<?xml version="1.0" encoding="UTF-8"?><!DOCTYPE article  PUBLIC "-//NLM//DTD Journal Publishing DTD v3.0 20080202//EN" "http://dtd.nlm.nih.gov/publishing/3.0/journalpublishing3.dtd"><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" dtd-version="3.0" xml:lang="en" article-type="research article"><front><journal-meta><journal-id journal-id-type="publisher-id">TEL</journal-id><journal-title-group><journal-title>Theoretical Economics Letters</journal-title></journal-title-group><issn pub-type="epub">2162-2078</issn><publisher><publisher-name>Scientific Research Publishing</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.4236/tel.2014.42021</article-id><article-id pub-id-type="publisher-id">TEL-43525</article-id><article-categories><subj-group subj-group-type="heading"><subject>Articles</subject></subj-group><subj-group subj-group-type="Discipline-v2"><subject>Business&amp;Economics</subject></subj-group></article-categories><title-group><article-title>
 
 
  A Model of Room Rentals in a Seasonal Hotel Illustrating Monopolistic Competition
 
</article-title></title-group><contrib-group><contrib contrib-type="author" xlink:type="simple"><name name-style="western"><surname>erald</surname><given-names>Aranoff</given-names></name><xref ref-type="aff" rid="aff1"><sub>1</sub></xref><xref ref-type="corresp" rid="cor1"><sup>*</sup></xref></contrib></contrib-group><aff id="aff1"><label>1</label><addr-line>Ariel University Center of Samaria, Bnei Brak, Israel</addr-line></aff><author-notes><corresp id="cor1">* E-mail:<email>garanoff@netvision.net.il</email></corresp></author-notes><pub-date pub-type="epub"><day>04</day><month>03</month><year>2014</year></pub-date><volume>04</volume><issue>02</issue><fpage>139</fpage><lpage>145</lpage><history><date date-type="received"><day>24</day>	<month>December</month>	<year>2013</year></date><date date-type="rev-recd"><day>24</day>	<month>January</month>	<year>2014</year>	</date><date date-type="accepted"><day>31</day>	<month>January</month>	<year>2014</year></date></history><permissions><copyright-statement>&#169; Copyright  2014 by authors and Scientific Research Publishing Inc. </copyright-statement><copyright-year>2014</copyright-year><license><license-p>This work is licensed under the Creative Commons Attribution International License (CC BY). http://creativecommons.org/licenses/by/4.0/</license-p></license></permissions><abstract><p>
 
 
   We illustrate monopolistic competition with an original model of hotel rooms for daily rental that has peak and off-peak demand periods. There are two types of hotels, hotelK and hotelL, each having linear total costs with absolute capacity limits. HotelsK are static efficient since they operate with low MC. They are open year-around and always at full capacity. HotelsL are output flexible since they operate with low FC. They open only in the peak-demand periods. We show, under conditions of the model, that the added cost to supply irregular demand should be small because of hotelsL low FC. We show, under the conditions of the model, that the added gain in consumer surplus in increasing the irregularity should be large because consumers will be switching some consumption from off-peak to peak periods. 
 
</p></abstract><kwd-group><kwd>Monopolist Competition; Demand Fluctuations; Marginal Cost Pricing; Consumer Surplus;  Cost Curve</kwd></kwd-group></article-meta></front><body><sec id="s1"><title>1. An Original Theoretical Model of Monopolist Competition</title><p>We illustrate monopolist competition with an original theoretical model of hotel rooms available for rent on a daily basis. The product is differentiated in that hotel rooms offered for daily rental differ in location, physical aspects and service. We assume fluctuating demand, with a peak season, for almost two months, and an off-peak season, for the balance of the year. We assume hotels set two prices, one for the peak season and one for the offpeak season. We assume no price collusion among hotels. We assume hotels know the consumer-demand schedules for their room rentals. We assume zero expected profits for all hotels in long-run equilibrium. Initially we assume SRMC pricing.</p></sec><sec id="s2"><title>2. Room Rentals in a Seasonal Hotel: The Supply Side</title><p>We assume a single homogeneous product, <img src="2-1500478x\5f7af11b-d5d2-4653-9ace-674318c3f66c.jpg" />, hotel rooms rented at a daily rate. We assume ease of entry of new hotels. We assume two states of demand, <img src="2-1500478x\a6ec40d9-48d4-4ca6-9958-8f21a8bfed55.jpg" />and<img src="2-1500478x\22e9e244-f90a-477b-a51b-61face6acc8b.jpg" />, off-peak and peak, each with a likelihood, where the likelihoods add to one. There are two types of hotels, hotel<sub>K</sub> and hotel<sub>L</sub>, each having linear total costs with absolute capacity limits. Hotels have durable and specific assets, and linear short-run total-cost curves with absolute capacity limits. Per-room per-day variable-operating cost<img src="2-1500478x\036e7f4d-82c1-4610-84e6-90988ba115ad.jpg" />, per-room per-day capacity costs <img src="2-1500478x\93a0af9d-6594-45f5-9a37-e0431d9d6b86.jpg" /> (fixed costs per month divided by maximum rooms available rate per month) and capacity per hotel <img src="2-1500478x\e0bd29e6-c241-49a2-98b5-d51d1c2362e7.jpg" /> (maximum rooms available). We envision investors and managers walking into a hotel construction store that has two shelves: each with a model hotel <img src="2-1500478x\4b01cea4-c9e0-472a-a542-94d60a8aecf8.jpg" /> that costs, say, $1,000,000 to build. On one shelf is a model of hotel<sub>K</sub> and on the other shelf is a model hotel<sub>L</sub> (see  <xref ref-type="fig" rid="fig1">Figure 1</xref>). Investors or entrepreneurs can order any multiple or fraction of the model hotel. No economies of scale exist for hotels. Thus the long-run marginal cost (LRMC) and longrun average cost (LRAC) for hotels in the hotel construction store are horizontal.</p><sec id="s2_1"><title>2.1. Key Assumptions</title><p>The key assumptions of the model are:</p><p>A1:<img src="2-1500478x\4fff1910-c0b1-4059-ad39-a9f62ed659f0.jpg" />, <img src="2-1500478x\10555903-c946-41a5-837f-4e66bb0ed20b.jpg" />, and <img src="2-1500478x\afd106cd-3cbb-4515-a3b6-d40509e521f6.jpg" /> as in <xref ref-type="fig" rid="fig2">Figure 2</xref>. The curves in <xref ref-type="fig" rid="fig2">Figure 2</xref> must cross or else the lower one will dominate.</p><p>A2: Demand fluctuates with frequencies, <img src="2-1500478x\1c66168d-50fd-4ef2-83fc-2e689c3a911c.jpg" />in off-peak and <img src="2-1500478x\a85883a4-6fad-4aed-8061-a2a674dc67ba.jpg" /> in peak and<img src="2-1500478x\d50dc798-8537-40f1-9a5b-40bd208742bb.jpg" />.</p><p>A3: We assume SRMC (short-run marginal-cost) pricing behavior. With linear TC functions and SRMC pricing, hotels will operate at either 0% or 100%.</p><p>A4: We assume market prices in off-peak times<img src="2-1500478x\f671288b-6dda-46f5-932b-1f8725a837a2.jpg" />: <img src="2-1500478x\6100aab6-287f-4aae-9295-b2efeab86133.jpg" />and market prices in peak times<img src="2-1500478x\0346b166-4dc7-4543-bc79-cd026fa5b931.jpg" />:<img src="2-1500478x\202964c4-361e-430d-81de-fc6a074d6364.jpg" />. Thus hotel<img src="2-1500478x\554a75e6-9032-4fb3-acd1-1ee8b2abb73f.jpg" /> operates at capacity at all times, while hotel<sub>L</sub> shuts down in <img src="2-1500478x\94f9370b-3c81-49d8-80cb-2510f99b1844.jpg" /> and operates at capacity in<img src="2-1500478x\215bdbad-7bd4-4c91-8510-4a9ed4e163a6.jpg" />. Total rooms rented in the industry in the off-peak period is <img src="2-1500478x\4b7ddbce-df04-48e5-9750-ed87996fa08d.jpg" /> where<img src="2-1500478x\dc11a9b1-8e1e-4c96-8ec2-a3caecb5a0ea.jpg" />. Total rooms rented in the industry in the peak period is <img src="2-1500478x\496eb544-d788-4861-a993-83e918aa1051.jpg" /> where<img src="2-1500478x\7aee96eb-f6c7-490a-8ce5-b5e81cf71d35.jpg" />.</p><p>A5: Long-run equilibrium requires zero expected profits for both hotels.</p></sec><sec id="s2_2"><title>2.2. Objective of Proposition 1</title><p>We prove in the following proposition the conditions of indifference for investors to choose between hotel<sub>k</sub> and hotel<sub>L</sub> in LR equilibrium.</p></sec><sec id="s2_3"><title>2.3. Proposition I</title><p>Proposition 1 Under assumptions A1 through A5 with both hotels used in long-run equilibrium, then it must be true:</p><disp-formula id="scirp.43525-formula52010"><label>. (1)</label><graphic position="anchor" xlink:href="2-1500478x\2eae5831-99bb-4dac-9458-684260289e92.jpg"  xlink:type="simple"/></disp-formula><p>If <img src="2-1500478x\f0a2faa7-ab15-4680-9fe2-c45e7c5d762b.jpg" /> (that is, the left-side inequality is violated) then only hotel<img src="2-1500478x\7f13ff12-11bc-4d8f-b60e-60a67ee3a89b.jpg" /> will be used. If <img src="2-1500478x\99199dcf-311a-402b-9668-0ec6a61d32bc.jpg" /> (that is, the right-side inequality is violated) then only hotel<sub>K</sub> will be used.</p><p>Proof: Applying the zero profit condition to hotel<sub>K</sub>:</p><disp-formula id="scirp.43525-formula52011"><label>(2)</label><graphic position="anchor" xlink:href="2-1500478x\a596d849-d7a4-4535-af36-4152cb01ccb6.jpg"  xlink:type="simple"/></disp-formula><p>This gives us:</p><disp-formula id="scirp.43525-formula52012"><label>(3)</label><graphic position="anchor" xlink:href="2-1500478x\7ade4720-b62f-422d-97f7-4ce5340be4c7.jpg"  xlink:type="simple"/></disp-formula><p>Applying the zero profit condition to hotel<sub>L</sub>:</p><disp-formula id="scirp.43525-formula52013"><label>(4)</label><graphic position="anchor" xlink:href="2-1500478x\8ef38840-b8df-4814-8a28-13b9247da6c1.jpg"  xlink:type="simple"/></disp-formula><p>This gives us:</p><disp-formula id="scirp.43525-formula52014"><label>(5)</label><graphic position="anchor" xlink:href="2-1500478x\2b04b2fa-607d-4f4d-ab9b-384c3a534daf.jpg"  xlink:type="simple"/></disp-formula><p>Equations (3) and (5) can be combined:</p><disp-formula id="scirp.43525-formula52015"><label>(6)</label><graphic position="anchor" xlink:href="2-1500478x\2ff08bd4-0935-4367-8935-4b90e8b0f6a2.jpg"  xlink:type="simple"/></disp-formula><p>For hotels<sub>L</sub> to shut-down in the off peak period requires<img src="2-1500478x\53b9b8df-39fc-4916-bb78-a691613f64c3.jpg" />, assumption A4. If <img src="2-1500478x\3bcf3c32-3995-4ac4-97ad-9716a0a04004.jpg" /> then, strictly speaking, hotels<img src="2-1500478x\05b65f7b-f7f0-42f9-976b-c069b6a764db.jpg" /> are indifferent to operating and some may be operating. Using Equation (6), this requires:</p><disp-formula id="scirp.43525-formula52016"><label>(7)</label><graphic position="anchor" xlink:href="2-1500478x\cea1a1e1-cfc1-4b16-9d77-2e34f55194ff.jpg"  xlink:type="simple"/></disp-formula><p>Since<img src="2-1500478x\bf0ac371-de43-4a6c-a498-b552ba08f4ea.jpg" />, We can write:</p><disp-formula id="scirp.43525-formula52017"><label>(8)</label><graphic position="anchor" xlink:href="2-1500478x\0f28fd71-8a1b-4dcf-b735-a96481ef6621.jpg"  xlink:type="simple"/></disp-formula><p>which is the asserted left-side inequality condition:</p><disp-formula id="scirp.43525-formula52018"><label>(9)</label><graphic position="anchor" xlink:href="2-1500478x\75d1a93d-e01a-4c0b-aad5-b1429b204b16.jpg"  xlink:type="simple"/></disp-formula><p>By assumption A4, <img src="2-1500478x\2dec08a4-e70b-4cd0-a9eb-8fda679fa274.jpg" />, hotels<sub>K</sub> to earn a positive contribution margin or all hotels, even hotels<sub>K</sub>, would choose to shut-down in<img src="2-1500478x\b447514a-36bd-431f-9892-507c9be94365.jpg" />. Further, <img src="2-1500478x\d9ebae7a-7429-42b6-88de-9cc49fd14821.jpg" />because if<img src="2-1500478x\af983631-8b77-45ce-b2e7-b54e1ab00324.jpg" />, then positive expected profits to the owners of hotels<sub>K</sub> would emerge. Thus</p><disp-formula id="scirp.43525-formula52019"><label>(10)</label><graphic position="anchor" xlink:href="2-1500478x\bb570cab-6cd8-453f-a375-12da4c9deef9.jpg"  xlink:type="simple"/></disp-formula><p>yields the right-side inequality condition assertion.</p></sec><sec id="s2_4"><title>2.4. Left-Side and Right-Side Inequality Conditions</title><p>The left-side condition in (1) is that<img src="2-1500478x\4c4a59d7-adc5-4a0d-9f5b-3ae558a16ba5.jpg" />. If one more room is needed in both peak and off-peak times, the total cost over the cycle of a 1 room capacity hotel over the cycle is <img src="2-1500478x\aa0375a6-24df-467b-b240-d4a5f31639da.jpg" /> since<img src="2-1500478x\6412b0a8-9336-4062-8fdf-c3d90cf06b9b.jpg" />. A price of <img src="2-1500478x\f1cb599d-1afd-44ba-8a59-40f10df1f172.jpg" /> will exactly cover costs of one extra room operating in both periods. We suggest calling this condition that hotel<img src="2-1500478x\42d2f515-3806-4bf8-8251-c03c88908d0d.jpg" /> be more static efficient, in the sense of Clark’s use of the term static in that there are no business cycles [<xref ref-type="bibr" rid="scirp.43525-ref1">1</xref>] [<xref ref-type="bibr" rid="scirp.43525-ref2">2</xref>] <sup>1</sup>.</p><p>The right-side condition in (1) is that</p><p><img src="2-1500478x\0dcf24ec-62cc-490c-a08e-5cea7e773a50.jpg" />.</p><p>Assume we need one more room over the cycle only to meet peak demand. A price of <img src="2-1500478x\0fc82fe8-f026-46aa-9348-2f50017371db.jpg" /> will exactly cover costs of one extra room over the cycle operating only in high-demand.</p><p>The right-hand condition is that where production is used only in high-demand times, hotel<sub>L</sub> is superior. The right-hand condition requires that SAC<sub>L</sub> be flatter shaped than SAC<sub>K</sub>. We define output flexibility as the relative flatness of the SAC curve. We suggest calling this condition that hotel<sub>L</sub> be more output-flexible efficient<sup>2</sup>.</p></sec><sec id="s2_5"><title>2.5. Hotel<sub>L</sub> Added Cost of Supplying Irregular Demand: ABCDw<sub>2</sub></title><p>If demand for hotel rooms were static with no irregularities, then firms would choose only hotel<sub>K</sub> and <img src="2-1500478x\a8331e8d-c86d-4cbe-81b6-b3318ebaa4e6.jpg" />. Demand for hotel rooms is irregular in the model, fluctuating between <img src="2-1500478x\db493283-1058-4a8d-b650-752cde7cd498.jpg" /> and<img src="2-1500478x\3a3f21fc-894b-4323-a497-56c11b11f71a.jpg" />. The added cost of supplying irregular demand in the model is borne entirely by hotel<sub>L</sub> where <img src="2-1500478x\a35c1ecb-3969-494f-a9f7-406291cff203.jpg" />.</p><p>Thus, a measure of added cost of supplying irregular demand in the model would be the expected rooms to meet peak demand &#215; the difference in SRAC between the two hotels, or:<img src="2-1500478x\258048f9-c848-468b-9701-707a2f648e1e.jpg" />. See  <xref ref-type="fig" rid="fig2">Figure 2</xref> which shows the added cost of supplying irregular demand for a single hotel<sub>L</sub> (rectangle ABCDw<sub>2</sub>).</p><p>Rectangle ABCDw<sub>2</sub> shows, in the model of the paper, the added cost to have output-flexible hotel<sub>L</sub>, available only to provide for the excess peak over off-peak demand<sup>3</sup>.</p></sec></sec><sec id="s3"><title>3 Room Rentals in a Seasonal Hotel: The Demand Side</title><sec id="s3_1"><title>3.1. Definition of the Model and Its Terms and Assumptions</title><p>There are two groups in our hypothetical society: Suppliers (owners-managers of hotels) and consumers (households who rent hotel rooms). Consumers rent rooms in a free market on a daily basis from various hotels where each hotel posts its prices. Consumers pay the lowest price per-room per-day in the local market. The intersection of this price with the consumer demand schedules (off-peak and peak) determine the quantity of rooms the consumers order.</p><p>Consumers have a fixed budget for room rentals expenditures. They are price sensitive in renting rooms, in the sense that consumers will rent more rooms at a lower market price and less rooms at a higher market price. Consumers pay market price times quantities purchased, <img src="2-1500478x\a896472f-0aa9-47ca-bfac-e845134e296c.jpg" />(total revenue to suppliers equals market price times quantities).</p><p>The demand curve shows the maximum quantities consumers would be willing to purchase at various prices. The assumption is that the demand curve is downward sloping, meaning that consumers would be willing to rent more rooms daily if prices were lower, all else being the same. The area under the demand curve up to the point of quantities of market purchases shows the value to the consumer.</p><p><xref ref-type="fig" rid="fig3">Figure 3</xref> shows a geometric demonstration with varying pricing (alternative A) versus fixed pricing (alternative B) with fluctuating D functions, off-peak period and peak period each with its associated<img src="2-1500478x\3a9375f8-e874-4e76-8573-15bd378e1ffc.jpg" />. Let D<sub>1</sub> be consumer demand for rooms during off-peak periods, the great majority of the year, say 6/7th of the year.</p><p>Using hypothetical numbers to make the economic concepts clearer, point K could be that, at a market price of $36 per room per day consumers are willing to rent 35 rooms per day. Point H might be that at a market price</p><p>of $33 per room per day consumers are willing to rent 37 rooms per day.</p><p>Let D<sub>2</sub> be consumer demand for daily room rentals on the peak period. Using hypothetical numbers to illustrate, point D could be that, at a market price of $51.9 per room per day consumers are willing to rent 42 rooms per day. Point J could be that, at a market price of $36 per room per day consumers are willing to rent 54 rooms per day.</p><p>The demand curve<img src="2-1500478x\86e55327-f8a0-4f50-b0ef-19e1c7ce0fb3.jpg" />, off-peak period demand, occurs with frequency, <img src="2-1500478x\1ead948f-5aeb-4a15-b3b8-3d598516aa0e.jpg" />, 6/7. The demand curve<img src="2-1500478x\e5b5df25-52b7-4037-a597-9862e5e5083a.jpg" />. Peak period demand, occurs with frequency, <img src="2-1500478x\4af883a8-3cf8-4ddd-bb99-7ff0d5169665.jpg" />, 1/7.</p><p>We define consumer surplus as the area under the demand curve and above the price line. We define expected values, E, as the sum of each outcome times its expected value. Using the illustrated numbers for points H and D, the market equilibrium points for pricing rule A, varying prices, we can calculate<img src="2-1500478x\b229eb32-d2d7-4a73-9bcd-8c5a74c89e83.jpg" />, expected total revenue, and<img src="2-1500478x\c3b822ec-6c43-4f8e-9d86-9b8704d90cf2.jpg" />, expected quantities, as follows:</p><p><img src="2-1500478x\734ed47a-8065-4815-950f-2ffc8b7cc560.jpg" /></p><p><img src="2-1500478x\1501b9b6-a1f8-47bb-a90e-ae797d64aea7.jpg" /></p><p>Using the illustrated numbers for points K and J, the market equilibrium points for pricing rule B, fixed prices, we can calculate<img src="2-1500478x\4d2cd831-0bca-4ba1-8982-d739289ae09d.jpg" />, expected total revenue, and<img src="2-1500478x\9d676d4f-950e-4475-b9c4-26cd448b679a.jpg" />, expected quantities, as follows:</p><p><img src="2-1500478x\aee2a7d6-3735-4271-bb6a-ae400781e134.jpg" /></p><p><img src="2-1500478x\6e8cbfa3-3587-4300-bcf1-3f46cd1ed9c1.jpg" /></p></sec><sec id="s3_2"><title>3.2. Objective of Proposition II</title><p>We prove in the following proposition that consumer surplus is necessarily larger in an arrangement where consumers get more rooms for the peak period at the cost of less rooms for the off-peak periods whereby consumers pay the same amount and rent the same number of rooms over the year. We show graphically this increase in consumer surplus. This becomes a maximum willingness for consumers to pay suppliers for that arrangement.</p><p>We assume that suppliers are willing to offer rooms daily according to two alternative pricing schemes: a fixed price, <img src="2-1500478x\1382e560-fd51-4ff8-8db2-49efb4b2be64.jpg" />, at all times, versus <img src="2-1500478x\5310a8f2-ac23-47d8-bc51-a224894ceb7e.jpg" /> for off-peak periods and <img src="2-1500478x\a4b41243-570a-49f8-9939-5ce70be66be6.jpg" /> for the peak period. We have two basic assumptions in the model: according to both pricing schemes total payments over the week are the same and total food purchases are the same.</p></sec><sec id="s3_3"><title>3.3. Proposition II</title><p>Proposition 2 A comparison of alternative pricing schemes, A: varying prices, versus B: fixed prices, under conditions of shifting downward-sloping demand curves shows <img src="2-1500478x\a7363097-080c-469e-b940-a8ce461236c5.jpg" /> and rises as demand elasticity rises assuming</p><disp-formula id="scirp.43525-formula52020"><label>(11)</label><graphic position="anchor" xlink:href="2-1500478x\6e71ba39-6fc1-4f9a-adfd-47277fb2222b.jpg"  xlink:type="simple"/></disp-formula><p>and</p><disp-formula id="scirp.43525-formula52021"><label>(12)</label><graphic position="anchor" xlink:href="2-1500478x\05786d4d-a88a-4701-968f-b7330a1e50f4.jpg"  xlink:type="simple"/></disp-formula></sec></sec></body><back><ref-list><title>References</title><ref id="scirp.43525-ref1"><label>1</label><mixed-citation publication-type="other" xlink:type="simple">Clark, J.M. (1923) Studies in the Economics of Overhead Costs. The University of Chicago Press, Chicago.</mixed-citation></ref><ref id="scirp.43525-ref2"><label>2</label><mixed-citation publication-type="other" xlink:type="simple">Aranoff, G. (2011) Competitive Manufacturing with Fluctuating Demand and Diverse Technology: Mathematical Proofs and Illuminations on Industry Output-Flexibility. Economic Modelling, 28, 1441-1450. http://dx.doi.org/10.1016/j.econmod.2011.02.016</mixed-citation></ref><ref id="scirp.43525-ref3"><label>3</label><mixed-citation publication-type="journal" xlink:type="simple"><name name-style="western"><surname>Aranoff</surname><given-names> G. </given-names></name>,<etal>et al</etal>. (<year>1991</year>)<article-title>John M. Clark’s Concept of too Strong Competition and a Possible Case: The US Cement Industry</article-title><source> Eastern Economic Journal</source><volume> 17</volume>,<fpage> 45</fpage>-<lpage>60</lpage>.<pub-id pub-id-type="doi"></pub-id></mixed-citation></ref></ref-list></back></article>