<?xml version="1.0" encoding="UTF-8"?><!DOCTYPE article PUBLIC "-//NLM//DTD Journal Publishing DTD v3.0 20080202//EN" "http://dtd.nlm.nih.gov/publishing/3.0/journalpublishing3.dtd">
<article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" dtd-version="3.0" xml:lang="en" article-type="research article">
 <front>
  <journal-meta>
   <journal-id journal-id-type="publisher-id">
    ce
   </journal-id>
   <journal-title-group>
    <journal-title>
     Creative Education
    </journal-title>
   </journal-title-group>
   <issn pub-type="epub">
    2151-4755
   </issn>
   <issn publication-format="print">
    2151-4771
   </issn>
   <publisher>
    <publisher-name>
     Scientific Research Publishing
    </publisher-name>
   </publisher>
  </journal-meta>
  <article-meta>
   <article-id pub-id-type="doi">
    10.4236/ce.2024.157089
   </article-id>
   <article-id pub-id-type="publisher-id">
    ce-134903
   </article-id>
   <article-categories>
    <subj-group subj-group-type="heading">
     <subject>
      Articles
     </subject>
    </subj-group>
    <subj-group subj-group-type="Discipline-v2">
     <subject>
      Social Sciences 
     </subject>
     <subject>
       Humanities
     </subject>
    </subj-group>
   </article-categories>
   <title-group>
    Cognitive Insights: Exploring the Influence of Segmented Documentary Videos on Students’ Brain Activity during Encoding and Retrieval of Information
   </title-group>
   <contrib-group>
    <contrib contrib-type="author" xlink:type="simple">
     <name name-style="western">
      <surname>
       Joseph P.
      </surname>
      <given-names>
       Valley
      </given-names>
     </name>
    </contrib>
    <contrib contrib-type="author" xlink:type="simple">
     <name name-style="western">
      <surname>
       Stephen
      </surname>
      <given-names>
       Joseph
      </given-names>
     </name>
    </contrib>
   </contrib-group> 
   <aff id="affnull">
    <addr-line>
     aCentre for Education Programmes, The University of Trinidad and Tobago, Arima, Trinidad&amp;Tobago
    </addr-line> 
   </aff> 
   <pub-date pub-type="epub">
    <day>
     05
    </day> 
    <month>
     07
    </month>
    <year>
     2024
    </year>
   </pub-date> 
   <volume>
    15
   </volume> 
   <issue>
    07
   </issue>
   <fpage>
    1473
   </fpage>
   <lpage>
    1492
   </lpage>
   <history>
    <date date-type="received">
     <day>
      23,
     </day>
     <month>
      June
     </month>
     <year>
      2024
     </year>
    </date>
    <date date-type="published">
     <day>
      26,
     </day>
     <month>
      June
     </month>
     <year>
      2024
     </year> 
    </date> 
    <date date-type="accepted">
     <day>
      26,
     </day>
     <month>
      July
     </month>
     <year>
      2024
     </year> 
    </date>
   </history>
   <permissions>
    <copyright-statement>
     © Copyright 2014 by authors and Scientific Research Publishing Inc. 
    </copyright-statement>
    <copyright-year>
     2014
    </copyright-year>
    <license>
     <license-p>
      This work is licensed under the Creative Commons Attribution International License (CC BY). http://creativecommons.org/licenses/by/4.0/
     </license-p>
    </license>
   </permissions>
   <abstract>
    In contemporary education, documentary videos have gained widespread usage as powerful tools for teaching and learning, even though many of these videos were originally produced for television audiences. The use of these documentary videos in an educational environment may affect students’ multimedia mental effort in the left dorsolateral prefrontal cortex during semantic information retrieval. Although many studies used the segmenting principle in multimedia learning, there were limited studies that utilized documentaries. This study employed a true experimental design, collecting electroencephalogram (EEG) data from 16 participants in the experimental group and 16 participants in the control group. Data analysis involved a one-way ANOVA to examine the statistical significance of the findings. The results revealed no statistically significant difference in the amount of multimedia mental effort used during semantic information retrieval (p = 0.431, 
    <math display="inline" xmlns="http://www.w3.org/1998/Math/MathML"> <mrow> 
      <msubsup> 
       <mi>
        η
       </mi> 
       <mi>
        p
       </mi> 
       <mn>
        2
       </mn> 
      </msubsup> 
     </mrow> 
    </math> = 0.021). However, there was a statistically significant difference for the overall intrinsic processing generated (p &lt; 0.001, 
    <math display="inline" xmlns="http://www.w3.org/1998/Math/MathML"> <mrow> 
      <msubsup> 
       <mi>
        η
       </mi> 
       <mi>
        p
       </mi> 
       <mn>
        2
       </mn> 
      </msubsup> 
     </mrow> 
    </math> = 0.353) and students’ performance (p &lt; 0.001, 
    <math display="inline" xmlns="http://www.w3.org/1998/Math/MathML"> <mrow> 
      <msubsup> 
       <mi>
        η
       </mi> 
       <mi>
        p
       </mi> 
       <mn>
        2
       </mn> 
      </msubsup> 
     </mrow> 
    </math> = 0.560). Our findings shed light on the inherent relationship between cognitive load management and multimedia mental effort. Consequently, this study highlights the need to carefully assess the complex effects of cognitive load management strategies, as an increase in intrinsic processing seems to impede the formation of schemas in long-term memory, ultimately reducing semantic information retrieval.
   </abstract>
   <kwd-group> 
    <kwd>
     Cognitive Load
    </kwd> 
    <kwd>
      Segmented Documentary Videos
    </kwd> 
    <kwd>
      Left Dorsolateral Prefrontal Cortex
    </kwd> 
    <kwd>
      Memory Retrieval
    </kwd> 
    <kwd>
      Multimedia Learning
    </kwd>
   </kwd-group>
  </article-meta>
 </front>
 <body>
  <sec id="s1">
   <title>1. Introduction</title>
   <p>Documentary videos have become an integral part of the contemporary teaching and learning landscape <xref ref-type="bibr" rid="scirp.134903-53">
     (Russell, 2012;
    </xref> <xref ref-type="bibr" rid="scirp.134903-16">
     Frank, 2013;
    </xref> <xref ref-type="bibr" rid="scirp.134903-33">
     Kruger &amp; Doherty, 2016;
    </xref> <xref ref-type="bibr" rid="scirp.134903-4">
     Azor et al., 2020;
    </xref> <xref ref-type="bibr" rid="scirp.134903-64">
     Wijewantha, 2021;
    </xref> <xref ref-type="bibr" rid="scirp.134903-37">
     Maskun et al., 2021;
    </xref> <xref ref-type="bibr" rid="scirp.134903-23">
     Gampala, 2023)
    </xref>, with some originally designed for television audiences. The integration of such documentary videos into educational settings can potentially influence students’ cognitive processes, particularly within the left dorsolateral prefrontal cortex during encoding and retrieval of semantic information <xref ref-type="bibr" rid="scirp.134903-9">
     (Blumenfeld &amp; Ranganath, 2006;
    </xref> <xref ref-type="bibr" rid="scirp.134903-49">
     Plaza et al., 2007;
    </xref> <xref ref-type="bibr" rid="scirp.134903-32">
     Klaus &amp; Schutter, 2018;
    </xref> <xref ref-type="bibr" rid="scirp.134903-28">
     Hertrich et al., 2021)
    </xref>. This is due to the high intrinsic cognitive load associated with these multimedia resources. To address this challenge, educators often employ the instructional strategy of segmenting, which involves dividing information into manageable segments rather than presenting it as a whole <xref ref-type="bibr" rid="scirp.134903-39">
     (Mayer, 2009;
    </xref> <xref ref-type="bibr" rid="scirp.134903-11">
     Castro-Alonso et al., 2019;
    </xref> <xref ref-type="bibr" rid="scirp.134903-12">
     Castro-Alonso et al., 2021)
    </xref>. Additionally, electroencephalography (EEG) has been used in many studies <xref ref-type="bibr" rid="scirp.134903-5">
     (Babu et al., 2022;
    </xref> <xref ref-type="bibr" rid="scirp.134903-17">
     Fraser, 2021;
    </xref> <xref ref-type="bibr" rid="scirp.134903-54">
     Sarailoo et al., 2022)
    </xref> because of its sensitivity and reliability for capturing the electrical signal of the brain. It is also an objective method for measuring cognitive load <xref ref-type="bibr" rid="scirp.134903-2">
     (Antonenko &amp; Keil, 2017;
    </xref> <xref ref-type="bibr" rid="scirp.134903-62">
     Tiwari et al., 2023)
    </xref>. However, EEG is a promising method for exploring the measurement of mental effort <xref ref-type="bibr" rid="scirp.134903-68">
     (Zhu et al., 2021)
    </xref>. It has been proven to be a reliable and valid method of measurement <xref ref-type="bibr" rid="scirp.134903-66">
     (Zarjam et al., 2015;
    </xref> <xref ref-type="bibr" rid="scirp.134903-15">
     Di Flumeri et al., 2019;
    </xref> <xref ref-type="bibr" rid="scirp.134903-42">
     Medeiros et al., 2021)
    </xref>.</p>
   <p>While numerous studies have explored the effectiveness of the segmenting principle in multimedia learning <xref ref-type="bibr" rid="scirp.134903-41">
     (Mayer &amp; Chandler, 2001;
    </xref> <xref ref-type="bibr" rid="scirp.134903-57">
     Spanjers et al., 2011;
    </xref> <xref ref-type="bibr" rid="scirp.134903-40">
     Mayer, 2017;
    </xref> <xref ref-type="bibr" rid="scirp.134903-63">
     Wang et al., 2023)
    </xref>, there is a notable absence of research in the Caribbean region that employs electroencephalogram (EEG) technology to investigate the impact of integrated segmented documentary videos on the left dorsolateral prefrontal cortex during semantic information retrieval. This study shows that segmenting documentary videos allow better management of intrinsic processing but does not affect multimedia mental effort during generative processing.</p>
   <p>The primary purpose of this study was to investigate the influence of segmented documentary videos on students’ cognitive processes during memory encoding and retrieval. Specifically, we aim to explore the effects of cognitive load management strategies in the form of segmenting principle on documentary videos during brain activity, with a focus on the left dorsolateral prefrontal cortex. By examining how these strategies impact memory encoding and retrieval, our research seeks to provide valuable insights into optimizing multimedia learning environments and enhancing pedagogical practices for improved educational outcomes. The following three research questions set the parameters for this study:</p>
   <p>1) How does the implementation of cognitive load management techniques in documentary videos influence the level of multimedia mental effort exerted by students in their working memory?</p>
   <p>2) How does the implementation of cognitive load management techniques in documentary videos influence the retrieval of semantic information from students’ long-term memory?</p>
   <p>3) How does the implementation of cognitive load management techniques in documentary videos influence the intrinsic processing in students’ working memory?</p>
  </sec><sec id="s2">
   <title>2. Literature Review</title>
   <sec id="s2_1">
    <title>2.1. Working Memory System</title>
    <p>Studies suggest that cognitive load management is partly dependent on the instructor’s ability to manage intrinsic and extraneous loads in multimedia presentations. When these loads are properly managed by the instructor, the learner can better manage the internal processing of the working memory system. The working memory system is essential for learning semantic information in education <xref ref-type="bibr" rid="scirp.134903-45">
      (Ozfidan, 2021;
     </xref> <xref ref-type="bibr" rid="scirp.134903-29">
      Hu &amp; Hu, 2023)
     </xref>.</p>
    <p>Working memory systems involve the selection, maintenance, monitoring, and manipulation of stimuli in the prefrontal cortex <xref ref-type="bibr" rid="scirp.134903-6">
      (Baddeley, 1998;
     </xref> <xref ref-type="bibr" rid="scirp.134903-47">
      Petrides, 1996;
     </xref> <xref ref-type="bibr" rid="scirp.134903-38">
      Masse et al., 2018;
     </xref> <xref ref-type="bibr" rid="scirp.134903-18">
      Funahashi, 2022)
     </xref>. The ventrolateral prefrontal cortex is responsible for selecting, maintaining and monitoring <xref ref-type="bibr" rid="scirp.134903-44">
      (Nyhus &amp; Badre, 2015)
     </xref> whereas the dorsolateral prefrontal cortex is responsible for monitoring and manipulation <xref ref-type="bibr" rid="scirp.134903-19">
      (Funahashi et al., 2004;
     </xref> <xref ref-type="bibr" rid="scirp.134903-8">
      Barbey et al., 2013;
     </xref> <xref ref-type="bibr" rid="scirp.134903-18">
      Funahashi, 2022)
     </xref>. Additionally, the rostrolateral prefrontal cortex is responsible for determining which stimulus should be selected <xref ref-type="bibr" rid="scirp.134903-10">
      (Blumenfeld &amp; Ranganath, 2017)
     </xref>. However, the left dorsolateral prefrontal cortex is necessary for semantic memory manipulation whereas the right dorsolateral prefrontal cortex is associated with spatial manipulation <xref ref-type="bibr" rid="scirp.134903-8">
      (Barbey et al., 2013)
     </xref>.</p>
    <p>To determine the multimedia mental effort required during semantic information retrieval, EEG measurements must be obtained from the left dorsolateral prefrontal cortex, which is responsible for monitoring and manipulating stimuli. Increased alpha power was measured to determine the required amount of multimedia mental effort for semantic information retrieval. However, some studies have shown that increased alpha power was associated with multimedia mental load <xref ref-type="bibr" rid="scirp.134903-30">
      (Jensen et al., 2002;
     </xref> <xref ref-type="bibr" rid="scirp.134903-3">
      Antonenko et al., 2010;
     </xref> <xref ref-type="bibr" rid="scirp.134903-50">
      Qayyum et al., 2018)
     </xref>, while others suggest that alpha power decreases with increased mental effort and mental load <xref ref-type="bibr" rid="scirp.134903-24">
      (Gevins et al., 1997;
     </xref> <xref ref-type="bibr" rid="scirp.134903-25">
      Gevins &amp; Smith, 2000)
     </xref>.</p>
   </sec>
   <sec id="s2_2">
    <title>2.2. Cognitive Load Theory</title>
    <p>A study conducted by <xref ref-type="bibr" rid="scirp.134903-58">
      Sweller (1988)
     </xref> concluded that an increase in cognitive load limits the schema development in long-term memory, introducing the concept of cognitive load theory to the field of educational design. Although the concept of cognitive load has been used in instructional design by other researchers at that time <xref ref-type="bibr" rid="scirp.134903-20">
      (Gagné &amp; Briggs, 1979;
     </xref> <xref ref-type="bibr" rid="scirp.134903-52">
      Reigeluth &amp; Darwazeh, 1982;
     </xref> <xref ref-type="bibr" rid="scirp.134903-27">
      Hannum &amp; Briggs, 1982;
     </xref> <xref ref-type="bibr" rid="scirp.134903-22">
      Gagné, 1985;
     </xref> <xref ref-type="bibr" rid="scirp.134903-51">
      Reigeluth, 1987;
     </xref> <xref ref-type="bibr" rid="scirp.134903-21">
      Gagné &amp; Driscoll, 1988)
     </xref>, <xref ref-type="bibr" rid="scirp.134903-43">
      Moreno (2010)
     </xref> stated that cognitive load theory “predicts that overload (and lack of learning) occurs when the total amount of load induced by the learning environment exceeds the maximum cognitive capacity of the learner” (p. 137). Many researchers share <xref ref-type="bibr" rid="scirp.134903-43">
      Moreno’s (2010)
     </xref> point of view on cognitive load theory <xref ref-type="bibr" rid="scirp.134903-65">
      (Young et al., 2014;
     </xref> <xref ref-type="bibr" rid="scirp.134903-35">
      Leppink, 2020;
     </xref> <xref ref-type="bibr" rid="scirp.134903-67">
      Zhao, 2023;
     </xref> <xref ref-type="bibr" rid="scirp.134903-36">
      Lopez, 2024)
     </xref>.</p>
    <p>Three types of loads are identified in cognitive load theory <xref ref-type="bibr" rid="scirp.134903-59">
      (Sweller, 1993;
     </xref> <xref ref-type="bibr" rid="scirp.134903-61">
      Sweller et al., 1998)
     </xref>: intrinsic cognitive load, extraneous cognitive load and germane cognitive load <xref ref-type="bibr" rid="scirp.134903-35">
      (Leppink, 2020)
     </xref>. Mental load and mental effort are also related to cognitive load theory <xref ref-type="bibr" rid="scirp.134903-31">
      (Kirschner, 2002;
     </xref> <xref ref-type="bibr" rid="scirp.134903-55">
      Schnaubert &amp; Schneider, 2022)
     </xref>. Intrinsic cognitive load pertains to the complexity of the content to be learnt <xref ref-type="bibr" rid="scirp.134903-34">
      (Kumar &amp; Kumar, 2016)
     </xref> and can increase intrinsic processing in the leaner’s working memory if not managed effectively. Extraneous cognitive load is associated with poorly designed multimedia presentations <xref ref-type="bibr" rid="scirp.134903-60">
      (Sweller, 2016)
     </xref>, which increases extraneous processing in the learner’s working memory if not managed effectively.</p>
    <p>Additionally, in a review paper entitled “Cognitive Architecture and Instructional Design” by <xref ref-type="bibr" rid="scirp.134903-61">
      Sweller et al. (1998)
     </xref> stated that “germane cognitive load reflects the effort that contributes to the construction of schemas”. However, load and element are distinct elements. Effort is exerted by an individual, while load is experienced by an individual <xref ref-type="bibr" rid="scirp.134903-14">
      (De Jong, 2010)
     </xref>. Intrinsic and extraneous cognitive loads are external to the learner. The working memory system experiences multimedia mental load when the learner interacts with the multimedia instructional material. Cognitive effort is internal to the learner. Multimedia mental effort is exerted by the learner to manage the multimedia mental load experienced in the creation of schemas through generative processing.</p>
    <p>Therefore, in a multimedia presentation, cognitive load refers to the cognitive loads experienced due to the multimedia instructional message. The intrinsic and extraneous cognitive load stemming from the multimedia instructional message induces intrinsic and extraneous processing in the working memory system. Moreover, multimedia mental load encompasses the intrinsic and extraneous demands imposed on the working memory system by a multimedia instructional message.</p>
    <p>Conversely, the management of intrinsic and extraneous processing falls to the cognitive effort of the long-term memory network. Therefore, cognitive effort represents the generative cognitive exertion by the long-term memory network to regulate intrinsic and extraneous processing within the working memory system, facilitating the formation of schemas relevant to a multimedia instructional message. Additionally, multimedia mental effort represents the exertion by the executive function to regulate intrinsic and extraneous processing within the working memory system prompted by a multimedia instructional message. Consequently, germane cognitive load is replaced by generative cognitive effort. These elements are intertwined with semantic memory. A graphical representation of the cognitive load management framework for multimedia learning was created for this study as shown in <xref ref-type="fig" rid="fig1">
      Figure 1
     </xref>.</p>
    <fig id="fig1" position="float">
     <label>Figure 1</label>
     <caption>
      <title>Figure 1. The cognitive load management framework for multimedia learning as it relates to the different associated loads and processes.</title>
     </caption>
     <graphic mimetype="image" position="float" xlink:type="simple" xlink:href="https://html.scirp.org/file/6308170-rId20.jpeg?20240729042620" />
    </fig>
    <p>
     <xref ref-type="fig" rid="fig1">
      Figure 1
     </xref> illustrates the instructor’s role in overseeing both the extraneous load in the multimedia design and intrinsic load of the content. As the learners engage with the multimedia presentation, they encounter multimedia mental load within their working memory system. To manage this load, the learner exerts multimedia mental effort. Moreover, the learner’s working memory system handles both extraneous and intrinsic processing. This impacts the level of schema development and automation achieved through generative processing in long-term memory. It is important for the instructor to monitor and evaluate the entire process. By applying the principles of multimedia learning, intrinsic and extraneous loads can be more effectively managed through the redesign of multimedia instructional messages, guided by feedback from the monitoring and evaluation processes.</p>
   </sec>
   <sec id="s2_3">
    <title>2.3. Segmenting Principle</title>
    <p>The principle of multimedia learning <xref ref-type="bibr" rid="scirp.134903-39">
      (Mayer, 2009)
     </xref> evolved from the cognitive theory of multimedia learning, rooted in constructivism <xref ref-type="bibr" rid="scirp.134903-48">
      (Piaget, 1952)
     </xref>, dual coding theory <xref ref-type="bibr" rid="scirp.134903-46">
      (Paivio, 1986)
     </xref> and cognitive load theory <xref ref-type="bibr" rid="scirp.134903-58">
      (Sweller, 1988)
     </xref>. The segmenting principle is one of the principles of multimedia learning <xref ref-type="bibr" rid="scirp.134903-11">
      (Castro-Alonso et al., 2019)
     </xref>. This principle suggests that “People learn better when a multimedia message is presented in user-paced segments rather than as a continuous unit” <xref ref-type="bibr" rid="scirp.134903-39">
      (Mayer, 2009: p. 175)
     </xref>. Creating educational videos based on this principle aids in better managing intrinsic processing in the working memory system of the learner.</p>
    <p>In a study conducted by <xref ref-type="bibr" rid="scirp.134903-63">
      Wang et al. (2023: Experiment 2)
     </xref>, students exhibited improved performance on retention and transfer tests when segmented videos were used with formative assessment during pauses, as opposed to continuous videos. These findings are further supported by research <xref ref-type="bibr" rid="scirp.134903-41">
      (Mayer &amp; Chandler, 2001: Experiment 2; Spanjers et al., 2010;
     </xref> <xref ref-type="bibr" rid="scirp.134903-40">
      Mayer, 2017;
     </xref> <xref ref-type="bibr" rid="scirp.134903-1">
      Afify, 2020)
     </xref>. Segmented educational videos enhanced the management of intrinsic processing in the working memory system, fostering schema construction during generative processing. However, it is worth noting that the implementation of the segmenting principle may vary for novice and expert learners <xref ref-type="bibr" rid="scirp.134903-26">
      (Greer et al., 2013;
     </xref> <xref ref-type="bibr" rid="scirp.134903-12">
      Castro-Alonso et al., 2021)
     </xref>.</p>
   </sec>
  </sec><sec id="s3">
   <title>3. Method</title>
   <sec id="s3_1">
    <title>3.1. Theoretical Framework</title>
    <p>The theoretical framework of the study is informed by <xref ref-type="bibr" rid="scirp.134903-58">
      Sweller et al. (1998)
     </xref>, whose Cognitive Load Theory provides a comprehensive framework for understanding cognitive processes involved in learning and the management of cognitive load to enhance learning outcomes. Key components of the Cognitive Load Theory include intrinsic cognitive load, extraneous cognitive load, generative cognitive effort and working memory.</p>
   </sec>
   <sec id="s3_2">
    <title>3.2. Participants and Design</title>
    <p>The participants were 38 students (21 males and 17 females). However, six of the participants’ EEG data were corrupted (three males and three females); therefore, the total number of participants analyzed in the study was 32 students (18 males and 14 females), aged 14 to 18 years. These students scored 30% and under in the Secondary Entrance Examination (SEA) and were placed in the Northeastern Educational District secondary schools. Additionally, they continued to score 30% and under throughout Form One to Form Three. These students were selected based on the Form Three Theatre Arts Curriculum, which outlined several cultural art forms. The documentary used in the study highlighted one of those cultural art forms.</p>
    <p>A true experimental design was employed in this study. Multistage sampling with stratification was used by stratifying Trinidad and Tobago schools in the North-eastern Educational District according to size. Form three students who scored 30% and under for the academic year were chosen for further stratification according to gender. A simple random sample was then used to select participants from the different strata, where they were randomly assigned to a control group and an experimental group. The sample size was calculated based on a priori power analysis using the effect size, statistical power and significant level from previous research in cognitive theory of multimedia learning. Consent was obtained from both the parents of the participants and the participants. Approval was granted by The Ministry of Education (MOE) and The University’s Institutional Review Board (IRB).</p>
   </sec>
   <sec id="s3_3">
    <title>3.3. Materials and Procedure</title>
    <p>The participants were randomly assigned to two groups: 16 participants in the control group interacting with the entire documentary video and 16 participants in the experimental group interacting with the integrated segmented documentary videos. Information about the experiment and materials used was discussed in a meeting with each participant and their parents before accepting to be a part of the study. Once satisfied with the information presented, the parents were asked to sign a consent form for their child to participate in the study and participants were asked to sign an assent form. Each participant was assigned a time to visit the X Secondary School Audio-Visual Library for the study. When the participants arrived at X Secondary School, they were taken to the audio-visual library with their parents. Participants were briefed about the experiment in the Audio-Visual Library before the start of the experiment.</p>
    <p>The EPOC felt sensors were placed in a bowl and soaked in warm saline solution. The saline solution was created by mixing two teaspoons of table salt in 250 ml of hot water. The solution was left to cool and only warmed before use. The EPOC felt sensors were removed from the bowl filled with the saline solution and inserted into the Emotiv EPOC X. There were two computers situated close to each other, one for the participants to take part in the experiment and the other for the researcher to monitor the EEG activity. The participant was asked to sit by the computer and the Emotiv EPOC X was placed on the participant’s head according to the 10 - 20 international system of electrode placement. The researcher monitored the participant’s brain activity, using the Emotiv PRO software for proper signals. Once proper signals were received from the Emotiv EPOC X, the baseline was set.</p>
    <p>The screen of the participant’s computer was recorded using Microsoft PowerPoint screen recording feature. This gave the researcher the ability to review the participant’s activity and have documented evidence of the activity performed by the participant. The researcher’s computer screen was recorded using the QuickTime Pro screen recorder feature. The researcher could review the participant’s brain activity and provide documented evidence that the brain activity was captured from the participant. The entire experiment was recorded using a video camera set up behind the participant and the researcher. This was documented evidence that the study was conducted. The participants’ faces were not captured in the video recording. The full anonymity of the participants was maintained.</p>
    <p>The pre-assessment, post-assessment, questionnaire and documentary videos were stored in the P Cloud software, which functions as a server. These contents were linked to a website where a pass code was required to log into the activity. The participant completed the pre-assessment which had 10 fill-in-the-blanks questions to assess the knowledge of the participants before interacting with the documentary videos. This ensured that questions answered correctly by the participants were not used in the post-assessment as part of the statistical analysis. This was conducted to maintain the integrity of the research. The participants then looked at the documentary videos.</p>
    <p>Participants in the control group interacted with the entire documentary video and participants in the experimental group interacted with the integrated segmented documentary videos. The entire documentary video used for the control group was played from beginning to end, while the integrated segmented documentary videos had five elemental parts with interactive features, formative assessment, summative assessment and the participants were allowed to learn at their own pace. The post-assessment was completed after the participants interacted with the documentary videos.</p>
    <p>The post-assessment included five multiple-choice questions and five true/false questions. The post-assessment questions were the same as those used in the pre-assessment. The questionnaire was the final activity to be completed. The first section of the questionnaire comprised 11 questions that elicited personal data from the participants. This provided insight into the socioeconomic background of the participants. The second section used a subjective rating scale, which consisted of numerical rating from one to nine. This was used to collect data on multimedia mental effort, semantic information retrieval and multimedia intrinsic processing from the participants after the completion of the lesson. All recordings were stopped and backed up on a password protected hard drive. The EEG data from the Emotiv PRO were also downloaded and backed up on the hard drive.</p>
   </sec>
  </sec><sec id="s4">
   <title>4. Results</title>
   <p>One-way ANOVA was applied to statistically analyze the data. The participants were 38 students (21 males and 17 females). However, six of the participants’ EEG data were corrupted (3 males and 3 females), therefore the total number of participants analyzed in the study was 32 students (18 males and 14 females). Dependent variables being examined were semantic information retrieval from semantic memory, multimedia mental effort used during semantic information retrieval, overall multimedia mental effort used during encoding of semantic information and intrinsic processing generated in the brain during semantic information encoding.</p>
   <p>
    <xref ref-type="fig" rid="fig2">
     Figure 2
    </xref> shows the mean multimedia mental effort of students’ working memory associated with power spectral density (MME-PSD-F3) for the control group and experimental group using standard deviation error bars. The use of segmented documentary videos had an insignificant influence on the multimedia mental effort used during semantic information retrieval from semantic memory related to the power spectral density of the left dorsolateral prefrontal cortex within a control group and an experimental group. The results demonstrated that there was no statistically significant difference between groups as determined by one-way ANOVA F(1, 30) = [0.638], p = 0.431, 
    <math display="inline" xmlns="http://www.w3.org/1998/Math/MathML"> <mrow> 
      <msubsup> 
       <mi>
         η 
       </mi> 
       <mi>
         p 
       </mi> 
       <mn>
         2 
       </mn> 
      </msubsup> 
     </mrow> 
    </math> = 0.021). The control group had a mean of 5.63 and a standard deviation of 1.857, while the experimental group had a mean of 7.06 and a standard deviation of 1.731. Therefore, practically a similar amount of multimedia mental effort is required to retrieve semantic information from long-term memory when integrated segmented documentary videos and an entire documentary video are used in the learning environment.</p>
   <fig id="fig2" position="float">
    <label>Figure 2</label>
    <caption>
     <title>Figure 2. Mean multimedia mental effort of students’ working memory (MME-PSD-F3) for the control group and experimental group. Note. The multimedia mental effort of students’ working memory (MME-PSD-F3) as it relates to the power spectral density of the left dorsolateral prefrontal cortex (ldlpfc-F3).</title>
    </caption>
    <graphic mimetype="image" position="float" xlink:type="simple" xlink:href="https://html.scirp.org/file/6308170-rId23.jpeg?20240729042622" />
   </fig>
   <p>Additionally, similar results were revealed for the overall multimedia mental effort in students’ working memory during encoding of semantic information related to a subjective rating scale (MME-SRS) as shown in <xref ref-type="table" rid="table1">
     Table 1
    </xref> below.</p>
   <table-wrap id="table1">
    <label>
     <xref ref-type="table" rid="table1">
      Table 1
     </xref></label>
    <caption>
     <title>
      <xref ref-type="bibr" rid="scirp.134903-"></xref>Table 1. Results for multimedia mental effort used during retrieval and encoding for semantic information.</title>
    </caption>
    <table class="MsoTableGrid custom-table" border="0" cellspacing="0" cellpadding="0"> 
     <tr> 
      <td class="custom-bottom-td acenter" width="24.68%"><p style="text-align:center">Multimedia</p><p style="text-align:center">Mental</p><p style="text-align:center">Effort</p></td> 
      <td class="custom-bottom-td acenter" width="19.94%"><p style="text-align:center">Entire</p><p style="text-align:center">Documentary</p><p style="text-align:center">Video</p></td> 
      <td class="custom-bottom-td acenter" width="19.87%"><p style="text-align:center">Integrated Segmented Documentary</p><p style="text-align:center">Videos</p></td> 
      <td class="custom-bottom-td acenter" width="17.76%"><p style="text-align:center">Statistical Significance</p><p style="text-align:center">p</p></td> 
      <td class="custom-bottom-td acenter" width="17.76%"><p style="text-align:center">Practical</p><p style="text-align:center">Significance</p><p style="text-align:center"> 
        <math display="inline" xmlns="http://www.w3.org/1998/Math/MathML"> <mrow> 
          <msubsup> 
           <mi>
             η 
           </mi> 
           <mi>
             p 
           </mi> 
           <mn>
             2 
           </mn> 
          </msubsup> 
         </mrow> 
        </math></p></td> 
     </tr> 
     <tr> 
      <td class="custom-top-td acenter" width="24.68%"><p style="text-align:center">Generative Processing Retrieval</p><p style="text-align:center">(During Post-Assessment)</p></td> 
      <td class="custom-top-td acenter" width="39.81%" colspan="2"><p style="text-align:center">Practically a similar amount of</p><p style="text-align:center">Multimedia Mental Effort</p><p style="text-align:center">(EEG)</p></td> 
      <td class="custom-top-td acenter" width="17.76%"><p style="text-align:center">0.431</p></td> 
      <td class="custom-top-td acenter" width="17.76%"><p style="text-align:center">0.021</p></td> 
     </tr> 
     <tr> 
      <td class="acenter" width="24.68%"><p style="text-align:center">Generative Processing Encoding</p><p style="text-align:center">(During Presentation)</p></td> 
      <td class="acenter" width="39.81%" colspan="2"><p style="text-align:center">Practically a similar amount of</p><p style="text-align:center">Multimedia Mental Effort</p><p style="text-align:center">(Subjective Rating Scale)</p></td> 
      <td class="acenter" width="17.76%"><p style="text-align:center">0.418</p></td> 
      <td class="acenter" width="17.76%"><p style="text-align:center">0.022</p></td> 
     </tr> 
    </table>
   </table-wrap>
   <p>Note: Comparison of the multimedia mental effort used during post-assessment (retrieval) and presentation (encoding).</p>
   <p>Standard deviation error bars for the mean multimedia mental effort of students’ working memory (MME-SRS) for the control group and experimental group are shown in <xref ref-type="fig" rid="fig3">
     Figure 3
    </xref>. The results indicated that there was no statistically significant difference between groups as determined by one-way ANOVA F(1, 30) = [0.675], p = 0.418, 
    <math display="inline" xmlns="http://www.w3.org/1998/Math/MathML"> <mrow> 
      <msubsup> 
       <mi>
         η 
       </mi> 
       <mi>
         p 
       </mi> 
       <mn>
         2 
       </mn> 
      </msubsup> 
     </mrow> 
    </math> = 0.022). The control group had a mean of 6.31 and a standard deviation of 1.580, while the experimental group had a mean of 5.69 and a standard deviation of 2.600. Therefore, the overall multimedia mental effort used during encoding of semantic information was practically the same for the use of integrated segmented documentary videos and an entire documentary video.</p>
   <fig id="fig3" position="float">
    <label>Figure 3</label>
    <caption>
     <title>Figure 3. Mean multimedia mental effort of students’ working memory (MME-SRS) for the control group and experimental group. Note. The Multimedia mental effort of students’ working memory related to a subjective rating scale (MME-SRS).</title>
    </caption>
    <graphic mimetype="image" position="float" xlink:type="simple" xlink:href="https://html.scirp.org/file/6308170-rId28.jpeg?20240729042622" />
   </fig>
   <p>
    <xref ref-type="fig" rid="fig4">
     Figure 4
    </xref> shows the mean retrieval of semantic information for a post-asses-s ment (ROI-PA) related to the control group and experimental group using standard deviation error bars. The use of integrated segmented documentary videos generated better performance than the use of an entire documentary video. The results showed that there was a statistically significant difference between groups as determined by one-way ANOVA F(1, 30) = [38.137], p &lt; 0.001, 
    <math display="inline" xmlns="http://www.w3.org/1998/Math/MathML"> <mrow> 
      <msubsup> 
       <mi>
         η 
       </mi> 
       <mi>
         p 
       </mi> 
       <mn>
         2 
       </mn> 
      </msubsup> 
     </mrow> 
    </math> = 0.560). The control group had a mean of 79.18 and a standard deviation of 12.839, while the experimental group had a mean of 99.38 and a standard deviation of 2.500.</p>
   <fig id="fig4" position="float">
    <label>Figure 4</label>
    <caption>
     <title>Figure 4. Mean retrieval of semantic information for post-assessment (ROI-PA) related to the control group and experimental group. Note. Retrieval of semantic information from students’ long-term memory related to post-assessment marks (ROI-PA).</title>
    </caption>
    <graphic mimetype="image" position="float" xlink:type="simple" xlink:href="https://html.scirp.org/file/6308170-rId31.jpeg?20240729042622" />
   </fig>
   <p>Additionally, retrieval of semantic information for a subjective rating scale (ROI-SRS) had a similar result as shown in <xref ref-type="table" rid="table2">
     Table 2
    </xref>. The results revealed that the use of segmented documentary videos had significantly better performance than the use of an entire video, F(1, 30) = [5.129], p &lt; 0.031, 
    <math display="inline" xmlns="http://www.w3.org/1998/Math/MathML"> <mrow> 
      <msubsup> 
       <mi>
         η 
       </mi> 
       <mi>
         p 
       </mi> 
       <mn>
         2 
       </mn> 
      </msubsup> 
     </mrow> 
    </math> = 0.146). The control group had a mean of 5.63 and a standard deviation of 1.857, while the experimental group had a mean of 7.06 and a standard deviation of 1.731. Standard deviation error bars for the mean retrieval of information for (ROI-SRS) related to the control group and experimental group are shown in <xref ref-type="fig" rid="fig5">
     Figure 5
    </xref>.</p>
   <p>The mean multimedia mental load related to intrinsic processing generated for a subjective rating scale (MML-IPG-SRS) in students’ working memory during encoding of semantic information within a control group and an experimental group related to a subjective rating scale is shown in <xref ref-type="fig" rid="fig6">
     Figure 6
    </xref>. Higher intrinsic processing was generated with the use of an entire documentary video than with the use of segmented documentary videos, F(1, 30) = [16.347], p &lt; 0.001, 
    <math display="inline" xmlns="http://www.w3.org/1998/Math/MathML"> <mrow> 
      <msubsup> 
       <mi>
         η 
       </mi> 
       <mi>
         p 
       </mi> 
       <mn>
         2 
       </mn> 
      </msubsup> 
     </mrow> 
    </math> = 0.353). The control group had a mean of 4.88 and a standard deviation of 2.306, while the experimental group had a mean of 1.94 and a standard deviation of 1.769.</p>
   <table-wrap id="table2">
    <label>
     <xref ref-type="table" rid="table2">
      Table 2
     </xref></label>
    <caption>
     <title>
      <xref ref-type="bibr" rid="scirp.134903-"></xref>Table 2. Results for generative cognitive effort used during retrieval of semantic information.</title>
    </caption>
    <table class="MsoTableGrid custom-table" border="0" cellspacing="0" cellpadding="0"> 
     <tr> 
      <td class="custom-bottom-td acenter" width="36.55%"><p style="text-align:center">Generative</p><p style="text-align:center">Cognitive</p><p style="text-align:center">Effort</p></td> 
      <td class="custom-bottom-td acenter" width="31.20%"><p style="text-align:center">Entire</p><p style="text-align:center">Documentary</p><p style="text-align:center">Video</p></td> 
      <td class="custom-bottom-td acenter" width="29.38%"><p style="text-align:center">Integrated Segmented Documentary</p><p style="text-align:center">Videos</p></td> 
      <td class="custom-bottom-td acenter" width="21.90%"><p style="text-align:center">Statistical Significance</p><p style="text-align:center">p</p></td> 
      <td class="custom-bottom-td acenter" width="21.90%"><p style="text-align:center">Practical</p><p style="text-align:center">Significance</p><p style="text-align:center"> 
        <math display="inline" xmlns="http://www.w3.org/1998/Math/MathML"> <mrow> 
          <msubsup> 
           <mi>
             η 
           </mi> 
           <mi>
             p 
           </mi> 
           <mn>
             2 
           </mn> 
          </msubsup> 
         </mrow> 
        </math></p></td> 
     </tr> 
     <tr> 
      <td class="custom-top-td acenter" width="36.55%"><p style="text-align:center">Schema Development</p><p style="text-align:center">(Post-Assessment)</p></td> 
      <td class="custom-top-td acenter" width="31.20%"><p style="text-align:center">Practically lower</p></td> 
      <td class="custom-top-td acenter" width="29.38%"><p style="text-align:center">Practically Higher</p></td> 
      <td class="custom-top-td acenter" width="21.90%"><p style="text-align:center">&lt;0.001</p></td> 
      <td class="custom-top-td acenter" width="21.90%"><p style="text-align:center">0.560</p></td> 
     </tr> 
     <tr> 
      <td class="acenter" width="36.55%"><p style="text-align:center">Schema Development</p><p style="text-align:center">(Subjective Rating Scale)</p></td> 
      <td class="acenter" width="31.20%"><p style="text-align:center">Practically lower</p></td> 
      <td class="acenter" width="29.38%"><p style="text-align:center">Practically Higher</p></td> 
      <td class="acenter" width="21.90%"><p style="text-align:center">&lt;0.031</p></td> 
      <td class="acenter" width="21.90%"><p style="text-align:center">0.146</p></td> 
     </tr> 
    </table>
   </table-wrap>
   <p>Note: Comparison of the generative cognitive effort used during post-assessment and for a subjective rating scale (retrieval). This determines the level of schema development in the brain.</p>
   <fig id="fig5" position="float">
    <label>Figure 5</label>
    <caption>
     <title>Figure 5. Mean retrieval of semantic information (ROI-SRS) related to the control group and experimental group. Note. Retrieval of semantic information from students’ long-term memory related to a subjective rating scale (ROI-SRS).</title>
    </caption>
    <graphic mimetype="image" position="float" xlink:type="simple" xlink:href="https://html.scirp.org/file/6308170-rId38.jpeg?20240729042622" />
   </fig>
  </sec><sec id="s5">
   <title>5. Discussion</title>
   <p>The findings from this study indicate that breaking down a documentary video into smaller interactive segments leads to more effective management of intrinsic</p>
   <fig id="fig6" position="float">
    <label>Figure 6</label>
    <caption>
     <title>Figure 6. Mean multimedia mental load (intrinsic processing generated) of students’ working memory (MML-IPG-SRS) for the control group and experimental group. Note. The multimedia mental load (intrinsic processing generated) of students’ working memory related to a subjective rating scale (MML-IPG-SRS).</title>
    </caption>
    <graphic mimetype="image" position="float" xlink:type="simple" xlink:href="https://html.scirp.org/file/6308170-rId39.jpeg?20240729042622" />
   </fig>
   <p>processing within working memory. Consequently, this approach enhances both the encoding and retrieval of information associated with semantic memory. It also shows that segmented documentary videos can enhance the performance of students facing academic challenges. These findings align with many studies on the segmenting principle in multimedia learning. <xref ref-type="bibr" rid="scirp.134903-41">
     Mayer and Chandler (2001: Experiment 2)
    </xref> conducted an experiment that involved segmenting of an entire animation video on lightning. Their results showed that students performed significantly better with the use of segmented animation videos than those who watched a continuous animation video. Additionally, <xref ref-type="bibr" rid="scirp.134903-63">
     Wang et al. (2023: Experiment 1)
    </xref> conducted an experiment that involved segmenting a video lesson. Their results showed that students’ retention was higher when they interacted with the segmented video lessons than when they used a continuous video.</p>
   <p>
    <xref ref-type="bibr" rid="scirp.134903-"></xref>This provides further evidence that incorporating the segmenting principle alongside interactive elements in videos contributes significantly to the science of learning. In an educational setting, when instructors utilize the segmenting principle to manage the intrinsic cognitive load in documentary videos, students’ performance may improve. The improved performance observed in participants exposed to integrated documentary videos may also stem from the strengthened connection between the working memory system (including dorsolateral prefrontal cortex (dlPFC) and ventrolateral prefrontal cortex (vlPFC)) and semantic long-term memory regions(such as the perirhinal cortex, parahippocampal cortex and hippocampus) during encoding. This strengthened connection allows for the easier retrieval of information from long-term memory by reducing interference from competing information, thus promoting successful retrieval. This explanation is supported by studies which revealed that “during retrieval, vlPFC may support the ability to resolve competition to retrieve relevant items from memory” <xref ref-type="bibr" rid="scirp.134903-10">
     (Blumenfeld &amp; Ranganath, 2017: p. 288)
    </xref>.</p>
   <p>However, despite a comparable level of multimedia mental effort during the encoding and retrieval of semantic information related to semantic memory, participants who interacted with the segmented documentary videos performed significantly better on the summative assessment, indicating better schema development. This improvement may be attributed to the intrinsic processing generated in the working memory system, which remained at a manageable level when integrated segmented documentary videos were used in an authentic learning environment. Consequently, the intrinsic processing generated in the working memory system remained sufficiently low, facilitating enhanced management of intrinsic processing. This, in turn, allowed the working memory system (dorsolateral prefrontal cortex (dlPFC) and ventrolateral prefrontal cortex (vlPFC)) to enhance encoding in semantic long-term memory regions (perirhinal cortex, parahippocampal cortex and hippocampus).</p>
   <p>However, the encoding was less robust when participants engaged with the entire video lesson. This may be attributed to the absence of segmenting and interactive elements within the video lesson resulting in lower participant performance. This deficiency may stem from the ventrolateral prefrontal cortex’s inability (vlPFC) to assist in the successful retrieval of information from long-term memory as competition among relevant items remained unresolved. This process did not require a great amount of multimedia mental effort to retrieve the information from long-term memory. This may have contributed to some of the incorrect responses in the post-assessment. Studies by <xref ref-type="bibr" rid="scirp.134903-13">
     Danker et al. (2008)
    </xref> and <xref ref-type="bibr" rid="scirp.134903-7">
     Badre and Wagner (2007)
    </xref> corroborate these findings. Hence, it may suggest that the multimedia mental effort did not substantially contribute to schema development in semantic memory; rather it was influenced by low intrinsic processing generated in the working memory system, which may have played a more significant role in schema development.</p>
   <p>An important finding from the results was that participants expended a similar amount of multimedia mental effort during both encoding and retrieval. This has far-reaching implications as it suggests that multimedia mental effort has minimal effect on encoding in the semantic memory network and retrieval from long-term memory. Instead, it appears to be heavily influenced by the amount of intrinsic processing generated in the working memory system.</p>
  </sec><sec id="s6">
   <title>6. Limitations and Delimitations</title>
   <sec id="s6_1">
    <title>6.1. Delimitations</title>
   </sec>
   <sec id="s6_2">
    <title>6.2. Limitations</title>
   </sec>
  </sec><sec id="s7">
   <title>7. Conclusion</title>
   <p>In conclusion, this study aimed to provide cognitive insights into the effect of segmented documentary videos on students’ brain activity during the encoding and retrieval of semantic information. The findings suggest that the use of segmented documentary videos in an educational environment facilitates the formation of more schemas in long-term memory, which is likely due to lower intrinsic processing demands on the working memory system. Despite similar amount of multimedia mental effort being used both between encoding and retrieval for segmented and whole documentary videos, intrinsic processing was higher when interacting with entire documentary videos.</p>
   <p>This study provides new insights into the relationship between segmented documentary videos and alpha brain activity during semantic information retrieval. An increase in power spectral density was associated with an increase in multimedia mental effort. Further research is needed to explore the effects of theta brain activity on multimedia mental effort.</p>
   <p>The cognitive load management framework for multimedia learning developed in this study serves as a guide for using and creating segmented documentary videos with effective cognitive load management. Educators can benefit from applying this framework in educational settings to enhance student performance.</p>
   <p>The successful retrieval and encoding of semantic information in relation to educational documentary videos to enhance students’ performance depends on the proper management of cognitive loads. Educators and researchers should apply the segmenting principle in conjunction with the cognitive load management framework for multimedia learning to further develop the educational landscape. Understanding how students process semantic information during encoding and retrieval can better equip educational practitioners to engage students for improved performance and learning outcomes.</p>
  </sec><sec id="s8">
   <title>8. Recommendations</title>
   <p>Researchers should explore whether generative processing is higher for gifted or average students using segmented documentary videos compared to entire documentary videos.</p>
  </sec><sec id="s9">
   <title>NOTES</title>
   <p>*First author.</p>
   <p><sup>#</sup>Corresponding author.</p>
  </sec>
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