TITLE:
E-Commerce Business Models and Search Engine Dependency
AUTHORS:
Tobias Klatt
KEYWORDS:
E-Commerce; Digital Business Models; Search Engine Optimization; Transaction Costs
JOURNAL NAME:
iBusiness,
Vol.5 No.3B,
November
8,
2013
ABSTRACT: E-Commerce business models attracted a
great deal of attention in the last years. An increasing number of bargains are
realized via online transactions. However, some business models suffer
distinctly under changes of search engine algorithms while others experience
continuous stable traffic. This paper sheds light on the drivers of the
unpunished e-commerce businesses based on a case-by-case analysis of 43
business models in the German Internet market. The analysis reveals that more
stable business models are characterized by diversified customer arrivals which
are obtained by a focused product management, multiple marketing channeling,
freemium registration strategies and a subtle way to attract customer trust.