><td align="center" valign="middle" ><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x139.png" xlink:type="simple"/></inline-formula></td><td align="center" valign="middle" ><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x140.png" xlink:type="simple"/></inline-formula></td></tr><tr><td align="center" valign="middle" >0.0</td><td align="center" valign="middle" >0.71</td><td align="center" valign="middle" >0.32</td><td align="center" valign="middle" >0.17</td><td align="center" valign="middle" >0.36</td><td align="center" valign="middle" >0.10</td></tr><tr><td align="center" valign="middle" >0.2</td><td align="center" valign="middle" >0.56</td><td align="center" valign="middle" >0.19</td><td align="center" valign="middle" >0.08</td><td align="center" valign="middle" >0.27</td><td align="center" valign="middle" >0.06</td></tr><tr><td align="center" valign="middle" >0.4</td><td align="center" valign="middle" >0.75</td><td align="center" valign="middle" >0.39</td><td align="center" valign="middle" >0.30</td><td align="center" valign="middle" >0.39</td><td align="center" valign="middle" >0.15</td></tr><tr><td align="center" valign="middle" >0.6</td><td align="center" valign="middle" >0.83</td><td align="center" valign="middle" >0.49</td><td align="center" valign="middle" >0.23</td><td align="center" valign="middle" >0.44</td><td align="center" valign="middle" >0.18</td></tr><tr><td align="center" valign="middle" >0.8</td><td align="center" valign="middle" >0.87</td><td align="center" valign="middle" >0.68</td><td align="center" valign="middle" >0.37</td><td align="center" valign="middle" >0.45</td><td align="center" valign="middle" >0.22</td></tr></tbody></table></table-wrap><table-wrap id="table3" ><label><xref ref-type="table" rid="table3">Table 3</xref></label><caption><title> The Share of population putting negative value on the first two attributes of each alternative,<inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x141.png" xlink:type="simple"/></inline-formula></title></caption><table><tbody><thead><tr><th align="center" valign="middle" ><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x142.png" xlink:type="simple"/></inline-formula></th><th align="center" valign="middle" >True Prob.</th><th align="center" valign="middle" >UCRPLM</th><th align="center" valign="middle" >FCRPLM</th><th align="center" valign="middle" >Pretest</th><th align="center" valign="middle" >Shrinkage</th><th align="center" valign="middle" >Shrinkage</th></tr></thead><tr><td align="center" valign="middle" ></td><td align="center" valign="middle" ></td><td align="center" valign="middle" ></td><td align="center" valign="middle" ></td><td align="center" valign="middle" ></td><td align="center" valign="middle" ><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x143.png" xlink:type="simple"/></inline-formula></td><td align="center" valign="middle" ><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x144.png" xlink:type="simple"/></inline-formula></td></tr><tr><td align="center" valign="middle" >0.0</td><td align="center" valign="middle" >0.025</td><td align="center" valign="middle" >0.047</td><td align="center" valign="middle" >0.120</td><td align="center" valign="middle" >0.014</td><td align="center" valign="middle" >0.027</td><td align="center" valign="middle" >0.015</td></tr><tr><td align="center" valign="middle" ></td><td align="center" valign="middle" ></td><td align="center" valign="middle" >[0.003]</td><td align="center" valign="middle" >[0.049]</td><td align="center" valign="middle" >[0.000]</td><td align="center" valign="middle" >[0.008]</td><td align="center" valign="middle" >[0.001]</td></tr><tr><td align="center" valign="middle" ></td><td align="center" valign="middle" ></td><td align="center" valign="middle" >{0.022}</td><td align="center" valign="middle" >{0.095}</td><td align="center" valign="middle" >{−0.011}</td><td align="center" valign="middle" >{0.002}</td><td align="center" valign="middle" >{−0.010}</td></tr><tr><td align="center" valign="middle" >0.2</td><td align="center" valign="middle" >0.100</td><td align="center" valign="middle" >0.060</td><td align="center" valign="middle" >0.110</td><td align="center" valign="middle" >0.021</td><td align="center" valign="middle" >0.037</td><td align="center" valign="middle" >0.024</td></tr><tr><td align="center" valign="middle" ></td><td align="center" valign="middle" ></td><td align="center" valign="middle" >[0.006]</td><td align="center" valign="middle" >[0.077]</td><td align="center" valign="middle" >[0.007]</td><td align="center" valign="middle" >[0.016]</td><td align="center" valign="middle" >[0.009]</td></tr><tr><td align="center" valign="middle" ></td><td align="center" valign="middle" ></td><td align="center" valign="middle" >{−0.040}</td><td align="center" valign="middle" >{0.010}</td><td align="center" valign="middle" >{−0.079}</td><td align="center" valign="middle" >{−0.063}</td><td align="center" valign="middle" >{−0.076}</td></tr><tr><td align="center" valign="middle" >0.4</td><td align="center" valign="middle" >0.213</td><td align="center" valign="middle" >0.071</td><td align="center" valign="middle" >0.137</td><td align="center" valign="middle" >0.034</td><td align="center" valign="middle" >0.062</td><td align="center" valign="middle" >0.038</td></tr><tr><td align="center" valign="middle" ></td><td align="center" valign="middle" ></td><td align="center" valign="middle" >[0.026]</td><td align="center" valign="middle" >[0.094]</td><td align="center" valign="middle" >[0.033]</td><td align="center" valign="middle" >[0.042]</td><td align="center" valign="middle" >[0.034]</td></tr><tr><td align="center" valign="middle" ></td><td align="center" valign="middle" ></td><td align="center" valign="middle" >{−0.142}</td><td align="center" valign="middle" >{−0.076}</td><td align="center" valign="middle" >{−0.179}</td><td align="center" valign="middle" >{−0.151}</td><td align="center" valign="middle" >{−0.175}</td></tr><tr><td align="center" valign="middle" >0.6</td><td align="center" valign="middle" >0.334</td><td align="center" valign="middle" >0.084</td><td align="center" valign="middle" >0.210</td><td align="center" valign="middle" >0.052</td><td align="center" valign="middle" >0.123</td><td align="center" valign="middle" >0.066</td></tr><tr><td align="center" valign="middle" ></td><td align="center" valign="middle" ></td><td align="center" valign="middle" >[0.069]</td><td align="center" valign="middle" >[0.133]</td><td align="center" valign="middle" >[0.082]</td><td align="center" valign="middle" >[0.087]</td><td align="center" valign="middle" >[0.080]</td></tr><tr><td align="center" valign="middle" ></td><td align="center" valign="middle" ></td><td align="center" valign="middle" >{−0.250}</td><td align="center" valign="middle" >{−0.124}</td><td align="center" valign="middle" >{−0.282}</td><td align="center" valign="middle" >{−0.211}</td><td align="center" valign="middle" >{−0.268}</td></tr><tr><td align="center" valign="middle" >0.8</td><td align="center" valign="middle" >0.406</td><td align="center" valign="middle" >0.115</td><td align="center" valign="middle" >0.292</td><td align="center" valign="middle" >0.090</td><td align="center" valign="middle" >0.259</td><td align="center" valign="middle" >0.171</td></tr><tr><td align="center" valign="middle" ></td><td align="center" valign="middle" ></td><td align="center" valign="middle" >[0.094]</td><td align="center" valign="middle" >[0.153]</td><td align="center" valign="middle" >[0.117]</td><td align="center" valign="middle" >[0.113]</td><td align="center" valign="middle" >[0.104]</td></tr><tr><td align="center" valign="middle" ></td><td align="center" valign="middle" ></td><td align="center" valign="middle" >{−0.291}</td><td align="center" valign="middle" >{−0.114}</td><td align="center" valign="middle" >{−0.316}</td><td align="center" valign="middle" >{−0.147}</td><td align="center" valign="middle" >{−0.235}</td></tr></tbody></table></table-wrap><p>Note: [ ] provides the MSE results, {} provides bias results.</p><table-wrap id="table4" ><label><xref ref-type="table" rid="table4">Table 4</xref></label><caption><title> The mean estimates of direct elasticity with true parameters<inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x145.png" xlink:type="simple"/></inline-formula></title></caption><table><tbody><thead><tr><th align="center" valign="middle" ></th><th align="center" valign="middle"  colspan="4"  >True RPL Model Parameters</th></tr></thead><tr><td align="center" valign="middle" ><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x146.png" xlink:type="simple"/></inline-formula></td><td align="center" valign="middle" ><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x147.png" xlink:type="simple"/></inline-formula></td><td align="center" valign="middle" ><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x148.png" xlink:type="simple"/></inline-formula></td><td align="center" valign="middle" ><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x149.png" xlink:type="simple"/></inline-formula></td><td align="center" valign="middle" ><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x150.png" xlink:type="simple"/></inline-formula></td></tr><tr><td align="center" valign="middle" >0.0</td><td align="center" valign="middle" >2.009</td><td align="center" valign="middle" >1.960</td><td align="center" valign="middle" >2.053</td><td align="center" valign="middle" >2.042</td></tr><tr><td align="center" valign="middle" >0.2</td><td align="center" valign="middle" >2.014</td><td align="center" valign="middle" >1.957</td><td align="center" valign="middle" >2.052</td><td align="center" valign="middle" >2.049</td></tr><tr><td align="center" valign="middle" >0.4</td><td align="center" valign="middle" >2.020</td><td align="center" valign="middle" >1.954</td><td align="center" valign="middle" >2.051</td><td align="center" valign="middle" >2.057</td></tr><tr><td align="center" valign="middle" >0.6</td><td align="center" valign="middle" >2.025</td><td align="center" valign="middle" >1.951</td><td align="center" valign="middle" >2.051</td><td align="center" valign="middle" >2.065</td></tr><tr><td align="center" valign="middle" >0.8</td><td align="center" valign="middle" >2.031</td><td align="center" valign="middle" >1.947</td><td align="center" valign="middle" >2.051</td><td align="center" valign="middle" >2.075</td></tr></tbody></table></table-wrap><p><xref ref-type="table" rid="table5">Table 5</xref>. Since the pretest estimator with smaller level of test significance has smaller MSE, we use the pretest estimator with 1% significance level. The first explanatory variable in each alternative <inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x151.png" xlink:type="simple"/></inline-formula> is chosen to calculate the related mean estimates of direct elasticity.</p><p>Comparing the results in <xref ref-type="table" rid="table4">Table 4</xref> to <xref ref-type="table" rid="table5">Table 5</xref>, we find that the results with FCRPLM estimates are all higher than the true value. When the<inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x152.png" xlink:type="simple"/></inline-formula>, the results with pretest and shrinkage estimators are closer to the true value than those based on the FCRPLM estimators. The shrinkage estimators with the larger shrinkage constant have smaller bias of the Monte Carlo mean direct elasticity estimates than the pretest estimates and shrinkage estimates with smaller shrinkage constant. At the same time, the shrinkage and pretest estimators have smaller standard error of the Monte Carlo mean direct elasticity estimates than the FCRPLM estimates. Based on our Monte Carlo experiment results, the shrinkage and pretest estimates will give more reliable mean direct elasticity estimates than the FCRPLM estimates, especially with a larger shrinkage constant.</p></sec></sec><sec id="s5"><title>5. Conclusion</title><p>According to our Monte Carlo experiment results, the UCRPLM estimators have smaller estimation risk than the</p><table-wrap id="table5" ><label><xref ref-type="table" rid="table5">Table 5</xref></label><caption><title> The Monte Carlo mean estimates of direct elasticity based on pretest, shrinkage and FCRPLM estimates</title></caption><table><tbody><thead><tr><th align="center" valign="middle" ></th><th align="center" valign="middle"  colspan="4"  >FCRPLM Estimator</th><th align="center" valign="middle"  colspan="4"  >Pretest Estimator (with<inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x153.png" xlink:type="simple"/></inline-formula>)</th></tr></thead><tr><td align="center" valign="middle" ><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x154.png" xlink:type="simple"/></inline-formula></td><td align="center" valign="middle" ><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x155.png" xlink:type="simple"/></inline-formula></td><td align="center" valign="middle" ><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x156.png" xlink:type="simple"/></inline-formula></td><td align="center" valign="middle" ><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x157.png" xlink:type="simple"/></inline-formula></td><td align="center" valign="middle" ><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x158.png" xlink:type="simple"/></inline-formula></td><td align="center" valign="middle" ><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x159.png" xlink:type="simple"/></inline-formula></td><td align="center" valign="middle" ><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x160.png" xlink:type="simple"/></inline-formula></td><td align="center" valign="middle" ><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x161.png" xlink:type="simple"/></inline-formula></td><td align="center" valign="middle" ><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x162.png" xlink:type="simple"/></inline-formula></td></tr><tr><td align="center" valign="middle" >0.0</td><td align="center" valign="middle" >2.058</td><td align="center" valign="middle" >1.995</td><td align="center" valign="middle" >2.108</td><td align="center" valign="middle" >2.108</td><td align="center" valign="middle" >1.779</td><td align="center" valign="middle" >1.720</td><td align="center" valign="middle" >1.805</td><td align="center" valign="middle" >1.799</td></tr><tr><td align="center" valign="middle" ></td><td align="center" valign="middle" >(0.026)</td><td align="center" valign="middle" >(0.026)</td><td align="center" valign="middle" >(0.028)</td><td align="center" valign="middle" >(0.028)</td><td align="center" valign="middle" >(0.019)</td><td align="center" valign="middle" >(0.019)</td><td align="center" valign="middle" >(0.020)</td><td align="center" valign="middle" >(0.020)</td></tr><tr><td align="center" valign="middle" >0.2</td><td align="center" valign="middle" >2.169</td><td align="center" valign="middle" >2.097</td><td align="center" valign="middle" >2.216</td><td align="center" valign="middle" >2.219</td><td align="center" valign="middle" >1.842</td><td align="center" valign="middle" >1.785</td><td align="center" valign="middle" >1.872</td><td align="center" valign="middle" >1.864</td></tr><tr><td align="center" valign="middle" ></td><td align="center" valign="middle" >(0.027)</td><td align="center" valign="middle" >(0.026)</td><td align="center" valign="middle" >(0.028)</td><td align="center" valign="middle" >(0.028)</td><td align="center" valign="middle" >(0.019)</td><td align="center" valign="middle" >(0.019)</td><td align="center" valign="middle" >(0.020)</td><td align="center" valign="middle" >(0.021)</td></tr><tr><td align="center" valign="middle" >0.4</td><td align="center" valign="middle" >2.297</td><td align="center" valign="middle" >2.219</td><td align="center" valign="middle" >2.347</td><td align="center" valign="middle" >2.356</td><td align="center" valign="middle" >1.885</td><td align="center" valign="middle" >1.828</td><td align="center" valign="middle" >1.915</td><td align="center" valign="middle" >1.907</td></tr><tr><td align="center" valign="middle" ></td><td align="center" valign="middle" >(0.031)</td><td align="center" valign="middle" >(0.030)</td><td align="center" valign="middle" >(0.032)</td><td align="center" valign="middle" >(0.033)</td><td align="center" valign="middle" >(0.021)</td><td align="center" valign="middle" >(0.021)</td><td align="center" valign="middle" >(0.022)</td><td align="center" valign="middle" >(0.022)</td></tr><tr><td align="center" valign="middle" >0.6</td><td align="center" valign="middle" >2.408</td><td align="center" valign="middle" >2.324</td><td align="center" valign="middle" >2.463</td><td align="center" valign="middle" >2.486</td><td align="center" valign="middle" >1.873</td><td align="center" valign="middle" >1.819</td><td align="center" valign="middle" >1.904</td><td align="center" valign="middle" >1.896</td></tr><tr><td align="center" valign="middle" ></td><td align="center" valign="middle" >(0.031)</td><td align="center" valign="middle" >(0.030)</td><td align="center" valign="middle" >(0.032)</td><td align="center" valign="middle" >(0.033)</td><td align="center" valign="middle" >(0.021)</td><td align="center" valign="middle" >(0.021)</td><td align="center" valign="middle" >(0.022)</td><td align="center" valign="middle" >(0.022)</td></tr><tr><td align="center" valign="middle" >0.8</td><td align="center" valign="middle" >2.568</td><td align="center" valign="middle" >2.475</td><td align="center" valign="middle" >2.629</td><td align="center" valign="middle" >2.673</td><td align="center" valign="middle" >1.879</td><td align="center" valign="middle" >1.828</td><td align="center" valign="middle" >1.914</td><td align="center" valign="middle" >1.911</td></tr><tr><td align="center" valign="middle" ></td><td align="center" valign="middle" >(0.031)</td><td align="center" valign="middle" >(0.030)</td><td align="center" valign="middle" >(0.032)</td><td align="center" valign="middle" >(0.033)</td><td align="center" valign="middle" >(0.026)</td><td align="center" valign="middle" >(0.025)</td><td align="center" valign="middle" >(0.027)</td><td align="center" valign="middle" >(0.028)</td></tr><tr><td align="center" valign="middle" ></td><td align="center" valign="middle"  colspan="4"  >Shrinkage Estimator (with<inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x163.png" xlink:type="simple"/></inline-formula>)</td><td align="center" valign="middle"  colspan="4"  >Shrinkage Estimator (with<inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x164.png" xlink:type="simple"/></inline-formula>)</td></tr><tr><td align="center" valign="middle" ><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x165.png" xlink:type="simple"/></inline-formula></td><td align="center" valign="middle" ><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x166.png" xlink:type="simple"/></inline-formula></td><td align="center" valign="middle" ><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x167.png" xlink:type="simple"/></inline-formula></td><td align="center" valign="middle" ><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x168.png" xlink:type="simple"/></inline-formula></td><td align="center" valign="middle" ><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x169.png" xlink:type="simple"/></inline-formula></td><td align="center" valign="middle" ><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x170.png" xlink:type="simple"/></inline-formula></td><td align="center" valign="middle" ><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x171.png" xlink:type="simple"/></inline-formula></td><td align="center" valign="middle" ><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x172.png" xlink:type="simple"/></inline-formula></td><td align="center" valign="middle" ><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/10-1240698x173.png" xlink:type="simple"/></inline-formula></td></tr><tr><td align="center" valign="middle" >0.0</td><td align="center" valign="middle" >1.882</td><td align="center" valign="middle" >1.823</td><td align="center" valign="middle" >1.918</td><td align="center" valign="middle" >1.915</td><td align="center" valign="middle" >1.801</td><td align="center" valign="middle" >1.742</td><td align="center" valign="middle" >1.829</td><td align="center" valign="middle" >1.824</td></tr><tr><td align="center" valign="middle" ></td><td align="center" valign="middle" >(0.022)</td><td align="center" valign="middle" >(0.021)</td><td align="center" valign="middle" >(0.023)</td><td align="center" valign="middle" >(0.023)</td><td align="center" valign="middle" >(0.019)</td><td align="center" valign="middle" >(0.019)</td><td align="center" valign="middle" >(0.021)</td><td align="center" valign="middle" >(0.021)</td></tr><tr><td align="center" valign="middle" >0.2</td><td align="center" valign="middle" >1.956</td><td align="center" valign="middle" >1.894</td><td align="center" valign="middle" >1.992</td><td align="center" valign="middle" >1.989</td><td align="center" valign="middle" >1.866</td><td align="center" valign="middle" >1.807</td><td align="center" valign="middle" >1.896</td><td align="center" valign="middle" >1.890</td></tr><tr><td align="center" valign="middle" ></td><td align="center" valign="middle" >(0.021)</td><td align="center" valign="middle" >(0.021)</td><td align="center" valign="middle" >(0.023)</td><td align="center" valign="middle" >(0.023)</td><td align="center" valign="middle" >(0.020)</td><td align="center" valign="middle" >(0.019)</td><td align="center" valign="middle" >(0.021)</td><td align="center" valign="middle" >(0.021)</td></tr><tr><td align="center" valign="middle" >0.4</td><td align="center" valign="middle" >2.032</td><td align="center" valign="middle" >1.969</td><td align="center" valign="middle" >2.070</td><td align="center" valign="middle" >2.068</td><td align="center" valign="middle" >1.914</td><td align="center" valign="middle" >1.856</td><td align="center" valign="middle" >1.946</td><td align="center" valign="middle" >1.939</td></tr><tr><td align="center" valign="middle" ></td><td align="center" valign="middle" >(0.025)</td><td align="center" valign="middle" >(0.024)</td><td align="center" valign="middle" >(0.026)</td><td align="center" valign="middle" >(0.026)</td><td align="center" valign="middle" >(0.021)</td><td align="center" valign="middle" >(0.021)</td><td align="center" valign="middle" >(0.022)</td><td align="center" valign="middle" >(0.022)</td></tr><tr><td align="center" valign="middle" >0.6</td><td align="center" valign="middle" >2.082</td><td align="center" valign="middle" >2.018</td><td align="center" valign="middle" >2.122</td><td align="center" valign="middle" >2.127</td><td align="center" valign="middle" >1.922</td><td align="center" valign="middle" >1.866</td><td align="center" valign="middle" >1.956</td><td align="center" valign="middle" >1.950</td></tr><tr><td align="center" valign="middle" ></td><td align="center" valign="middle" >(0.025)</td><td align="center" valign="middle" >(0.025)</td><td align="center" valign="middle" >(0.027)</td><td align="center" valign="middle" >(0.027)</td><td align="center" valign="middle" >(0.021)</td><td align="center" valign="middle" >(0.021)</td><td align="center" valign="middle" >(0.022)</td><td align="center" valign="middle" >(0.022)</td></tr><tr><td align="center" valign="middle" >0.8</td><td align="center" valign="middle" >2.206</td><td align="center" valign="middle" >2.137</td><td align="center" valign="middle" >2.254</td><td align="center" valign="middle" >2.273</td><td align="center" valign="middle" >1.961</td><td align="center" valign="middle" >1.906</td><td align="center" valign="middle" >1.999</td><td align="center" valign="middle" >2.001</td></tr><tr><td align="center" valign="middle" ></td><td align="center" valign="middle" >(0.027)</td><td align="center" valign="middle" >(0.026)</td><td align="center" valign="middle" >(0.028)</td><td align="center" valign="middle" >(0.029)</td><td align="center" valign="middle" >(0.024)</td><td align="center" valign="middle" >(0.023)</td><td align="center" valign="middle" >(0.025)</td><td align="center" valign="middle" >(0.025)</td></tr></tbody></table></table-wrap><p>Note: ( ) provides the standard error results.</p><p>FCRPLM estimators. The pretest and positive-part Stein-like estimators both perform better than the FCRPLM estimators. The positive-part Stein-like estimators with higher shrinkage constant a outperform those with a smaller one and the pretest estimators. Shrinkage estimation reduces the risk of the FCRPLM estimators by shrinking the FCRPLM estimates towards the UCRPLM estimates. Providing the information on the share of population putting a negative or positive value on the alternative attributes is one of the advantages of the RPL model. When the random coefficients are correlated to each other, the FCRPLM estimator of this quantity has a smaller bias and slightly larger MSE than the UCRPLM estimator. Based on our Monte Carlo experiments, the pretest and shrinkage estimates can reduce the MSEs of the estimated results of share of the population putting a positive or negative value on alternative attributes as well. The Monte Carlo mean estimates of direct elasticity based on the pretest and shrinkage estimators with a larger shrinkage constant are closer to the true value with smaller standard errors than those based on the FCRPLM estimators.</p></sec><sec id="s6"><title>Cite this paper</title><p>Tong Zeng,R. Carter Hill, (2016) Shrinkage Estimation in the Random Parameters Logit Model. Open Journal of Statistics,06,667-674. doi: 10.4236/ojs.2016.64056</p></sec><sec id="s7"><title>NOTES</title></sec></body><back><ref-list><title>References</title><ref id="scirp.69976-ref1"><label>1</label><mixed-citation publication-type="other" xlink:type="simple">Greene, W.H. (2012) Econometric Analysis. Pearson Education, Inc., NJ.</mixed-citation></ref><ref id="scirp.69976-ref2"><label>2</label><mixed-citation publication-type="other" xlink:type="simple">Train, K.E. (2009) Discrete Choice Methods with Simulation. Cambridge University Press, Cambridge.  
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