<?xml version="1.0" encoding="UTF-8"?><!DOCTYPE article  PUBLIC "-//NLM//DTD Journal Publishing DTD v3.0 20080202//EN" "http://dtd.nlm.nih.gov/publishing/3.0/journalpublishing3.dtd"><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" dtd-version="3.0" xml:lang="en" article-type="research article"><front><journal-meta><journal-id journal-id-type="publisher-id">OJBM</journal-id><journal-title-group><journal-title>Open Journal of Business and Management</journal-title></journal-title-group><issn pub-type="epub">2329-3284</issn><publisher><publisher-name>Scientific Research Publishing</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.4236/ojbm.2014.22011</article-id><article-id pub-id-type="publisher-id">OJBM-44210</article-id><article-categories><subj-group subj-group-type="heading"><subject>Articles</subject></subj-group><subj-group subj-group-type="Discipline-v2"><subject>Business&amp;Economics</subject></subj-group></article-categories><title-group><article-title>
 
 
  Methods for Statistical Inference of Triangle Taste Tests Data and Their Applications
 
</article-title></title-group><contrib-group><contrib contrib-type="author" xlink:type="simple"><name name-style="western"><surname>ongkang</surname><given-names>Xu</given-names></name><xref ref-type="aff" rid="aff1"><sup>1</sup></xref></contrib><contrib contrib-type="author" xlink:type="simple"><name name-style="western"><surname>Xingxu</surname><given-names>Li</given-names></name><xref ref-type="aff" rid="aff2"><sup>2</sup></xref></contrib><contrib contrib-type="author" xlink:type="simple"><name name-style="western"><surname>Jiachun</surname><given-names>Xie</given-names></name><xref ref-type="aff" rid="aff2"><sup>2</sup></xref><xref ref-type="corresp" rid="cor1"><sup>*</sup></xref></contrib></contrib-group><aff id="aff2"><addr-line>School of Statistics and Mathematics, Yunnan University of Finance and Economics, Kunming, China</addr-line></aff><aff id="aff1"><addr-line>Qujing Tobacco Factory of Hongyun Honghe Tobacco Group, Qujing, China</addr-line></aff><author-notes><corresp id="cor1">* E-mail:<email>yuzhoutansuo1@163.com(JX)</email>;</corresp></author-notes><pub-date pub-type="epub"><day>26</day><month>03</month><year>2014</year></pub-date><volume>02</volume><issue>02</issue><fpage>79</fpage><lpage>84</lpage><history><date date-type="received"><day>15</day>	<month>January</month>	<year>2014</year></date><date date-type="rev-recd"><day>7</day>	<month>February</month>	<year>2014</year>	</date><date date-type="accepted"><day>1</day>	<month>March</month>	<year>2014</year></date></history><permissions><copyright-statement>&#169; Copyright  2014 by authors and Scientific Research Publishing Inc. </copyright-statement><copyright-year>2014</copyright-year><license><license-p>This work is licensed under the Creative Commons Attribution International License (CC BY). http://creativecommons.org/licenses/by/4.0/</license-p></license></permissions><abstract><p>
 
 
   This paper designs methods of product differences testing and preference testing by using triangle taste tests data. Binomial distribution theory and hypothesis test method are employed since that the existing statistical inference methods of triangle taste tests methods for sensory and quality analysis of cigarette products have some shortcomings. Finally, two case studies are provided, which have very important managerial implication to cigarette enterprises. 
 
</p></abstract><kwd-group><kwd>Binomial Distribution; Hypothesis Test; Triangle Taste Tests; Sensory and Quality</kwd></kwd-group></article-meta></front><body><sec id="s1"><title>1. Introduction</title><p>The triangle taste tests method is used primarily for “difference testing”. It is one of the most important methods of sensory and quality evaluation of cigarette smoke product for cigarette manufacturers. These tests assist in evaluating effects of development in formulating products and processing. The principle for triangle taste tests method is that the assessors are presented with three products, two of which are identical and the other one is different. The assessors are asked to state which product they believe is the odd one.</p><disp-formula id="scirp.44210-formula1254"><graphic  xlink:href="http://html.scirp.org/file/1-1530052x5.png"  xlink:type="simple"/></disp-formula><p><sup>*</sup>Corresponding author.</p><p>Through field investigation on affiliates of Hongyun Honghe Tobacco Group, it is founded that the triangle taste tests have been widely adopted by cigarette manufacturers, but within an incorrect way from a statistical view. When the cigarette manufacturers deduce the sensory and quality of their products by using triangle taste tests data, most of them suffer mistakes. They use sample directly instead of population according to the plurality rule which is insufficiency in statistical inference process and statistical methods supporting, therefore unscientific judgments have been made on cigarette product quality judgment and lead to unscientific management decisions. This kind of problems not only exists in triangle taste tests for products sensory and quality analysis, but also in evaluation of quality control activities.</p><p>The authors did a comprehensive overview about statistical inference methods of using triangle taste test data through the National Knowledge Infrastructure(CNKI) database, but found few literature in China. The objects of this paper are to complement this gap and focus on the research of statistical inference methods based on mathematical statistics theory by using triangle taste tests data. This paper is organized as: Section 2 is methods design of statistical inference, and methods design for difference and goodness test for product sensory and quality which is based on Binomial distribution theory. Section 3 is case study, taking the Qujing cigarette manufacturer as an example. Section 4 is conclusions.</p></sec><sec id="s2"><title>2. Methods Design of Statistical Inference</title><sec id="s2_1"><title>2.1. Introduction for Applications of Triangle Taste Tests</title><p>Within the triangle taste tests method for cigarettes products, firstly no less than 7 assessors grouped randomly, then a series of three kinds of cigarettes products which two are identical and the other one is different are presented to the assessors. The assessors are asked to identify which one is different from the other two and compare the sensory and quality of these products. Then the triangle taste tests data are collected and analyzed to make contribution to making decisions by the cigarette manufacturers. Obviously, this is a process of statistical decision based on small simple data.</p></sec><sec id="s2_2"><title>2.2. Introduction of Mathematical Statistics Theory of Binomial Distribution</title><p>In mathematical statistics, the binomial distribution is the discrete probability distribution of the number of successes in a sequence of n independent yes or no experiments, each of which yields success with probability p [<xref ref-type="bibr" rid="scirp.44210-ref1">1</xref>] . Such a success/failure experiment is also called a Bernoulli experiment or a Bernoulli trial; when<inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x6.png" xlink:type="simple"/></inline-formula>, the binomial distribution is a Bernoulli distribution.</p><p>Binomial distribution describes the behavior of a count variable <inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x7.png" xlink:type="simple"/></inline-formula> if the following conditions apply:</p><p>1) The number of observations of <inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x8.png" xlink:type="simple"/></inline-formula> is fixed.</p><p>2) Each observation is independent.</p><p>3) Each observation represents one of two outcomes (yes or no).</p><p>4) The probability of yes <inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x9.png" xlink:type="simple"/></inline-formula> is the same for each outcome.</p><p>If these conditions are met, then <inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x10.png" xlink:type="simple"/></inline-formula> has a Binomial distribution with parameters <inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x11.png" xlink:type="simple"/></inline-formula> and<inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x12.png" xlink:type="simple"/></inline-formula>, abbreviated <inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x13.png" xlink:type="simple"/></inline-formula> [<xref ref-type="bibr" rid="scirp.44210-ref2">2</xref>] [<xref ref-type="bibr" rid="scirp.44210-ref3">3</xref>] .</p></sec><sec id="s2_3"><title>2.3. Test Method for Products Quality Difference Based on Triangle Taste Tests</title><p>Take the detecting results of each assessor as a random collectivity and denoted by<inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x14.png" xlink:type="simple"/></inline-formula>. Each assessor is assumed to have a probability <inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x15.png" xlink:type="simple"/></inline-formula> of truly detecting the odd one product that is different from the other two identical products when <inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x16.png" xlink:type="simple"/></inline-formula> (<inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x17.png" xlink:type="simple"/></inline-formula>, otherwise). According to the above section of definition of Bernoulli distribution and Binomial distribution, it is not hard to understand that <inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x18.png" xlink:type="simple"/></inline-formula> followed the Bernoulli distribution<inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x19.png" xlink:type="simple"/></inline-formula>.</p><p>Note that, if the assessor cannot identify the sensory and quality difference of the products caused by process adjustment, the process of truly detecting the odd one product is equiprobable and random, which means<inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x20.png" xlink:type="simple"/></inline-formula>, otherwise<inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x20.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x21.png" xlink:type="simple"/></inline-formula>.</p><p>Therefore, whether the sensory and quality difference of the products caused by process adjustment could be tested as the following hypothesis testing:</p><disp-formula id="scirp.44210-formula1255"><label>(1)</label><graphic position="anchor" xlink:href="http://html.scirp.org/file/1-1530052x22.png"  xlink:type="simple"/></disp-formula><p>Suppose there are <inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x23.png" xlink:type="simple"/></inline-formula> assessors take part in triangle taste tests, the taste results for each assessor is an independent sample and denoted as<inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x23.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x24.png" xlink:type="simple"/></inline-formula>. For each independent<inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x23.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x24.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x25.png" xlink:type="simple"/></inline-formula>, it comes from population <inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x23.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x24.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x25.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x26.png" xlink:type="simple"/></inline-formula> and followed by the same distribution of <inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x23.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x24.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x25.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x26.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x27.png" xlink:type="simple"/></inline-formula> as<inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x23.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x24.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x25.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x26.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x27.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x28.png" xlink:type="simple"/></inline-formula>. The sample value for <inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x23.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x24.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x25.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x26.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x27.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x28.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x29.png" xlink:type="simple"/></inline-formula> is denoted as<inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x23.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x24.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x25.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x26.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x27.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x28.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x29.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x30.png" xlink:type="simple"/></inline-formula>.</p><p>The rejection region of hypothesis testing Equation (1) is<inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x31.png" xlink:type="simple"/></inline-formula>, where <inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x31.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x32.png" xlink:type="simple"/></inline-formula> is the critical value. If the null hypothesis <inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x31.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x32.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x33.png" xlink:type="simple"/></inline-formula> is true, the probability for rejection is<inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x31.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x32.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x33.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x34.png" xlink:type="simple"/></inline-formula>, where <inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x31.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x32.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x33.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x34.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x35.png" xlink:type="simple"/></inline-formula> is significance level. The <inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x31.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x32.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x33.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x34.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x35.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x36.png" xlink:type="simple"/></inline-formula> level is the probability of rejecting the null hypothesis when it is true (type I error).</p><p>In order to show the magnitude of the significant level of the tests results, we calculate the p-value of the critical value <inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x37.png" xlink:type="simple"/></inline-formula> instead of<inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x37.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x38.png" xlink:type="simple"/></inline-formula>. The null hypothesis is rejected if the p-value turns out to be less than a certain significance level, often 0.05 or 0.01. Such a result indicates that the observed result would be highly unlikely under the null hypothesis (that is, the observation is highly unlikely to be the result of random chance alone).</p><p>Note that, the test statistics is<inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x39.png" xlink:type="simple"/></inline-formula>, according to the above section of definition of Bernoulli distribution and Binomial distribution, it is not hard to understand that <inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x39.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x40.png" xlink:type="simple"/></inline-formula> followed the Binomial distribution<inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x39.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x40.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x41.png" xlink:type="simple"/></inline-formula>, if the null hypothesis is true, it changes to<inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x39.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x40.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x41.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x42.png" xlink:type="simple"/></inline-formula>, therefore the p-value for testing is:</p><p><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x43.png" xlink:type="simple"/></inline-formula>, where <inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x43.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x44.png" xlink:type="simple"/></inline-formula> followed by Binomial distribution<inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x43.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x44.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x45.png" xlink:type="simple"/></inline-formula>.</p></sec><sec id="s2_4"><title>2.4. Preference Testing Method for Products Quality Based on Triangle Taste Tests</title><p>Take the detecting results of each assessor who can identify the sensory and quality difference of the products as a random collectivity and denoted by <inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x46.png" xlink:type="simple"/></inline-formula> with<inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x46.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x47.png" xlink:type="simple"/></inline-formula>, where <inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x46.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x47.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x48.png" xlink:type="simple"/></inline-formula> for sensory and quality of the product is better if a special process adjustment is adopted, say process-A (<inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x46.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x47.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x48.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x49.png" xlink:type="simple"/></inline-formula>, otherwise). <inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x46.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x47.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x48.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x49.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x50.png" xlink:type="simple"/></inline-formula>is the probability when<inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x46.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x47.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x48.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x49.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x50.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x51.png" xlink:type="simple"/></inline-formula>. Testing of whether the sensory and quality of the products is improved by adopting process-A is equivalent testing:</p><disp-formula id="scirp.44210-formula1256"><label>(2)</label><graphic position="anchor" xlink:href="http://html.scirp.org/file/1-1530052x52.png"  xlink:type="simple"/></disp-formula><p>Note that, this part of this paper just focus on these assessors who can identify the sensory and quality difference of the products after process has been adjusted. That means we only observe the combined number of correct responses due to detection and guessing. The correct evaluation results are denoted as <inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x53.png" xlink:type="simple"/></inline-formula> and values are<inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x53.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x54.png" xlink:type="simple"/></inline-formula>.</p><p>The rejection region for the null hypothesis Equation (2) is<inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x55.png" xlink:type="simple"/></inline-formula>, where <inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x55.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x56.png" xlink:type="simple"/></inline-formula> is the critical value. The probability of rejection is <inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x55.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x56.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x57.png" xlink:type="simple"/></inline-formula> if the null hypothesis <inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x55.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x56.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x57.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x58.png" xlink:type="simple"/></inline-formula> is true, where <inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x55.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x56.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x57.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x58.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x59.png" xlink:type="simple"/></inline-formula> is significance level. The equivalent testing method of its p-value also could be used.</p><p>The test statistics is <inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x60.png" xlink:type="simple"/></inline-formula> with <inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x60.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x61.png" xlink:type="simple"/></inline-formula> when<inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x60.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x61.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x62.png" xlink:type="simple"/></inline-formula>.</p><p>Since<inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x63.png" xlink:type="simple"/></inline-formula>, then the p-value is<inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x63.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x64.png" xlink:type="simple"/></inline-formula>, where <inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x63.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x64.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x65.png" xlink:type="simple"/></inline-formula> followed by Binomial distribution<inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x63.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x64.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x65.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x66.png" xlink:type="simple"/></inline-formula>.</p><p>In addition, preference testing for two different kinds of products after process adjustment could be reached through the following two sides test:</p><disp-formula id="scirp.44210-formula1257"><label>(3)</label><graphic position="anchor" xlink:href="http://html.scirp.org/file/1-1530052x67.png"  xlink:type="simple"/></disp-formula><p>where, the rejection region is <inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x68.png" xlink:type="simple"/></inline-formula> or<inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x68.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x69.png" xlink:type="simple"/></inline-formula>, and <inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x68.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x69.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x70.png" xlink:type="simple"/></inline-formula> and <inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x68.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x69.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x70.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x71.png" xlink:type="simple"/></inline-formula> are critical values. The probability of rejection is <inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x68.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x69.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x70.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x71.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x72.png" xlink:type="simple"/></inline-formula> if the null hypothesis <inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x68.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x69.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x70.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x71.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x72.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x73.png" xlink:type="simple"/></inline-formula> is true, where <inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x68.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x69.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x70.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x71.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x72.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x73.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x74.png" xlink:type="simple"/></inline-formula> is significance level.</p></sec></sec><sec id="s3"><title>3. Case Study</title><sec id="s3_1"><title>3.1. Data Description</title><p>Qujing tobacco factory employed triangle taste tests to test sensory and quality of Brand-X and Brand-Y which were produced by different production technology in 2013 and 20 assessors were involved in total for each brand. Brand-X can be further divided as Sample-1 and Sample-2. These two samples were made of the same raw material but differed from process-A and process-B respectively with little adjustment. For Brand-X, the triangle taste tests statistical results showed that, 10 assessors detected the odd one cigarette from the other two identical cigarettes. Furthermore, 6 assessors preferred process-A cigarettes and the other 4 assessors preferred process-B cigarettes. Similarly, Brand-Y can be further divided as Sample-3 and Sample-4. These two samples were also made of the same raw material but differed from process-A and process-B respectively with little adjustment. For Brand-Y, the triangle taste tests statistical results showed that, 11 assessors detected the odd one cigarette from the other two identical cigarettes. Furthermore, 4 assessors preferred process-A cigarettes and the other 7 assessors preferred process-B cigarettes. The following <xref ref-type="table" rid="table1">Table 1</xref> shows the original triangle taste tests data.</p></sec><sec id="s3_2"><title>3.2. Results and Analysis of Statistical Inference</title><p>Based on the above sample data, what usually Qujing tobacco factory concluded were: 1) for Brand-X, there was no difference between process-A and process-B, since half of the assessors (10 assessors out of 20) detected the odd one cigarette from the other two identical cigarettes, they believed there were existing sensory and quality differences but the other half hold the opposite opinion. 2) for Brand-Y, there existed difference between process-A and process-B and process-B was better than process-A, since more than half of the assessors (11 assessors out of 20) detected the odd one cigarette from the other two identical cigarettes, moreover more than half of these assessors (7 assessors out of 11) prefer to process-B. Did the conclusions correct? The alternative analysis is showed as the following:</p><p>1) Does the products sensory and quality difference deduced from process adjustment?</p><p>According to Section 2.2, calculations are as the following:</p><p>a) For Brand-X, the p-value for testing is:</p><disp-formula id="scirp.44210-formula1258"><graphic  xlink:href="http://html.scirp.org/file/1-1530052x75.png"  xlink:type="simple"/></disp-formula><p>b) For Brand-Y, the p-value for testing is:</p><disp-formula id="scirp.44210-formula1259"><graphic  xlink:href="http://html.scirp.org/file/1-1530052x76.png"  xlink:type="simple"/></disp-formula><p>It is easy to understand that, for Brand-X and Brand-Y cigarette, process adjustment could give rise to differences of sensory and quality of the products, if the significance level <inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x77.png" xlink:type="simple"/></inline-formula> is 0.1 (incorrect rejection of a true null hypothesis of indifference of sensory and quality of products). If the significance level <inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x77.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x78.png" xlink:type="simple"/></inline-formula> is 0.05, for Brand-X, the null hypothesis of indifference of sensory and quality of products could not be rejected, since the p-value is 0.0919 and<inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x77.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x78.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x79.png" xlink:type="simple"/></inline-formula>. But for Brand-Y, the null hypothesis of indifference of sensory and quality of products could be rejected, since the p-value is 0.0376 and<inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x77.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x78.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x79.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x80.png" xlink:type="simple"/></inline-formula>.</p><table-wrap id="table1" ><label><xref ref-type="table" rid="table1">Table 1</xref></label><caption><title> Triangle taste tests data</title></caption><table><tbody><thead><tr><th align="center" valign="middle" ></th><th align="center" valign="middle"  colspan="10"  >Triangle taste tests data</th></tr></thead><tr><td align="center" valign="middle"  rowspan="2"  >Brand-X</td><td align="center" valign="middle" >1A</td><td align="center" valign="middle" >0</td><td align="center" valign="middle" >1A</td><td align="center" valign="middle" >1B</td><td align="center" valign="middle" >0</td><td align="center" valign="middle" >0</td><td align="center" valign="middle" >1A</td><td align="center" valign="middle" >0</td><td align="center" valign="middle" >0</td><td align="center" valign="middle" >1B</td></tr><tr><td align="center" valign="middle" >0</td><td align="center" valign="middle" >0</td><td align="center" valign="middle" >1A</td><td align="center" valign="middle" >0</td><td align="center" valign="middle" >1A</td><td align="center" valign="middle" >1B</td><td align="center" valign="middle" >0</td><td align="center" valign="middle" >1A</td><td align="center" valign="middle" >1B</td><td align="center" valign="middle" >0</td></tr><tr><td align="center" valign="middle"  rowspan="2"  >Brand-Y</td><td align="center" valign="middle" >1A</td><td align="center" valign="middle" >1B</td><td align="center" valign="middle" >1A</td><td align="center" valign="middle" >0</td><td align="center" valign="middle" >0</td><td align="center" valign="middle" >0</td><td align="center" valign="middle" >1B</td><td align="center" valign="middle" >1B</td><td align="center" valign="middle" >0</td><td align="center" valign="middle" >1B</td></tr><tr><td align="center" valign="middle" >0</td><td align="center" valign="middle" >0</td><td align="center" valign="middle" >1B</td><td align="center" valign="middle" >1B</td><td align="center" valign="middle" >1 A</td><td align="center" valign="middle" >1B</td><td align="center" valign="middle" >0</td><td align="center" valign="middle" >1 A</td><td align="center" valign="middle" >0</td><td align="center" valign="middle" >0</td></tr></tbody></table></table-wrap><p>Note: 1) “1”―correct detection; “0”—incorrect detection; 2) “A” process-A cigarettes have been preferred; “B” process-B cigarettes have been preferred.</p><p>2) Which process makes cigarette product better?</p><p>According to Section 2.3, calculations are as the following:</p><p>a) For Brand-X, the p-value for testing is:</p><disp-formula id="scirp.44210-formula1260"><graphic  xlink:href="http://html.scirp.org/file/1-1530052x81.png"  xlink:type="simple"/></disp-formula><p>b) For Brand-Y, the p-value for testing is:</p><disp-formula id="scirp.44210-formula1261"><graphic  xlink:href="http://html.scirp.org/file/1-1530052x82.png"  xlink:type="simple"/></disp-formula><p>These two p-values show that, for both Brand-X and Brand-Y cigarette, the null hypothesis of without improvements in the sensory and quality of the products by adopting process-A cannot be rejected, in spite of relaxation of the significance level to 0.1 even 0.3.</p><p>Furthermore, as mentioned before, preference testing for two different kinds of products after by using process-A and process-B could be reached through two sides test:</p><disp-formula id="scirp.44210-formula1262"><graphic  xlink:href="http://html.scirp.org/file/1-1530052x83.png"  xlink:type="simple"/></disp-formula><p>a) For Brand-X, the p-value for testing is:</p><disp-formula id="scirp.44210-formula1263"><graphic  xlink:href="http://html.scirp.org/file/1-1530052x84.png"  xlink:type="simple"/></disp-formula><p>where, where <inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x85.png" xlink:type="simple"/></inline-formula> followed by Binomial distribution<inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x85.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x86.png" xlink:type="simple"/></inline-formula>.</p><p>b) For Brand-Y, the p-value for testing is:</p><disp-formula id="scirp.44210-formula1264"><graphic  xlink:href="http://html.scirp.org/file/1-1530052x87.png"  xlink:type="simple"/></disp-formula><p>where, where <inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x88.png" xlink:type="simple"/></inline-formula> followed by Binomial distribution<inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x88.png" xlink:type="simple"/></inline-formula><inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x89.png" xlink:type="simple"/></inline-formula>.</p><p>The above p-values show that, for both Brand-X and Brand-Y cigarette, there is no obvious preference to either products of process-A adjustment or process-B adjustment, in spite of relaxation of the significance level to 0.1 even 0.5. This is equal to say, there is no significant evidence to show that the assessors have any preferences to the products which adjusted by process-A or process-B even if they can detect the differences of sensory and quality.</p><p>3) Comparison of analysis results</p><p>All the above analysis by using Binomial distribution theory and hypothesis test method concluded differently compared with the cigarette manufacturers. <xref ref-type="table" rid="table2">Table 2</xref> shows the differences.</p></sec></sec><sec id="s4"><title>4. Conclusion</title><p>Triangle taste tests method had been applied widely in cigarette enterprises for products sensory and quality analysis. But they did not make full use of the triangle taste tests data in an inadequate way. Therefore, there wasn’t enough evidence to prove their inferences, which was not good for making scientific decisions. In this paper, methods of product differences testing and preference testing for products sensory and quality analysis were de-</p><table-wrap id="table2" ><label><xref ref-type="table" rid="table2">Table 2</xref></label><caption><title> Comparison of analysis results</title></caption><table><tbody><thead><tr><th align="center" valign="middle"  rowspan="2"  >Products</th><th align="center" valign="middle"  colspan="2"  >Difference between process-A and process-B</th><th align="center" valign="middle"  colspan="2"  >Preference for process-A or process-B</th></tr></thead><tr><td align="center" valign="middle" >Traditional methods</td><td align="center" valign="middle" >Improved methods</td><td align="center" valign="middle" >Traditional methods</td><td align="center" valign="middle" >Improved methods</td></tr><tr><td align="center" valign="middle" >Brand-X</td><td align="center" valign="middle" >No differences</td><td align="center" valign="middle" >Existing differences, when<inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x90.png" xlink:type="simple"/></inline-formula>; No differences when <inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x91.png" xlink:type="simple"/></inline-formula></td><td align="center" valign="middle" >No analysis</td><td align="center" valign="middle" >No preferences</td></tr><tr><td align="center" valign="middle" >Brand-Y</td><td align="center" valign="middle" >Existing differences</td><td align="center" valign="middle" >Existing differences, when <inline-formula><inline-graphic xlink:href="http://html.scirp.org/file/1-1530052x92.png" xlink:type="simple"/></inline-formula></td><td align="center" valign="middle" >Preference for process-B</td><td align="center" valign="middle" >No preferences</td></tr></tbody></table></table-wrap><p>signed based on Binomial distribution theory and hypothesis test method. Moreover, two case studies were given for the sake of providing important managerial implication to cigarette enterprises.</p></sec></body><back><ref-list><title>References</title><ref id="scirp.44210-ref1"><label>1</label><mixed-citation publication-type="other" xlink:type="simple">Borovkov, A.A. (1999) Mathematical Statistics. CRC Press, Boca Raton.</mixed-citation></ref><ref id="scirp.44210-ref2"><label>2</label><mixed-citation publication-type="other" xlink:type="simple">Chen, P., Li, W. and Zhang, Z.J. (2006) Probability and Statistics. 2nd Edition, Science Press, Beijing.</mixed-citation></ref><ref id="scirp.44210-ref3"><label>3</label><mixed-citation publication-type="other" xlink:type="simple">Sheng, Z., Xie, S.Q. and Pan C.Y. (2010) Probability and Mathematical Statistics. 4th Edition, Higher Education Press, Beijing.</mixed-citation></ref></ref-list></back></article>