Below is a brief description of business opportunities available to foreign entrepreneurs.

· Population size

Every business needs customers, and if there is one thing China is known for it is its population size. China has a massive population, and this population at any point in time can be converted into customers. China’s middle class is growing at an unprecedented rate which means that there is also a growth in consumer spending (Ade, 2012).

· A growing economy

China’s economy continues to grow yearly, its middle-class population is expected to reach 600 million by 2020. There is a huge cake in Chinese business, and anyone can get a piece (Ade, 2012).

· Cheap labour

Business enterprises need labour one way or the other and China has the largest cheap labour in the world. This means that with your business establishment in China, you can cut down the cost of production since china has the right pool of labour your business may need. Even though the labour is not relatively cheap, compared to countries like the United States and the Western countries, China’s labour is cheap (Cisse, 2013).

· E-tailing

The share of China’s online retail market is more than 8% in 2014 (Rashed & Nesha, 2016) and not near saturation in the United States. More and more handheld apps are used to do so. It implements the payment system, improves the logistics and is trusted by Online Providers. Many retailers are adapting, albeit in far less physical locations. Malls will become hubs for non-retail services.

· Logistics

According to Rashed and Nesha (2016), ecommerce companies are investing billions in modern warehouses and trucks to boost their activities. Before this, most goods were carried by individual truck owner operators. China’s Alibaba has made it its priority to spending billions of dollars on its logistics.

Casson (1982) describes entrepreneurial opportunity as a situation where new products or services can be launched and sold at a higher price than their production costs. Unbiased entrepreneurial opportunities themselves, their discovery and exploitation by entrepreneurs is an intuitive mechanism (Shane & Venkataraman, 2000). To answer the question why certain people, find entrepreneurial opportunities and others do not, aside from the obvious answer that is pure chance, other answers present themselves.

According to Shane (2000), previous information or experience acquired by the entrepreneur through industry or education can help an entrepreneur recognize an opportunity. The explanation that certain individuals perceive an opportunity before others is due to the basic cognitive properties that an entrepreneur can use to discover the value of an opportunity. Two entrepreneurs with respect to a discovered opportunity will approach it differently due to both entrepreneurs individual instincts, although the opportunity posed is the same. Ultimately, a reasonable capitalist would only exploit an incentive that offers a higher potential benefit than the best alternative’s opportunity cost (see e.g. Busenitz & Barney, 1997; Corbett, 2007; Shaver & Scott, 1991).

Amit et al. (1993) indicate that individuals are likely to have different options with different outcomes, hence the probability of leveraging a specific choice would vary on an individual level. Aldrich and Zimmer (1986); Evans & Leighton (1989), implying that easy access to capital or stronger credibility or stronger relationships in society make it easier for one to acquire the resources required to exploit an opportunity, this has a near positive link to the opportunity to be exploited. Possibly valuable knowledge from previous jobs, and its transferability is another determinant (Cooper et al., 1989).

Every economy poses some sort of exposure the entrepreneur considers a challenge (Gümüsay, 2018). There is an entrepreneurial tradition in any economy with some imperfection. Entrepreneurs face threats of dislike, hatred, and fear of failure (Tan & Ng, 2006).

China’s economy continues to grow yearly, its middle-class population is expected to reach 600 million by 2020. There is a huge cake in Chinese business, and anyone can get a piece (Ade, 2012). China as a country provides foreign entrepreneurs with both opportunities and challenges. These challenges are both major and minor depending on the sector you find yourself doing business in. According to Lam (2012), an entrepreneur must pay much attention to intellectual property rights when he or she finds himself or herself doing business in China. Even though the Chinese government is putting in place policies to correct the issues of intellectual property, foreign entrepreneurs or investors need to be aware of issues related to copyright.

In addition to this, the issue of differences from one province to the other makes china not to have a homogeneous market. Consumer behaviour changes the moment you enter the next province (Cisse, 2013).

Recently, China is considered the world’s factory. China alone accounted for 13.2% of all manufacturing in the world, making the United States of America the second manufacturing destination. China made this rank because it offers entrepreneurs or business firms access to low-cost raw materials and labor that are attractive to western companies. Chinese society is heavily influenced by the traditional values associated with Confucianism that promote a strict system of norms and propriety. These values determine how a person is to act within a community. Moreover, there is little separation between business and private life in China (Irwin, 2012).

According to Ferguson (2018), doing business in China is somewhat expensive and difficult due to its varying government and provincial regulations. Acquiring required permits for business operations is a cumbersome and tiring process, with the amount of taxes to be paid for businesses being a burden and also entrepreneurs cannot depend solely on government programs and policies for all the help and support they need. The tax administration carries a high corruption risk for business. Bribes and irregular payments are often exchanged when meeting with tax officials (GAN Integrity, 2018). Tax collectors were ranked as the second most frequent recipients of bribes, with more than half of surveyed companies citing the administration to be susceptible to corruption (Charney, 2015).

These permits accusation can be a huge problem in all aspect of business operations, from acquiring real estate and housing, environment regulations, pollution laws (He et al., 2016); acquiring digital media rights on contents (Han, 2016), the news and media are overseen and controlled by the Chinese Communist Party (CCP) which accredits journalists, doles out penalties for online criticism, and owns media outlets (GAN Integrity, 2018). There are no press provisions that provide for the protection of journalists and their rights (GAN Integrity, 2018) to name but a few areas. This can cause delays in business operations since normal everyday task, like obtaining product approval, labour contracts etc., can drain the resources (time and money) of the entrepreneur (Froese et al., 2019). Policies and programs at the national and local level favor domestic or local entrepreneurs or businesses and not foreign entrepreneurs. Related government procedures, moreover, are generally less transparent. According to Sutherland (2003), China has long espoused ambitious domestic industrial policies to nurture national champions.

Western economies protect their domestic and foreign business with strict laws and patterns, whereas in china, their legal environment is loosely defined, giving rise to various loopholes in their law (Gentlemen in China, 2019). China’s “Shanzhai” or copycat culture which has its root from the Confucian Tradition promotes individual sharing what they create with the society to promote greater harmony. China today is the world’s largest producer of counterfeit products (Gentlemen in China, 2019). Due to Chinese to English translations, most often the wordings of laws are vague and can be interpreted in so many ways. Laws which are deemed important, laws on trade, intellectual property rights, labour and taxation are often refined which leads to complexity in interpretation of the laws. This in the long run leaves room for manipulation of law by local lawyers against foreign enterprises (Whitehouse, 2007).

According to the World Bank (2019), China has made a great many changes and developments in the way business functions over the years. Chinese laws are viewed differently at Regional level. China made it easier to start a business by introducing a single form to obtain a company license, organization code and tax registration. That applies to both Beijing and Shanghai. China has made it easier to start a company by removing both the minimum capital requirement and the requirement for an accounting firm to obtain a capital verification report. This reform is applicable both to Beijing and to Shanghai. Basically, all literature about this research and World Bank Group reports is always focused on Beijing and Shanghai. A skilled pool of employees is one of the key factors for deciding where to locate a foreign company. A location with nearby universities and colleges helps to provide qualified research and development staff for foreign high-tech companies. Not surprisingly, many high-tech companies are in Beijing and Shanghai, China’s two largest cities (Chen, 2014). This study aims to address the gap in literature by exploring opportunities and challenges across China, and not only Beijing and Shanghai.

The survey as depicted in (Table 2) indicates that majority of foreign entrepreneurs were male (77.0%) and the rest were female (23.0%). The age of entrepreneurs recorded at 15 - 25 years is 14.0 per cent, 26 - 35 years is 50.2%, 36 - 45 years is 25.1%, 46 - 55 years is 5.1% and lastly 56 years and above was 5.5% (Table 2). 37% of the entrepreneurs registered were Service Entrepreneurs, 40% were Good Entrepreneurs, while the remaining 23% were both Good Entrepreneurs and Service Entrepreneurs (Figure 1). With respect to the number of years spent by entrepreneurs in China, foreign entrepreneurs who have been living in China for less than a year accounted for 12.7%, 1 - 3 years to 26.1%, 3 - 6 years to 33.9% and 6 years to 23.3% (Figure 2). The majority of foreign entrepreneurs in China are Africans, accounting for about (49.4%), European (18.7%), Middle East (11.1%), Asia (9.4%), South Americans (4.7%), North Americans (4.7%) and Oceanians (2.1%) (Table 2).

During primary data collection, the researcher attempted to discover challenges experienced by the respondents through closed-ended questions. As per the responses, the biggest challenges for foreign entrepreneurs were government policies, transfer of knowledge from research and development to new and growing entrepreneurial firms, market openness, finance, and culture.

As reflected in Table 3, respondents irrespective of their entrepreneurial profession or education background indicated an unambiguous understanding of the policies and programs that affect entrepreneurial activities; new entrepreneurial firms could not obtain most of the required license within about a week, with the amount of tax payable being a burden on firms, as well as government programs for new and growing entrepreneurial firms are not adequate and almost anyone in need of assistance from government programs for a new or growing business finds it difficult to obtain the assistance required.

Respondents also pointed out the difficulty in accessing new research and technologies, cost of latest technology and inadequate subsidies from government. Ongoing trade negotiations in early 2019, for example, centered on Chinese state subsidies, government directed credit (via the state-controlled banking system) and public procurement, as well as forced technology transfer. In short, China appears to be using domestic legal, regulatory and government interventions to favor its domestic firms (Froese et al., 2019).

Furthermore, ease and cost of market entry, anti-trust legislations laws, and already existing firms blocking new ones from entering the market scored means of above 3. Doing business in a foreign country is not an easy task, and the dynamic Chinese market contributes to an even more challenging environment. Despite its impressive economic development, China is still a transitional economy, as it is arguably still moving from a position were few market supporting institutions existed (i.e., a centrally planned economy). Thus, it may still be problematic to apply management approaches from advanced Western countries in China (Warner, 2009; Zhao & Du, 2012).

Gangata and Matavire (2013) point out that the government should play its role in enabling entrepreneurs to obtain funds at affordable interest rates, for example by reducing the rates charged by financial institutions or creating special funds, which can be accessed by entrepreneurs without too much red tape. According to Gangata and Matavire (2013), the government should also provide training to entrepreneurs in areas like financial and strategic management, to ensure proper management of these important entities and the government should also look at the possibility of opening a bank to cater for the needs of entrepreneurs.

Finally, Chinese culture emphasizes on groups and society and not the individual and celebrates the collective. Traditionally, under the influence of Confucian, Taoist, and Buddhist faiths, Chinese culture generated a rich and profound system of values which have uniquely evolved in each region/municipality of China (Kwon, 2012). A very recent example was the backlash against the Italian luxury brand Dolce and Gabbana after it launched an advertisement with unflattering stereotypes. The founders of the brand apologized for delivering offensive messages due to “cultural misunderstandings” (BBC News, 2018), gain confirming the importance of gaining local knowledge.

As per Rashed and Nesha (2016), it has become much easier to do business within and with China than it was decades ago. But doing business does not always guarantee money for anyone. After its economic reforms (1978) three decades ago, China has embarked on an unparalleled economic growth, growing to become the second-largest economy in the world today and become the largest by 2020. The economic reforms in China have led to an enormous shift in the nature of the business climate and the opportunities that foreign entrepreneurs have available. Since China joined the World Trade Organization in November 2001, it has seen rapid growth in its foreign investment and commerce.

Opportunities present for foreign entrepreneurs in China identified by respondents are as follows (Table 4):

· Public policies and initiatives to encourage new and increasing entrepreneurial firms: Government policies (e.g. public procurement) actively promote new and growing entrepreneurial firms with funding for new and growing national and local companies. Government programmes to help new and growing businesses are successful, with a wide variety of government assistance available to new, growing businesses through communication with one agency, and those working for government agencies are knowledgeable and efficient in helping new and growing businesses. Technology parks and business incubators have produced and developed several businesses.

· Education and training with focus on new and growing entrepreneurial firms: The educational program is designed to promote innovation, self-sufficiency, and personal initiative and provide appropriate instruction on market economic principles. Training programs offer ample access to entrepreneurship and new firms.

· Migration of research and development to new and growing businesses: Well-developed mechanisms exist to transfer scientific developments from universities and public research centres to new companies and rising firms. The science and technology base funds emerging technology-based initiatives in at least one field. Engineers and scientists will help market their inventions through new and growing businesses.

· Economic, legal infrastructure for new and rising entrepreneurs: Suppliers and consultants are necessary to support modern, rising firms. New growing companies get good technical, legal, and accounting services quickly.

· Market openness: Consumer goods and services markets adjust significantly annually. Business-to-business goods and services markets change significantly annually.

· Access to physical infrastructure for new and growing entrepreneurs: Physical infrastructure (roads, utilities, communications, waste disposal) provides strong support and business development. A new or growing business will have good access to communications (telephone, internet, etc.) within a week and the cost of obtaining those communications is not too costly. New and rising businesses will have good access to utilities in around a month.

· Cultural, social standards that facilitate new and growing businesses: Through personal efforts, national culture encourages individual achievement. This promotes creative risk-taking, imagination and innovation.

· Financial support for new and rising entrepreneurs: Ample financing for venture capitalists is available through initial public offerings (IPOs) for new and growing entrepreneurial firms.