In today’s world, people are encountered with environmental pollution coming from different dimensions including a visual pollution in cities as far more and deeper wounds on the face has the impact on the urban areas the outcome of the citizens and its outcome is the misidentify of the ravages of unbridled cities. And because the rigorous study has not been done to evaluate the effect of visual pollution, it is thought to have less consequence than other contaminants [1] .

Plenty of space-spirited, cold and lifeless are in our cities that can be seen that do not induce any meaning, concept and performance far from any beauty and utility, as in the evaluation of The Economist in Stock in lively 2012, Tehran as the Iranian capital (132^th among 140 cities around the world) is not in a particularly good position [2] .

There is so wrong in defining the structure of urban and public spaces that visual chaos has become a common problem in urban areas and citizens are going there solely because of their daily essential needs in these areas are now thought to be the part of urban life. And “visual comfort, improve the quality of environment, beautification and urban vitality, joy and satisfaction of citizens” comes as the missing link between citizens and urban spaces and often little attention is paid to planning and urban design as one of the important objectives and strategies to be considered [3] .

“Relaxing, calm space and reduce pollution and regulate urban graphics and visual art” and immunity of citizens of psychological harms of visual disturbances in the environment are the most important productive factors the quality of human life. So the contaminated heterogeneous urban landscape through planning, legislation and full participation in the beautification of the urban visual landscape and creating vitality for peace as a result of the urban environment has become increasingly important as the beauty and vitality of a city to be felt significantly in these places and all ages and social sex with a sense of security and safety can be present in these spaces. See Table 1.

1) Organizing urban public spaces with an emphasis on reducing visual pollution and visual disturbances resolved to increase the desirability, attractiveness and satisfaction, and evaluate effective strategies in creating a vibrant urban spaces;

2) Improve the quality of urban aesthetic including visual, safety, environmental and functional quality;

3) Considering the principle of people towards the urban art and design attractive spaces, beautiful and vibrant city.

Based on the goals, the following questions have been raised in the context of this study:

1) Is the visual pollution due to lack of charm, quality and vitality in urban areas?

2) Is it possible to increase the vitality using the organization the visual pollution and improve environmental quality?

3) What practical solutions can organize the visual pollution and disturbances in the organization of the urban landscape?

Many experts have dealt with explaining the promotion of the beauty, vitality, quality of urban space and subject matter. Jicobs in “The Death and Life of America’s great cities” [4] , expresses the standards creating diversity

and attractiveness contribute to the vitality of the urban environment with emphasis on the social aspect of streets, sidewalks, and parks. Lynch “theory of the City” [5] , in a large-scale study of urban vitality believed that vibrancy along with the meaning, relevance, access, control and discretion, efficiency and justice are functional axes forming a good city. Cullen in “The Selection landscape” [6] , with investigating the effects of aesthetic and sensory experience of urban space and visual appeal (places and content), has considered thee heterogeneity (pollution) in the visual appearance of the floor, walls and street art of visual and believes that structural integrity (identity) to set the location of the city and social investment and a sense of ownership of the space are the living standard of urban space and understanding the vitality. Dandis in “visual literacy principles” [7] , has dealt with to expressing the effects of graphics and urban art and aesthetics, contrast, harmony and balance in urban on space and the citizens understand the meaning and message of visual (visual literacy). Carmona in “public places and spaces” [8] , has investigated visual, aesthetic, cognitive, social, functional aspects of designing a public place. BA, Ashihara in “aesthetic landscape” [9] , emphasizing the place and the people in the urban landscape and has examined the scope of architectural space, composition, landscape, painting memorable spaces and aesthetic elements urban landscape.

According to Kevin Lynch, urban landscape is part of the city that comes to mind is lodged seen and cause for joy. The main factors for constructive are way, node, neighborhoo, edges and tokens [4] .

Urban Landscape is the art of visual and structural integrity of the buildings, streets and places that make the city environment and the art of constructive communication between different parts of the body [10] . See Figure 1.

Visual pollution is “unbridled and uncoordinated diversity of color, form, light and materials and the accumulation of heterogeneous visual elements, ugly, unattractive and man-made space and urban landscape, and is an

aesthetic issue and its effects one’s ability to enjoy the sights reduced or view it disrupts”, which is divided in different dimensions:

Visual pollution, is confusion and visual pollution in urban public space experience, most within the location (street and square) which is the main field of the visual experience and the mental picture of it―and the more the body in the form of street furniture, volumes and elements and ugly extensions, walls and tables, sidewalks, flooring and walls, architecture, facade construction, outdoor advertising and urban, spaces abandoned and dilapidated, buildings and monuments of art, history, religion and business are destroyed.

Light pollution is synonymous with phrases such as Pollution Light Pollution; Luminous shows the negative effects of improper lighting, improper use of light sources and a mismatch between the lighting and the location [12] . The most obvious sign of the improper use of light sources in the urban environment and the lack of compatibility with the space, lack of environmental lighting, lighting disturbing lack of proper guide lighting and lack of lighting.

Color Pollution

Color of the elements affecting the incidence of visual pollution and heterogeneity of urban landscape into a canvas identity and role in increasing feelings and emotions, enhancing beauty and environmental impact is a factor to define the space, enhance readability, sense unity, and identity and create a sense of place [13] . So the color pollution includes “adverse visual landscape due to uneven application of color and human perception of color is the cause of unhappiness and unpleasant visual impact on the urban landscape”.

Symbol Pollution

Symbols, monuments, old town and a general indication are the important factors for understanding the city. Clear image, good and certain environment, a person a sense of peace and security and create an accurate picture of the city in mind that if the visual aspect is to strengthen the means it was increased [14] . Symbol pollution includes “any disruption in any of the two elements that concept conception occurs and receiving messages, a clear picture and understanding of the environment it is difficult” such as the existence of vague information, numerous other understandable and relevant to the location.

Golkar believes that quality is used to describe the perfection of things and phenomena resulting form (formal or formal quality), performance (quality performance) and meaning (semantic quality) [11] .

Vitality, dynamism and attractiveness of urban space in front of the dismal is the reflection of the type of activity that takes place in space. Ian Gehl has divided activities into 3 categories: Essential (mandatory), optional (health) and, social activities. In a nice city, not only essential activities are in good condition but many people’s favorite leisure, social activities are done and the city offers quality, tempting and, attractive spaces [6] .

Dr. Golkar assumes the vitality is equal to “Livability and liveliness” that it depends on the achievement of desirable qualities such as urban design, legibility, color belonging, inclusion, flexibility, visual character, learners, the quality of public areas, together with the nature, sense time, energy, climatic comfort, permeability and movement, sensory richness, safety and security, user mix and form efficiency and environmental cleanliness, along with vitality, “the overall quality of urban design” [11] . According to the definitions, quality, activity and vitality of a “lively urban space” include “the place where significant presence of people and their diversity (in terms of age and gender) in a wide range time (night and day) that their activities are mainly in the form of social choice and has two procedures [9] . A procedure is dependent on insight and understanding of their culture and the other is related to the quality, beauty and architecture of the urban spaces that are interrelated”.

The result is a series of communications and procedure that offers systematic visual representations of lubricating seen, the quality of forming in the environment and development in the light of the aesthetic and the functional presentation of [8] .

The goals of Urban Graphic include:

-Identity, dignity and readability of urban space-relax and soften the space, reducing the severity of mental suffering caused visual;

-promoting visual culture, visual and coordination with art and urban furniture;

-The development of urban and visual art in the design and implementation of lasting quality in the city, based on scientific principles;

-Organization of color and light, urban furniture, graphics, and visual behavior in the urban environment to suit urban elements and space General.

Bob Jarvis in “urban environment as visual art” believes that the traditions of city art thinking include visual aesthetic traditions, social customs and traditions make the city a place of integration of aesthetics and social tradition, and the guidance of art create urban location, identity, quality public space, ease of mobility, readability, compatibility, variation, qualities of visual and aesthetic experiences [15] .

According to the present status, pollution and visual diversity of urban areas studied range in size (visual, color, light, Symbol) is provided in the form of images and spatial analysis (see Figure 2).

According to the research subject, questionnaire designing has been based on the criteria outlined in the theoretical foundations. Table 2 shows the descriptive characteristics (frequency, percent) of the sample group:

In posing the question of “beauty, calm, charm, vitality and vibrancy of the urban environment and public spaces for citizens” 37.60% announced very high, 39.60% high, 20.80% somewhat, 1.60% low and 0.40% at the very least (Figure 1). In question “the impact of visual disturbances and pollution on the presence in the study area” 12% declared high, high 44.80%, 36% somewhat and finally 7.2% declared that that the visual pollution has a low and very low effect on them (see Figure 3, Figure 4).

In the next step, of the sample was asked to specifies “the reasons priority for their presence in urban areas (study area)”. This question is proposed according to Ian Gel activity in determining the vitality and dynamism of urban spaces. Based on the SPSS data output, essential activities (mandatory) is the most important reason of the people for being present in urban public spaces that it would show a lack of attractiveness, vitality within the scope of the study (see Table 3).

In response to the question “how much is the visual pollution effectiveness on beauty, attractiveness, vitality and vibrancy of urban spaces Maraqeh?” the results show that the impact of visual pollution was very high and high on urban space (see Figure 5).

In the question of Table 5 which was mainly on analysis and theoretical foundations of research, the idea of people was questioned on the impact of effective factors related to Quality, beauty, charm, liveliness, vitality, and visual comfort of urban space.

In the next question, criteria related to theoretical foundations were addressed in relation to the characteristics of the urban public space, beautiful, charming, vivacious, and lively and respondents were asked to prioritize according to their importance from one to 10. The variable has the highest priority is the lowest rank (see Table 4).

Before performing the test, to determine the normal distribution of data, the Kolmogorov-Smirnov test was used (see Table 5).

One sample T-test was used to assess the first and second hypotheses. As the significance level is less than 0.05, and the mean is greater than 3, the null hypothesis (H₀) is rejected in both the hypothesis. We conclude that:

(H1) the effect of visual pollution on urban vitality is significantly more than average and the first assumption proved.

(H1) the effect of improving environmental quality, aesthetics and identity of public spaces on the urban vitality is significantly more than average; the promotion of quality and aesthetics and identity of urban space increases the vitality (see Table 6).

Quality and vitality has a meaning beyond urban areas that can be investigated at different levels such as environmental quality, sustainability, public welfare, visual, compliance, compatibility, performance, justice, security, inclusion. Based on the findings, vitality can be divided into two levels of macro and micro: the macro level consists of spatial, cultural, economic, aesthetic, social and micro level consists of visual comfort, space and component non-physical (activity) that their subsets of these factors are discussed also in place. For example, cosmetic components include indicators of urban art and visual delight and itself includes a subset of satisfaction, attractiveness and vitality.

Charming spaces, beautiful and lively spaces are those that will attract and satisfy a wide range of subjects (in terms of age and sex) according the diversity of visual and calm environment, which requires the attention to human and the needs of users (citizens) in the creating high quality public spaces.

To designing the proposed model, urban art, urban design human-centered and component visual comfort (color, light, symbol, visual) were considered as a first priority of beauty, vitality, attractiveness and vitality of urban public spaces which leads to the identity, improve the quality of urban environment, and beauty and attractiveness of these spaces which in turn will lead to citizen satisfaction and it is necessary to consider the improving the quality of aesthetic and identity-oriented space with a focus on urban art to be considered as factors affecting the vitality and linked with urban spaces.

With regard to the subject and importance of beauty and vitality in urban areas, it has been tried to achieve the important objectives of this study be set. The present study suggestions are in three levels of micro, middle, and macro which are comprehensive and besides the logical and fundamental relationship are complementary.

Micro level: at the micro level, the goal is to plan special offers (details) to organize and removing pollution and visual disturbances in the study area in different aspects (visual, color, light, Symbol) and in terms of objectives, policies, strategies.

Middle level: According to the goals of the present study are searched in places and spaces within urban and as the “vitality” is the main feature of sidewalk and place of interaction, leisure, recreation and vitality, shop, relax and sidewalk that attract a wide range of citizens; to enhance the quality of vitality, removing visual pollution, beauty and identity of the area under study, creating a link between urban vitality and components of visual relaxing that can be complementary and visual comfort promote besides the beauty, charm, vitality and quality of urban space and it seems rational.

Macro level: Beautification Master Plan as a unifying and comprehensive urban beautification which includes elements of visual comfort is proposed; a plan that in addition the city’s image quality considers quality [17] . while bind cross-sectional and temporary designs of beautification and put them in a logical and consistent with each other, is applicable to the case that the final product is creating the quality, attractive, beautiful, and lively urban spaces that citizens take pleasure in it and find their historical, cultural, and recovered identity of their own city and feel the sense of belonging and vitality in all aspects of urban spaces.

According to the concepts studied, designing theoretical foundations, analysis and evaluation of the present situation (where are we?), confusion, disparity and visual pollution have a direct influence on the environment and reducing quality environment, charm, satisfaction, joy and vitality of urban areas but as the urban vitality and multidimensional concept is due to various factors and has a multi-dimension meaning, its achievement is dependent on its logical relationship with the parameters of quality of urban design which is the missing link with the citizens and the city triangle with urban management and urban spaces and the components of visual relaxing in city spaces.